Despite the efforts of rehabilitation services, many people with ABI continue to face unexpected challenges once discharged. Resourcing pressures, fragmented communication, and the overwhelming nature of recovery mean that critical supports often fall away just when patients need them most. That's where ROBIN steps in.

A Digital Bridge Between Hospital and Home

Built in partnership with the research team from Griffith University and The Hopkins Centre, ROBIN is an AI-enhanced proof-of-concept app that allows people with ABI to track their therapy journey, set meaningful recovery goals, document their experiences, and access support resources - entirely on their own terms. With profile customisation, media-based journaling, and a visual dashboard of progress, it helps users take ownership of their recovery while staying connected to their care network.

The app was developed through a co-design approach involving survivors of brain injury, carers, and rehabilitation clinicians to ensure it responds to the real needs and realities of recovery. Each feature - whether it's recording a milestone or mapping life goals - is purpose-built to foster self-awareness, reflection, and a shared understanding of what comes next.

"This is about giving people more than just a discharge date. It is about giving them structure, clarity and dignity at a time when those things can feel out of reach. This is at the heart of what Miroma Project Factory does best. Kat Robinson CEO MPF

A Launchpad for Innovation in Brain Injury Care

Though simple in design, the ROBIN app represents a strategic leap forward in ABI care. As a minimum viable product, it offers a clear and scalable starting point for broader innovation, including future integration with Android devices, real-time data sharing, and wider clinical trials. Early stakeholder feedback confirms its value not just as a patient companion, but as a potential tool for enhancing care coordination and visibility across multidisciplinary teams.

MPF's involvement in the project extended beyond UX and technical development. The team worked closely with Griffith University to align the prototype with future research and funding goals - ensuring that ROBIN can evolve into a full-scale digital health intervention, capable of supporting grant applications and informing policy conversations.

About ROBIN

ROBIN (Return Home After Brain Injury) is a smart device app developed by Griffith University in collaboration with Miroma Project Factory. Created as a MVP (minimum viable product) for research and clinical validation, the app is designed to support individuals transitioning from inpatient rehabilitation to home after an acquired brain injury. ROBIN helps users track progress, set goals, document recovery, and access critical resources in a secure, user-friendly environment.

About Miroma Project Factory (MPF)

MPF is a multi-award-winning digital strategy and product studio that delivers innovative digital solutions across web, platforms, and systems. Specialising in purposeful technology, MPF works at the intersection of strategy, design, and engineering to create impactful digital products for organisations ready to lead. With deep expertise in healthcare, MPF helps clients scale responsibly, communicate clearly, and connect meaningfully with their audiences. For more information, visit www.theprojectfactory.com.

For media enquiries, interviews or partnership opportunities, please contact:
Miroma Project Factory
info@theprojectfactory.com

Developed as part of the national TRANSMIT project (Translation Strategy Improving Function), cpThrive transforms decades of research into an easy-to-use "traffic light" guide, helping people with lived experience of CP to quickly identify therapies tailored to individual priorities and needs. The app could not have been developed without the support of our incredible research partners with lived experience, Children's Health Queensland, and The Sydney Children's Hospital Network.

cpThrive is an accessible, personalised, user-friendly tool designed through a thorough co-design process with people living with CP, clinicians, researchers, and policy experts. The app aims to improve functional outcomes and inform access to proven therapies across Australia.

The cpThrive app contains over 130 medical, allied health and other treatments. Short videos, collected from across Australia and internationally, demonstrate real-life therapy examples. The app is based on the globally recognised work of Professor Iona Novak, Dr Michelle Jackman, Dr Dana Bradford, Professor Nadia Badawi, Dr Cathy Morgan, Professor Leanne Sakzewski, Professor Roslyn Boyd, Professor Michael Fahey, and Dr Maria Mc Namara, in collaboration with the research team at Cerebral Palsy Alliance and other partners.

"This app is an important step in bridging the gap between research and real-world care. Evidence doesn't help if it stays in academic papers. cpThrive ensures that what we know works is actually used by those who need it most," said Professor Iona Novak.

The app aims to close the gap between the therapies we know that work and what gets implemented. Currently, only 55% of people receive effective therapy, while 43% receive treatments that may be ineffective or even harmful. cpThrive sets out to change that.

Miroma Project Factory securely designed and developed cpThrive as a Flutter-based mobile app with a solid back end and a user-centred experience. The app forms part of a national five-year research program funded by the National Health and Medical Research Council (NHMRC), and supported by the National Disability Insurance Agency, and leading CP researchers from The University of Sydney, CSIRO and The University of Queensland.

cpThrive will launch in Australia shortly and will continue to evolve based on user feedback and ongoing research outcomes.

The app will also help researchers understand how access to reliable, evidence-based information will benefit families.

Key features of the cpThrive app

• Tailored app experiences for people with CP, and their carers.
• Save favourite therapies, get real-time feedback, and view treatment options based on personal priorities.
• Built-in accessibility features such as large text and screen reader compatibility.
• Simple participation process for the national research study.
• Easy updating and reporting tools for researchers.
• Secure data storage that meets national research and privacy standards.

Call for families to sign up!

Six hundred families are needed to download the app, register their details, and start using it, providing feedback through a short survey every three months. Feedback from people with lived experience will be used to capture positive and negative feedback for designers and researchers to review and update the app.

By bringing decades of research into a practical digital tool, the app bridges the gap between science and everyday life, helping families, carers, and clinicians make confident, informed decisions that improve outcomes and quality of life.

About Miroma Project Factory (MPF)

MPF is a multi-award-winning digital strategy and product studio that delivers innovative digital solutions across web, platforms, and systems. Specialising in purposeful technology, MPF works at the intersection of strategy, design, and engineering to create impactful digital products for organisations ready to lead. With deep expertise in healthcare, MPF helps clients scale responsibly, communicate clearly, and connect meaningfully with their audiences. For more information, visit www.theprojectfactory.com.

For media enquiries, interviews or partnership opportunities, please contact:
Miroma Project Factory
info@theprojectfactory.com

Media enquiries Cerebral Palsy Alliance – Rebecca McCartney, rebecca.mccartney@cerebralpalsy.org.au 

Media enquiries CSIRO – Naomi Stekelenburg, Naomi.stekelenburg@csiro.au

That's why Miroma Project Factory (MPF) has partnered with Ulster University to launch iMPAKT: a transformative mobile and dashboard platform designed to embed person-centred care into the everyday rhythm of healthcare delivery.

Built for nurses, midwives, and their patients, iMPAKT brings to life a measurement framework over a decade in the making - one that distils person-centred care into eight core Key Performance Indicators (KPIs), and enables frontline teams to capture, analyse, and act on real-world feedback. With rich data drawn from surveys, storytelling, patient records, and time-spent observations, the app gives health professionals a clear picture of how well they're delivering on what matters most to patients: respect, involvement, connection, and trust.

After an initial feasibility study and years of refinement, MPF was brought on board to transform the research prototype into a full commercial-grade mobile application. Leveraging its Honeycomb middleware, MPF delivered both the Flutter-based iOS and Android apps as well as a web-based reporting dashboard that healthcare leaders can use to track progress across departments and benchmark against other sites and settings.

From maternity wards to community nursing teams, iMPAKT is already in use across seven international sites, including the Prince of Wales Hospital in Sydney. Nurses can hand the app to patients to capture their stories, reflect on those insights, and use tailored dashboards to guide critical team discussions and service improvements. Everything is designed to run in six-week "cycles," creating momentum for teams to reflect, reset, and improve.

The app has shown it can do more than report - it can provoke action, accelerate learning, and support shared decision-making in ways traditional systems can't. And with minimal burden on busy staff.

"iMPAKT is what happens when research, design, and clinical practice finally meet in the middle," said Kat Robinson, CEO at MPF. "It's proof that digital tools can support dignity, not just data. And in doing so, it gives frontline staff a way to lead culture change from the inside out."

With renewed interest and backing from Ulster University, the project has now secured a new round of development through the Enabling Research Award from the Public Health Agency's HSC R&D Division, with the aim of scaling iMPAKT as a global standard for patient experience evaluation and clinical impact measurement.

But iMPAKT's most powerful feature may be its simplicity: it puts reflection, storytelling, and accountability back where they belong - at the bedside.

"This is how we restore the heart in healthcare. Not by asking nurses to do more - but by giving them tools that show how much they already do."

About iMPAKT

iMPAKT is a digital health platform developed by Ulster University in collaboration with Miroma Project Factory, designed to enable nursing and midwifery teams to measure and improve person-centred care. Using eight evidence-based Key Performance Indicators (KPIs), iMPAKT captures patient experiences through four data collection methods and transforms them into actionable insights via a mobile app and web dashboard. The platform is currently being tested across the UK and Australia, with plans for commercial expansion supported by new research and funding partnerships.

About Miroma Project Factory (MPF)

MPF is a multi-award-winning digital strategy and product studio that delivers innovative digital solutions across web, platforms, and systems. Specialising in purposeful technology, MPF works at the intersection of strategy, design, and engineering to create impactful digital products for organisations ready to lead. With deep expertise in healthcare, MPF helps clients scale responsibly, communicate clearly, and connect meaningfully with their audiences. For more information, visit www.theprojectfactory.com.

For media enquiries, interviews or partnership opportunities, please contact:
Miroma Project Factory
info@theprojectfactory.com

Professor Tanya McCance
Ulster University
tv.mccance@ulster.ac.uk 

Commissioned by the Thoracic Research Centre at the University of Queensland and developed in partnership with Queensland Health, Screen2Quit is a revised, clinical version of the My QuitBuddy application redeveloped and instrumented to collect participant backend data for a multi-year randomised controlled trial (RCT). The goal: to determine whether app-based interventions can significantly outperform websites or control conditions in helping people quit smoking, still the leading cause of preventable disease worldwide.

From the outside, Screen2Quit looks and feels familiar to a smoking cessation application, but beneath the surface lies a purpose-built digital trial engine capable of tracking every interaction, from user-entered quit plans through scrolling and page navigation to community engagement, all while maintaining strict research integrity.

MPF's scope included native app development for both iOS and Android, and the creation of two secure backends. One backend supports community forum moderation, while the bespoke administration portal captures trial-specific analytics and fully anonymised data capture. Each app user is registered via a unique trial ID that gates access and ties in-session behaviour to anonymised clinical outcomes, enabling researchers to explore how digital behaviours relate to real-world smoking cessation.

"We're proud to help deliver a real-world health intervention that's not only scalable, but scientifically robust," said Jennifer Wilson, Founder and Futurist MPF. "Screen2Quit takes behaviour change out of the lab and into people's lives—with real data to back it."

The build was delivered in two structured phases:

• Phase 1 focused on core functionality: onboarding updates for trial enrollment, user navigation improvements, analytics configuration, regional localisation, and the creation of a trial-specific forum with moderator tools.
• Phase 2 added deeper analytics, forum download features, enhanced user activity logging, and infrastructure support for multi-jurisdiction deployment.

The app is deployed as part of the ILST (International Lung Screen Trial), which is funded by the NHMRC and supported by a cross-disciplinary clinical team. MPF continues to support the platform under a multi-year maintenance agreement, providing technical oversight, app store management, and hosting infrastructure for the duration of the trial.

About Screen2Quit (MQB UniQLD)

Screen2Quit is a clinical trial app developed for the International Lung Screen Trial, a multi-jurisdiction randomised controlled study coordinated by the University of Queensland Thoracic Research Centre. Based on the evidence-based My QuitBuddy app, Screen2Quit was redeveloped for use in clinical research, enabling detailed tracking of user behaviour and its relationship to smoking cessation outcomes. The app is only available to enrolled trial participants.

About Miroma Project Factory (MPF)

MPF is a multi-award-winning digital strategy and product studio that delivers innovative digital solutions across app, web, platforms, and systems. Specialising in purposeful technology, MPF works at the intersection of strategy, design, and engineering to create impactful digital products for organisations ready to lead. With deep expertise in healthcare, MPF helps clients scale responsibly, communicate clearly, and connect meaningfully with their audiences. For more information, visit www.theprojectfactory.com.

For media enquiries, interviews or partnership opportunities, please contact:
Miroma Project Factory
info@theprojectfactory.com

Henry Marshall
Thoracic Research Centre The University of Queensland
quit.research@health.qld.gov.au

MPF has delivered a sleek, fully rebuilt brochure-style website, which headlines a suite of strategic initiatives that are in the works, redefining how Westmead Fertility Centre connects with patients and healthcare professionals, and prepares for a digitally driven future. Westmead Fertility Centre is carving out a new standard in the fertility sector: compassionate, evidence-based, and accessible care underpinned by IT as an enabler. With the digital foundations mapped and progressed, the team at Westmead Fertility Centre is poised to continue to lift expectations for a truly patient-centred experience of the future.

"The transformation we have embarked on with technical expertise and trusted guidance from MPF sees us lean into our focus on excellence, care with compassion, scientific grounding, and our unwavering belief that fertility care should be financially accessible for all. Our recently delivered new website is built for clarity, accessibility, and mobile responsiveness, which redefines how patients discover and engage with fertility care options online. We are on an exciting trajectory that is set to transform our ways of working and supporting our patients and team into the future". Dr Lindsay Gillan, CEO

With the digital foundation in place, the next stages of the transformation will focus on enhancing clinical workflows, optimising referral processes for healthcare professionals, and embedding long-term digital tools, including a revolutionary Virtual Assistant called Feya that is built to support wellbeing and clinical excellence.

About WFC

Westmead Fertility Centre is an assisted reproductive technology (ART) service provider owned by The University of Sydney and located in Westmead Hospital New South Wales, in continuous operation since 1984. Westmead Fertility Centre is committed to making the dream of a family possible for all Australians and in 2020 was chosen by the NSW Government to deliver their Affordable IVF Initiative. Grounded in science and backed by research, Westmead Fertility Centre offers evidence-based, compassionate care at an affordable price, delivering the value and specialised treatment options that couples and individuals facing fertility challenges are looking for. Westmead Fertility Centre is redefining what fertility care looks like in Australia. Westmead Fertility Centre's impressive new website is now available to support individual users and healthcare providers to begin with belief. Learn more at https://westmeadfertilitycentre.com.au/

About MPF

Miroma Project Factory is a multi-award-winning digital strategy and product studio that delivers innovative digital solutions across web, platforms, and systems. Specialising in purposeful technology, MPF works at the intersection of strategy, design, and engineering to create impactful digital products for organisations ready to lead. With deep expertise in healthcare, MPF helps clients scale responsibly, communicate clearly, and connect meaningfully with their audiences. For more information, visit https://www.theprojectfactory.com/

For media inquiries, interviews, or partnership opportunities, please contact:

Miroma Project Factory
info@theprojectfactory.com

With vaping rates rising and traditional cessation tools failing to connect with younger audiences, this early-stage work represents a crucial step in ensuring any eventual AI solution is both effective and safe. By focusing first on technical feasibility, the project team has been able to identify opportunities, assess risks, and set clear boundaries for responsible AI use before committing resources to full-scale development and complex training.

Developed in close collaboration with young people, health experts, and youth organisations, the concept is for a chatbot that offers accessible, non-judgmental guidance in a voice young people can relate to. It would include goal setting, personalised messages, milestone tracking, and escalation support when needed, all designed to feel like a conversation with a peer rather than a lecture.

"This isn't about telling young people what to do, it's about listening to what they need," said Kat Robinson, CEO of Miroma Project Factory. "By thoroughly testing feasibility and boundaries first, we're ensuring any final product is aligned with both youth needs and responsible technology principles."

This project was backed by research, informed by experience, it builds on a national co-design process involving over 150 young Australians, facilitated by Cancer Council NSW and supported by partners including U1, MASS LBP, and Avion. The research confirmed that young people want help to quit but they want it on their terms.

The strongest demand came for tools that are accessible on mobile, available 24/7, and allow users to check in with themselves, track progress, and receive encouragement without shame or pressure. More than 80% of surveyed young people said they would use a tool like this if it were available today.

The chatbot experience will respond directly to those insights - offering a highly personalised quit journey that feels safe, supportive, and youth-led.

This proof of concept sets the stage for scale,  the foundation for a broader digital vaping cessation platform designed to meet the needs of diverse young people across Australia. The vision is clear: build a national digital service that combines empathy, evidence, and technology to reduce harm and increase access to support - particularly for those who may never engage with traditional help-seeking pathways.

MPF was pivotal in contributing to strategic technical planning, user experience design, content development, and communications positioning - ensuring the prototype is not only viable, but built to inform future partnerships, funding pathways, and national scale-up.

About Cancer Council NSW

Cancer Council NSW is a leading not-for-profit organisation dedicated to a cancer-free future. Through research, education, advocacy and support, Cancer Council NSW works to reduce the impact of cancer in communities across New South Wales and beyond. Their tobacco control initiatives include national leadership on vaping research, cessation tools, and youth engagement. 

About Miroma Project Factory (MPF)

MPF is a multi-award-winning digital strategy and product studio that delivers innovative digital solutions across web, platforms, and systems. Specialising in purposeful technology, MPF works at the intersection of strategy, design, and engineering to create impactful digital products for organisations ready to lead. With deep expertise in healthcare, MPF helps clients scale responsibly, communicate clearly, and connect meaningfully with their audiences. MPF is the development studio behind the multi award-winning My QuitBuddy app for the Department of Health. For more information, visit www.theprojectfactory.com.

For media enquiries, interviews or partnership opportunities, please contact:

Miroma Project Factory
info@theprojectfactory.com

Tiana Vourliotis
Cancer Council NSW
tiana.vourliotis@nswcc.org.au 

The Avow app, developed in partnership with the NSW Department of Communities and Justice (DCJ), was built in response to a stark reality: more than a third of ADVO breaches occur within the first month of the order being issued. With long wait times and limited availability for behaviour change programs and low early engagement with support services, many perpetrators lack information and tools for reflection or clarity in the critical moments following  initial police or court contact.

"The Avow app puts information perpetrators need to comply with their ADVO at their fingertips". "It's available anytime, anywhere, for free, meaning perpetrators can more easily address their behaviour."said Mr Speakman in 2021 as then Minister for Prevention of Domestic and Sexual Violence

First released in 2021 and fully redesigned in 2024 to optimise the user experience, Avow provides a personal, non-judgemental digital space where users can access plain English information to understand their legal conditions and the court process, access support, set personal goals, and develop strategies using techniques grounded in evidence-based behavioural science that aim to reduce their risk of reoffending and ultimately improve victim safety.

Its recent redevelopment into Flutter has modernised the user experience into something inclusive, accessible and optimised for scale. What was initially a static, male-oriented tool is now a dynamic, gender-neutral platform focused on engagement and impact.

MPF led the redesign and technical build, delivering:

• Chat-driven onboarding
• Goal setting and affirmation features
• Court appointment reminders and ADVO condition review
• Self-paced behaviour change planning
• Action plans linked to emotional triggers and common ADVO breach risks
• Up to date support content for self-referral, reflection and legal literacy

"Avow is proof that we can meet people at their most volatile and stressful moments with a digital solution that helps them choose a different path and make better decisions," said Lynette Reeves, Behaviour Change Specialist for MPF and Program Lead for Avow.  "We built this app to be a quiet but powerful intervention that users can use anytime, anywhere. And now, national policy is finally catching up."

Indeed, the 2024 Rapid Review of Prevention Approaches, commissioned by the Commonwealth, explicitly called for early, technology-enabled interventions that promote self-reflection and accountability. Avow, which has been delivering exactly that since 2018, was recently highlighted as an example of what the sector needs more of: scalable, low-barrier, trauma-informed tools for people who use violence.

Avow has been downloaded over 2,000 times, with a 39% returning user rate and strong engagement across key features such as "My ADVO", "Court Info", and "My Action Plan". Frontline workers report that clients who use Avow show improved understanding of their conditions, greater openness to therapeutic referrals, and reduction in impulsive, breach-prone behaviour.

As state and federal governments look to fund the next wave of domestic violence prevention solutions, Avow is uniquely positioned - validated by frontline uptake, ready for jurisdictional localisation, and aligned with national prevention strategies. The Avow team welcomes opportunities for community engagement and partnerships to continue this work into the future.

About Avow

Avow is a behaviour change app designed to support domestic violence perpetrators better  understand and comply with their Apprehended Domestic Violence Orders (ADVOs). Developed by Miroma Project Factory in partnership with the NSW Department of Communities and Justice, Avow delivers legal literacy, risk planning, and reflective tools in a private, digital format. It is one of the only Australian tools targeting perpetrators directly, helping reduce early-stage breaches and promote safer choices. Avow has been in use since 2021 and is now undergoing further expansion to align with national prevention priorities.

Avow is promoted to users by the NSW Department of Communities and Justice, NSW police, local courts, solicitors and support agencies.

About Miroma Project Factory (MPF)

MPF is a multi-award-winning digital strategy and product studio that delivers innovative digital solutions across web, platforms, and systems. Specialising in purposeful technology, MPF works at the intersection of strategy, design, and engineering to create impactful digital products for organisations ready to lead. With deep expertise in healthcare, MPF helps clients scale responsibly, communicate clearly, and connect meaningfully with their audiences. For more information, visit www.theprojectfactory.com.

For media enquiries, interviews or partnership opportunities, please contact:
Miroma Project Factory
info@theprojectfactory.com

Lynette Reeves
Program Lead
AVOW
lynette@theprojectfactory.com

In a world increasingly shaped by artificial intelligence, powered by natural language processing and guided by deep sector insight, HI offers a different vision: instead of using AI to make decisions for people, the project explores how to use it to deepen what makes us human. Rather than outsourcing our thinking or faster answers; it focuses on better questions. HI recognises that our values, empathy, and gut instincts are vital strengths; and enhances them.

The demand for a tool like this is clear, especially for younger professionals in the finance sector. According to Deloitte's 2024 Gen Z and Millennial Survey, half of Gen Zs (50%) and 43% of millennials have rejected an assignment or project based on personal ethics or beliefs, and almost as many have walked away from employers altogether. Meanwhile, 77% of frontline finance staff say they face ethical decisions multiple times a day, yet few feel they have the time, or the tools, to navigate those dilemmas well.

Each year, The Ethics Centre mentors early career professionals through its Banking and Financial Services Oath (BFSO) Young Ambassador Program. The Centre works with them to develop projects that increase ethical knowledge and skills in that industry – especially amongst young people. HI was a project that the Young Ambassadors helped develop as an example of how AI could be used to embed ethical decision making in daily decisions at work.

Cris Parker, Director of BFSO at The Ethics Centre said: "As new technologies like AI emerge, it's common to hear a wide range of predictions - some hopeful, others more cautious. The Ethics Centre is collaborating with organisations like CSIRO to help establish clear and responsible ethical guidelines for how this powerful and transformative technology is developed and used. HI is one example of a prototype designed to support thoughtful, informed decision-making both now and in the future. It shows how technology can be applied in a practical, meaningful way to address real-world challenges with care and insight."

The HI MVP has been designed to be delivered as a browser-based widget and Slack/Teams plugin, designed to meet people where they already are. Feedback from the Young Ambassadors expressed a need for tools for self-reflection and guidance to help think through difficult professional challenges.  Whether a user is working through a tough customer decision, questioning a workplace policy, or just needs a moment of self-reflection, HI provides real-time, context-aware prompts that guide ethical thinking, not prescribe it.

"For today's workforce, ethics is not theoretical. It's personal," said Kat Robinson, Global CEO of MPF. 

"This generation doesn't just want to do good work – they want to do work that is good. Projects like HI are our answer to that challenge: a quiet, consistent companion that helps people think clearly, act thoughtfully, and lead with integrity in the flow of their day.  HI shows that AI doesn't have to replace judgment; it can restore it. We're showing that we can use technology not to make decisions for people, but to make people better at making decisions. And that's what the future of work demands," said Robinson.

Early beta user testing has confirmed its value:

• 95% said the tool helped them understand how their values influence their decisions
• 82% believe a tool like this would be helpful industry-wide
• 91% rated the tool's dashboard and feedback features positively

HI is being designed to be more than a reflection prompt. It aims to be a sophisticated learning ecosystem combining interactive ethical scenarios, micro-lessons, decision-tree guidance, and streak-based gamification to promote ongoing engagement and skill-building. Using fiction and storytelling, the tool invites users to explore difficult scenarios with emotional and cognitive safety. Over time, it is designed to build people's ethical muscle.

While it is currently still in its R&D phase, the tool's ultimate goal is to make ethical consideration consistent, woven into the rhythm of daily work, not reserved for workshops or crisis meetings. For financial services in particular, where even minor decisions can have major consequences, a shift like this could redefine trust, integrity, and accountability at scale.

About The Ethics Centre:
The Ethics Centre is an independent not-for-profit organisation that brings ethics to the centre of everyday life. Through consulting, advice, education and public engagement, the Centre helps individuals and organisations navigate moral complexity with confidence and integrity. Learn more at www.ethics.org.au.

About Miroma Project Factory (MPF)
MPF is a multi-award-winning digital strategy and product studio that delivers innovative digital solutions across web, platforms, and systems. Specialising in purposeful technology, MPF works at the intersection of strategy, design, and engineering to create impactful digital products for organisations ready to lead. With deep expertise in healthcare, MPF helps clients scale responsibly, communicate clearly, and connect meaningfully with their audiences. For more information, visit www.theprojectfactory.com.

For media enquiries, interviews or partnership opportunities, please contact:
Miroma Project Factory
info@theprojectfactory.com 

The Ethics Centre
communications@ethics.org.au 

This year's theme, "Design for Better", underscores the vital role design plays in shaping a more balanced, inclusive, and sustainable world. From reimagining products and services to reshaping cities and systems, the Awards showcase how design has the power to drive positive change for people, planet, and prosperity.

 "We are incredibly proud that StandingTall: Live Actively, Age Healthier has been recognised with a Good Design Award in the Social Impact category. This accolade reflects years of collaboration with Professor Kim Delbaere, NeuRA and UNSW to translate world-class research into a warm, accessible, and life-changing tool for older Australians. As the Commercial Lead on this project since its inception, I am personally thrilled to see the impact of our work recognised at this level. At Miroma Project Factory (MPF), we believe design is at its best when it empowers independence and wellbeing, and StandingTall is proof of how technology and thoughtful design can deliver measurable impact at scale." Kat Robinson CEO MPF

StandingTall: Live Actively, Age Healthier, recognised as the Winner of the prestigious Australian Good Design Award Winner accolade in the Social Impact category.

"StandingTall empowers older Australians with a science-backed tablet app delivering tailored balance exercises, proven to reduce falls by 16% and injurious falls by 20%. In partnership with NeuRA and UNSW, clinical protocols have been translated into an engaging, warm design that inspires independence at home. Smart, innovative and impactful health design." Jury Comments

Record-Breaking Year for Design Excellence

Rachel Wye, Managing Director of Good Design Australia, reflects on the calibre of this year's entries: "The standard of Award Winners in this year's Australian Good Design Awards was the highest on record, with game-changing projects that push the envelope of good design, design innovation and design impact. These Awards clearly demonstrate the transformational power of design to create a better and more sustainable future."

About the Australian Good Design Awards

The Awards recognise design excellence from around the world, across 13 Design Disciplines and more than 35 categories, spanning the built environment, product design, engineering, digital, social impact, policy design and many more categories.

The 2025 Australian Good Design Awards Ceremony will take place on Friday 17 October, at the International Convention Centre (ICC) Sydney, where more than 1,000 distinguished guests from design, architecture, engineering, and business sectors will come together to celebrate the transformational power of good design.

Each entry undergoes a rigorous evaluation by over 80 international Jurors, assessed against three core criteria: Good Design, Design Innovation, and Design Impact. With a proud heritage dating back to 1958, the Australian Good Design Awards remain the nation's oldest and most prestigious international design accolade, continuing to champion the critical role of design in shaping a brighter, fairer, and more sustainable future.

View the Award-Winning Project here: https://www.theprojectfactory.com/projects/st-rebrand 

 About Miroma Project Factory

Miroma Project Factory (MPF) is a multi-award-winning digital production and development studio, specialising in delivering ground-breaking interactive digital products across web, mobile, social media, and gaming platforms. As a female-led business recognised by Women Love Tech for creating an amazing workplace, MPF's reputation is built on producing transformative solutions in health, broadcast, and entertainment, with a specialisation in gamification for behaviour change. Visit www.theprojectfactory.com to learn more. https://www.theprojectfactory.com/projects/standing-tall

For media inquiries, interviews, or partnership opportunities, please contact:

Miroma Project Factory
info@theprojectfactory.com 

The Compass app was created through an extensive co-design process with a group of target users. They wanted this to be game-like, but not a game; to be strongly based on Australian iconography; to build in information and learning as a key deliverable and to be engaging, accessible, trustworthy. They wanted to see their progress as a 'journey' and be given challenges to show their resilience - all with the aim of increasing their knowledge as a foundation to changing their behaviour.

As the leaders in behavioural change, MPF ensured that Compass used proven techniques and scientifically validated data to help users increase their 'health literacy' and adopt healthier habits around physical activity and eating. Each day of each week, there were missions, represented as stepping stones on the journey, to complete.

Glen Wong Head of Production MPF commented, "From the start, it was a real partnership to achieve a common goal. They were really receptive to our ideas, actively participated in the development of the app and gave us great feedback. We're thrilled with the results and can see how this can be repurposed in many different ways for various kinds of good."

The app uses the devices' inbuilt health tracker, including wearables, to record a user's step count in order to track their activity and display progress throughout the program.

Compass users were encouraged to log their mood each day and to undertake targeted improvements related to their levels of physical activity, nutrition and diet, as well as increase their health literacy and general health awareness. These were represented back to the, in playful graphs and they could see how they progressed from a human perspective - for example, their steps were represented as a journey around Australia.

Based on their identified activities, Compass gave them options to adjust their actions using cognitive behavioural change techniques. This helped the app to have a stronger effect on people and developed more long-lasting change.

The app was part of a closed trial and included over 300 users. Post trial feedback was incredibly positive about the app and all users felt that the encouragement and gamified nature increased their compliance, enjoyment and participation.

About Miroma Project Factory

Miroma Project Factory is a multi award-winning digital production and development house that creates innovative and interactive digital products across web, mobile, social media and games platforms. Miroma Project Factory is a female-led team and was recently listed by Woman Love Tech as one of 11 creating an amazing workplace for their employees. Its' reputation is built on delivering ground-breaking products in entertainment, broadcast and health with a deep specialisation in gamification for engagement and behavioural change.  For more information, please visit www.theprojectfactory.com.

Press Contact
Miroma Project Factory
info@theprojectfactory.com 

Behind the scenes, Bridge2Practise was running on a five-year-old version of MeteorJS, linked to a deprecated database platform, with manual deployments, missing infrastructure documentation, and broken user flows. A growing backlog of bugs, performance issues, and unfulfilled feature requests had placed the platform under increasing operational strain.

This extensive rebuild transformed Bridge2Practise from a brittle, developer-dependent system to a scalable, maintainable platform ready for continued innovation.

"Miroma came to our rescue, brilliantly responding to our immediate needs to sustain the platform, while supporting us to continuously improve the user experience with improved design and clever intuitive additions. Their agile and immediate problem solving has meant B2P has been free from any outages, and student/instructor support has been delivered globally within the promised timeframes. Our students continue to have improved learning outcomes using B2P and we are thrilled to have an ongoing partnership with them to elevate the product to commercialisation." said Dr Cate Madill, Associate Professor, at the University of Sydney.

MPF's work was both urgent and surgical. Over the course of the engagement, the team:

• Recovered lost server configurations and redeployed a staging environment from a production AMI clone.
  
  
• Migrated all platform data from the deprecated Compose service to MongoDB Atlas with zero loss.
  
  
• Incrementally upgraded MeteorJS from version 1.4.3.2 to 2.8.1—spanning nearly a decade of framework evolution—while preserving critical functionality.
  
  
• Set up modern CI/CD pipelines using AWS ECS and GitHub Actions to future-proof ongoing development.
  
  
• Conducted end-to-end QA and performance checks throughout the upgrade process, ensuring platform integrity at every step.

"At Miroma Project Factory, we thrive on turning complex, high-stakes challenges into stable, scalable solutions," said Katherine Robinson, Global CEO of Miroma Project Factory. "Bridge2Practise wasn't just a rebuild, it was a rescue mission. Our team worked hand-in-hand with Cate and her team at the University of Sydney to stabilise a critical platform for clinical education, while laying the groundwork for future innovation. This project reflects what we do best: making technology more resilient and intuitive.  Ready to meet the demands of tomorrow."

Following the infrastructure transformation, MPF responded to a series of long-standing enhancement requests from platform stakeholders. These enhancements were prioritised to address known pain points for educators and students alike, and delivered in close collaboration with the University's team - laying the foundation for a more intuitive, data-informed platform experience, with additional improvements planned under ongoing support.

Bridge2Practise is now fully operational, faster, and better equipped to support digital clinical education at scale. MPF remains the digital delivery partner, supporting ongoing enhancements as part of a structured support agreement.These new features were designed to improve usability for instructors, admins, and students alike, including:

• Auto-archiving for inactive groups, including time-based reminders and admin override access.
  
  
• A new admin analytics dashboard, providing insights into usage patterns, activity uptake, and data uploads.
  
  
• Comparison video tooltips within clinical assessment forms to assist learning via reference media.
  
  
• Written feedback tools for instructors to leave contextual guidance on tagging tasks.
  
  
• A new student view impersonation feature, allowing instructors to preview content from the learner's perspective.
  
  
• Early groundwork for automated scoring logic, replicating current Excel-based macros for assignment marking.

About Bridge2Practise

Bridge2Practise is a simulation-based digital training platform developed by the University of Sydney to help medical students and health professionals build clinical decision-making skills. The platform offers structured scenarios, video-based assessments, tagging tasks, and feedback tools for educators and learners across a range of procedures and competencies.

About Miroma Project Factory (MPF)

MPF is a multi-award-winning digital strategy and product studio that delivers innovative digital solutions across web, platforms, and systems. Specialising in purposeful technology, MPF works at the intersection of strategy, design, and engineering to create impactful digital products for organisations ready to lead. With deep expertise in healthcare, MPF helps clients scale responsibly, communicate clearly, and connect meaningfully with their audiences. For more information, visit www.theprojectfactory.com.

For media enquiries, interviews or partnership opportunities, please contact:
Miroma Project Factory
info@theprojectfactory.com

GoShorty's website was already a high-performing digital storefront, but with 92% of traffic coming via mobile, there was a clear need for a dedicated application to serve repeat customers better, reduce friction, and drive down acquisition costs. MPF answered with an experience that combines seamless quote recall, lightning-fast repurchase flows, and smart nudges that help users insure smarter, not harder.

"Since launching 5 years ago GoShorty has seen significant growth to the stage that we're now one of the most recognised brands in our market. Our customers already buy from us again and again via our website, and our new app will help them to get insured and on their way even quicker and easier with all of their details stored and ready to go in an instant. We're also launching GoShare within the app to help our customers to share cars and vans within their family and friend groups, helping to get people moving whatever their reasons for travel" said Phil Evans, Managing Director at GoShorty.

MPF led a full-stack delivery across product feature research, UX/UI, development and analytics integration anchored by real user insight gathered from interviews and A/B tests. The result is an app that doesn't just replicate the website - it evolves it.

"At MPF, we don't just build apps - we build tools that understand user context and move the business forward," said Kat Robinson, Global CEO of MPF. "GoShorty is a category leader in its space, and this product reflects that ambition: fast, simple, delightful, and ready to scale."

MPF delivered the platform working shoulder-to-shoulder with GoShorty's tech and marketing units, creating not only the app but a roadmap for future loyalty, data insights, and referral-driven grow. Following the successful build, MPF continues to provide support, testing, and feature rollout as part of a long-term shared goal of assisting GoShorty to rapidly advance in market expansion.

Built for Speed, Loyalty, and Utility

The GoShorty app was engineered around three pillars: easy re-purchasing, loyalty by design, and smarter decision support. Key features include:

• Retrieval of existing quotes and policies
• Access to purchase history, real-time quote generation, and flexible repeat purchase flows—plus the ability to buy the same cover again in just a few taps.
• In-app loyalty scheme, rewarding users for engagement and frequent purchasing, integrated with GoShorty's CRM for deeper personalisation.
• "GoShare" functionality that allows users to share a car with friends and co-manage short-term cover within a secure group.
• Animated rewards, push notifications, SMS reminders, and real-time error-handling all wrapped in a mobile-first design optimised for Apple and Android users alike.

About GoShorty

GoShorty is one of the UK's fastest-growing providers of short-term car, van and learner driver insurance. Established in 2020, GoShorty offers flexible, on-demand cover from 1 hour to 28 days—ideal for learners, borrowers, movers and everyday drivers. With a digital-first model and an obsession with simplicity, GoShorty is transforming how people think about car insurance. Learn more at www.goshorty.co.uk

About Miroma Project Factory (MPF)

MPF is a multi-award-winning digital strategy and product studio that delivers innovative digital solutions across web, platforms, and systems. Specialising in purposeful technology, MPF works at the intersection of strategy, design, and engineering to create impactful digital products for organisations ready to lead. With deep expertise in healthcare, MPF helps clients scale responsibly, communicate clearly, and connect meaningfully with their audiences. For more information, visit www.theprojectfactory.com.

For media enquiries, interviews or partnership opportunities, please contact:
Miroma Project Factory
info@theprojectfactory.com

Graeme Stoker
Director of Marketing
GoShorty
marketing@goshorty.co.uk

"Kids have more information coming at them than at any other time in history," said Bryce Corbett, Director for Squiz Kids. "It's why there's never been a more important time for them to learn, at an early age and before they have a smartphone in their hands, how to tell online fact from fiction.

"Newshounds teaches them just that. And we were so pleased to have MPF help us reimagine the resource to make it even more engaging."

Newshounds puts kids in the paws of Squiz-E - the world's first internet detective dog. As they progress through animated scenes, interactive newsrooms, and real-world inspired media challenges, players learn how to question sources, spot misinformation, and distinguish between facts, opinions, and clickbait.

The experience is grounded in a comprehensive learning framework developed by Squiz Kids with support from media literacy experts and educators. MPF worked closely with Squiz Kids to bring this vision to life as an immersive, responsive web-based game playable on any device, with minimal barriers to access for schools and families.

Developed in alignment with national education outcomes and tested in real classrooms, Newshounds represents the kind of digital-first learning experience Australian schools are increasingly seeking. Its launch coincides with media literacy becoming part of the national curriculum - a timely and much-needed shift toward building critical thinking skills in the digital age.

Working to a Squiz Kids remit to overhaul version 1.0 of Newshounds, MPF provided the technical expertise to transform the piloted, static classroom toolkit into a dynamic, interactive-based experience tailored for primary students aged 8-12. The platform features:

• Gamified modules exploring truth, bias, misinformation, and source evaluation
• Age-appropriate quizzes, videos, and prompts to support class discussion and reflection
• A teacher dashboard for lesson planning and tracking student progress
• Scaffolded content mapped to cognitive development and curriculum standards

As noted in a recent Squiz Kids newsletter, "Media literacy becomes part of the curriculum! Oh happy day!" (Squiz Kids Weekly Newsletter, May 2025), Newshounds is well-positioned to become a flagship tool - making media literacy not only accessible, but engaging, for teachers and students alike.

By making critical thinking fun, interactive and easy to deliver, Newshounds helps lay the foundation for a generation of young Australians who know not just how to consume information - but how to question it.

About Squiz Kids

Squiz Kids is an award-winning daily news podcast for Australian children aged 8-12, designed to make current events accessible, engaging, and age-appropriate. Its media literacy program, Newshounds helps young Australians build media literacy and critical thinking skills.

About Miroma Project Factory (MPF)

MPF is a multi-award-winning digital strategy and product studio that delivers innovative digital solutions across web, platforms, and systems. Specialising in purposeful technology, MPF works at the intersection of strategy, design, and engineering to create impactful digital products for organisations ready to lead. With deep expertise in healthcare, MPF helps clients scale responsibly, communicate clearly, and connect meaningfully with their audiences.

For more information about MPF and Newshounds, visit:

Website: www.theprojectfactory.com.
Case Study: https://www.theprojectfactory.com/projects/the-newshounds

For media enquiries, interviews or partnership opportunities, please contact:

Lynette Reeves Miroma Project Factory
lynette@theprojectfactory.com

Bryce Corbett
Squiz Kids
bryce@thesquiz.com.au

The application has been designed in collaboration with a research team led by A/Professor Justine Gatt from UNSW's School of Psychology and NeuRA. It uses the COMPAS-W Wellbeing Scale - which measures both subjective and psychological wellbeing, a scale developed by A/Prof Justine Gatt and that has been validated in neuroscience. Miroma Project Factory, specialists in creating highly successful solutions delivering meaningful behaviour change including carefully applied gamification techniques. In developing the app and designing activities they ensured it complimented and supported the scientific research around activities.

"MPF have been working with Justine and her team for over five years to fulfil her life's body of work in the field of mental wellbeing and resilience. We are very proud to be working alongside UNSW and NeuRA to deliver a tool that accelerates and encourages wellbeing and resilience, especially after such a long period of prolonged stress for so many community members. It could not come at a better time.  We look forward to watching this app deliver real change, and to continue working alongside the team to build community-enhancing solutions." Katherine Robinson, CEO.

The ReNeuWell® app allows for interactive participation and self-analysis through exercises, games, tasks, goals and activities. The use of questionnaires, action-based data tracking and self-monitoring also provides data capture and collection to facilitate the research being conducted in the field of 'resilience'. The goal of this app is to help accelerate and encourage wellbeing and resilience in participants.

"The app is designed for an average healthy adult looking for ways to understand and boost their own level of mental wellbeing. It provides information on where they sit on a wellbeing scale, along with a personalised program of activities to improve this over four-weekly time periods," A/Professor Justine Gatt said.

She explained: "Many apps in the mental health and wellbeing space aim to reduce symptoms in people living with diagnosed mental health disorders, which affects around 20 percent of the population. ReNeuWell® takes a different approach, focusing on the remaining 80 percent—those whose wellbeing may be declining and who could benefit from a boost towards flourishing."

She continued: "ReNeuWell® provides users with practical ways to improve their mental health and build resilience to adversity."

About NeuRA

Neuroscience Research Australia (NeuRA) is an independent, not-for-profit research institute based in Sydney, Australia. As a leader in brain and nervous system research, our goal is to prevent, treat and cure brain and nervous system diseases, disorders and injuries through medical research.

About Miroma Project Factory

Miroma Project Factory is a multi award-winning digital production and development house that creates innovative and interactive digital products across web, mobile, social media and games platforms. Its' reputation is built on delivering ground-breaking products in entertainment, broadcast and health with a deep specialisation in gamification for engagement and behavioural change.  For more information, please visit www.theprojectfactory.com.

For media inquiries, interviews, or partnership opportunities, please contact:

Miroma Project Factory
info@theprojectfactory.com

Miroma Project Factory, specialists in creating high-impact digital solutions for health, consumer, broadcast and government sectors, collaborated with YBH's visionary team, led by CEO Gregory Rosenbauer who states:

 "ScreenIT is more than an assessment tool - it's an intelligent ecosystem that empowers clinicians, athletes, researchers, and communities to make better decisions, faster (about your brain health). From concept to launch, this has been a true collaboration driven by innovation, care, and a shared mission to foster healthier brains "

ScreenIT addresses a major gap in the market. Historically, brain health assessments have been fragmented and inconsistent. ScreenIT changes that by offering an integrated, real-time picture of brain function, pulling from a library of validated technologies and assessments. From elite athletes in the top-tier UK football competitions and Formula 1 to community clinics and research labs, ScreenIT delivers actionable insights when and where they're needed most.

"Because every brain deserves better decisions, faster care and a healthier future. With Miroma Project Factory's expertise, we've been able to realise a vision for a platform that not only improves concussion management but opens new pathways in talent identification, performance optimisation, and neurological research. Together, we're building the foundation for a global brain health ecosystem to transform a bold idea into a globally scalable platform set to redefine brain health management." said Gregory Rosenbauer, CEO and Co-Founder of Your Brain Health.

Backed by leaders in global sports medicine, including Professor Jon Patricios, founder of Sports Concussion South Africa and consultant to World Rugby, and Professor Mike Loosemore, former Chief Medical Officer of the UK Olympic Team, ScreenIT is positioned to become the gold standard in brain health technology.

Prof. Mike Loosemore MBE said, "Brain health is one of the most important yet overlooked frontiers in medicine. ScreenIT represents an opportunity to change that. By making brain function measurable, trackable and actionable, clinicians, athletes, and researchers are able to make better decisions that lead to healthier brains and better lives."

ScreenIT is now available for selected partners and is being rapidly adopted across major sporting organisations and research institutions, with future plans including:

• Building a globally significant brain health data lake
• Integrating AI-driven predictive and personalised brain insights
• Achieving regulatory approval as the first-ever diagnostic tool for concussion and brain health management

Availability and Use

ScreenIT is now available for clinics within Australia and the UK market. Learn more about Your Brain Health and the ScreenIT platform here:

Your Brain Health: Fostering A World Of Healthier Brains

About Miroma Project Factory

Miroma Project Factory is a multi-award-winning digital production and development house specializing in creating innovative, interactive digital products across web, mobile, social media, and games platforms. With a deep expertise in health tech, sports tech, and gamification for behavior change, Miroma Project Factory partners with visionaries to bring impactful ideas to life. Visit https://www.theprojectfactory.com/ for more information.

To learn more about the creation of ScreenIT, explore our interview with Gregory Rosenbauer, CEO and Co‑Founder of Your Brain Health, in the Tech Founder Interview Series. For further details about the platform, visit the MPF ScreenIT case study https://www.theprojectfactory.com/projects/ybh 

About Your Brain Health (YBH)

Your Brain Health is a medical health and biotech company dedicated to improving brain health outcomes through innovative technology, education, and data-driven solutions. Led by a team of experts across sports medicine, neuroscience, and digital health, YBH's mission is to foster a world of healthier brains through smarter care and faster decisions. 

For media inquiries, interviews, or partnership opportunities, please contact:

Miroma Project Factory
info@theprojectfactory.com

Gregory Rosenbauer
Chief Executive Officer
Your Brain Health
+61 4 1788 9263
greg.rosenbauer@yourbrainhealth.io

StandingTall is a clinically validated, easy-to-use, and engaging exercise app designed to improve balance, boost confidence, and prevent falls among older adults. Now positioned for widespread adoption, StandingTall offers a proven, scalable solution that supports healthy aging and reduces the substantial burden falls place on individuals and healthcare systems alike.

"StandingTall combines science, innovation and simplicity to deliver life-changing results. It's a proven solution ready to reduce falls, save healthcare costs and improve lives across Australia. It was co-developed with older Australians to ensure it's effective, accessible, and tailored to real needs. StandingTall integrates exercises seamlessly into daily routines, helping users build habits that protect their independence and confidence over time.

Whether you're in urban, regional, or remote areas, StandingTall empowers users to regain control of their lives, reduce fear of falling, and enhance their independence" said Professor Kim Delbaere, Senior Principal Research Scientist at NeuRA and CEO of StandingTall.

Built with a clear mission because every brain and body deserves better decisions, faster care, and a healthier future - StandingTall has already demonstrated its impact through extensive clinical trials. Among 2,000+ participants, StandingTall achieved a 19% reduction in falls and a 20% reduction in fall-related injuries.

"We have worked hand in hand with Kim for over seven years, bringing to life her deeply rich research in falls prevention. Fall-related injuries in Australia's residential aged care could be costing the health system $325 million annually. Clinical trials show StandingTall reduces falls and injuries from falls by 20%, making it the only fall prevention app with such robust evidence behind it. As an aging nation, we need to adopt new strategies to actively reduce the burden on our amazing yet overstretched health system.

For those who have already fallen, StandingTall is not just effective but cheaper than our current programs. It saves on emergency care, hospital admissions and rehabilitation costs. I am so immensely proud to help bring this product to life, contributing positivity to our aging community." stated Kat Robinson, Global CEO MPF

StandingTall offers a personalised, progressive exercise experience, adaptable to each user's ability level, ensuring engagement and measurable results over time, including:

• Adaptive balance and mobility exercises with personalised algorithms visually move with your personal avatar, animated over 800+ Mocap suit-designed animations.
• Easy-to-use interface designed specifically for older adults, and accessibility at the forefront
• Home-based, low cost, self-paced programs requiring only a tablet
• Progress tracking to motivate sustained improvement that can be used in conjunction with your physician
• Offline capability for users in remote or rural areas

StandingTall has already been successfully embedded into home aged care services across Australia and the UK, aligning with national aged care quality standards and digital health strategies. It has been highlighted in aged care innovation reports and government strategies for its measurable health outcomes, scalability, and impact.

"The first meeting with the MPF team immediately illustrated their depth of knowledge and expertise in the area of health applications. They kept our older users at the forefront when making every decision around service design and usability. MPF impressed us at every step, and we are excited to move StandingTall into a new phase of growth and impact." said Professor Delbaere.

Looking forward, StandingTall is set to become a foundation for broader digital health strategies in fall prevention, rehabilitation, and healthy aging. Plans are underway for expansion into new markets, integrations with wearable technology, and partnerships with government bodies to scale StandingTall across Australia and internationally.

Availability: StandingTall is now available on iPad and Android tablets for individual users, home care services, and healthcare providers. Learn more at www.standingtall.net.au.

About Miroma Project Factory

Miroma Project Factory (MPF) is a multi-award-winning digital production and development studio, specialising in delivering ground-breaking interactive digital products across web, mobile, social media, and gaming platforms. As a female-led business recognised by Women Love Tech for creating an amazing workplace, MPF's reputation is built on producing transformative solutions in health, broadcast, and entertainment, with a specialisation in gamification for behaviour change. Visit www.theprojectfactory.com to learn more. https://theprojectfactory.com/projects/st-rebrand

References: The cost of falls in Australia 

For media inquiries, interviews, or partnership opportunities, please contact:

Miroma Project Factory
info@theprojectfactory.com 

Kim Delbaere
Chief Executive Officer
Standing Tall
k.delbaere@neura.edu.au

After 18 months of under-the-radar development, MPF has unveiled a transformative digital roadmap for Monarch, reimagining how people begin their wellness journey long before they ever step inside a facility. This first phase of rollout, backed by Miroma Ventures, is laser-focused on personalization, longevity, and the business of proactive health.

At the heart of the platform is the Monarch Health Index, an AI-powered pre-assessment tool that acts like a digital intake for your lifestyle. It invites potential members to answer a series of questions across mental wellness, physical fitness, nutrition, and sleep, instantly generating a visualized health snapshot and custom recommendations. Far from a gimmick, the Index feeds directly into Monarch's CRM, giving its sales and clinical teams rich data to personalize outreach and accelerate member acquisition.

"Most health spaces wait for you to have a health problem and walk in the door. Monarch starts your health journey online just as personally, and just as clinically. We're bringing together the science of preventive care with the immediacy of digital connection. MPF helped us turn that into a platform, not just a promise"  said Dr. Ryan Greene, CEO of Monarch Athletic Club.

This is not a glossy website for a boutique gym. It's the digital front door of a high-performance health brand that believes your biomarkers matter more than your bench press. Monarch offers holistic life support from nutrition, personal training, physical therapy, full-body composition scans, hormone optimization, recovery services, and physician-led programs rivaling the most exclusive longevity clinics, wrapped in a sleek, luxury wellness environment that members use on a near-daily basis.

MPF led the brand and digital strategy end-to-end, integrating design, AI, infrastructure and user journey mapping as part of a broader three-year scale plan. This marks the beginning of a radical new health model, one that will soon be experienced remotely, at home, and with the premium support Monarch will be known for.

MPF, which serves as the digital arm for Miroma Ventures, specializes in turning high-potential startups into scalable digital businesses. Through a distinctive equity-for-services model, MPF backs ambitious founders by delivering premium digital execution in exchange for skin in the game.

"We don't work with just anyone, we work with the brave," said Kat Robinson, Global CEO of Miroma Project Factory. "Monarch is a category creator. It doesn't need to compete with other athletic clubs because it's playing in a different league: the future of preventive medicine. Our job was to build a digital experience that lived up to that ambition and could scale into the advantageous progressive vision that Dr Ryan Greene has."

MPF is now scouting its next generation of disruptive partners, founders ready to scale, differentiate, and define what's next in health, wellness, and tech.

About MPF

MPF is a multi-award-winning digital strategy and product studio that delivers innovative digital solutions across web, platforms, and systems. Specializing in purposeful technology, MPF works at the intersection of strategy, design, and engineering to create impactful digital products for organizations ready to lead. With deep expertise in healthcare, MPF helps clients scale responsibly, communicate clearly, and connect meaningfully with their audiences. For more information, visit https://www.theprojectfactory.com/ 

About Monarch

Founded in Los Angeles, Monarch Athletic Club is a next-generation health and wellness facility that combines preventative medical care, performance training, and recovery services under one roof. With a physician-led team and an all-inclusive membership model, Monarch delivers science-backed, personalized care in a luxury environment. The club is redefining what it means to take ownership of long-term health, proactively, holistically, and sustainably. Learn more at www.monarchclubs.com 

For media inquiries, interviews, or partnership opportunities, please contact:

Miroma Project Factory
info@theprojectfactory.com 

Monarch Athletic Club
info@monarchathleticclub.com