Home appliance manufacturer Midea has recently gained momentum in the European market. Beyond its expanding market presence, the company's use of AI in digital marketing has also attracted attention. With Wizstar's AI avatar technology, Midea has incorporated AI-powered product presentations into its marketing strategy, combining product demonstrations, educational content and live engagement to create a more intuitive customer experience while improving the efficiency of its content operations. This initiative reflects a broader shift as AI avatars move beyond experimental marketing campaigns and become an increasingly practical part of everyday business operations.

Growing demand for high-quality, localized content is driving enterprises to rethink how they create and manage customer-facing communications. Rather than relying solely on traditional production workflows, businesses are increasingly adopting AI to support marketing, customer service and employee training at scale.

To support these needs, Wizstar offers an end-to-end AI avatar platform that includes AI Avatar Videos, Interactive AI Avatars and AI Livestream. Together, these capabilities help organizations create multilingual content, deliver interactive customer experiences and maintain consistent communications across multiple channels.

The platform is already used by brands across multiple industries. Samsung uses Wizstar's AI avatar technology to deliver product presentations and branded content through its own mobile application, extending customer engagement beyond traditional campaign periods. In the automotive sector, EV manufacturer Leapmotor developed an AI avatar modeled after its COO for product communication and brand storytelling, increasing lead conversion by 44% while reducing customer acquisition costs by 64%. Wizstar's solutions are also used by brands including FAW-Volkswagen, Beijing Off-Road and companies across consumer electronics and healthcare.

Beyond customer-facing applications, Wizstar provides open APIs that allow enterprises to integrate AI avatar capabilities into existing business systems. From multilingual AI video production to interactive customer engagement, internal training and knowledge sharing, organizations can build scalable content operations while maintaining consistency across global markets.

The Fan Zhiyi AI avatar represents a new generation of interactive AI companions designed for live sports viewing. Powered by Baidu Yijing's advanced AI technologies, the avatar is available 24/7 and supports low-latency, real-time conversations with fans. Recreating Fan's likeness, expressions and voice with remarkable fidelity, it allows users to discuss match action, exchange football insights and engage in authentic conversations throughout the tournament. Unlike traditional virtual characters that rely on pre-programmed content, the avatar offers a dynamic and continuously available experience, bringing fans closer to the game in a new way.

While many World Cup-themed AI marketing activations have focused primarily on AI-generated content, Coca-Cola China's campaign brings together both an AIGC-powered creative film and a virtual football ambassador. The initiative demonstrates how AI can support not only content creation but also consumer engagement at scale. By enabling around-the-clock interactions, the technology helps overcome the scheduling, location and availability constraints traditionally associated with celebrity-led campaigns. Without requiring a spokesperson's ongoing live participation, the avatar can engage with fans at any time, creating an always-on engagement model that extends the reach of celebrity-led campaigns while enabling deeper consumer engagement and lasting audience relationships.

By moving beyond conventional endorsement models, the campaign redefines how celebrity ambassadors can engage with audiences in digital environments, offering a new model for AI-powered marketing in the FMCG sector.