SEOUL, South Korea, April 16, 2025 /PRNewswire/ -- Hurom's newest juicer, the E50ST Slow Juicer, has been awarded a 2025 Red Dot Design Award, a globally prestigious honor recognizing outstanding achievements in product design.

Recognized as one of the world's top three design competitions—alongside Germany's iF Design Award and the IDEA Design Award in the U.S.—the Red Dot Design Award has been hosted by Germany's Design Zentrum Nordrhein Westfalen since 1955. Winning entries are selected each year through a rigorous evaluation process by leading international design experts.

Hurom's E50ST impressed judges with its innovation, functionality, emotional appeal, eco-consciousness, and durability, winning the main prize in the Product Design category.

As part of Hurom's latest "Pure Line" series, the E50ST integrates next-generation juicing technology with a precision fine-mesh filter to deliver smooth, clear, and nutrient-rich juice with exceptional performance.

Launched this year, the E50ST stands out for its sleek, approachable design—a minimalist body, softly curved lines, and a refined material finish that encourages consumer connection. By highlighting the natural matte texture of the materials and avoiding additional surface treatments, the design achieves a cohesive, sculptural aesthetic. The ventilation grille at the base of the unit adds both form and function—deliberately patterned for optimal airflow to dissipate motor heat while enhancing the visual appeal with its subtle detailing.

Since launching its first product in 2008, Hurom has been recognized for its world-class product design, winning multiple accolades at the world's top three design awards, including four Red Dot Design Awards, four iF Design Awards, and three IDEA Design Awards.

In addition, the Hurom E50ST was awarded the Kitchen Innovation Award 2025 this past February in Germany. Presented annually at Ambiente—the world's largest consumer goods trade fair held in Frankfurt—the award recognizes products that combine innovation with a deep understanding of consumer needs. What distinguishes this honor is its dual evaluation process, combining expert jury assessment with consumer voting for added credibility. The E50ST earned high praise in four core categories: functionality, ease of use, product excellence, and overall quality.

Hurom CEO Jae-won Kim shared, "We're honored that our new E50ST Slow Juicer has received back-to-back recognition from such prestigious global awards," adding "As a pioneer in slow juicing, Hurom remains committed to delivering innovative, design-forward products that help people live healthier lives worldwide."

Court Bans NUC Juicer Sales in Europe, Orders Compensation, Recall, and Destruction of Infringing Products

SEOUL, South Korea, April 7, 2025 /PRNewswire/ -- Hurom, the global pioneer in slow juicing and the inventor of the world's first vertical juicer, has secured a major legal victory against NUC, maker of the Kuvings juicer line, in the Unified Patent Court (UPC) of Europe.

On March 11, the UPC's regional division in Mannheim, Germany ruled that NUC—including its Korean headquarters, European subsidiary, and distributor Warmcook—had infringed Hurom's European patent (EP2028981).

As a result, NUC is now banned from selling its juicers in Europe, with any violations subject to a fine of €2,000 per infringing unit sold.

The court also ordered NUC to compensate Hurom for damages and cover all litigation costs, as well as recall and destroy all infringing products already distributed in the market. One of the key products found to be in violation is the Kuvings AUTO10 juicer.

This ruling follows Hurom's previous legal wins in South Korea and the United States, further reinforcing its position as the original innovator behind vertical juicing technology.

In December 2024, the Korea Trade Commission determined that NUC had infringed Hurom's patents and engaged in unfair trade practices, issuing a corrective order and imposing a fine. Similarly, in July 2024, Amazon's Amazon Patent Evaluation Express (APEX) process (APEX ID: 15060613361) confirmed NUC's patent infringement, resulting in the suspension of several key Kuvings juicer models in the U.S. market.  

Hurom CEO Jaewon Kim commented, "This ruling is a strong affirmation of Hurom's technological leadership on the global stage," and added, "We will continue to take firm action against reckless patent infringement and low-cost knockoffs that compromise our mission of promoting health through fruit and vegetable consumption."

*Unified Patent Court (Germany) Case Numbers: PR_ACT_17336/2024, PR_ACT_17365/2024

#1 in Usability, Build Quality, and Safety
Praised for Exceptional Juice Quality, Easy Handling, and Hassle-Free Cleaning

SEOUL, South Korea, March 27, 2025 /PRNewswire/ -- Hurom's H310A and H320N have been named the best juicers and recognized as top-performing models in a recent evaluation by Germany's highly regarded lifestyle magazine, Haus & Garten Test.

A trusted resource for consumers, Haus & Garten Test provides expert reviews to guide purchasing decisions. The publication awarded first place to Hurom's H310A and H320N which received high marks in every category including usability, build quality, and safety.

In its fifth issue in 2024, the magazine's experts evaluated the Hurom's H310A and H320N juicers, stating that they can produce top-quality juice, are easy to use, simple to disassemble for cleaning. They also highlighted that fresh juice helps maximize the intake of essential vitamins and nutrients from fruits and vegetables.

The H310A features Hurom's cutting-edge Multi-Screw technology, delivering premium juicing performance in a sleek, minimalist design. It is more than 50% smaller and lighter than previous models, making it ideal for smaller households and efficient storage. Despite its compact size, it retains the full functionality of a high-performance juicer, enabling users to create juices, smoothies, and nut milks using low-temp, low-speed technology, which minimizes nutrient loss.

The H320N is tailored for international consumers who demand refined, high-quality juice. Equipped with a Mega Hopper and a fine-mesh filter, this model produces clear, silky-smooth juice with a rich, full-bodied taste. Designed for effortless juicing of large quantities of fruits and vegetables, the H320N delivers a seamless juicing experience with superior extraction power.

Hurom CEO Jaewon Kim expressed his appreciation for the recognition, stating, "We are honored that Hurom juicers have been recognized as top-tier products in Germany. This achievement reaffirms our dedication to ongoing innovation, ensuring that people around the world can easily incorporate fresh fruits and vegetables into their daily diet for a healthier lifestyle."

In addition to the Haus & Garten Test recognition, Hurom was also honored at the Kitchen Innovation Award 2025 during Germany's Ambiente trade fair in February. Through expert and consumer voting, the E50ST and E30ST juicers earned awards in four key categories: functionality, consumer convenience, product excellence, and quality. This marks Hurom's eighth consecutive win at the globally recognized Kitchen Innovation Awards.

NUC Found Guilty of Patent Infringement, Ordered to Cease Activities, Pay Fines

SEOUL, South Korea, Jan. 16, 2025 /PRNewswire/ -- Hurom, the pioneer of low-speed masticating juicers and a global market leader, has successfully proven patent infringement by NUC, manufacturer of the Kuvings juicer line, in an investigation by the Korea Trade Commission (KTC). The investigation (Remedy 4-1-2023-8) concluded that NUC engaged in unfair trade practices.

On December 19, 2024, the KTC ruled that NUC had infringed Hurom's patent rights, constituting unfair trade practices. The KTC issued a corrective order, imposed fines, and formally notified NUC of its decision. 

The investigation began in December 2023 when Hurom filed a complaint with the KTC. After initiating the inquiry in January 2024, the KTC announced its findings on December 19, acknowledging NUC's unfair practices, with final notification issued on December 31.

Under the KTC ruling, NUC has been ordered to cease the export and domestic manufacturing for export of its AUTO10 juicer model, dispose of all existing inventory, publicly disclose its patent infringement along with the corrective order, and pay a fine of ₩152.5 million ($105,000 USD).

This ruling builds on a similar decision made in July 2023 through Amazon's Amazon Patent Evaluation Express (APEX) process (APEX ID: 15060613361), which found NUC guilty of patent infringement. That decision led to the suspension of sales for five key NUC models in the United States: REVO830W, EVO820GM, C7000S, C7000W, and C7000P. The KTC's acknowledgment of unfair trade practices further strengthens Hurom's case.  

Founded in 1974, Hurom has dedicated over 50 years to advancing juicing technology, culminating in the creation of the world's first vertical masticating juicer in 2005. As a global leader in health innovation, Hurom has set the standard for vertical juicing systems.

Hurom is also pursuing legal action in the Unified Patent Court (UPC) in Europe against manufacturers and distributors infringing on its patents. The company remains steadfast in protecting its proprietary technologies through robust legal efforts.

*UPC cases in Germany: PR_ACT_17336/2024, PR_ACT_17365/2024

*UPC case in France: PR_ACT_17434/2024

SEOUL, South Korea, Dec. 2, 2024 /PRNewswire/ -- Hurom, a global leader in juicing technology as the pioneer of low-speed extraction methods, announced successful enforcement of its patent against NUC(Kuvings) on Amazon's U.S. platform. This action resulted in a sales ban on NUC(Kuvings)'s primary juicer models.

Since its founding in 1974, Hurom has dedicated over 50 years to provide customers with the latest innovations in juicing technology, including developing the world's first vertical screw juicer in 2005 and establishing the industry standard for vertical juicers. The company remains focused on promoting health through the introduction of new technology to foster the growth of the wellness culture.

Recently, Hurom has encountered increased instances of unauthorized use of its patent technology in global markets, such as China, the U.S., and Europe. To protect its core technology, Hurom announced a comprehensive global patent enforcement strategy earlier this year.

This recent case was resolved through Amazon's APEX (Amazon Patent Evaluation Express) process (APEX ID: 15060613361), resulting in a sales ban on the infringing products. As of July 11, 2024, Amazon's U.S. platform implemented a sales ban on five of NUC(Kuvings)'s main models, including the REVO830W, EVO820GM, C7000S, C7000W, and C7000P, distributed by over nine vendors, such as Kuvings USA and GlobalEcom. 

Amazon's APEX process starts with a report of suspected infringement, followed by a review from a neutral third-party evaluator. If a product is determined to infringe on a patent, it is subsequently removed from Amazon's listings.

Following this action, Hurom's intellectual property team has initiated further legal proceedings through the European Unified Patent Court (UPC) against infringing manufacturers and distributors. Additionally, the Korea Trade Commission (KTC) has launched an investigation into NUC(Kuvings) for alleged unfair trade practices related to patent infringement.

To support a healthier and fair global ecosystem, Hurom is committed to ongoing and proactive patent enforcement efforts.

Jaewon Kim, CEO of Hurom, stated, "We can no longer overlook the unauthorized use of Hurom's patented technology. Through decisive action, we will protect the healthy and fair ecosystem that both Hurom and our customers value. However, in line with Hurom's patent licensing policy, we are open to allowing genuine users access to our patented technology to support a shared commitment to wellness."

High-Quality, Pulp-Free Juicing Performance Praised

SEOUL, South Korea, Nov. 25, 2024 /PRNewswire/ -- Hurom's flagship H400 juicer has been awarded Best Kitchen Product of the Year by Forbes as part of the 2024 Forbes Vetted Best Product Awards.

Each year, Forbes selects top products across nine categories—including kitchen, beauty, fashion, tech, and travel—using rigorous criteria such as quality, value, user convenience based on hands-on testing, and customer reviews. This year's award-winning products all received high marks for their exceptional quality, innovative technology, and high consumer satisfaction.

The Hurom H400 juicer stood out for its impressive performance, user-friendly design, and elegant look, securing its position as the top kitchen product for 2024.

Featuring low-speed extraction technology, the H400 maintains the nutrients in fruits and vegetables, enhancing juice quality. By minimizing heat during extraction, it allows consumers to fully retain and enjoy the nutrients found in fruits and vegetables, while preventing oxidation for a fresher taste. With its powerful juicing capability, Forbes noted that the H400 delivers smooth, pulp-free juice with rich flavor.

The innovative Mega Hopper also lets users place whole fruits and vegetables directly into the juicer, where they are automatically cut, reducing prep time. Designed for simplicity from assembly to cleaning, the H400's convenience features contributed significantly to its high ratings in the Forbes evaluation.

With a sleek, modern design that complements kitchen decor, the Hurom H400 also includes a built-in puree cup that collects pulp during juicing, maximizing space efficiency and earning positive design feedback.

Jaewon Kim, CEO of Hurom, shared, "We are honored to see the Hurom H400's quality recognized internationally. Hurom will continue to bring innovative, user-centered products to consumers around the world, promoting the value of health and wellness."

Earlier in February, the Hurom H400 received praise from Forbes as the Best Juicer for its low-speed extraction technology and user-friendly features. Additionally, in 2023, the Hurom H200 earned the title of Best Juicer Overall from Forbes, recognized for its exceptional ease of use.

SEOUL, South Korea, April 29, 2024 /PRNewswire/ -- Hurom, a pioneer in the development of the slow juicer and a leader in the global market, is stepping up efforts to safeguard patent rights worldwide to protect its proprietary technology and contribute to a healthy industry ecosystem.

Despite maintaining a lenient policy on patented technologies to foster ecosystem development, the rise of unauthorized imitations, especially in the Chinese market, has prompted Hurom to take action. 

However, unauthorized copying of patented technologies has continued in the United States and Europe. Hurom has announced a global patent enforcement campaign to protect the healthy ecosystem this April.

Jae-won Kim, CEO of Hurom, stated, "We can no longer ignore the unauthorized copying of Hurom's patented technologies. We will take strong measures to protect the healthy ecosystem that we and our customers value." He added, "However, under Hurom's patent licensing policy, we intend to allow the use of our patented technologies to those who use them in good faith, thereby contributing to the creation of a healthy ecosystem together."

Hurom's IP Department has developed a strategy to strengthen legal actions in the U.S. and Europe, which its implementation is already underway. As of April this year, lawsuits have been filed against manufacturers and distributors in these regions, marking the beginning of a long-term patent enforcement strategy.

Hurom hopes that this response will leverage beneficial technology to foster a healthy-valued ecosystem, paving the way for a better future.

About Hurom

Hurom, founded in 1974, has dedicated nearly fifty years to research and development in the juicing field. The company's name, derived from the word "human" and the Korean word for "benefit," embodies the philosophy of benefiting humanity through technology and fostering a culture of health-consciousness to contribute to global health.

In 2005, Hurom revolutionized the industry by developing the world's first vertical screw juicer, setting the standard for vertical juicers and opening a new horizon for slow juicers. Hurom is committed to innovation, heavily investing in R&D, and its juicers serve not merely as appliances but as mediums that promote healthy values.

Hurom not only manufactures juicers but also leads the way in spreading the value of health, recognized globally for building a healthy ecosystem.