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	<title>NEW ELECTRIC HEROES (SHANGHAI) CULTURAL COMMUNICATION CO., LTD</title>
	<language>en_US</language>
	<generator>PRN Asia</generator>
	<description><![CDATA[we tell your story to the world!]]></description>
		<item>
		<title>Shanghai's INS LAND Unveils Three New Immersive Venues -- Soul House, Radi, and Jump</title>
		<author></author>
		<pubDate>2026-05-16 19:19:00</pubDate>
		<description><![CDATA[SHANGHAI, May 16, 2026 /PRNewswire/ -- INS LAND, the urban entertainment 
complex recently ranked No.12 in DJ Mag's 2026 Top 100 Clubs worldwide and No.3 
in Asia, announced the opening of three new venues:Soul House, an immersive 
club;Radi, a fully reimagined and expanded reopening; and Jump, a new 
high-energy club featuring a spring-loaded dance floor designed to keep guests 
literally off the ground.

"Soul House, Radi, and Jump are our answer to 2026," said Leo Liu, Cofounder 
& Head of Brand and Growth at INS LAND. "Each one is a new chapter in INS 
LAND's vision of bringing the gaming world to life — with a single ticket, 
guests don't just visit a venue; they enter a world where experiences are 
reborn every 45 days."

The openings mark a strategic evolution ahead of INS LAND's third anniversary 
on June 16, 2026, shifting from a "club cluster" identity into a multi-format 
urban playground. The brand now spans 20 fully owned and operated venues under 
one ticketed ecosystem.

Soul House is INS LAND's most ambitious immersive concept to date. It 
features multiple themed rooms, each with its own narrative universe. Guests 
move through distinct worlds with beverage items, scenography, and storytelling 
elements, blending immersive theatre and spatial design into a layered 
experience.

Radi returns after a complete transformation, with an expanded footprint, 
upgraded sound and lighting systems, and a refreshed design direction 
positioning it as a signature, design-forward destination within the INS LAND 
portfolio.

Jump introduces a new experiential format centered on movement. Built around 
a spring-loaded dance floor, it features high-energy programming across 
electronic and bounce genres, designed to create a physically kinetic nightlife 
experience.

 <https://mma.prnasia.com/media2/2981561/Picture1.html>


About INS LAND

INS LAND is a 20-venue urban entertainment complex in central Shanghai, 
combining nightlife, immersive experiences, dining, and music under one unified 
brand. With a single-ticket model granting access across venues, it welcomed 
over 4 million visitors in 2025 and ranks No.12 globally in DJ Mag's Top 100 
Clubs. The platform refreshes its core themes every 45 days and its mobile app 
supports over 1 million active users across online and offline experiences. INS 
LAND has collaborated with brands including Mercedes-Benz, Nike, Douyin, 
Doritos, and Publicis Groupe, and is preparing international expansion with INS 
LAND Bangkok planned for 2027.

More information: INS LAND Official Site 
<https://ins.hero.com/?utm_source=chatgpt.com>

]]></description>
		<detail><![CDATA[<p><span class="legendSpanClass">SHANGHAI</span>, <span class="legendSpanClass">May 16, 2026</span> /PRNewswire/ --&nbsp;INS LAND, the urban entertainment complex recently ranked No.12 in DJ Mag's 2026 Top 100 Clubs worldwide and No.3 in Asia, announced the opening of three new venues: <b>Soul House</b>, an immersive club; <b>Radi</b>, a fully reimagined and expanded reopening; and <b>Jump</b>, a new high-energy club featuring a spring-loaded dance floor designed to keep guests literally off the ground.</p> 
<p>&quot;Soul House, Radi, and Jump are our answer to 2026,&quot; said Leo Liu, Cofounder &amp; Head of Brand and Growth at INS LAND. &quot;Each one is a new chapter in INS LAND's vision of bringing the gaming world to life — with a single ticket, guests don't just visit a venue; they enter a world where experiences are reborn every 45 days.&quot;</p> 
<p>The openings mark a strategic evolution ahead of INS LAND's third anniversary on June 16, 2026, shifting from a &quot;club cluster&quot; identity into a multi-format urban playground. The brand now spans 20 fully owned and operated venues under one ticketed ecosystem.</p> 
<p><b>Soul House</b> is INS LAND's most ambitious immersive concept to date. It features multiple themed rooms, each with its own narrative universe. Guests move through distinct worlds with beverage items, scenography, and storytelling elements, blending immersive theatre and spatial design into a layered experience.</p> 
<p><b>Radi</b> returns after a complete transformation, with an expanded footprint, upgraded sound and lighting systems, and a refreshed design direction positioning it as a signature, design-forward destination within the INS LAND portfolio.</p> 
<p><b>Jump</b> introduces a new experiential format centered on movement. Built around a spring-loaded dance floor, it features high-energy programming across electronic and bounce genres, designed to create a physically kinetic nightlife experience.</p> 
<div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder1529"> 
 <p style="TEXT-ALIGN: center; WIDTH: 100%"><a href="https://mma.prnasia.com/media2/2981561/Picture1.html" target="_blank" rel="nofollow" style="color: #0000FF"><img src="https://mma.prnasia.com/media2/2981561/Picture1.jpg?p=medium600" title="" alt="" /></a><br /><span></span></p> 
</div> 
<p><b>About INS LAND</b></p> 
<p>INS LAND is a 20-venue urban entertainment complex in central Shanghai, combining nightlife, immersive experiences, dining, and music under one unified brand. With a single-ticket model granting access across venues, it welcomed over 4 million visitors in 2025 and ranks No.12 globally in DJ Mag's Top 100 Clubs. The platform refreshes its core themes every 45 days and its mobile app supports over 1 million active users across online and offline experiences. INS LAND has collaborated with brands including Mercedes-Benz, Nike,&nbsp;Douyin, Doritos, and Publicis Groupe, and is preparing international expansion with INS LAND Bangkok planned for 2027.</p> 
<p>More information: <a href="https://ins.hero.com/?utm_source=chatgpt.com" target="_blank" rel="nofollow" style="color: #0000FF">INS LAND Official Site</a></p> 
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</div>]]></detail>
		<source><![CDATA[INS LAND]]></source>
	</item>
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		<title>Shanghai's INS LAND Crowned China's Best Club in DJ Mag's Top 100,  Ranks #3 in Asia and #12 Worldwide</title>
		<author></author>
		<pubDate>2026-04-16 03:00:00</pubDate>
		<description><![CDATA[SHANGHAI, April 16, 2026 /PRNewswire/ -- INS Land, a multi-story nightlife and 
entertainment complex in the heart of Shanghai, ranks No.12 in the 2026 Top 100 
Clubs poll by DJ Mag. The achievement marks the highest ranking by a Chinese 
club and positions INS Land as the third highest-ranked venue in Asia in 2026.

 <https://mma.prnasia.com/media2/2957526/image1.html>
INS Land ranks No.12 in DJ Mag's Top 100 Clubs 2026, claiming the title of 
China's best club and ranking #3 in Asia.

In its debut year on the list, INS Land is Asia's highest new entrant—a sign 
of its rapid global rise and second worldwide. The annual ranking, publicly 
voted by electronic music fans worldwide, is widely regarded as a key benchmark 
in global nightlife culture.

"This is an incredible achievement for our venue for China's entertainment 
industry,"said Leo Liu, the Partner and Head of Global Business at INS Land.

 "As our first year participating, we are proud to stand alongside some of 
the world's most established clubs. INS Land is more than a party 
destination—it has become a cultural landmark in Shanghai. We continuously 
reinvent the space with new concepts, and last November, it was the afterparty 
for Tomorrowland's first China show."

"As we celebrate our third year, we look ahead to updating the space with new 
concepts and expanding across Asia. Together with our partner Hero Esports, we 
aim to bring innovative and immersive experiences to audiences in China and 
beyond,"said Leo Liu.


Approaching its third anniversary on June 16, INS Land has redefined 
nightlife with its 'club cluster' concept. The venue brings together nine 
distinct clubs within a single building, each dedicated to different music 
genres and immersive environments. From electronic and hip-hop to live 
performances, the space offers a dynamic experience under one roof.

Beyond nightlife, INS Land has become a cultural landmark, integrating music, 
design, dining, and social experiences. The venue also played a destination for 
major esports launch events like the Hero Esports' Asian Champions League and 
the official afterparty destination for Tomorrowland's first edition in China. 
These partnerships further highlight INS Land's global cultural connections and 
dedication to bringing exciting global concepts to China.

INS Land, together with its partners at Hero Esports—Asia's largest esports 
organization—continues to expand  entertainment and youth culture.

Looking forward, INS Land plans to accelerate its expansion, launching sister 
venues in major Asian cities while continuing to push the boundaries of 
next-generation entertainment experiences.

 

]]></description>
		<detail><![CDATA[<p><span class="legendSpanClass">SHANGHAI</span>, <span class="legendSpanClass">April 16, 2026</span> /PRNewswire/ -- INS Land, a multi-story nightlife and entertainment complex in the heart of Shanghai, ranks No.12 in the 2026 Top 100 Clubs poll by DJ Mag. The achievement marks the highest ranking by a Chinese club and positions INS Land as the third highest-ranked venue in Asia in 2026.</p> 
<div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder1252"> 
 <p style="TEXT-ALIGN: center; WIDTH: 100%"><a href="https://mma.prnasia.com/media2/2957526/image1.html" target="_blank" rel="nofollow" style="color: #0000FF"><img src="https://mma.prnasia.com/media2/2957526/image1.jpg?p=medium600" title="INS Land ranks No.12 in DJ Mag's Top 100 Clubs 2026, claiming the title of China's best club and ranking #3 in Asia." alt="INS Land ranks No.12 in DJ Mag's Top 100 Clubs 2026, claiming the title of China's best club and ranking #3 in Asia." /></a><br /><span>INS Land ranks No.12 in DJ Mag's Top 100 Clubs 2026, claiming the title of China's best club and ranking #3 in Asia.</span></p> 
</div> 
<p>In its debut year on the list, INS Land is <b>Asia's highest new entrant—a sign of its rapid global rise and second worldwide.</b> The annual ranking, publicly voted by electronic music fans worldwide, is widely regarded as a key benchmark in global nightlife culture.</p> 
<p>&quot;This is an incredible achievement for our venue for China's entertainment industry,&quot; <b>said Leo Liu, the Partner and Head of Global Business at INS Land.</b></p> 
<p>&nbsp;&quot;As our first year participating, we are proud to stand alongside some of the world's most established clubs. INS Land is more than a party destination—it has become a cultural landmark in Shanghai. We continuously reinvent the space with new concepts, and last November, it was the afterparty for Tomorrowland's first China show.&quot;</p> 
<p>&quot;As we celebrate our third year, we look ahead to updating the space with new concepts and expanding across Asia. Together with our partner Hero Esports, we aim to bring innovative and immersive experiences to audiences in China and beyond,&quot; <b>said Leo Liu.<br /></b></p> 
<p>Approaching its third anniversary on June 16, INS Land has redefined nightlife with its 'club cluster' concept. The venue brings together nine distinct clubs within a single building, each dedicated to different music genres and immersive environments. From electronic and hip-hop to live performances, the space offers a dynamic experience under one roof.</p> 
<p>Beyond nightlife, INS Land has become a cultural landmark, integrating music, design, dining, and social experiences. The venue also played a destination for major esports launch events like the Hero Esports' Asian Champions League and the official afterparty destination for Tomorrowland's first edition in China. These partnerships further highlight INS Land's global cultural connections and dedication to bringing exciting global concepts to China.</p> 
<p>INS Land, together with its partners at Hero Esports—Asia's largest esports organization—continues to expand&nbsp; entertainment and youth culture.</p> 
<p>Looking forward, INS Land plans to accelerate its expansion, launching sister venues in major Asian cities while continuing to push the boundaries of next-generation entertainment experiences.</p> 
<p>&nbsp;</p> 
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</div>]]></detail>
		<source><![CDATA[INS Land]]></source>
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