SAN FRANCISCO, Aug. 13, 2026 /PRNewswire/ -- Agentic Commerce, where AI agents increasingly discover, evaluate, recommend and transact on behalf of consumers, is moving from concept toward commercial reality.

DeepLumen, the company building infrastructure for Agentic Commerce, today announced a major milestone for its flagship product, Agentic Page: more than 1,000 merchants are now live, AI-driven orders are being attributed back to participating brands, and a performance-based CPS monetization model is entering commercial rollout.

Together, these milestones represent an important commercial proof point for a new category of infrastructure built for an AI-mediated web.

The progress also validates DeepLumen's M2AI (Marketing to AI) framework — the thesis that as AI becomes an increasingly important discovery layer, brands must learn not only how to communicate with consumers, but also how to make their products accurately understood by machines.

Agentic Page is DeepLumen's first product built around that idea to reach commercial scale.

From Human-Readable to Machine-Readable

For decades, e-commerce has been optimized primarily for human perception — visual presentation, storytelling, navigation and emotional engagement.

AI agents consume the web differently.

Rather than relying primarily on how a page looks, agents increasingly depend on structured, verifiable, machine-readable information to understand products, compare alternatives and make recommendations.

Yet much of today's commercial web was never designed for this new interface. Product information is often fragmented across pages and formats, important attributes can be difficult to interpret consistently, and dynamic websites are not always optimized for reliable machine understanding.

The result is a new infrastructure gap: a product may be visible on the web without being reliably understood by the AI systems increasingly influencing discovery and purchase decisions.

Agentic Page is designed to close that gap.

It automatically transforms product information into structured, AI-readable pages that help AI platforms and agents more accurately discover, understand, index and recommend products.

From AI Visibility to Transactions

DeepLumen has now taken Agentic Page beyond technical deployment and into measurable commercial activity.

1,000+ merchants live
Agentic Page has now been deployed across more than 1,000 merchants, creating a growing network of machine-readable commerce inventory.

Measurable AI visibility
Participating merchants have recorded significant increases in AI crawler activity, with measured cases showing AI crawler traffic growth of up to 659%.

AI-driven commerce
DeepLumen is now attributing orders generated through AI discovery back to participating merchants, with the fastest merchants receiving their first attributable AI-driven order within two days of deployment.

Performance-based monetization
DeepLumen has introduced a CPS model in which merchants pay when attributable sales are generated, aligning DeepLumen's economics directly with merchant outcomes.

The model creates a simple commercial proposition: DeepLumen succeeds when its merchants sell more through AI.

"Agentic Commerce isn't about adding another marketing channel. It's about building infrastructure for a new kind of commerce. One where AI increasingly represents the consumer.

Agentic Page is the first layer: making brands understandable to machines at scale. Crossing 1,000 merchants, seeing AI-attributed transactions happen in the real world, and beginning to monetize those outcomes means we're moving beyond the thesis. The market is starting to happen."

— Joy Wu, Co-founder & COO, DeepLumen

The M2AI Roadmap: From E-Commerce to the Machine-Readable Web

DeepLumen is beginning with e-commerce because it offers something unusually valuable: a direct path from machine visibility to measurable economic outcomes.

When an AI system discovers a product, recommends it, and that interaction contributes to a transaction, the impact can be measured.

That makes commerce a natural proving ground for M2AI.

Agentic Page is currently live on Shopify, with WooCommerce support launching next.

But e-commerce is the proving ground, not the destination.

As AI becomes a primary interface for discovering information, products, services and businesses, organizations will increasingly need to ensure that their digital presence is not only human-readable, but machine-readable.

DeepLumen sees this as a broader infrastructure transition: from a web built primarily for humans to a web increasingly accessed and acted upon by both humans and AI agents.

Building Infrastructure for the Agentic Economy

Agentic Page represents the discovery layer of a larger infrastructure stack DeepLumen is building for Agentic Commerce.

Making a machine-readable product is the beginning. The next challenge is enabling agents to interact with commercial systems — accessing real-time information, taking actions, completing transactions and learning from outcomes.

DeepLumen's broader infrastructure, including Agentic Page, Agentic Sales and the Open Commerce Protocol (OCP), is being developed toward that future.

The long-term goal is to translate the commercial web into an environment that AI agents can discover, understand, interact with and transact in.

The first 1,000 merchants are an early signal that this transition is no longer theoretical.

It has begun.

Get Started

Agentic Page is available now on the Shopify App Store.

Merchants can start free and participate in DeepLumen's performance-based model as AI-driven commerce grows.

https://apps.shopify.com/deeplumen-ai-seo-optimizer?utm_source=mcdfv33e 

About DeepLumen

DeepLumen is building infrastructure for the agentic economy — translating the commercial web into an environment AI agents can discover, understand, interact with and transact in.

As the pioneer of the M2AI (Marketing to AI) framework, DeepLumen develops infrastructure and protocols that help brands participate in an increasingly AI-mediated economy.

Its technology stack includes Agentic Page, Agentic Sales and the Open Commerce Protocol (OCP), with Agentic Page now serving more than 1,000 merchants.

Website: www.deeplumen.com

Media & Partnership Inquiries: contact@deeplumen.com

From E-commerce to Agentic Commerce: A Revolution for Brands

In practical terms, OCP allows AI agents to complete transactions on behalf of users across platforms. OCP represents a fundamental shift from traditional e-commerce. While e-commerce focused on digital storefronts for human browsing, OCP enables brands to provide unified, end-to-end commerce services directly to AI agents like OpenClaw. This upgrade allows brands to transcend platform silos and offer a seamless transaction experience across a previously fragmented digital landscape.

Enabling Personal Shopping Assistants via OpenClaw

As a foundational protocol within the OpenClaw ecosystem, OCP provides the standardized commerce framework that allows any AI agent to function as a sophisticated personal shopping assistant. By implementing OCP, developers can now equip their agents with the "language" of trade, allowing users to enjoy fully agentic transaction execution—from product discovery to final delivery—handled by their personal AI representative.

The Three-Pillar Framework: Powering the Agentic Transaction Lifecycle

The OCP architecture ensures that every agentic interaction satisfies three essential steps: Discovery, Intention, Deal. The protocol also supports dual-mode operations across all layers: processing structured Merchant Profiles for precision, or inferring capabilities from existing web environments for broader compatibility.

• Discovery: Facilitates distributed entity and service discovery. Agents, like OpenClaw, autonomously identify verified brands and confirm their capabilities—such as checkout or identity linking—without central oversight.
  
  
• Intention: Manages the evolution of buyer intent and merchant requirements. This layer handles complex constraints, budget windows, and interactive escalations for scenarios requiring human approval at the final step.
  
  
• Deal: Executes binding commitments and secure payment settlements across distributed nodes. Using an append-only event ledger, OCP ensures a verifiable record of transactions across the full lifecycle, including shipping, returns, and customer service disputes.

Completing the Agentic Commerce Infrastructure

The launch of OCP marks the third and most critical milestone in Deeplumen's mission to build the infrastructure of the M2AI era. This protocol serves as the Schema Contract Layer of a comprehensive full-stack solution:

• UCP for Java (The Protocol Layer): Enabling legacy Java-based commerce systems to seamlessly integrate with AI agents.
  
  
• Agentic Page (The Content Layer): Providing specialized "storefronts" optimized for AI crawling and understanding.
  
  
• OCP (The Schema Contract Layer): The world's first open protocol defining how agents discover, negotiate, and execute commerce within the OpenClaw ecosystem.

About Deeplumen

Deeplumen is an AI-first technology company focused on the intersection of AI agents and agentic commerce. As the pioneers of the M2AI framework, Deeplumen builds the protocols and infrastructure that allow brands to thrive in the agentic economy.

Availability

• Official Website: deeplumen.com
  
  
• Open Source on GitHub: https://github.com/Open-Commerce-Protocol/OCP
  
  
• Media Contact: contact@deeplumen.com

SAN FRANCISCO, Feb. 13, 2026 /PRNewswire/ -- While the industry debates the future of digital presence, one thing is clear: if an AI Agent cannot "see" you, your brand risks becoming invisible in AI-driven decision environments. Today, Deeplumen announced the launch of Agentic Page, a purpose-built solution designed to make brand content discoverable, structured, and directly actionable for AI systems.

Following the successful January release of UCP for Java, Agentic Page serves as the distribution layer of Deeplumen's Marketing-to-AI (M2AI) framework, establishing a core infrastructure layer for AI-mediated commerce.

From Super Bowl Buzz to Agentic Commerce

The recent wave of AI-themed advertisements during the Super Bowl has sparked intense debate. While many brands are using AI to create flashy visuals or quirky scripts, these remain traditional "top-of-funnel" efforts aimed at human audiences.

Deeplumen views this as a transition phase. The ultimate form of AI advertising isn't just a better video; it is Agentic Commerce. In this new reality, the "consumer" is often an AI Agent acting on behalf of a human. Success is no longer about winning a 30-second TV slot; it's about earning semantic priority within an Agent's decision-making logic.

The Renaissance of the Brand Website

In the social media era, many saw the brand website as a static reference page rather than a strategic asset. In the AI era, the official website is re-emerging as strategic digital infrastructure.

• The Ultimate Source of Truth: AI Agents prioritize high-authority, first-party data. An optimized official website is one of the best ways a brand can ensure an LLM retrieves verified information rather than generating inaccurate outputs.
• The AI Gateway: While social platforms are walled gardens, the brand website is the open gateway where Agents systematically crawl, interpret, and index structured data.

Agentic Page: Infrastructure for AI Visibility

Deeplumen positions Agentic Page as a category-defining solution designed to operationalize AI visibility at scale. Agentic Page functions as a "Semantic Translator" for the brand website:

• First-Mover Simplicity: Agentic Page removes technical barriers by enabling brands to instantly deploy structured content protocols that Large Language Models (LLMs) can natively understand, retrieve, and cite.
• Structured Authority: It shifts strategy from "visual storytelling" to "semantic logic," prioritizing machine-readable clarity to increase the likelihood of preferred AI recommendation during purchase-intent queries.
• Closing the Loop: By pairing Agentic Page (Distribution) with Deeplumen's UCP (Transaction), brands can move from being "cited" by an AI to executing transactions through autonomous AI-driven pathways.

"The Super Bowl showed us that brands want to talk about AI. Deeplumen helps brands talk to AI," says the Deeplumen leadership team. "Agentic Page provides the infrastructure layer that positions brands to compete effectively in Agent-driven commerce environments."

Announcing the "AI-Ready" Free Test Campaign

To accelerate the shift toward Agentic Commerce, Deeplumen is launching a Free Test Campaign for Agentic Pages. We invite forward-thinking brands to participate in a limited test program and experience the power of M2AI firsthand.

• How to Join: Brands interested in securing their place in this test campaign can apply for the free trial by contacting our team at contact@deeplumen.com. 

About Deeplumen

Deeplumen is an AI-first technology company focused on the intersection of AI agents and global commerce. As the pioneers of the Marketing-to-AI (M2AI) framework, Deeplumen builds the protocols and infrastructure that allow brands to compete in environments where AI systems increasingly mediate consumer decisions.

Official Website: deeplumen.com

SAN FRANCISCO, Jan. 19, 2026 /PRNewswire/ -- The race to commercialize AI has reached a pivotal moment. While the industry tracks OpenAI's move into consumer ad-testing and Google's strategic launch of the Universal Commerce Protocol (UCP) last week, the shift toward autonomous commerce transaction models is quickly becoming a dominant market theme. Today, Deeplumen, an AI technology company focused on infrastructure for the next generation of commerce, announced the release of its UCP SDK for Java. This open-source initiative follows Google's launch of the Universal Commerce Protocol (UCP), an open standard designed to establish a "common language" for agentic commerce. By supporting native discovery and direct checkout across Google's AI experiences, UCP helps brands capture user intent at the source. Deeplumen's Java implementation provides an enterprise-ready agentic commerce path for brands to adopt UCP without rebuilding existing systems.

From Persuading Humans to Informing Agents

The launch of UCP for Java reflects a shift in how commerce experiences are discovered and executed. For decades, marketing has primarily focused on influencing human decision-making through emotional storytelling. As AI agents take on a larger role in shopping workflows, however, the primary consumer is no longer a human browsing a screen, but an AI agent making data-driven decisions based on structured and verifiable product and transaction data.

"Traditional marketing is about optimizing for 'perception.' AI agents optimize for parameters," said Joy Wu, COO at Deeplumen. "In the M2AI (Marketing to AI) era, the goal isn't to create 'brand illusions,' but to provide high-fidelity, structured data that allows AI agents to discover, verify, and execute transactions seamlessly. We aren't just building tools; we are building a protocol for the future of trade."

Why Java: Bridging the Enterprise Gap

While many AI development workflows are built in Python, a significant share of global e-commerce infrastructure runs on Java, including systems that power ERP, massive retail platforms, and order management. Deeplumen's UCP SDK for Java ensures that any brand can integrate with the AI ecosystem without rebuilding their entire tech stack.

• Structured Identity: Helping brands define their products in a way that AI agents can interpret accurately.
• Seamless Integration: A plug-and-play library for Java environments to support agentic commerce.
• Transaction Readiness: Moving beyond simple search to full-loop transaction fulfillment within AI interfaces.

The M2AI Vision: Building the Infrastructure of Agentic Commerce

Deeplumen's work on UCP for Java is part of a broader focus on M2AI infrastructure, helping brands compete on clarity, availability, and reliability. The company believes that as shopping becomes more agent-driven, the quality of structured commerce data will increasingly influence which products are purchased.

The Deeplumen UCP for Java is the first step in a broader roadmap to build the decentralized protocols and infrastructure required for AI-to-AI commerce. Deeplumen is helping brands position themselves as the first choice for the AI Buyers of tomorrow.

Availability

Deeplumen's Google UCP SDK for Java is now available:

• Official Website: https://deeplumen.io
• Open Source on GitHub: github.com/Open-Commerce-Protocol

Deeplumen is continuously expanding its ecosystem with a suite of upcoming products that will power the future of autonomous commerce.

About Deeplumen

Deeplumen is an AI-first technology company focused on the intersection of AI agents and global commerce. As the pioneers of the M2AI (Marketing to AI) framework, Deeplumen builds the protocols, infrastructure, and connectors that allow brands to thrive in an era where machines represent the consumer.

Media Contact:

Deeplumen
ucp@deeplumen.io