On February 4th, the 2026 Spring Festival Gala Cultural Pop-up Store at the Yiwu Centre shopping district was bustling with crowds. Inside, a dazzling array of creative products filled the space, including brocade bags featuring Yiwu's "Six Virtues" culture, red envelopes printed with poems by the Tang Dynasty poet Luo Binwang, and the Year of the Horse "Spring Bowl" gift sets. Stepping into the store, you'll see Spring Festival elements blended with creative design, all centered around the theme of the Year of the Horse.

It is known that the five Spring Festival Gala pop-up stores making their debut this time are not only new cultural scenes themed around the Spring Festival Gala but also eye-catching check-in spots for cities celebrating the Chinese New Year. The five stores are strategically located in Yiwu's core business districts, transportation hubs, and vibrant night market, covering two major commercial landmarks—Yiwu Centre and Yiwu Place, two key transportation gateways—Yiwu Airport and Yiwu Railway Station, as well as Santing Road Night Market, a "landmark of urban life and atmosphere".

"These cultural and creative products not only have a Yiwu flair but are also very stylish, making them perfect for both gifts and personal use," said a Tunisian merchant at the Yiwu Centre pop-up store, who had specially brought friends for shopping. "This is for Chinese New Year, right? It's so beautiful!" remarked a Colombian visitor on-site with genuine admiration.

The pop-up stores adopt a combined model of "products exhibition and sales + postal services". They not only offer 17 limited-edition collaborative products for the Year of the Horse but also provide convenient services such as sending New Year-themed stamps and mailing products. This allows residents and visitors to effortlessly "take the festive atmosphere of the New Year home" while shopping, traveling, or exploring night markets.

Following this, each pop-up store will launch interactive activities such as intangible cultural heritage experiences and hand-written "Fu" (fortune) characters. These initiatives will deeply blend the cultural charm of the Year of the Horse with the vibrant urban atmosphere, building momentum for the Spring Festival Gala sub-venue.

Today marks the traditional Chinese Laba Festival, heralding the approach of the Lunar Chinese New Year. A promotional video titled "Yiwu Right Away" for the Spring Festival Gala has been released to the world. As one of the designated sub-venues for the 2026 Spring Festival Gala, Yiwu is now undergoing its final preparations.

At the Yiwu International Trade Market, a sprawling complex with over 80,000 stalls offering more than 2.1 million types of products, business remains brisk ahead of the festive season. From holiday decorations and Olympic-themed souvenirs to daily necessities and smart hardware, goods labeled "Made in Yiwu" are making their way to households across the globe. Thousands of domestic and international buyers, along with live-streaming e-commerce teams, are busy sourcing festive products, cementing Yiwu's role as a vibrant gateway for global shoppers seeking "Chinese New Year goods".

"Yiwu Right Away" is more than just a slogan—it represents a well-established industrial ecosystem built over years of development, supported by a flexible logistics network, thriving digital trade platforms, and the relentless entrepreneurial spirit of the local community. This deep-seated capability allows the city to effortlessly juggle its role as a Spring Festival Gala sub-venue while fulfilling its mission of spreading festive joy worldwide.

The selection of Yiwu as a sub-venue for the 2026 Spring Festival Gala highlights its status as the world's capital of small commodity and a pioneering window for cross-border e-commerce. During the live broadcast of the Spring Festival Gala on Chinese New Year's Eve, Yiwu will showcase to a global audience the vibrancy of Chinese manufacturing, the warmth of Chinese traditions, and the festive spirit of family reunions.

With almost everything in place, Yiwu is not only ready to deliver an unforgettable celebration during the Spring Festival Gala but will also continue to uphold its commitment to delivering the essence of Chinese craftsmanship and New Year culture to every corner of the world, right on time.