Through a partnership with Tree-Nation, every purchase of PITAKA's new "Breath of Veins" phone case funds the planting of one mangrove tree on Kenya's Swahili Coast—turning a consumer product into a traceable act of reforestation.

Instead of symbolic sustainability claims, each phone case now carries a verifiable environmental impact that connects everyday use with real-world ecological restoration.

From Purchase to Verified Impact

Each "Breath of Veins" phone case is directly linked to one newly planted mangrove tree in Kenya, a region critical for coastal protection and carbon capture.

Inside every product package, users will find a planting card with a QR code. By scanning it, customers can register their tree digitally and receive a personalized planting certificate

The initiative reframes ownership of a product into active participation in global reforestation efforts—where every purchase contributes to a measurable ecological outcome.

As PITAKA founder James puts it:

"Sustainability should not remain an abstract idea. It should become something people can directly take part in, and that is where real impact begins."

Beyond Earth Day

The campaign launches on April 22 and will run through October 21, 2026. For PITAKA, however, this is not a standalone activation but a continuation of its long-standing commitment to sustainability.

From durable everyday essentials to more responsible production and packaging, sustainability has always been embedded in how the brand creates and thinks about products.

"Breath of Veins" reflects this ongoing approach—linking product ownership with a more conscious and long-term relationship with the environment.

One Product, One Tree, One Measurable Impact

In a category defined by everyday accessories, PITAKA is redefining what product value means.

Not only what a product is made of—but what it makes possible.

With "Breath of Veins", each phone case becomes more than protection for a device. It becomes a verified contribution to global reforestation, where every purchase leaves a measurable trace in the real world.

CAMBRIDGE, England, March 20, 2026 /PRNewswire/ -- PITAKA has introduced a phone case inspired by Harvard University, translating elements of the institution's academic heritage and visual identity into a contemporary accessory design.

Centered on the theme "In the Weave, We Seek Truth," the collection draws from Harvard's motto, Veritas — truth — and reinterprets aspects of the university's historic environment through a refined material expression. The result is a piece that blends symbolic meaning with modern form.

Design Inspired by Academic Heritage

Located in Cambridge, Harvard University has long been associated with scholarship, discipline, and intellectual rigor. Its motto, Veritas, reflects a belief in inquiry as an enduring pursuit.

The design references the rhythm and geometry of Harvard's traditional brick architecture, expressed through a woven structure in a Harvard Crimson color palette. Subtle tonal variation and texture create depth while maintaining a restrained aesthetic, echoing the balance between tradition and modernity.

A Subtle Expression of Values

Beyond appearance, the collection reflects ideas of continuity and thoughtful design. A phone case is an everyday object — carried, handled, and seen repeatedly throughout the day. Here, it becomes a quiet visual reminder of curiosity and lifelong learning.

Rather than overt symbolism, the piece communicates through material, color, and structure — understated yet intentional.

Be close to truth. Carry the legacy.

Availability

PITAKA's Harvard University Global Official Licensed Collection officially launched worldwide on March 19, 2026, with pricing starting at $69.99. Additional accessories will be introduced in phases, and the collection is available through online channels and select retail partners.

About PITAKA

PITAKA is a lifestyle brand dedicated to material innovation and human-centered design. By combining advanced materials and manufacturing techniques with everyday products, PITAKA bridges technology with fashion, design, and culture.