Renovated from a two-decade-old idle factory with 3TREES green coating materials, the venue sets a replicable benchmark for urban renewal and industrial tourism. It retains original industrial textures while adopting innovative eco-materials and smart construction techniques, forming a livelihood project that improves residents' sense of happiness. Developed by a global expert design team for nearly one year, the four-story hall integrates brand display, cultural inheritance and real-scene experience, covering all industrial chain solutions of retail, engineering, industrial coatings and traditional lacquer.

The first floor focuses on consumer-side healthy home renovation; the second displays B-end urban renewal and intelligent construction systems; the third floor features an art museum showcasing 8,000-year-old Chinese lacquer intangible heritage; the fourth offers a lifestyle experience zone. Its core "Instant Renovation for Immediate Move-in" solution realizes fast, low-cost space upgrading without large-scale demolition.

During the ceremony, the record fully highlights outstanding Chinese brand power, presenting a new model combining green smart manufacturing and spatial aesthetics to the globe. Adhering to the mission of building better homes and cities, 3TREES' landmark center redefines global standards for coating exhibition spaces. Going forward, the brand will push coordinated development of product quality and industry services, accelerate domestic substitution of high-end industrial coatings, and continuously create healthier living spaces for people.

3Trees Contact：
email: info@3treespaint.com   
whatsapp：Nina Lin +86 15860082171

At its recent national distributor conference, Hong Jie, chairman and president of 3Trees, said the company is advancing its international strategy beyond product exports toward a broader model that covers technology, standards and operational capabilities, with the aim of becoming a trusted green partner for customers worldwide.

3Trees's progress in international markets has been supported by its product portfolio and its ability to adapt to diverse climate and project requirements. Its stone paint products, recognized for their natural stone-like finish, long-term durability and environmentally responsible performance, have been applied in demanding environments ranging from extreme heat in the Middle East to high humidity in Southeast Asia.

Beyond decorative coatings, the company has also extended its solutions to industrial applications in international markets. In a project in Guinea, 3Trees industrial coatings provided a heavy-duty anticorrosion solution for 10,000-ton port loading equipment, supporting the long-term stable operation of critical machinery in harsh conditions.

In recent years, 3Trees has continued to deepen its international strategy through more localized market development. The company has expanded its presence in Saudi Arabia, the United Arab Emirates and Vietnam, while exploring opportunities in Thailand and Angola. Its localized approach includes building channel and service networks in Southeast Asia and advancing local production and sales in Africa.

As global demand grows for durable, climate-adaptive and more sustainable building materials, 3Trees aims to further strengthen its international operating model and deliver solutions tailored to local market conditions and customer needs.

About SKSHU Paint Co., Ltd.

Established in 2002, 3Trees is a global coatings provider dedicated to high-performance, environmentally responsible solutions for the building industry. Its portfolio covers exterior and interior paints, insulation, waterproofing, and decorative systems, supported by customized, locally adapted services that help clients build with confidence and meet evolving sustainability needs.

3Trees Contact:
Email: info@3treespaint.com
WhatsApp: Nina Lin, +86 15860082171

As construction across the Gulf accelerates, developers face growing pressure to meet higher environmental and performance standards. In response, 3Trees's exhibition introduced three core solutions to address these challenges: weather-resistant stone-effect coatings, odorless interior wall paints, and radiative cooling coatings designed to reduce surface heat loads. The lineup was developed to support developers in achieving greater long-term building resilience and occupant well-being under high-heat, high-UV conditions.

Visitors explored hands-on demo zones that turned technical features into real-world experiences. Thermal imaging demonstrated how radiative cooling coatings kept surfaces cooler than conventional options under the same lighting, pointing to their energy-saving potential and HVAC benefits.

3Trees also highlighted its local customization capabilities, showcasing stone-textured finishes and color treatments shaped by regional design trends. These lightweight materials suit large and high-rise projects, offering efficiency gains that matter for developers balancing performance and cost.

As indoor air quality becomes a growing priority, 3Trees's odorless wall paint drew strong interest for its low-emission, low-odor formula. Designed for quick project turnaround and move-in readiness, it offers a cleaner, more comfortable option for high-end homes, hotels, and commercial spaces.

Beyond individual products, the company focused on its full-system approach, providing support from product selection and color design to technical guidance and on-site application. Each display sample was tailored to local trends, reflecting 3Trees's attention to climate, aesthetics, and compliance in every detail.

The Middle East construction sector is moving toward materials that blend design, strength, and sustainability. 3Trees's presence at Big 5 showcased solutions that support a more sustainable, efficient, and comfortable built environment through ongoing innovation and local collaboration.

About SKSHU Paint Co., Ltd.
Established in 2002, 3Trees is a global coatings provider dedicated to high-performance, environmentally responsible solutions for the building industry. Its portfolio covers exterior and interior paints, insulation, waterproofing, and decorative systems, supported by customized, locally adapted services that help clients build with confidence and meet evolving sustainability needs.

Contact:
Mr. Liang, GM of Overseas BU
WhatsApp: +86 18201750616
Ms. Ma, MKT Manager
+86 17866526571