Mario Maurer attended the opening ceremony of Blokees Thailand Toy Expo as a special guest and engaged in interactive exchanges with consumers.

In the Blokees Model Kits category, Blokees exhibited its Champion, Legend, and Fantastic Series, featuring popular IPs such as Transformers, DC, Mega Man, Saint Seiya, Evangelion, and Naruto. More than 50 products were presented to consumers. Among them, four newly launched items—including Blokees Saint Seiya-Champion Class-12-Phoenix Ikki, Blokees Saint Seiya-Champion Class-14-Andromeda Shun, Blokees DC-Champion Class 05-Batman (HUSH), and Blokees DC-Champion Class 06-Catwoman (Hush)—drew strong interest from fans.

Blokees also highlighted its HERO5 and HERO10 series, featuring well-known IPs including Transformers, Saint Seiya, and Naruto, catering to consumers of hero-themed collectible models.

The DaaLaMode series introduced a range of products inspired by popular IPs such as Hatsune Miku, appealing to female consumers. Meanwhile, the TERRAVENTURE series presented nature and creature-themed model kits based on Jurassic World, further expanding Blokees' offerings across different consumer segments.

In the Blokees Wheels category, which integrates construction, play, and customization, products are organized into the C, E, and S series. The lineup includes IP-based offerings from Transformers, Ultraman, and Batman, with upcoming collaborations featuring Fast & Furious and Ford.

In addition, Blokees highlighted its global consumer ecosystem, BFC (Blokees Family Creator). Selected works from 2025 The 3rd BFC Creation Contest Stellar Season were exhibited in Thailand for the first time, reflecting strong user creativity and engagement. 2026 The 4th BFC Creation Contest Season of Awakening has officially launched, further encouraging global participation.

Under its "Universally appealing, Stepwise pricing, Globally promoting" strategy, Blokees continues to expand across Southeast Asia, Europe, North America, and Latin America. Thailand is rapidly becoming a strategic hub in its regional expansion, as the company strengthens both product innovation and community-driven growth worldwide.

Zhu Weisong, Founder and of Blokees, said the upgrade to the company's brand mission is part of its long-term strategic development. Blokees will further improve product certainty, strengthen the BFC ecosystem, and accelerate the execution of its "Universally appealing; Stepwise pricing; Globally promoting" strategy.

Blokees products are designed around an "assemble–create–share" experience. After completing the assembly process, users can customize their models through painting, modification and scene creation, extending the play experience. This approach encourages users to move beyond simple assembly and share their creations with the global BFC (Blokees Family Creator) community.

Sheng Xiaofeng, President of Blokees, said the company's playability-driven system forms the foundation of its product strategy and defines the positioning of its two core categories — Blokees Model Kits and Blokees Wheels. Products showcased at the conference included items based on globally recognized intellectual properties such as Ultraman, Kamen Rider, Transformers and Hatsune Miku.

This product framework allows Blokees to expand across major toy themes, including character-based and vehicle-based products, while continuously improving product experience and operational efficiency through user feedback and product iteration.

Blokees executives said the company will continue strengthening its core categories while exploring new series and products designed for broader audiences, including adult collectors. The company will follow an "80% core categories, 20% innovation" product strategy to balance category depth with new concept exploration.

Blokees also emphasized the growing importance of its global creator community, BFC (Blokees Family Creator), which empowers fans to showcase customized creations, photography, and original content inspired by the brand's products.

Ye Shanshan, Vice President of Brand Marketing at Blokees, further noted during the conference that BFC will continue to evolve toward greater professionalism and globalization. Moving forward, the platform aims to integrate competitions, experiential activities, exhibitions, and community interaction into a comprehensive creative ecosystem, providing creators worldwide with a unified stage to express, connect, and grow. 

Looking ahead, Blokees plans to accelerate its global expansion while continuing to invest in product innovation, creator communities and partnerships to support long-term growth in the global toy industry.

Ye Shanshan (Sam), Vice President of Brand Marketing at Blokees, attended the opening ceremony and extended a warm welcome to all influencers and guests in attendance. With years of extensive experience in marketing, Ye Shanshan (Sam) has been a key driver behind Blokees' global brand development initiatives.

At the exhibition, Blokees unveiled its two major categories — Blokees Model Kits and Blokees Wheels — featuring more than 270 products across over 10 core product lines, including HERO5, HERO10, Champion, Legend, TERRAVENTURE, and DaaLaMode. The display covered nearly 20 globally renowned IPs, such as Transformers, EVANGELION, Mega Man, Saint Seiya, Hatsune Miku, and Jurassic World, fully demonstrating the brand's diverse product matrix.

The Blokees booth quickly became a highlight of the show, drawing strong attention with its diverse product. Popular Blokees Wheels series, including products from Transformers and Ultraman, were showcased together, attracting large crowds of players.

In the Model Kits  category, Blokees spotlighted the HERO5 and HERO10 series, featuring classic IPs such as Transformers, Saint Seiya, and Naruto. Notably, three characters from Blokees Saint Seiya Galaxy Version Series 04: Gold Zodiac ② — Andromeda Shun, Pegasus Seiya, and Phoenix Ikki — made their first public appearance.

Blokees highlighted its Champion series and Legend series, covering IPs including Mega Man, Saint Seiya, EVANGELION, and Naruto. Targeting female consumers the DaaLaMode series presented popular IPs such as Hatsune Miku and The Powerpuff Girls. Meanwhile, the TERRAVENTURE series showcased nature and creature themed model kits featuring Jurassic World, reflecting Blokees' ability to meet the needs of consumers across all age groups.

Blokees once again presented outstanding BFC works in Toy Fair New York. Fifteen selected creations were exhibited, including a U.S.-based BFC work that reimagined Transformers: Dark of the Moon Megatron through weathered painting, a custom cloak, and chains, captivating audiences on site.

Since 2024, Blokees has continued to appear at major toy fairs worldwide, demonstrating its product innovation capabilities and growing global influence. Looking ahead, Blokees will continue to leverage its R&D strength and innovative product system to deliver more product offerings and an elevated experience to consumers worldwide.

At the exhibition, Blokees unveiled its two major categories — Blokees Model Kits and Blokees Wheels — featuring more than 270 products across over 10 core product lines, including HERO5, HERO10, Champion, Legend, TERRAVENTURE, and DaaLaMode. The display covered nearly 20 globally renowned IPs, such as Transformers, EVANGELION, Mega Man, Saint Seiya, Hatsune Miku, and Jurassic World, fully demonstrating the brand's diverse product matrix.

The Blokees booth quickly became a highlight of the show, drawing strong attention with its diverse product. Popular Blokees Wheels series, including products from Transformers and Ultraman, were showcased together, attracting large crowds of players.

In the Model Kits category, Blokees spotlighted the HERO5 and HERO10 series, featuring classic IPs such as Transformers, Saint Seiya, and Naruto. Notably, three characters from Blokees Saint Seiya Galaxy Version Series 04: Gold Zodiac ② — Andromeda Shun, Pegasus Seiya, and Phoenix Ikki — made their first public appearance.

Blokees highlighted its Champion series and Legend series, covering IPs including Mega Man, Saint Seiya, EVANGELION, and Naruto. Targeting female consumers, the DaaLaMode series presented popular IPs such as Hatsune Miku and The Powerpuff Girls. Meanwhile, the TERRAVENTURE series showcased nature and creature themed model kits featuring Jurassic World, reflecting Blokees' ability to meet the needs of consumers across all age groups.

Blokees once again presented outstanding BFC works in Toy Fair New York. Fifteen selected creations were exhibited, including a U.S.-based BFC work that reimagined Transformers: Dark of the Moon Megatron through weathered painting, a custom cloak, and chains, captivating audiences on site.

Since 2024, Blokees has continued to appear at major toy fairs worldwide, demonstrating its product innovation capabilities and growing global influence. Looking ahead, Blokees will continue to leverage its R&D strength and innovative product system to deliver more product offerings and an elevated experience to consumers worldwide.

Ye Shanshan (Sam), Vice President of Brand Marketing at Blokees, attended the opening ceremony and extended a warm welcome to all influencers and guests in attendance. With years of extensive experience in marketing, Ye Shanshan (Sam) has been a key driver behind Blokees' global brand development initiatives.

At the exhibition, Blokees presented its two major categories — Blokees Model Kits and Blokees Wheels — featuring more than 240 products across over 10 major product lines, including HERO5, HERO10, Champion, Legend, TERRAVENTURE, and DaaLaMode.

Blokees also unveiled products based on globally renowned IPs such as Transformers, EVANGELION, Jurassic World, and Minions. Within its offerings for consumers aged 6 to 16, the HERO5 and HERO10 lines were key highlights, featuring products including Blokees Transformers Defend Version Series 6: War Behemoths and Blokees Transformers Galaxy Version Series 9: Darkest Hour. In addition, three characters from Saint Seiya Galaxy Version Series 04: Gold Zodiac 2 — Virgo Shaka, Gemini Saga, and Pisces Aphrodite — made their global debut at the show.

Another notable debut was Blokees Wheels Transformers C02: Wreck'N Rule, featuring popular characters such as Roadbuster, Overlord, Ironfist, and Breakdown, and introducing a jet mode for Overlord in the Blokees Wheels line for the first time.

Blokees continues to expand its Champion series for consumers aged 16 and above. At the exhibition, Blokees officially unveiled Blokees Mega Man Champion Class: Shooting Star Mega Man and Blokees Mega Man Champion Class: Zero (Mega Man Zero), bringing the classic Japanese video game IP to life for nostalgic fans. The company also debuted Blokees Saint Seiya Champion Series: Plated Pegasus Seiya EX Version, developed to celebrate the 40th anniversary of Saint Seiya.

Apart from the extensive products, Blokees also exhibited 15 outstanding global BFC works from The 3rd BFC Creation Contest 2025 and announced the launch of The 4th BFC Creation Contest, aiming to further engage creators worldwide.

In the future, Blokees will continue to develop diverse and superior products, meeting global players' needs.

At the exhibition, Blokees presented its two major categories — Blokees Model Kits and Blokees Wheels — featuring more than 240 products across over 10 major product lines, including HERO5, HERO10, Champion, Legend, TERRAVENTURE, and DaaLaMode.

Blokees also unveiled products based on globally renowned IPs such as Transformers, EVANGELION, Jurassic World, and Minions. Within its offerings for consumers aged 6 to 16, the HERO5 and HERO10 lines were key highlights, featuring products including Blokees Transformers Defend Version Series 6: War Behemoths and Blokees Transformers Galaxy Version Series 9: Darkest Hour. In addition, three characters from Blokees Saint Seiya Galaxy Version Series 04: Gold Zodiac ② — Virgo Shaka, Gemini Saga, and Pisces Aphrodite — made their global debut at the show.

Another notable debut was Blokees Wheels Transformers C02: Wreck'N Rule, featuring popular characters such as Roadbuster, Overlord, Ironfist, and Breakdown, and introducing a jet mode for Overlord in the Blokees Wheels line for the first time.

Blokees continues to expand its Champion series for consumers aged 16 and above. At the exhibition, Blokees officially unveiled Blokees Mega Man Champion Class: Shooting Star Mega Man and Blokees Mega Man Champion Class: Zero (Mega Man Zero), bringing the classic Japanese video game IP to life for nostalgic fans. The company also debuted Blokees Saint Seiya Champion Series: Plated Pegasus Seiya EX Version, developed to celebrate the 40th anniversary of Saint Seiya.

Except for the extensive products, Blokees also exhibited 15 outstanding global BFC works from The 3rd BFC Creation Contest 2025 and the BFC community. Since January 1st, 2026 The 4th BFC Creation Contest, which consists of Season of Dawn, Season of Awakening, Season of Transcendence, and Season of Infinity, has officially launched. The new contest upgrades in its system with three major competition zones: Emerging Region, Creative Region, and HONOR REGION, aiming to attract more global players to participate in BFC creation.

In the future, Blokees will continue to develop diverse and superior products, meeting global players' needs.

At CCXP, the Saint Seiya GALAXY VERSION 03 Gold Zodiac ① was officially announced for a world premiere, meeting the Brazilian market's anticipation. This new set included 9 characters with rich expressions and detailed Golden Cloths. It vividly recreated the classic original work, sparking fan recognition and enthusiasm for collecting all the twelve Golden Saints.

Saint Seiya was commercialized by Blokees through HERO 10 and Champion series in 2024. At CCXP, three grey models, three painted models, and two already-released models from Blokees' Saint Seiya Champion series were officially first revealed. Leveraging its strong R&D capabilities and over 500 patents, Blokees has released 3 series for HERO 10 and nearly ten characters for Champion series, continuously providing Saint Seiya fans with diverse products and experience of assembly.

Furthermore, globally renowned IPs such as Transformers also boasted a large and solid fan base in Brazil. At CCXP, nearly 10 new products from Blokees made their debuts, including Transformers HERO 5 for consumers aged 6 to 16 and Legend series for consumers aged over 16.

At CCXP, Blokees also exhibited outstanding global works from THE 3RD BFC CREATION CONTEST 2025 FEARLESS SEASON, which was the first offline appearance of BFC works of this season, attracting the attention of the audience. Since 2025 FEARLESS SEASON, the BFC contest has officially expanded from China to the world, and has received hundreds of works submitted by enthusiasts from various countries including the US, the UK, Singapore, Indonesia, Malaysia, etc, indicating the global influence of BFC culture.

In the future, Blokees will continue to leverage its strong innovation and R&D capabilities, deliver the joy of assembling.

Blokees debuted several new series under its key product line, HERO10. These included the Transformers Galaxy Version 09 - Darkest Hour, as well as new series from Saint Seiya and Kamen Rider. Additionally, the exhibited DC Defender Version 01-Legendary Batman Assemble marked the first commercialization of DC in Blokee's Defender Version.

Significant attention was drawn to Blokees' Champion and Legend series, which are designed for model kit collectors aged 16 and above. The exhibition included nearly 50 Blokees Model Kits from globally famous IPs such as EVANGELION, Saint Seiya and Transformers, with new products accounting for more than 70% of the exhibits.

Blokees' series "daadoos" targets the female consumer market and is continuously enriching its series. Except for FUN, DREAM, MATE, ART series, the new series NEST was unveiled at the China Toy Expo for the first time, with The Powerpuff Girls being commercialized in it.

At the expo, BLOKEES WHEELS, a new product category officially launched at WF 2025, was displayed with more abundant products. The C Series, aimed at general IP fans, featured designs from Ultraman. The E Series, targeting adult IP enthusiasts, exhibited products based on the Fast & Furious. Notably, this marked Blokees' first commercialization of the Fast & Furious.

During the 2025 China Toy Expo, Blokees also exhibited outstanding modified BFC works, demonstrating a profound co-creation spirit between the brand and its players. Furthermore, Blokees also held a two-day offline BFC Creation Contest during the concurrently held related expo. Participants enthusiastically joined six themed competitions based on their interests.

In the future, Blokees will persistently provide global players with abundant and high-quality products, striving to deliver superior experiences and the fun of building.

The BLOKEES WHEELS category redefines small-scale buildable car models (1:64 scale). Through patented materials, global IP collaborations, and a dual "easy-to-assemble, easy-to-modify" design, Blokees establishes a new benchmark for interactive and customizable car model kits. Its debut product, the Transformers C series, the Batman E series, and Blokee's original vehicle series, drew great attention at the exhibition.

The TERRAVENTURE is a new animal-themed model kits series launched by Blokees, which aims at teenagers and model enthusiasts. It focuses on legendary and rare creatures, combining assembly fun, articulated playability, and character collection.

At WF2025, Blokees unveiled its first TERRAVENTURE dinosaur series in collaboration with the globally renowned IP Jurassic World. With a precise scale, highly realistic biological textures, and 9–11 points of articulation, these models achieve both mobility and aesthetic quality, vividly embodying cinematic movements. This allows players to recreate iconic movie scenes and fully immerse themselves in a miniature "dinosaur capture adventure".

The Fantastics Q series captures popular IPs like EVANGELION in a compact and adorable style, highlighting expressive details that resonate with anime and game fans. Meanwhile, the Serendipity Edition focuses on dynamic posing and customization, introducing 14cm MJD (Mechanically Jointed Doll) body with 19 points of articulation. Its outfit compatibility enables players to freely mix and match costumes, making it ideal for collectors of series like Hatsune Miku.

Blokees also presented over 40 model kits across major IPs such as Ultraman and Naruto. These products span multiple series, including Champion, Legend, daadoos, fully showcasing Blokees' research and development capabilities and deep interpretation of global IPs. Notably, the exhibition featured an exclusive showcase of BFC creations, gathering outstanding works from international creators. This highlighted Blokees' global influence and community-driven innovation in the model kit industry.

By advancing its "Universally appealing, Stepwise pricing, Globally promoting" strategy, Blokees continues to lead the evolution of China's model kit industry and Pass on the Fun of Building.

Blokees' STAR WARS: The Mandalorian Series GV01 features nine iconic characters from The Mandalorian, including Din Djarin, Grogu, IG-11, Boba Fett, The Armorer, Ahsoka Tano, Moff Gideon, Stormtrooper, and Incinerator Stormtrooper.  This collection offers fans an immersive experience within the Star Wars universe.

Designed with realistic proportions and gender-specific body types, each character is highly detailed from body structure to facial features. Articulated joints at the neck, waist, hips, and legs, along with enlarged foot areas, allow for stable and expressive posing.

In addition, each character is equipped with unique weapons and accessories, such as Din Djarin's explosive pistol and Grogu's floating cradle. This enriches the interactive gameplay experience and enables players to freely create personalized Star Wars scenes.

Blokees HERO10 series primarily targets consumers aged 6 to 16, whereas Champion is designed for players over the age of 16. This approach effectively caters to the diverse needs of Star Wars enthusiasts across all age groups.

Blokees' STAR WARS series products are not only a tribute to the iconic STAR WARS franchise but also a testament to Blokees' commitment to innovation and excellence in research and development within the model kits industry.

Beyond its Star Wars line, Blokees presented an impressive array of Marvel Model Kits at the event. This included the released Marvel Heroes - Champion Class featuring Captain America, Thor, and Iron Man MK85. Additionally, they presented the Marvel Infinity Saga Series 01 to 04, along with several upcoming Marvel sets that appeal to fans of all ages.

Under the guidance of the "Universally appealing; Stepwise pricing; Globally promoting" strategy, Blokees will continue to connect global players through innovative products and community culture, thereby passing on the Fun of Building.

With its rich and diverse product lineup, Blokees effectively meets the needs of players across a wide range of age groups and preferences. The booth attracted substantial interest from distributors and quickly became one of the highlights of the entire event.

Blokees' new product was filled with highlights. Its Minions Mokoo Series 02: Summer Bello made its world debut at the exhibition, featuring six characters that embody the essence of a summer atmosphere. Stuart and Phil are depicted holding ukuleles, while Bob and Carl sport swimming rings. Kevin and Dave, transformed into tourists, are dressed in sunglasses, beach shorts, garlands, and water cups—offering an unexpected delight to devoted Minions fans.

Blokees' Transformer Defender Version Series Devastator became the focus of the event due to its innovation. As the first combiner character in the history of the Transformers IP, the Blokees' R&D team, through multiple rounds of optimization, faithfully captured the character form of Devastator. Players only need to collect all six Digger Team vehicle products from the Blokees' Transformer Defender Version Series 01, 02, and 03 to exchange for the "Devastator Pack" and easily achieve Devastator. Behind this innovation is Blokees' robust R&D system, supported by over 500 patents, underscoring the brand's strong innovation capabilities and core competitive edge.

In addition to its diverse product lineup, Blokees is enhancing regional engagement through BFC culture. At the exhibition, Blokees exhibited BFC works from Indonesian BFC creators, demonstrating a profound co-creation between the brand and its users.

Through its "Universally appealing；Stepwise pricing；Globally promoting" strategy, Blokees has achieved significant breakthroughs in multiple international markets, including Southeast Asia, Europe, North America, and Latin America. Blokees is promoting Chinese Assembly Character Toys onto the global stage.

Blokees established a partnership with New Creation—the exclusive licensing agent for the Ultraman series in mainland China—in 2021, marking its entry into the "Model Kits" category. In 2022, the brand launched its first Ultraman classic model kits, which have since gained widespread popularity among Ultraman fans.

Over the past four years, Blokees has featured the Ultraman IP across three major product series—HERO10, Legend and preCOOL, resulting in over 10 major editions and more than 80 Ultraman Model Kits, representing over 140 different Ultraman characters.

Driven by its continuously evolving R&D capabilities, Blokees now holds over 500 patents and remains committed to developing innovative charecter-based products  for consumers around the world.

During the exhibition, Blokees featured nearly 100 Ultraman-themed BFC works in its dedicated display area, becoming the first Chinese brand to display original user creations at the Ultraman 60th Anniversary Theme Exhibition. These works were created by BFC creators. On-site, Ultraman-themed BFC Creation Competitions let players experience BFC creation culture firsthand. Creators immersed themselves in the imaginative world of assembly, passing on the Fun of Building.

Blokees has always placed a strong emphasis on BFC creation culture and continues to host the annual BFC Creative Competition. Participants are invited to assemble original works using Blokees Model Kits. Winning entries have the chance to be showcased at international exhibitions alongside Blokees. The BFC community has grown into a vital platform for connecting global players and driving the brand's creative ecosystem forward.

With its strong R&D capabilities and innovative product lineup, Blokees is implementing a "Universally appealing, Stepwise pricing, Globally promoting" strategy. Blokees will continue to connect global players through innovative products and community culture.

The event is presented in a comic-inspired style, reconstructing the Marvel Universe as envisioned by fans. Upon entering the pop-up store, visitors are immersed in the world of comic books. A prominently displayed open comic book symbolizes the gateway to the Marvel Universe. Familiar classic scenes, such as Hulk's roar, Venom's extended tongue, and Spider-Man's dynamic leap, are vividly brought to life through detailed recreations.

The exhibition area is divided into multiple zones, including the "Product Display Area," and "Product Experience Area." The "Product Display Area" showcases over 60 Blokees Poseable Model Kits from two major Marvel series: "Marvel Infinity Saga" and "Spider-Man and His Magical Friends."

Blokees' Marvel Infinity Saga Series 04 offers better character selection, craftsmanship, and gameplay than its predecessors. This edition includes eight iconic characters: Iron Man (Mark5, Mark6, Mark46), Winter Soldier, Thor, Vision, Whiplash, Ultron, and Hulk. It also highlights four classic rival pairs from the Marvel films that capture key conflicts in the Marvel Universe.

Blokees' Champion Class - Captain America features 37 movable parts that improve mobility and playability. It includes a replica of Thor's Hammer for recreating Captain America lifting it in Avengers: Endgame. The product can also be combined with Ultraman and Thor Bluecore versions, allowing fans to relive the excitement of the Avengers' Big Three.

The event will continue until July 13th. Blokees organized activities such as a Speed Assembly Competition, a one-day store manager experience. These activities allowed participants to explore and interact with Blokees' Marvel Model Kits. The Speed Assembly Competition was particularly popular, attracting many participants and spectators.

This event exemplifies Blokees' globalization strategy targeting all people across all price ranges. Through partnerships with top IPs, diverse product portfolios engage players of all ages and interests worldwide while passing on the fun of building.

This series showcases six iconic Minions characters: King Bob, Soldier Stuart, Golf Tim, Knight Dave, Maid Phil, and Caveman Kevin. Their distinctive physical traits and classic appearances are meticulously replicated. Each figure features detachable outfits, interchangeable accessories, and 11 articulated joints, enabling engaging and realistic interaction. In addition, a hidden cute skeleton design serves as a surprising Easter egg, offering an unexpected delight to dedicated Minions fans.

Blokees has been actively promoting user innovation, further cultivating the innovative culture of the BFC (Blokees Figures Creator) brand, and encouraging users to become creators within the BFC ecosystem. In the Minions Banana Day exhibition area, Blokees has specifically established a dedicated display zone for BFC creations.

The Blokees booth attracted considerable attention and became a prominent destination for Minions enthusiasts. Attendees participated in photo sessions and group portraits while experiencing the innovative process of construction and transformation. The atmosphere was lively, characterized by laughter and enthusiasm. A dedicated Minions fan commented with excitement, "These Minions building blocks exhibit highly detailed and realistic designs, offering versatility through customizable outfits. The integration of a skeletal framework represents an ingenious and surprising feature, enhancing the product's appeal significantly."

The Minions Banana Day will continue until October 26, making stops in Shanghai, Beijing, Chengdu, Wuhan, Changsha, and Shenyang. Throughout the tour, Blokees will introduce additional Minions-themed releases and interactive activities.

With a portfolio encompassing over 500 patents, Blokees remains at the forefront of innovation. Through its "All Ages, All Price Points, Global Reach" strategy, Blokees is progressively propelling Chinese brick-based character toys onto the global stage.

This time, Blokees exhibits a series of building block figure toy products, including Hero8, Hero10, Champion, Legend, Fantastic etc. These products are based on world-renowned IPs, including EVA, Hatsune Miku, Transformers, Ultraman, Marvel, Naruto, Saint Seiya and its self-developed IPs Hero Infinite. They precisely target the 16+ age group in the anime and model toy circles, attracting a large number of visitors to stop and experience. The products have received unanimous praise for their high IP fidelity, assembly experience, and playability.

Blokees boasts an extensive portfolio of more than 50 globally licensed IPs, demonstrating its robust innovation capabilities in global IP collaborations and product development.  Underpinning this success is Blokees's innovative R&D system, which has yielded over 500 patents and established a comprehensive global product matrix encompassing more than 600 SKUs. The products are characterized by their high IP accuracy, ease of assembly, exceptional playability, and remarkable value. This rich and diverse product matrix effectively caters to the varied needs of players worldwide.

At the event, Blokees also established a dedicated exhibition area for its BFC (Blokees Figures Creator) works. Since mid-2024, Blokees has showcased its BFC works at major international expos, including the China Toy Expo, Singapore Comic Con, Nuremberg Toy Fair, and New York Toy Fair. Blokees aims to engage global fans in the BFC (Blokees Figures Creator) initiative to promote new developments and inspire users to express their ideas through secondary creations.

This development represents another significant milestone in Blokees's global strategic deployment, following its expansions into Southeast Asia, Europe, and North America. Under the guidance of the "all people, all prices, and globalization" strategy, Blokees will continue to connect global players through innovative products and community culture, thereby pass on the Fun of Building.

A new addition for this season is the introduction of the "Season Pass," which offers exclusive prizes including a "Seasonal Badge," a "Seasonal Platform," and a limited edition figure (600 pieces). These rewards are designed to ignite creators' enthusiasm and foster their creativity.

Participants have the opportunity to earn exclusive prizes by completing tasks outlined in the "Season Pass" during the competition. Additionally, following the submission deadline, a 20-day popularity voting period will enable the top 150 entries to also receive these exclusive rewards.

Furthermore, the BFC Creation Competition has been officially launched on the Blokees group website. It features sections such as "Hall of Fame" and "Season Pass," showcasing award-winning entries from previous competitions while providing participants with opportunities to complete tasks for seasonal rewards. Players can register through either the official website or via the BFC Figure CLUB WeChat mini-program.

Ye Shanshan, Vice President of Blokees Brand Marketing, announced that by 2025, the BFC event system will evolve into a more comprehensive framework featuring three core components: the online creation competition, the offline Speed Build competition, and a global exhibition of works. This enhanced structure aims to provide a more complete platform for participants worldwide to create and share their talents, enabling every individual to discover their own stage.

In 2025, the third iteration of the BFC Creation Competition encompasses four seasons: "Launch Season," "Breaking the Cocoon Season," "Fearless Season," and "Stellar Season." The recently concluded "Launch Season" of the third BFC Creation Competition has attracted  over 30,000 submissions.

The volume of BFC creations is witnessing an extraordinary surge, underscoring that the BFC Creation Competition has firmly established itself as a vital platform within the BFC community. This event highlights the creativity and passion of creators from around the world. This remarkable increase is fueled by enthusiasm, as BFC creators redefine what it means to be a figure.

In his opening speech, Zhu Weisong, founder of Blokees, stated that in the next decade, it will focus on business innovation, customer value, partner collaboration, talent accumulation, and social responsibility.

At the Blokees Global Partner Conference 2025, President Sheng Xiaofeng introduced Blokees' strategic vision for the next decade in his keynote speech, "Building an Innovative Blokees System and a Comprehensive Product Ecosystem." Blokees pioneered the concept of a holistic product ecosystem, vividly illustrating it through the metaphor of a thriving tree: innovation and R&D serve as the strong roots, a diverse global IP portfolio and robust product matrix form the branching structure, and global users and the BFC community represent flourishing leaves.

At the event, Blokees presented its six classic series, including Hero5, Hero8, and Champion, alongside new releases from Transformers, Ultraman, and Marvel's Infinite Saga. The brand also unveiled three upcoming series featuring major IPs such as Harry Potter and Hatsune Miku, with promotional materials featuring "Adorable" and "Sweetheart," signaling expansion into new consumer segments.

At the event, Blokees prominently highlighted its core brand value—the BFC (Block Figure Creator) culture—through global player showcases and the annual creator awards ceremony, reinforcing its philosophy of "user-driven innovation," as emphasized by Ye Shanshan, Vice President of Brand Marketing.

This event represents a significant milestone in upgrading Blokees' product ecosystem, marking another breakthrough in deepening product development, strengthening foundational capabilities, and pursuing diversified innovation. Looking ahead, Blokees remains committed to an open, collaborative, and win-win approach, working closely with global partners to drive industry progress and usher in a new chapter for the next decade.

A highlight at the Toy fair New York was Blokees's new product—Blokees Minions Magical Series: Jelly Factory. The series features four iconic Minions—Bob, Otto, Stuart, and Kevin—with exclusive accessories and actions, like Bob getting a jam jar stuck on his head and Otto carrying fruit. The product recreates a humorous miniature Jelly Factory, capturing the fun of the jam-making process.

At the Singapore Comic Con in December 2024, Blokees captured attention with its Sesame Street Partners Magical Series 01-04. Building on that momentum, the company expanded the Sesame Street family at the Toy Fair New York with four additional beloved characters: Ernie, Bert, Oscar, and Count Von Count. Additionally, Blokees launched an exclusive item at the Toy Fair—the chrome-plated Bumblebee, which drew significant attention for its unique electroplating technique and intricate detail.

Blokees' success can be attributed to years of dedicated research and development. The company has continuously innovated in areas such as its gameplay system, production technology, and processes, establishing a distinctive product matrix with over 500 patents. Meanwhile, Blokees encourages global fans to engage in its BFC (Blokees Figures Creator) community, where they can express themselves through fan-made creations. As its global expansion accelerates, the BFC community is poised to become an international hub for creators.

With its strong R&D capabilities and Innovative product lineup, Blokees is implementing a "Universally appealing, Stepwise pricing, Globally promoting" strategy. From the Singapore Comic Con to the Spielwarenmesse International Toy Fair to the Toy Fair New York, Blokees has been making steady progress toward its internationalization.

With its signature orange logo and extensive product matrix, Blokees stands in spotlight of the exhibition. The Blokees Transformer-themed series offers multiple collections to seize the minds of different age groups. Besides, the Sesame Street figures, which made their debut in Singapore, would also be exhibited this time in Nuremberg. This product features a new type of block figure that perfectly captures the unique personality of each character with matching accessories and gameplay offering fans a fresh experience. The Blokees collaboration with Sesame Street is a multi-territory deal spanning 40 countries worldwide.

Blokees hopes that global fans will engage in BFC (Blokees Figures Creator) to foster new development and encourage users to express their own ideas through secondary creations. In addition to the diverse product matrix, the BFC Works Display Zone is another highlight. The exhibited BFC works incorporate elements like aging and battle damage into above IPs such as Hero Infinity, Ultraman, and Transformers, creating distinctively new forms for those block figures. As Blokees accelerates its global expansion, the BFC community is set to become an international platform that connects players across borders through its products and gameplay.

With over 50 globally licensed IPs, Blokees demonstrates its innovation capability in global IP collaborations and product development. The brand's success is backed by its strong R&D support, with which Blokees has obtained over 500 patents securing its unique product matrix. Guided by a "Universally appealing, Stepwisely pricing, Globally promoting" strategy, Blokees is expanding its business worldwide, with orders from U.S to Southeast Asia and to Europe. Up to now, Blokees has gotten over a million followers on overseas social medias.

Significantly, Blokees exhibits its R&D capabilities and global ambitions on the Spielwarenmesse International Toy Fair. Looking ahead, Blokees will continue to promote China's development in building block figure toy industry on the global stage.

Blokees' showcase at SGCC spans an impressive range of globally recognized IPs, including Marvel's Infinity Saga, Marvel's Spidey and His Amazing Friends, TRANSFORMERS, Hatsune Miku, Saint Seiya, Ultraman, Naruto, Hero Infinity, Magic Blocks, and Yeloli.

In addition, Blokees exhibits a series of global BFC (Blokees Figures Creator) works, enriching the visitor experience with unique creative insights.

The Blokees booth at SGCC is a highlight of the event, featuring innovative designs that immerse fans in a meticulously crafted world of figures.

Visitors can experience scenes and elements from various classic IPs, such as Sesame Street, Marvel's Infinity Saga, and Ultraman, embarking on a magical journey through a multicultural universe.

A standout attraction at the booth is the debut of the Blokees Figures—Sesame Street preCOOL collection.

One of the key attractions is the "Blokees Figures—Sesame Street preCOOL," celebrating the 55th anniversary of Sesame Street. Blokees has introduced four new products featuring iconic characters: Elmo, Cookie Monster, Big Bird, and Abby. Collaborating with the Sesame Street IP in 40 countries and regions, consumers worldwide will soon be able to enjoy these unique figures.

Another highlight is the BFC works display area on the right side of the booth. At this year's SGCC, Blokees not only displays domestic BFC works but also exhibits overseas BFC works for the first time.

Among these, Mr. Wong(@izakku_ben) from Singapore chose to recreate Blokees' TRANSFORMERS Optimus Prime from Classic Class line, using refined painting techniques and a weathering effect that brings the character to life.

Ms. Sun(@Liang Gong) from the Chinese mainland recreated Blokees' Hero Infinity series products, with Liu Bei, Guan Yu, and Zhang Fei, the three brothers, gathering overseas. The small figures of Blokees convey and promote traditional Chinese culture overseas, shining brilliantly in the global arena through the platform of SGCC.

In the future, Blokees remains committed to product innovation, expanding collaborations with world-renowned IPs, and passing on the fun of building to the world.