The Now TV Gold Award, the highest honour of the Campaign Awards, went to "Hong Kong Palace Museum 'Ancient Egypt Unveiled: Treasures from Egyptian Museums' Special Exhibition" by West Kowloon Cultural District Authority, while the Silver Award winners were "Back to the Beginning" by McDonald's Hong Kong and "Listen to Me: Let's Stand Firm. Knock Drugs Out!" by the Security Bureau.

Additionally, the ViuTV Marketer of the Year was awarded to Ms Grace Lam from Hang Seng Bank, while HSBC Hong Kong received the Best Organization Award.

The HKMA/ViuTV & Now TV Awards for Marketing Excellence has been organized by The Hong Kong Management Association since 1985 and sponsored by ViuTV and Now TV since 2021. The Awards bestow honour and public recognition on individuals and organizations that have, through outstanding marketing programmes, broken barriers and raised the standards of marketing profession in Hong Kong.

The Award Presentation Ceremony was officiated by Prof Joe Ngai JP, Senior Partner and Chairman Greater China, McKinsey & Company, the Guest of Honour of the event.

Additionally, the newly established HKMA Elite Marketers' Alumni (EMA), launched on April 24 this year, brings together past winners of the 'HKMA/ViuTV & Now TV Awards for Marketing Excellence', as well as marketing elites and leaders across industries. Dedicated to carrying forward the 40-year legacy of excellence established by the HKMA Awards for Marketing Excellence, EMA serves as a high-level platform to promote industry exchange, cross-sector collaboration, and knowledge sharing, while nurturing the next generation of talent to drive the sustainable development of Hong Kong's marketing profession. In just six months, EMA has hosted a series of seminars covering cutting-edge topics such as the Sports Economy, Generative Engine Optimization (GEO), the Pet Economy, and Next-Gen High-Net-Worth lifestyles, alongside an exclusive HYROX experience event. Having already attracted over 1,000 industry leaders, EMA continues to champion marketing excellence and promote the highest standards of marketing practice, innovation, and strategic impact across industries.

The results of the Best Organization Award, Campaign Awards and Individual Awards were as follows:

CAMPAIGN AWARDS

BEST ORGANIZATION AWARD
HSBC Hong Kong

NOW TV GOLD AWARD

"Hong Kong Palace Museum 'Ancient Egypt Unveiled: Treasures from Egyptian Museums' Special Exhibition"
West Kowloon Cultural District Authority

Judges' Comment: The campaign is creative and strategically integrated. Through the "Pharaoh Cat" ambassador, the Hong Kong Palace Museum made 5,000 years of history accessible and relatable, aligning exhibition, design, merchandise and brand collaborations. Despite modest resources, it drove strong sales, revenue, membership growth and media coverage, offering a practical model for cultural institutions.

SILVER AWARDS

"Back to the Beginning"
McDonald's Hong Kong

"Listen to Me: Let's Stand Firm. Knock Drugs Out!"
Security Bureau

BRONZE AWARDS

"80 Years Together"
Cathay

"HSBC Credit Card: Red Hot Chef"
HSBC Hong Kong

EXCELLENCE AWARDS

"Authentic Tea House - Made in Hong Kong. Made of Hong Kong"
Coca-Cola China Limited

"Trust & Confidence: The New Currency of Wealth - 2025 DBS Treasures ▪ Wealth Marketing Experience-led Ecosystems"
DBS Bank (Hong Kong) Limited

"Hang Seng Anti-Fraud Band"
Hang Seng Bank

"HSBC Premier x HSBC Life Present: The Honorary Relationship Manager Beyond Banking. Beyond Insurance. Beyond Endorsement."
HSBC Premier x HSBC Life

"Reputation Management - Engineering Trust Across the Border: How Content, Culture, People and Algorithm Rebuilt the Trust at Scale"
Prudential Hong Kong

SPECIAL AWARDS

AXA Excellence in Greater Bay Area Marketing

"HSBC Premier x HSBC Life Present: The Honorary Relationship Manager Beyond Banking. Beyond Insurance. Beyond Endorsement."
HSBC Premier x HSBC Life

"MTR High Speed Rail - The Artery of the Connected GBA Lifestyle"
MTR Corporation

"Reputation Management - Engineering Trust Across the Border: How Content, Culture, People and Algorithm Rebuilt the Trust at Scale"
Prudential Hong Kong

Citibank Excellence in Innovation

"Find Out Your FBTI Food Personality"
PARKnSHOP

"StockBack x ZA Card"
ZA Bank

Discovery Bay Excellence in Omnichannel Marketing

"Boss Koo's Choice - Po Chai Pills Sachet"
Li Chung Shing Tong (Holdings) Limited

Hang Seng Bank Excellence in Segment Marketing

"Hang Seng Power Up Campaign"
Hang Seng Commercial Bank

"HSBC One - Passionomics: From the First Account to the First Bucket of Gold"
HSBC Hong Kong

"Furkid Campaign - Family Fur-st Where Pets Truly Belong"
Prudential Hong Kong

HSBC Hong Kong Marketers' Favourite Marketing Campaign

"HSBC Credit Card: Red Hot Chef"
HSBC Hong Kong

McDonald's Hong Kong Excellence in Branding

"80 Years Together"
Cathay

"HSBC 160th Anniversary Campaign"
HSBC Hong Kong

"Back to the Beginning"
McDonald's Hong Kong

Prudential Hong Kong Excellence in Customer Engagement and Experience

"HSBC Credit Card: Red Hot Chef"
HSBC Hong Kong

"M+ at Night"
M+, WestK

"Chiikawa Days in MTR"
MTR Corporation

"Unstoppable Reds: From Anfield to Hong Kong"
Standard Chartered Bank (Hong Kong) Limited

Standard Chartered Bank Hong Kong Excellence in Customer Insights

"To Simplified the Complicated: The Family+ 2.0 Wealth Symphony"
Hang Seng Bank

"Casa Sierra"
Hong Kong Housing Society

"Health Campaign - Help When You Need It Most"
Prudential Hong Kong

"Prudential Holistic Wealth Solutions: In the Age of AI, What Will Our Children Be Able to Do?"
Prudential Hong Kong

Tai Hing Catering Group Excellence in Marketing Collaboration

"24/7 Sweetness"
DFI Retail Group

"Chiikawa Days in MTR"
MTR Corporation

"TamJai SamGor Mala Soup Instant Noodles Campaign"
TamJai SamGor Mixian

"Hong Kong Palace Museum 'Ancient Egypt Unveiled: Treasures from Egyptian Museums' Special Exhibition"
West Kowloon Cultural District Authority

Excellence in Content Marketing

"HSBC 160th Anniversary Campaign"
HSBC Hong Kong

"Back to the Beginning"
McDonald's Hong Kong

"Listen to Me: Let's Stand Firm. Knock Drugs Out!"
Security Bureau

Excellence in Environmental Good

"Powering EVery Ride: Electrification from Roads to Fleets to Marine Through Ecosystem Orchestration"
CLP Power Hong Kong Limited

"A First-of-Its-Kind Energy-Saving Gadget for Every Home: Powering Smarter, Greener Living Anytime, Anywhere"
CLP Power Hong Kong Limited

"'The Perpetual Blossoms' at ComplexCon 2026"
reEDIT x Chow Sang Sang x unspun

Excellence in Influencer Marketing

"Trust & Confidence: The New Currency of Wealth - 2025 DBS Treasures ▪ Wealth Marketing Experience-led Ecosystems"
DBS Bank (Hong Kong) Limited

"RMHC 30th Anniversary"
McDonald's Hong Kong

"Building The Future Today"
MTR Corporation

Excellence in Small Budget Marketing

"Fries of Pride"
McDonald's Hong Kong

"MTR - Turning Netizen Culture into Brand Likes"
MTR Corporation

"TamJai SamGor Mala Soup Instant Noodles Campaign"
TamJai SamGor Mixian

Excellence in Social and Community Good

"Community Watch & Care Pilot: Smart Meter Innovation Forging a New Era of Elderly-Care Support & Services"
CLP Power Hong Kong Limited

"Fries of Pride"
McDonald's Hong Kong

"RMHC 30th Anniversary"
McDonald's Hong Kong

"Listen to Me: Let's Stand Firm. Knock Drugs Out!"
Security Bureau

Excellence in TV Commercial

"Fear No Challenge, Protect What Matters"
AXA Hong Kong and Macau

"Back to the Beginning"
McDonald's Hong Kong

Excellence in Use of Data and Technology

"Trust & Confidence: The New Currency of Wealth - 2025 DBS Treasures ▪ Wealth Marketing Experience-led Ecosystems"
DBS Bank (Hong Kong) Limited

"Hang Seng JustPay"
Hang Seng Bank

"AI CMO"
The Club by HKT

Excellence in Video Marketing

"80 Years Together"
Cathay

"Back to the Beginning"
McDonald's Hong Kong

"Building The Future Today"
MTR Corporation

AGENCIES OF THE YEAR (MULTINATIONAL CATEGORY)

BBDO HK Advertising Ltd

MSL

OMD Hong Kong

AGENCIES OF THE YEAR (LOCAL CATEGORY)

Narrow Door

Noah Workshop

Potassium Limited

INDIVIDUAL AWARDS

ViuTV MARKETER OF THE YEAR

Ms Grace Lam
Head of Customer Propositions Marketing
Hang Seng Bank

DISTINGUISHED MARKETING LEADERSHIP AWARDS

Mr Chan Ho Cheung, Eric
Head, Growth and Digital Marketing, Wealth and Retail Banking Marketing
Standard Chartered Bank (Hong Kong) Limited

Ms Alexia Chow
Director of Marketing
Hong Kong Ballet

Ms Grace Lam
Head of Customer Propositions Marketing
Hang Seng Bank

Ms Gloria Shiu
Marketing Director, 7-Eleven Hong Kong & Macau
DFI Retail Group (7-Eleven)

Ms Maggie Sze
Marketing Director
TamJai SamGor Mixian

Mr Lance Tsang
Assistant Director, Marketing
McDonald's Hong Kong

Ms Miranda Yung
Head of Retail Products Marketing
HSBC Hong Kong

OUTSTANDING MARKETING PROFESSIONAL AWARDS

Mr Philip Chan
Manager, Customer Propositions Marketing
Hang Seng Bank

Mr Alvin Lee
Assistant Vice President, Group Marketing & Communications
DBS Bank (Hong Kong) Limited

Mr Matthew Lee
Manager, Wealth Management Marketing
Hang Seng Bank

Ms Polly Lee Pui Sze
Chief Sales & Marketing Manager
MTR Corporation

Ms Millie Li
Manager - Marketing
McDonald's Hong Kong

Mr Tobby Lui
Vice President, Group Marketing & Communications
DBS Bank (Hong Kong) Limited

Ms Iris Ma
Associate Director, Affluent & Wealth Management Marketing, Wealth & Retail Banking Hong Kong
Standard Chartered Bank (Hong Kong) Limited

Mr Ng Yau Hon, Jeffrey
Group Marketing Director
Tam Jai International Co. Ltd.

Ms Sandy Sze
Head, Marketing and Branding (M+)
M+, WestK

Ms Martha Wu
Senior Marketing Manager, Customer Propositions
HSBC Hong Kong

HKMA/ViuTV & Now TV AWARDS FOR MARKETING EXCELLENCE 2026 - Panel of Judges

Panel of Judges (Campaign Awards)

• Dr Timothy Cheng, Managing Director, Hong Kong and South China District, DHL Global Forwarding (Hong Kong) Ltd
• Ms Ada Choy, Managing Director, Nikon
• Mr Andrew Kam, Chief Executive Officer, Kai Tak Sports Park
• Mr Joseph Law, Managing Director, CLP Power Hong Kong
• Mr Leo Liu, General Manager, Microsoft
• Mr Arthur Shek, Managing Partner Hong Kong Office, McKinsey & Company
• Mr Alias Yeung, Managing Director, HP Hong Kong

Panel of Judges (Individual Awards)

• Mr S K Cheong, Vice Chairman, HK Television Entertainment Co Ltd; and Chairman, Hong Kong Economic Journal Co Ltd
• Mr Darren Chan, Managing Director, Food, Hong Kong & Macau, DFI Retail Group
• Ms Janet Kwan, Executive Director, Celestial Asia Securities Holdings Ltd.; and Deputy CEO, Pricerite Group Limited
• Mr Bruce Lam, Chief Executive Officer, Consumer, HKT Limited
• Mr Lawrence Lam, Chief Executive Officer, Prudential Hong Kong
• Mr Frank Lee, President, Tom Lee Music Co. Ltd
• Ms Enid Low, Chief Strategy Officer, AsiaWorld-Expo Management Limited
• Ms Angela Shing, Managing Director, Citibank (Hong Kong) Limited
• Ms Titania Woo, Executive Director, The Hong Kong Management Association

Board of Examiners

Marketing Awards Organizing Committee

• Mr S K Cheong, Vice Chairman, HK Television Entertainment Co Ltd; and Chairman, Hong Kong Economic Journal Co Ltd
• Mr C K Chan, Chief Strategy Officer, MemeStrategy
• Mr Darren Chan, Managing Director, Food, Hong Kong & Macau, DFI Retail Group
• Mr Simon Cheung, Managing Director, Nestlé Hong Kong Limited
• Mr Derek Choi, Managing Director, Consumer Marketing & Pay TV, HKT
• Ms Janet Kwan, Executive Director, Celestial Asia Securities Holdings Ltd.; and Deputy CEO, Pricerite Group Limited
• Mr Lawrence Lam, Chief Executive Officer, Prudential Hong Kong
• Ms Enid Low, Chief Strategy Officer, AsiaWorld-Expo Management Limited
• Mr Steve Ng, Managing Director, Commercial Group, HKT
• Mr Francis Phua, Managing Director, Franck Muller (HK) Limited
• Ms Angela Shing, Managing Director, Citibank (Hong Kong) Limited
• Ms Daisy Tsang, Chief Executive Officer, HSBC Life (International) Limited

Programme Advisory Committee - Marketing Management

• Mr Lawrence Lam, Chief Executive Officer, Prudential Hong Kong
• Mr Calvin Chan, Chairman & CEO, CATALO Natural Health Foods Ltd
• Ms Tina Chao, Chief Marketing and Digital Customer Experience Officer, McDonald's Hong Kong
• Ms Diane Chiu, General Manager, Marketing & Revenue Management, MTR Corporation
• Ms Janet Kwan, Executive Director, Celestial Asia Securities Holdings Ltd.; and Deputy CEO, Pricerite Group Limited
• Mr Bruce Lam, Chief Executive Officer, Consumer, HKT Limited
• Mr Frank Lee, President, Tom Lee Music Co. Ltd
• Mr Vincent Leung, Chief Executive Officer & Vice Chairman, Peoples Smart Living Limited
• Mr Larry Sze, Chairman, Gibb Livingston & Co
• Mr Robert Young, Member, Programme Advisory Committee - Marketing Management

Chief Marketing Officer Committee

• Ms Ivy Chan, Senior Vice President - Retail Marketing & Sales, Towngas Lifestyle (Hong Kong) Company Limited
• Ms Vivian Chan, Head of Marketing Communications, Cathay
• Ms Tina Chao, Chief Marketing and Digital Customer Experience Officer, McDonald's Hong Kong
• Mr Jordan Cheung, Chief Marketing Officer, Hang Seng Bank
• Ms Diane Chiu, General Manager, Marketing & Revenue Management, MTR Corporation
• Mr Ivan Choi, Chief Customer & Marketing Officer, Prudential Hong Kong
• Ms Charlotte Ho, General Manager, Branding & Marketing, Hong Kong Resort Company Limited
• Mr Marco Lee, Head of Marketing, Wealth & Retail Banking, Hong Kong and GBA, Standard Chartered (Hong Kong) Limited
• Mr Eric Lin, General Manager, HK & Macau, Lee Kum Kee
• Mr Cheuk Shum, Managing Director and Head of Marketing, Hong Kong, HSBC
• Ms Angela Wong, Chief Marketing and Customer Officer, AXA
• Mr Eddy Yip, Product & Marketing Director - HK & TW, Territory Manager HK, Trip.com

Issued by The Hong Kong Management Association on 27 October 2026.

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HONG KONG, Oct. 16, 2026 /PRNewswire/ -- Introduced by The Hong Kong Management Association (HKMA) in 1991, the HKMA annual Quality Award aims to give recognition to companies in Hong Kong which have made a lasting commitment to quality management and also to provide an opportunity for companies to share with one another their best practices. Prof Ayesha Macpherson Lau BBS JP, Chairman of the Mandatory Provident Fund Schemes Authority (MPFA) and eMPF Platform Company Limited served as the Guest of Honour of the occasion and delivered a keynote speech at the Award Dinner held on Monday, 12 October 2026 at The Ballroom, Fullerton Ocean Park Hotel Hong Kong. In her speech, Prof Lau highlighted that "great leadership requires a long-term view", calling on organizations to build a more robust system, embodying the spirit of "planting a tree today for the comfort of future generations".

The results of the 2026 HKMA Quality Award were announced by Prof Jacob Kam JP, Chairperson of the Award Organizing Committee. This year, a total of twelve projects were recognized according to comprehensive sets of judging criteria developed based on the Baldrige Excellence Framework, with each award assessed against its own criteria. The Best Managed Organizations Award covers eight aspects, including Leadership and Governance; Operations; Workforce; Customer and Markets; Finance; Strategy; Organizational Learning; and Community Relationships. The Best Practices Award covers nine aspects, including Identification of Key Challenges; Implementation; Alignment with VMV; Innovation; Valuing People; Organization Agility and Resilience; Stakeholder Engagement; Delivery of Value and Results: Organizational Impact; and Delivery of Value and Results: Societal Contribution. The Awards were presented by Chairperson of the Association Prof Winfried Engelbrecht-Bresges GBS JP, Guest of Honour Prof Ayesha Macpherson Lau BBS JP, Honorary President Dr Y K Pang GBS JP, and Council Members Mr Patrick Lam, Ir Prof Sunny Lee BBS JP, Mr Thomas Leung, Ir Prof Paul Poon MH, Prof Kent Wong and Mr Ricky Wong MH. Going forward, the Award will continue to promote best practices in Total Quality Management as well as experience sharing among different companies.

The list of award recipients attending the 2026 HKMA Quality Award Dinner is as follows:

BEST MANAGED ORGANIZATIONS AWARD

OVERALL WINNER
KERRY GROUP SPECIAL AWARD – EXCELLENCE IN WORKFORCE

• Hong Kong Sheng Kung Hui Welfare Council Limited

LARGE ORGANIZATIONS
MTR SPECIAL AWARD – EXCELLENCE IN OPERATIONS
SWIRE PACIFIC SPECIAL AWARD – EXCELLENCE IN STRATEGY

• Dah Chong Hong Holdings Limited

SMALL ORGANIZATIONS (NGOs)
SINO GROUP SPECIAL AWARD – EXCELLENCE IN STRATEGY

• Hong Kong Arts Festival Society Limited

SMALL ORGANIZATIONS

• Pulse Recreation and Cultural Management Limited

SPECIAL AWARD: EXCELLENCE IN ORGANIZATIONAL LEARNING

• Ho & Partners Architects Engineers & Development Consultants Limited

BEST PRACTICES AWARD

GOLD AWARD

• Electrical and Mechanical Services Department
  Digital Leap - AI-Powered Customer Service Centre

SILVER AWARD

• Centaline Property Agency Limited
  CentaEstimate
• Electrical and Mechanical Services Department
  GWIN - A Key Contributor to Smart City Management in Hong Kong
• Hong Yip Service Company Limited
  A Strategic Initiative for Staff Training: Reality + Platform

BRONZE AWARD

• MTR Corporation Limited - Tierra Verde
  Ecological Symbiosis • Transforming the Future
• MTR Corporation Limited - Tierra Verde
  Rodent Control

OUTSTANDING AWARD

• Electrical and Mechanical Services Department
  Smart Monitoring of Footbridge Lifts and Escalators
• Highways Department
  Smart Site Management Hub

Members of the Organizing Committee include:

• Prof Jacob Kam JP, Chairman, MTR Corporation Limited (Chairperson) ;
• Ms Ivy Cheung, Vice Chairman, KPMG China and Senior Partner, Hong Kong;
• Mr Oscar Chow, Executive Director and Vice Chairman, Chevalier Group;
• Mr Joseph Law, Managing Director, CLP Power Hong Kong;
• Mr Kevin O'Brien, Chief Executive Officer, Jardine Engineering & Infrastructure;
• Ir Prof Paul Poon MH, Managing Director, Poon's Engineering Limited;
• Mr Arthur Shek, Managing Partner, Hong Kong, McKinsey & Company;
• Ms Vivienne Wong, Group Managing Director and Publisher of HKET, Hong Kong Economic Times Holdings Limited; and
• Mr Ricky Wong MH, Vice Chairman and Managing Director, Wheelock Properties.

Members of the Panel of Judges include:

• Mr T K Chiang, Chief Executive Officer, CLP Holdings Limited (Chairperson);
• Prof Jacob Kam JP, Chairman, MTR Corporation Limited;
• Ir Alkin Kwong JP, Chairman and Chief Executive, Hong Yip Holdings Limited;
• Mr Francis CY Cheng MH, Managing Director, The Hongkong Electric Company Limited;
• Mr Rex Wong JP, Chief Executive Officer, Kum Shing Group;
• Ms Emmy Kan, Chief Operating Officer (HK and Macau), Maxim's Caterers Limited; and
• Mr Alan Chan, Managing Director, FUJIFILM Business Innovation Hong Kong Limited.

Members of Board of Examiners include:

• Prof CY Tsui, Department of Electronic and Computer Engineering, Director of Entrepreneurship Education, Director of Academy for Bright Future Young Engineers, The Hong Kong University of Science and Technology (Chairperson);
• Ms Ivy Leung, Principal Trainer; Mental Wellness Support Centre
• Mr Teddy Liu, Private Consultant, Private Consultant and Founder & CEO, Corporate & Talent Development Limited;
• Ir Trevor Tang, General Manager - Corporate Supplies and Administration, The Hong Kong & China Gas Company Limited;
• Mr Alan H.L. Koo, Chairman, River Cam Medical Group;
• Ms Amy Lam, Chief Sustainability Officer, Hong Kong Air Cargo Terminals Limited;
• Ms Kami Leong, Partner, PwC;
• Ms Katherine Lau, General Manager, Internal Audit & Sustainability, FUJIFILM Business Innovation Hong Kong Limited;
• Mr Rocky Cai, Director - HSEQ, CLP Power;
• Ms Kannes Wong, Senior Principal, Value Realisation Office, Strategy and Transformation, AIA Hong Kong and Macau;
• Mr Bevis Leung Wai Shing, Deputy Managing Director, Urban Group;
• Mr KK Tsang, Founder & CEO, The Bees - Marketing Service Group; and
• Ms Elsa Wong, Managing Director, NEC Hong Kong Limited.

Lead Award Sponsors:

• Kerry Group Limited
• MTR Corporation Limited
• Sino Group
• Swire Pacific Limited

Award Sponsors:

• Chevalier Group
• CLP Power Hong Kong Limited
• Hong Kong Air Cargo Terminals Limited
• Hong Kong Jockey Club
• Hong Yip Service Company Limited
• Maxim's Group
• Synergis Management Services Limited

Award Dinner Sponsors:

• Gammon Construction Limited
• The Hongkong Electric Co., Limited

Media Sponsors:  

• Hong Kong Economic Times

Document Solutions Sponsor:

• FUJIFILM Business Innovation Hong Kong Limited

Sole Trophy Sponsor:

• Chow Tai Fook Jewellery Group

About the HKMA Quality Award
The Association introduced the annual Quality Award in 1991 to give recognition to those companies in Hong Kong which have made a lasting commitment to quality and also to provide an opportunity for companies to share with one another their experience in Total Quality Management.

For more information, please visit the website of the HKMA Quality Award at: https://www2.hkma.org.hk/qa/front.htm  
For enquiries on the Award, please contact Ms Sona Yang on 2774 8504.

About The Hong Kong Management Association
The Hong Kong Management Association (HKMA) was established in 1960. As a non-profit making professional organization, its vision is to be the leading professional organization advancing management excellence in Hong Kong and the Region. To nurture human capital through management education and training at all levels, the Association offers over 2,000 training programmes and activities to more than 50,000 participants annually. A diverse range of programmes are provided including Bachelor, Master and Doctoral degrees offered in partnership with prestigious universities worldwide; Diploma programmes; Certificate courses; Distance Learning courses; seminars and workshops; as well as short courses for business executives and professionals. To promote best practices in management, the Association organizes nine annual business awards, which have become the highlights of the business community. The Association also provides around 13,000 members with a platform for the exchange of ideas, networking and personal development.

HKMA Website: www.hkma.org.hk

HKMA Facebook: www.facebook.com/HKMAfb

Issued by The Hong Kong Management Association on 13 October 2026.

The theme of the 58th DSA is "Tempered in Virtue". This simple but meaningful slogan calls on industry players to lead with benevolence, forge their edge in adversity, temper their will, stand firm in their convictions, meet every challenge with courage, and strive relentlessly for excellence. The Presentation Ceremony had the honour to invite Ir Prof Sunny Lee BBS JP, Board Chairman, Hong Kong Applied Science and Technology Research Institute, as our Guest of Honour.

The DSA Programme was originally launched in the United States in 1950 and has become a well recognized international award. It is the "Oscar" of the sales industry that brings public recognition to outstanding sales personnel. Organized by the Sales and Marketing Executives Club of The Hong Kong Management Association (HKMA), in conjunction with Sales and Marketing Executives International of New York (SMEI), the DSA was launched in 1968 to give due recognition to successful salespersons for their achievements and to enhance the awareness of the sales profession in Hong Kong and regionally.

Panel of Judges of the 58^th DSA

• Ms Mary Suen - Founder and Executive Chairman of Chief Happiness Officer Association
• Mr Bruce Lam - Vice Chairman of The Communications Association of Hong Kong
• Mr Alex Ho - Director - Industry Development of Construction Industry Council
• Mr Joseph Ho - Chief Advisor of The Cosmetic & Perfumery Association of Hong Kong Limited
• Mr Stanley Lee - Founding President of E-Commerce Association of Hong Kong
• Mr Raymond Chak - Vice President of Federation of Hong Kong Brands
• Ms Jackie Ng - Deputy Chairman of The Federation of Hong Kong Industries
• Mr Philip Lau - Vice Chairman of The Federation of Hong Kong Watch Trades & Industries Limited
• Ms Paula Yang - PR and Marketing Committee of Federation of Japanese Sake Industry of Hong Kong
• Mr Ken Chow - Chairman of Graphic Arts Association of Hong Kong
• Ms Grace Tse MH - Permanent Honorary Founding Chairperson of Greater Bay Area Hong Kong Women Entrepreneurs Association
• Mr Richard Wong - Vice Chairman of Industrial and Commercial Affairs Committee of Greater Bay Area International Information Technology Industry Association
• Mr Jason Lau - Executive Vice-President of Hong Kong Brands Protection Alliance
• Mr Kevin Chan - Vice Chairman of the Industrial and Commercial Affairs Committee of The Hong Kong Chinese Importers' and Exporters' Association
• Ms Serena Cheung - Director of Digital Leadership and Professional Development of Hong Kong Computer Society
• Mr Cliff Wu - Secretary General of Hong Kong E-Vehicles Business General Association Limited
• Prof Calvin Tse - President of The Hong Kong General Chamber of Young Entrepreneurs
• Ms Marina Watt - Vice President of Hong Kong Public Relations Professionals' Association Limited
• Ms Catherine Chan - Treasurer of Hong Kong Small and Medium Enterprises Association
• Mr Alan Cheung MH - Chairman of Hong Kong Social Entrepreneurship Forum
• Mr Zacharias Cheng - President of Innovative Entrepreneur Association Company Limited
• Mr Daryl Lin - National President of Junior Chamber International Hong Kong
• Mr Edward Yau - Vice President of The Modernized Chinese Medicine International Association
• Ms Cherrie Chong - Executive Vice President of Youth Expats Association

List of Awardees

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About The Hong Kong Management Association

The Hong Kong Management Association (HKMA) is a leading professional organization which was established in 1960 for the purpose of advancing management excellence in Hong Kong and the region. Services provided by HKMA can be categorized into three major areas, namely education and training; management services and membership services. With a commitment to nurturing human capital through management education and training at all levels, HKMA offers around 2,000 training and education programmes covering a wide range of management disciplines for over 50,000 executives every year. From distance learning courses, seminars and workshops, certificates, diplomas, all the way to bachelor's, master's and doctorate degree programmes jointly organized with prestigious overseas universities. Diversified management services are offered to provide platforms for business executives to exchange ideas, to network and to gain professional development. Annually, the Association organizes diverse functions such as Annual Conference, seminars, workshops and talks. Prominent business leaders are invited to share their invaluable insights and wisdom on the most updated trends and development of management. To promote best practices in management, the Association organizes nine business awards, recognized as the highest accolades of the business community. These include the HKMA Best Annual Reports Awards, the HKMA Quality Award, the HKMA Award for Excellence in Training and Development, the HKMA/ViuTV & Now TV Awards for Marketing Excellence, the HKMA Sustainability Award, the HKMA Business Simulation Competition, the HKMA Distinguished Salesperson Award, HKMA/HKT Global Innovation Award and the China Marketing Award. (https://www2.hkma.org.hk/)

HKMA Website: www.hkma.org.hk/
HKMA Facebook: www.facebook.com/HKMAfb

*         *         *         *         *

Issued by The Hong Kong Management Association on 30 July 2026.

HONG KONG, April 28, 2026 /PRNewswire/ -- The Grand Launching Ceremony of the HKMA Elite Marketers' Alumni cum Leadership Forum: "Marketing X Sports: Partnering to Unlock Business Opportunities in Hong Kong's Sports Economy" was successfully held on Friday, 24 April 2026 at the Celebration Hall 2, Kai Tak Stadium. Nearly 500 top marketers gathered to celebrate marketing excellence and witness a new milestone in Hong Kong's marketing industry.

Carrying Forward the Industry's "Oscars" Tradition of Excellence
Established in 1985 by The Hong Kong Management Association, the HKMA Awards for Marketing Excellence had been widely regarded as the "Oscars" of the industry, garnering strong recognition and attracting many of the city's highest-profile campaigns and marketers who had helped shape Hong Kong's economic development.  Over the years, the Awards had honoured nearly 800 visionary campaigns and marketing leaders, elevating professional standards across Hong Kong and the wider region.

The HKMA Elite Marketers' Alumni Officially Launched
Building on this distinguished legacy, the HKMA Elite Marketers' Alumni was established to bring together generations of award winners who were all the most seasoned marketers in town.  The Alumni aimed to champion marketing excellence, strengthen industry engagement, nurture future talent, and serve as a strategic think tank, offering insights to support the Government, NGOs, start-ups, and SMEs in driving Hong Kong's economic growth and regional competitiveness.

Prof Winfried Engelbrecht-Bresges GBS JP, Chairperson, The Hong Kong Management Association delivered a Welcoming Address, stated that "Today marks a significant milestone as we establish the HKMA Elite Marketers' Alumni, bringing together this distinguished community of marketing and business leaders. The Alumni will serve as a platform to foster collaboration, inspire innovation, and contribute thought leadership to the wider business community, while nurturing future generations of marketing talent. Today's Leadership Forum is therefore both timely and significant. By bringing together leaders from the marketing, business and sports sectors, we aim to explore how cross-sector collaboration can unlock new opportunities and contribute to Hong Kong's continued growth."

Mr Bruce Lam, Founding Chairperson of HKMA Elite Marketers' Alumni said in his opening address that, "For many marketers, being recognized by the HKMA Awards for Marketing Excellence represents one of the highest honours in the profession. It is not only a mark of excellence, but also a reflection of vision, dedication, and the ability to create meaningful business value through marketing. I warmly invite all past award winners to join our Elite Marketers' Alumni. This is a community built by you, for you, a forward-looking platform to continue your journey from achieving excellence to shaping the future of our industry together."

Following the Launching Ceremony, a Leadership Forum entitled "Marketing x Sports: Partnering to Unlock Business Opportunities in Hong Kong's Sports Economy" was held, featuring a distinguished line-up of speakers who shared insights on:

Leadership Forum I: "Powering Hong Kong's Sports Economy: Insights from Global Experiences"
Mr Casper Stylsvig, Executive Director, Sports Business, The Hong Kong Jockey Club, shared his profound insights on the transformation of Hong Kong's sports industry in his keynote address. "Sport is no longer an event or competition; it is one of Hong Kong's most promising next growth engines," said Mr Casper Stylsvig. "Great sports cities aren't defined by trophies. They are defined by ecosystems where fans feel a real emotional connection, brands find long-term value, and economic benefits follow year after year."

He further noted that inclusive sports build "social capital" which in turn "fuels long-term economic resilience," urging the industry to unite under the banner of "one city, one vision."

During the panel discussion, several guests shared incisive insights on how Hong Kong can draw upon global experience. Mr Robbie McRobbie, General Manager – Sports Content & Development, Kai Tak Sports Park Limited, noted that the venue has successfully attracted over 220,000 participants to community activities through a "Festivalization" strategy.  Meanwhile, Mr Andrea de Vincentiis, Managing Director, Global Head of Brand Partnerships & Regional Brand Director of HSBC and Mr Edward Bell, General Manager Brand, Insights and Marketing Communications of Cathay mentioned that "Emotional Storytelling" is central to success. Sports sponsorship can create unique travel memories and generate economic value that extends beyond traditional tourism.

Leadership Forum II: "Big Game Marketing: Turning Mega Events into Brand and Business Growth"
Mr Bruce Lam, Chief Executive Officer, Consumer HKT Limited, provided an in-depth analysis from a big data perspective on how sport is redefining people's lifestyles. He cited data projecting that the global sports industry will reach US$3.7 trillion by 2030. "Sport has become an indispensable way of life. The upcoming World Cup features a significantly expanded schedule. It is not just a month-long mega-event, but also a vital opportunity to revitalise Hong Kong's 'Night Economy'. This exceptional level of engagement and emotional connection will unlock unprecedented market opportunities for brands." he said in his keynote address.

He revealed the immense commercial potential behind emerging sports through data: "The data proves a strong market appetite for emerging sports. For example, viewership for certain participation-based sports has grown by as much as 137%. As long as marketing strategies can precisely reach these highly solvent niche segments, the resulting impact will be truly remarkable."

The second panel discussion featured Miss Stephanie Au, a five-time Olympian, shared how athletes' stories can resonate with brands. In addition, Mr Isaac Lau, Marketing Director, 24/7 Fitness ; Mr Lapman Leung, Director, 505 United Ltd and Mr Gary Wan, Managing Director, HYROX Asia Pacific, discussed how to transform sports into a sustainable business model, leveraging mass participation to generate a ripple effect across related industries.

In the Closing Remarks, Mr Franklin Law, Deputy Chairperson of HKMA Elite Marketers' Alumni said, "The convergence of marketing and sports yields not only business opportunities but also deep emotional resonance. Such synergy supports brands and athletes alike, and infuses the entire industry with fresh impetus."

Looking ahead, Mr. Law previewed that the Elite Marketers' Alumni will conduct a seminar entitled "From SEO to GEO: How Brands Win in the Age of AI Search" on 5 May and will host a seminar on the pet economy ecosystem on 15 June, thereby sustaining its efforts to promote professional dialogue across the industry.

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Event Sponsors and Supporting Organizations
Lead Sponsor and Strategic Partner: Kai Tak Sports Park
Elite Sponsor: HKT Limited
Supporting Organization: The Sports Federation & Olympic Committee of Hong Kong, China (SF&OC)
Sponsors (in alphabetical order):
Banitore, CK Infrastructure Holdings Limited, EFX24, Tian Yuan Xiang, Timeshop, Tempo, Tiger Balm, Watsons Water
Official Press Release Distribution Partner: PR Newswire

HKMA ELITE MARKETERS' ALUMNI

About HKMA Elite Marketers' Alumni
The HKMA Elite Marketers' Alumni is dedicated to championing marketing excellence and promoting the highest standards of marketing practice, innovation, and strategic impact across industries. The Alumni aims to facilitate high-level networking and continuous learning, creating meaningful opportunities for members to connect, exchange ideas, and stay at the forefront of industry trends. Central to its mission is strengthening the legacy of the HKMA Awards for Marketing Excellence by enhancing engagement between award winners and the HKMA, reinforcing a strong sense of belonging, pride, and long-term partnership. The HKMA Elite Marketers' Alumni is also committed to nurturing the next generation of marketing leaders through mentorship, knowledge sharing, and leadership development. Furthermore, the Alumni serves as a strategic think tank, providing thought leadership to the Government, NGOs, startups, and SMEs on business, branding, and economic initiatives that contribute to the advancement and competitiveness of Hong Kong and the region.

About The Hong Kong Management Association
The Hong Kong Management Association (HKMA) is a leading professional organization which was established in 1960 for the purpose of advancing management excellence in Hong Kong and the region. Services provided by HKMA can be categorized into three major areas, namely education and training; management services and membership services. With a commitment to nurturing human capital through management education and training at all levels, HKMA offers around 2,000 training and education programmes covering a wide range of management disciplines for over 50,000 executives every year. From distance learning courses, seminars and workshops, certificates, diplomas, all the way to bachelor's, master's and doctorate degree programmes jointly organized with prestigious overseas universities. Diversified management services are offered to provide platforms for business executives to exchange ideas, to network and to gain professional development. Annually, the Association organizes diverse functions such as Annual Conference, seminars, workshops and talks. Prominent business leaders are invited to share their invaluable insights and wisdom on the most updated trends and development of management. To promote best practices in management, the Association organizes nine business awards, recognized as the highest accolades of the business community. These include the HKMA Best Annual Reports Awards, the HKMA Quality Award, the HKMA Award for Excellence in Training and Development, the HKMA/ViuTV & Now TV Awards for Marketing Excellence, the HKMA Sustainability Award, the HKMA Business Simulation Competition, the HKMA Distinguished Salesperson Award, HKMA/HKT Global Innovation Award and the China Marketing Award. (https://www2.hkma.org.hk/)

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