SINGAPORE, March 27, 2026 /PRNewswire/ -- Tetra Pak has officially opened its latest Product Development Centre (PDC) in Rayong, Thailand, to support food and beverage manufacturers across Asia Pacific (APAC) in taking new products from concept to production.

Southeast Asia, as one of the fastest-growing sub-regions within APAC, is seeing strong momentum in food and beverage innovation, driven by urbanisation, rising middle-class consumption and demand for healthier, functional products. This has driven functional beverage market launches across the region to grow in double digits of around 15% year-on-year.

To meet this momentum, Tetra Pak has strengthened its innovation ecosystem in APAC to help food and beverage manufacturers in the region accelerate product development and bring new ideas to market more efficiently.  With its integrated capabilities and strategic positioning, the ecosystem is well-placed to support food and beverage producers across the APAC region.

Julia Luscher, Vice President, Marketing at Tetra Pak, comments: "Across Asia Pacific, we are seeing strong demand for higher-value, more differentiated food and beverage products. To compete regionally and globally, manufacturers need faster validation cycles, more efficient development, and the ability to scale with confidence. Tetra Pak Product Development Centre's global network provides that platform, bringing together our capabilities in product innovation and processing excellence with a strong regional ecosystem for food innovation. This will help manufacturers accelerate product development and support more sustainable growth across the industry."

Spanning 40,000 sq. ft., the facility brings together two integrated areas: the Liquid Food Solutions and the Food Development Facility. Equipped with semi-industrial, end-to-end pilot plants for both aseptic and non-aseptic applications, the PDC supports six high-growth, liquid-based food and beverage categories spanning dairy, beverages (juice, nectars, still drinks, coffee, and tea), plant-based foods, ice cream, food applications including Tetra Recart® culinary and porridge dishes, and food supplements and nutrition.

Together, these capabilities enable food and beverage manufacturers to:

• Validate recipes and processes before commercial roll-out, reducing risk and enhancing product quality.
• Optimise investment in development by trialling sensitive or high-value ingredients under near-identical conditions to full-scale production.
• Accelerate time-to-market through end-to-end support, from laboratory recipe development through pilot-scale trials to process optimisation.
• Support regional product development by enabling manufacturers to test new ingredients, formulations and processes close to actual production, while gaining access to capabilities across Tetra Pak's global network of Product Development Centres, each tailored to different food and beverage categories.
• Gain confidence in product launches through sensory testing, nutritional analysis, shelf-life studies and consumer research conducted on-site.

The centre features dedicated laboratories and a team of food scientists, bioprocess engineers and process specialists, ensuring every customer trial is backed by rigorous science and industry expertise. Designed to serve manufacturers of all sizes, the PDC provides access to pilot production facilities, technical guidance and quality validation processes that would otherwise require significant capital investment.

This investment builds on Tetra Pak's growing presence across the APAC region. From the expansion of its packaging material production plant in Binh Duong, Vietnam to building innovation capabilities in Rayong, Thailand, Tetra Pak is positioning itself at the centre of the region's growth, serving its customers with full-scale reliability and innovative solutions.

Marcelo Perazzo, Managing Director Tetra Pak Malaysia, Singapore, Philippines & Indonesia (MSPI), "The PDC in Rayong is designed to support manufacturers across the region with hands-on product development, helping them bring to market innovations that are not only technically sound, but also relevant, differentiated and scalable in today's competitive landscape. This reflects Tetra Pak's commitment to enabling customers across Malaysia, Singapore, the Philippines and Indonesia to innovate with confidence, backed by our Product Development Centres' global network."

The Rayong PDC is now officially open, joining Tetra Pak's global network of 12 Product Development Centres. The commercial trials for customers is expected to begin in Q2 2026. For more information, please visit the Tetra Pak website.

ABOUT TETRA PAK

We're here to make food safe and available. It's why we provide advanced food production systems. In collaboration with our customers and suppliers, driven by more than 24,000 dedicated employees worldwide, we protect food sustainably every day for hundreds of millions of people in more than 160 countries. Because we're here to fulfil a purpose:

We commit to making food safe and available, everywhere, and we promise to protect what's good: food, people and the planet.

More information about Tetra Pak is available at tetrapak.com.

Youtube.com/user/tetrapak

@tetrapak

https://www.linkedin.com/company/tetra-pak/

SINGAPORE, March 13, 2026 /PRNewswire/ -- The global food supplements and nutrition (FSN) market, spanning protein-enriched beverages, fortified drinks and functional supplements, is projected to reach approximately USD$758.99 billion by 2034, growing at a compound annual growth rate (CAGR) of 7% globally.^[1]

Against this backdrop of steady global expansion, Asia Pacific (APAC) is emerging as a key growth region. To help brands better understand the evolving consumer expectations across APAC, Tetra Pak commissioned new global research examining the motivations and preferences shaping the future of the category. For APAC, the analysis draws on insights from markets including China, Japan, South Korea, Australia and India.

The findings point to a broader global shift in consumer priorities that is reshaping the FSN market. Emotional benefits and local preferences are increasingly influencing demand, alongside traditional functional claims. The research shows that consumers are turning to FSN products not only for their ability to integrate seamlessly into modern lifestyles, but also for the emotional, aspirational and performance-driven reassurance these products provide.

Across Asia Pacific, functional health benefits remain fundamental. At the same time, emotional reassurance, natural ingredients and lifestyle fit are increasingly influencing purchasing decisions.

Consumers want nutrition that fits their lifestyle

Consumers across APAC are increasingly incorporating FSN products into a holistic approach to wellbeing. The leading motivators include*:

• Supporting physical health (62%)
• Ensuring daily nutritional needs are met (61%)
• Maintaining healthy energy during a busy day (48%)

Beyond physical benefits, FSN products are also valued for boosting mental wellbeing (28%) and improving appearance or fitness (23%). Taste remains equally important, with 23% citing enjoyment as a driver, highlighting the need for products that balance function with sensory appeal.

Emotional reassurance is another important factor, with 42% consumers globally saying they want to feel more in control of their health, alongside peace of mind about nutrition (39%) and feeling more balanced or less stressed (30%).

Practical considerations continue to influence behaviour: 21% value convenience on the go, while 19% look to save time on meals or snacks.

Liquid formats are gaining strong traction, with 59% of consumers expressing interest in ready-to-drink FSN products. Their appeal lies in everyday practicality:

• No preparation required
• Easy storage
• Suitable for busy, mobile lifestyles

John Jose, Marketing Director Tetra Pak Malaysia, Singapore, Philippines & Indonesia (MSPI), commented: "Convenience remains a baseline expectation. For brands across Asia Pacific, it's a chance to lead with convenient formats and innovative formulations that meet evolving expectations and deliver greater value for customers. But interest in this category goes far beyond ease alone. With 62% of consumers prioritising physical health and 61% using FSN products to ensure their daily nutritional needs are met, we're seeing a clear shift toward value-driven products that support long-term wellbeing."

The study also identifies distinct pain points that packaging can help address, from price sensitivity and trust to format convenience and ingredient transparency. Clear labelling, transparent communication and convenient, single-serve formats can help build confidence while supporting busy lifestyles. With 63% consuming FSN products "as is", shelf-stable packaging solutions are particularly well positioned to meet expectations for ease, portability and reliability. Through its latest research, Tetra Pak aims to support brands in Asia Pacific in developing differentiated offerings that deliver both functional benefits and emotional value in a category defined by rapid innovation and evolving expectations.

John Jose added: "These findings provide a clear direction for brands seeking growth in APAC's fast-evolving FSN market. By aligning with local preferences and delivering convenient solutions that support everyday nutrition and wellbeing, particularly as 21% of consumers value convenience on the go, brands can build stronger connections and unlock sustainable growth opportunities."

*Tetra Pak's FSN Global Consumer Research was conducted by Ipsos in July 2025. The survey covered 25,547 health-conscious consumers, including parents of children, adults aged 16-65 and seniors aged 65+, across 17 countries. Contact us for further insights.

Further insights and practical guidance on the fast-growing FSN (Food Supplements and Nutrition) category are available on Tetra Pak's website.

ABOUT TETRA PAK

We're here to make food safe and available. It's why we provide advanced food production systems. In collaboration with our customers and suppliers, driven by more than 24,000 dedicated employees worldwide, we protect food sustainably every day for hundreds of millions of people in more than 160 countries. Because we're here to fulfil a purpose:

We commit to making food safe and available, everywhere, and we promise to protect what's good: food, people and the planet.

More information about Tetra Pak is available at tetrapak.com.

youtube.com/user/tetrapak

@tetrapak

https://www.linkedin.com/company/tetra-pak/