HONG KONG, July 12, 2026 /PRNewswire/ -- Yii, the pure skincare brand dedicated to the philosophy of adapting to life's continuous changes, officially expands its daily essential care line this summer with the launch of the new Milk M. Formulated specifically for urbanites facing "air-conditioned room dryness," seasonal transitions, and weakened skin barriers, this lotion leverages gentle yet highly effective Quasi-drug level Japanese science to help skin reclaim its long-lost water-oil balance.

Simultaneously, Yii is making its official brick-and-mortar debut at Facesss, Harbour City in Tsim Sha Tsui, marking the brand's very first physical "Skincare Ritual Counter". Translating its core philosophy into an extension of physical sensory experiences, the Facesss counter serves as a tangible sanctuary for the brand's vision. The counter will exclusively offer a complimentary, one-on-one tailored skin consultation service. Guided by skincare ritual experts, the service diagnoses the client's real-time skin condition to carefully select a daily routine matched to their present needs, allowing guests to rediscover a calm, unhurried pace amidst a chaotic city rhythm.

Embracing Balance and Mindful Care

Skincare should not be a battle against time, but a ritual of understanding oneself. Yii stands firmly by the ethos of working in harmony with your skin rather than fighting against nature. In 2026, Yii continues its artisanal collaboration with ANDS Corporation (a sister pharmaceutical plant of the Rohto Pharmaceutical family) in Japan. Serving as the vital concluding step of the daily essential care line, Milk M flawlessly locks in the reparative energy delivered by preceding lotions and essences. It brings daily baseline care back to the essence of physical and mental well-being, constructing a protective shield from the inside out.

A Sensory Haven at Harbour City Facesss

As a physical extension of the brand's identity, Yii's new counter at Harbour City Facesss embraces a low-profile, rustic Japanese minimalist aesthetic. Utilizing warm, natural color palettes, the space fosters an inviting, lifestyle-driven atmosphere. Guests are encouraged to unwind in total comfort while intimately experiencing the subtle textures of the products as they melt from fingertips into the skin.

Milk M: Professional-Grade "Creamy Antimicrobial Hydration Film"

The all-new Milk M is specifically tailored to address chronic dehydration caused by air-conditioning, seasonal changes, and compromised skin barriers commonly faced by urban dwellers in Hong Kong. Built on a proprietary "Creamy Antimicrobial Hydration Film" technology, this formula defies conventions—retaining an incredibly fresh, fluid, non-sticky, and fast-absorbing texture while delivering up to 24 hours of deep, continuous moisture lock to fully repair damaged barriers.

Even during Hong Kong's hot and humid summers, Milk M forms a weightless yet resilient shield over the skin. It seals in deep hydration and smooths dry textures while blocking out external bacteria, allergens, and pollutants, significantly reducing sensitivity and restoring self-stabilized health.

• Boost Cellular Water Retention: Awakens self-contained urea cell activity, enabling automated cellular water storage for a plump, naturally translucent glow.
• High-Efficiency Antimicrobial Protection: Forms a creamy antimicrobial film that insulates against allergens, reinforcing the skin's self-defence and tackling sensitivity at the source.
• Reinforce Lipid Barrier: Dynamically triggers the synthesis of ceramides, cholesterol, and free fatty acids to triple barrier immunity, leaving skin softer, healthier, and more resilient.
• Brighten & Even Skin Tone: Restricts melanin carrier size to minimize melanin production and distribution, effectively evening out dullness and elevating overall skin clarity.

Four Advanced Medical-Grade Active Ingredients from Japan:

• Niacinamide (B3): Smooths the appearance of pores, balances water-oil levels, and notably boosts the skin's natural repair mechanisms to refine rough textures for a stable, healthy complexion.
• Salicornia Herbacea (Glasswort): Ignites the skin's internal "automated water storage system" by boosting aquaporin activity, dramatically lifting moisture-retention capacities from the roots while accelerating cellular renewal.
• Brown Algae Extract: Directly targets loss of elasticity and fine lines, working to lift, firm, and restore a plump, youthful contour.
• Porcine Placenta Extract: Repairs damaged cells, improves microcirculation and product absorption, and precisely recalibrates the skin to its optimal water-oil balance while building barrier immunity and softening minor blemishes.

Limited-Time Store Experience

• Location: Facesss (Yii Counter), Shop OT202, 2nd Floor, Ocean Terminal, Harbour City, Tsim Sha Tsui
• Date: From July 1, 2026 onwards
• Exclusive Services: Complimentary one-on-one custom skin consultation + On-site Milk M trial

About Yii

Founded in 2025, Yii co-develops its formulas alongside ANDS Corporation in Japan, ensuring all products are Japanese-made. The entire range has successfully passed US FDA-standard allergy testing. Specially crafted for sensitive, weak-barrier, and delicate skin types, Yii emphasizes high-concentration natural ingredients alongside a flexible approach to skincare. Manufactured in facilities certified with medical-grade GMP and ISO16128, the gentle, eye-safe formulations assist the skin in seamlessly adapting to seasonal shifts, bringing it back to a beautiful state of balance.

Official Website: https://yii-skin.com/

Social Media: Facebook: Yii Hong Kong | Instagram: @Yii_official_hongkong

Where Eastern Philosophy Meets Japanese Craftsmanship

Modern lifestyles, environmental pressures, and internal factors contribute to increasingly unstable skin conditions, driving growing demand among Asian consumers for "high-efficacy, low-irritation" skincare. Rooted in the Yi Jing's principle of perpetual change, Yii advocates for skincare that adapts to seasonal shifts, environmental changes, and one's immediate physical and mental state—moving beyond rigid, static classifications such as "oily" or "dry."

Since its founding in 1960, ANDS has carried forward the century-old pharmaceutical heritage of the Rohto family, adhering to a mission of "helping clients love themselves more." Its trusted series, including SATYS'α and Grace Program, have earned widespread consumer confidence. This partnership represents a deep resonance in the shared belief that "skin health must return to science and balance." ANDS contributes pharmaceutical-grade rigor with a focus on "visible results," while Yii embodies a philosophy of "Harmonize with Grace, Nourish effortless beauty" as a way of life. Together, they aim to translate Japan's finest medical skincare dedication into solutions that genuinely meet the dynamic needs of Asian skin—empowering users to radiate confidence from within, reflecting the aligned vision, values, and purpose of both Yii and ANDS.

Three Pharmaceutical-Grade Assurance Pillars

To translate this vision into trustworthy products, Yii and ANDS have established a quality benchmark that exceeds conventional standards:

• Official Japanese "Quasi-Drug" Certification: All eight Yii products are certified as "quasi-drugs" under Japan's Pharmaceuticals and Medical Devices Act. This classification is positioned between cosmetics and pharmaceuticals, requiring strict approval and monitoring by the Ministry of Health, Labour and Welfare to ensure both safety and efficacy, with no risk of cumulative toxicity from long-term use.
• Manufactured in Japanese Pharmaceutical-Grade GMP Facilities: ANDS's in-house factory is among the few in Japan's cosmetics industry to hold Good Manufacturing Practice (GMP) certification, ensuring quality and safety meet stringent, highest-level standards. The facility is also ISO 16128 certified, guaranteeing the use of natural ingredients throughout the production process and purity from source to formulation.
• Exclusive 3D Skin Model Technology: Utilizing an exclusive 3D skin model that replaces traditional animal testing, the technology accurately simulates the multilayered structure and response of real skin. It not only assesses ingredient penetration but also scientifically predicts long-term product safety. ANDS is one of only five companies in Japan equipped with this advanced technology.

Yii formulations are gentle and highly safe, suitable even for the delicate eye area. They are free from Sudan Red, artificial fragrances, colorants, mineral oil, parabens, and other irritants.

Yii is now officially available in the Japanese market and has launched in select LOG-ON stores in Hong Kong. The brand will continue to develop products tailored to the subtle needs of Asian skin, bringing Japanese skincare craftsmanship and pharmaceutical-grade quality to more consumers. Visitors are welcome to receive a personalized skin consultation from professional skin specialists at the counters, integrating the "Nourish effortless beauty" philosophy into their daily ritual.

About Yii

Founded in 2025, Yii products are manufactured in pharmaceutical-grade GMP facilities in Japan, hold "quasi-drug" certification from Japan's Ministry of Health, Labour and Welfare, and pass U.S. FDA-standard allergy testing. The formulations are gentle and safe for use around the eyes, specifically designed for sensitive, barrier-compromised, and early-aging skin. Using highly penetrative, high-concentration natural ingredients combined with a dynamic nurturing approach, Yii helps skin adapt to seasonal changes and restore a healthy, balanced state.
Website: https://yii-skin.com/

About ANDS Corporation

Established in 1960 by Yasuhiro Yamada, former Executive Managing Director of Rohto Pharmaceutical Co., Ltd. and former Chairman of Mentholatum Japan. ANDS Corporation specializes in the research, development, and production of high-end skincare products. Adhering to Japanese pharmaceutical standards in production and safety testing, its products are celebrated for exceptional safety and visible efficacy.

Media Contact: Abby Yung | abby@yii-skin.com | +852 6259 6793
Selected LOG-ON Stores: Times Square, Harbour City, Festival Walk, Metroplaza, Tuen Mun Town Plaza
Social Media: Facebook: Yii Hong Kong | Instagram: yii_official_hongkong