Through the Momcozy × PSI Scholarship Fund, 50 U.S.-based healthcare professionals will receive full scholarships covering 100% of the coursework and examination fees associated with the Perinatal Mental Health Certification (PMH-C). A portion of the scholarships will be dedicated to eligible midwives and nurses within the American College of Nurse-Midwives (ACNM) network, with a focus on clinicians serving communities where access to maternal mental health resources is limited.

The initiative reflects a shared commitment from Momcozy and PSI to strengthen the network of trained professionals equipped to identify, support, and respond to perinatal mental health needs in communities across the United States.

"At Momcozy, we believe that every parent, no matter where they live, deserves access to compassionate, professional mental health support," said Athena, Founder and CEO of Momcozy. "This partnership with PSI is a meaningful step toward building a healthier future for families by investing in the clinicians who are there to support them. By helping remove the financial barriers to specialized training, we hope to empower more professionals to bring critical perinatal mental health resources directly into their communities."

"Experiencing a perinatal mental health disorder is stressful, and many people experience fear, shame, or embarrassment. It can be difficult to find a place where you know providers will understand," said Wendy Davis, PhD, PMH-C, President and CEO of Postpartum Support International. "We are thrilled that Momcozy is making the PMH-C certification more accessible to providers via scholarship. The PMH-C makes it easier for affected parents to choose a provider they know will help them get better, and Momcozy is helping us grow the number of trained providers ready to help." 

The scholarship program is open to US based licensed healthcare providers who are currently practicing in or serving underrepresented communities or areas identified as maternal mental health resource deserts.

Applications open on October 1 and close on October 31. Applicants will be evaluated based on their professional background, experience serving high-need communities, and their completed application form. The selection process will be conducted according to the program's published eligibility and selection criteria, and selected scholarship recipients will be announced on November 6. 

Healthcare professionals interested in applying can learn more about the Momcozy × PSI Scholarship Fund and submit an application at momcozy-care-program. The scholarship is part of Momcozy's broader commitment to expanding access to practical, professional support for mothers across the pregnancy and postpartum journey. 

About Momcozy

Momcozy was founded in 2018 with a clear purpose: to help moms feel more comfortable, confident, and supported during one of life's most meaningful and demanding transitions.

Today, Momcozy is a global leader in maternal innovation, redefining care through technology designed around real motherhood. Chosen by more than 6 million moms and families across 80 countries and regions, Momcozy holds the global #1 market share in wearable breast pump2 and continues to develop nursing bras, care essentials, and smart solutions that support moms from pregnancy through postpartum and beyond.

Recognizing that motherhood deserves more than products alone, Momcozy offers expert guidance, thoughtful technology, and a growing global community to support moms in who they are becoming. At the heart of Momcozy is a belief that motherhood isn't a destination, but a lifelong journey. Moms deserve to feel seen, supported, and empowered along the way.

Momcozy's products are sold directly on the brand's website and by major retailers such as Babylist, Walmart, Target, and Amazon. To learn more about Momcozy, visit www.momcozy.com

1. Momcozy global sales data as of June 2026. "Moms and families" is used to describe our brand audience.

2. Based on global market share of wearable breast pumps, Grand View Research 2025.

Momcozy is ranked No. 1 Globally in Wearable Breast Pump Sales Volume for Five Consecutive Years, 2021–2025.

Source: Frost & Sullivan research.

About Postpartum Support International

Founded by a new mother in 1987 to increase awareness among public and professional communities about the emotional difficulties parents can experience during and after pregnancy, Postpartum Support International (PSI) offers a wealth of resources for a wide range of needs, situations, and audiences to give families the strongest and healthiest start possible through support and community. PSI offers support, resources, best-practice training, and certification for healthcare professionals and volunteer coordinators nationwide and in more than 30 countries. PSI is committed to eliminating stigma and ensuring that compassionate, high-quality care and support are available to all families. Need help? Call or text 1-800-944-4PPD (4773), visit Postpartum.net, or download the Connect by PSI app. For prescribing providers in the U.S., PSI operates a free perinatal psychiatric consultation program, at consultation@postpartum.net, staffed by PSI perinatal psychiatric experts who are specialists in the treatment of perinatal mental health disorders.

Program Details and Eligibility Notice

Eligibility is open to U.S.-based licensed healthcare providers, including Registered Nurses, Certified Nurse-Midwives (CNMs), IBCLCs, and Doulas currently practicing in or serving underrepresented or mental health resource-desert areas. Candidates are selected based on clinical background, service to high-need communities, and a 500-word motivation essay.

Momcozy and PSI may update program terms from time to time for legal, operational, or other legitimate program needs. Material changes affecting eligibility, selection criteria, deadlines, or scholarship terms will be posted on the application page. Unless required by law or necessary to protect the integrity of the program, material changes will not retroactively alter the criteria applicable to applications already submitted. Momcozy and PSI reserve the right to suspend or discontinue the scholarship program if required by law, regulatory requirements, or circumstances beyond their reasonable control.

Applicants should not include patient names, medical records, or other information that could identify a patient or other third party in their application materials. Applicants should review the applicable Privacy Policy before submitting an application.

NEW YORK, Sept. 14, 2026 /PRNewswire/ -- Momcozy today launched Brand Day 2026, its annual celebration of motherhood, introducing Mom, and More as this year's theme. The campaign comes to life through a new brand film, campaign partnerships, consumer experiences and thoughtful product storytelling.

Mom, and More celebrates the many ways women continue to grow, explore and pursue what matters to them alongside motherhood. It reflects the idea that motherhood is part of a woman's continued growth and everything she is becoming. Her ambitions, passions and experiences continue to progress alongside motherhood, as she defines her individual journey and what comes next on her own terms.

"We spend a lot of time listening to moms, and what we hear is that their lives are incredibly full, in every sense of the word," said Athena, founder and CEO of Momcozy. "Mom, and More isn't about asking moms to become more or do more. It's about recognizing everything they already are, and our responsibility to do more to support them. We want to create greater comfort, confidence and space for moms to pursue the choices, passions and possibilities that matter to them."

Understanding What Moms Need Today

Recent research released by Momcozy in collaboration with NIQ highlights the experiences, priorities and pressures shaping motherhood today. The report found that 91% of moms identify as the primary caregiver, while 58% are employed full-time, increasing to 64% among moms with two or more children. It also found that 58% experience information overload when purchasing mom and baby products, while 39% cite difficulty knowing what information to trust.

Together, the findings point to a broader need for support that goes beyond individual parenting tasks by helping reduce time and decision burdens and providing guidance moms can trust. Mom, and More is Momcozy's response to that need, bringing together thoughtful products, trusted expertise, practical resources and community to create more space for moms and what matters to them.

Possibility, Purpose and Impact

Bringing the campaign to life are three Mom, and More campaign partners:  Olympic champion, entrepreneur and advocate Allyson Felix, research astronaut Kellie Gerardi, and Girls Who Code founder and Moms First CEO Reshma Saujani.

Allyson Felix: Mom, and More Purpose

Motherhood brought an even greater sense of purpose to Olympic champion Allyson Felix's journey. Winner of 11 Olympic medals, Felix went on to win her 12th and 13th World Championship gold medals after becoming a mother. Today, as a mother of two, Allyson is also co-founder of women-focused footwear brand Saysh and women's sports management agency Always Alpha, as well as an advocate for greater maternal protections in sports. Her advocacy has helped reshape maternity policies for professional athletes, and at the Paris Games, she partnered with Pampers to open the first nursery in Olympic Village history.

Kellie Gerardi: Mom, and More Possibility

Motherhood gave research astronaut Kellie Gerardi her most meaningful mission. One of the first 100 women in history to fly to space, Gerardi is a research astronaut, science communicator and mom of two daughters who has continued pushing the boundaries of space exploration while expanding her work into new creative pursuits. Inspired in part by experiencing the world through her daughters' eyes, she created the Luna Muna children's book series, which has been read from both the White House and the International Space Station. She is currently preparing for her next research spaceflight, where she will lead a small team of scientists from the International Institute for Astronautical Sciences on a follow-up mission conducting scientific research to help advance space exploration and benefit life on Earth.

Reshma Saujani: Mom, and More Impact

"Be brave, not perfect" has long been a guiding message for Reshma Saujani, founder of Girls Who Code and CEO of Moms First. After growing Girls Who Code into a global movement advancing opportunities for women and girls, Saujani has continued advocating for working families, including affordable child care, paid leave and women's economic empowerment. Motherhood became another source of inspiration in her life and work as she continues creating change for moms, women and girls.

Together, Felix, Gerardi, and Saujani reflect the many ways moms continue to explore, achieve, advocate and grow while defining their own paths through motherhood.

Bringing Mom, and More to Life

The Mom, and More campaign comes to life in a new brand film featuring campaign partners Kellie Gerardi, Allyson Felix and Reshma Saujani, launching September 14. Through their individual stories, the film explores how motherhood can add new perspective and purpose while existing alongside everything else a mom values and continues to become.

The campaign also invites moms everywhere to complete the prompt, "I'm a mom, and ___," sharing what they want the world to know about who they are beyond any single role.

[WATCH THE MOM, AND MORE BRAND FILM]

Thoughtful Support for Everyday Life

As a woman continues to grow alongside motherhood, Momcozy believes the care around her should evolve with her. Across Body, Time, Emotion, and Identity & Growth, Mom, and More highlights thoughtful products designed around different parts of moms' everyday lives.

Body: The Momcozy Wellness 1 Breast Pump combines warming and massage features for greater comfort while pumping, while the BirthEase Pregnancy Ball Set supports movement during pregnancy and postpartum routines.

Time: The DeepClean Baby Bottle Washer D8, Triple-Seal Diaper Pail and 2-in-1 Electric Baby Swing help simplify recurring routines and create more flexibility in the day.

Emotion: The Smart Baby Sound Machine and BreezyClear™ 2-in-1 Spray & Suction Electric Nasal Aspirator offer practical tools for everyday care, from sleep routines to nasal care.

Identity & Growth: The Contact-Free Smart Baby Monitor BM08 and PureHug Baby Carrier help parents stay connected to their babies while maintaining flexibility for the other parts of their day.

Together, these products reflect Momcozy's commitment to listening to moms and creating thoughtful solutions around their evolving needs.

Mom, and More Comes to New York

To further bring the campaign to life for consumers, on September 28, Momcozy will celebrate the grand opening of its new space within the Babylist NYC Showroom in SoHo with a special Mom, and More experience for moms and families.

From 4:00–6:00 p.m. at 477 Broadway, guests will be able to visit the Mom, and More Newsstand to create a personalized headline celebrating who they are and what matters to them, and explore Momcozy products for pregnancy, postpartum and parenthood.

To learn more about Mom, and More, visit [Momcozy Brand Day].

About Momcozy

Momcozy was founded in 2018 with a clear purpose: to help moms feel more comfortable, confident, and supported during one of life's most meaningful and demanding transitions.

Today, Momcozy is a global leader in maternal innovation, redefining care through technology designed around real motherhood. Chosen by more than 6 million moms and families^[1] across 80 countries and regions, Momcozy holds the global #1 market share in wearable breast pump^[2] and continues to develop nursing bras, care essentials, and smart solutions that support moms from pregnancy through postpartum and beyond.

Recognizing that motherhood deserves more than products alone, Momcozy offers expert guidance, thoughtful technology, and a growing global community to support moms in who they are becoming. At the heart of Momcozy is a belief that motherhood isn't a destination, but a lifelong journey. Moms deserve to feel seen, supported, and empowered along the way.

Momcozy's products are sold directly on the brand's website and by major retailers such as Babylist, Walmart, Target, and Amazon. To learn more about Momcozy visit www.momcozy.com

Media Contact:
Momcozy
Email: pr@momcozy.com

NEW YORK, Sept. 10, 2026 /PRNewswire/ -- Momcozy, a global maternal and baby care brand dedicated to supporting mothers through every stage of their journey, announced findings from the 2026 U.S. Mother & Baby Market Trends Report, developed in collaboration with NielsenIQ (NIQ). Released in August, the report examines the evolving realities of modern motherhood, from caregiving and employment to personal time, everyday pressures and the needs moms navigate across different areas of their lives.

"Mom, and More" brings the report's insights to life through Momcozy Brand Day, the brand's annual celebration of modern motherhood. This year's campaign recognizes motherhood as part of a woman's continued growth, existing alongside the ambitions, passions, relationships and experiences that make each mom unique. Rooted in listening to moms' evolving needs, the campaign reflects Momcozy's broader vision for maternal care and its commitment to turning that understanding into meaningful action.

The Realities Shaping Motherhood Today

The research reflects just how much moms are balancing each day, often caring for their families while also navigating work, relationships, personal needs and everything in between. Key findings include:

• 91% of moms identify themselves as the primary caregiver.
• 58% of moms surveyed are employed full-time, highlighting the significant presence of working moms, with the figure increasing to 64% among moms with two or more children.
• 58% cite a lack of personal time as a source of parenting stress.
• 60% report sleep disruption, while 57% experience anxiety about whether they are doing a good enough job.
• 58% say information overload creates pressure when purchasing mom and baby products, while 39% say too much information or uncertainty around what to trust can make purchase decisions more difficult.

The full 2026 U.S. Mother & Baby Market Trends Report is available here.

Together, these findings offer a clearer picture of the pressures shaping moms' everyday lives and the areas where brands have an opportunity to respond more meaningfully.

What the Findings Mean for the Mother and Baby Industry

For Momcozy, the findings point to a broader shift in what meaningful maternal support should look like. Moms are balancing caregiving, work and personal needs while facing limited time, information overload and uncertainty around which solutions to trust. The research suggests that supporting moms today requires looking beyond individual caregiving tasks to the fuller realities of their lives.

For the mother and baby industry, that means creating products and services that help reduce time, complexity and decision pressure, while pairing quality and performance with reliable guidance, responsive service and meaningful community support. Momcozy believes the next generation of maternal care should bring products, technology, expertise and everyday support together around the real and evolving lives of moms.

"At Momcozy, we believe the best way to support moms starts with listening to what they actually need," said Tara Cai, Head of User Research at Momcozy. "This research gives us a deeper understanding of the pressures moms are navigating every day and where we can do more to help. It's about turning those insights into meaningful support that makes everyday life a little easier and gives moms more confidence, choice and freedom to pursue what matters to them."

Introducing "Mom, and More"

"Mom, and More" marks Momcozy's first step in bringing the report's insights into action. Beginning September 14, the campaign will unfold through inspiring stories, community activations and real-world experiences, supported by thoughtful products and trusted guidance. Together, these efforts reflect a more holistic approach to maternal care—one designed around moms' physical needs, time, emotional well-being and evolving lives, while supporting them as they define what comes next on their own terms.

To learn more about Momcozy and its commitment to supporting moms, visit Momcozy.com.

About the NIQ Research

The 2026 U.S. Mother & Baby Market Trends Report is based on an NIQ online study of 1,240 U.S. female caregivers ages 18–45, conducted in March 2026 through NIQ's managed consumer panel. Respondents were either pregnant with their first child or had children ages 0–24 months.

About Momcozy

Momcozy was founded in 2018 with a clear purpose: to help moms feel more comfortable, confident, and supported during one of life's most meaningful and demanding transitions.

Today, Momcozy is a global leader in maternal innovation, redefining care through technology designed around real motherhood. Chosen by more than 6 million moms and families^[1] across 80 countries and regions, Momcozy holds the global #1 market share in wearable breast pump^[2] and continues to develop nursing bras, care essentials, and smart solutions that support moms from pregnancy through postpartum and beyond.

Recognizing that motherhood deserves more than products alone, Momcozy offers expert guidance, thoughtful technology, and a growing global community to support moms in who they are becoming. At the heart of Momcozy is a belief that motherhood isn't a destination, but a lifelong journey. Moms deserve to feel seen, supported, and empowered along the way.

Momcozy's products are sold directly on the brand's website and by major retailers such as Babylist, Walmart, Target, and Amazon. To learn more about Momcozy visit www.momcozy.com

Media Contact

Momcozy

Email: pr@momcozy.com

NEW YORK, Sept. 8, 2026 /PRNewswire/ -- Momcozy, a leading maternal and baby care brand dedicated to supporting parents through every stage of their journey, today announced the launch of its new insurance eligibility experience, powered by Covered Commerce. Designed to simplify access to insurance-covered breast pumps, the new offering allows expecting and new parents to check whether they qualify, explore eligible Momcozy breast pumps, and connect with participating providers through one seamless online journey.

Available directly on the Momcozy website, the new online tool brings every step of the process together in one convenient place, from checking eligibility to exploring products and connecting with participating providers. Rather than navigating multiple insurance, brand, and provider websites, families can determine whether they qualify, browse eligible Momcozy breast pumps based on their health plan, and begin the application process through a streamlined digital experience.

The launch reflects Momcozy's continued commitment to supporting families by making breastfeeding essentials more accessible. By helping parents better understand their coverage options and reducing confusion along the way, Momcozy is making it easier to access the breastfeeding products they need with greater ease and confidence.

The experience also provides access to eligible Momcozy breast pumps, including the Momcozy Wellness 1 Warm-Massage Wearable Breast Pump (W1). Featuring wraparound warmth, rhythmic massage, and a discreet wearable design, the W1 gives parents another option as they explore the breast pumps available through their insurance benefits.

"Every growing family deserves an easier path to the breastfeeding support and products they need," said Alan Cawley, Vice President of Sales at Momcozy. "We're proud to partner with Covered Commerce to simplify the process of accessing a breast pump through insurance, helping parents spend less time navigating logistics and more time preparing for their newest arrival."

The tool is powered by Covered Commerce, a healthcare technology company that helps connect families with covered medical products, providing a personalized path for those seeking an insurance-covered breast pump. By bringing product discovery and qualification together in one place, the experience helps reduce confusion, simplify decision-making, and enable families to move through the process with greater ease and confidence.

"Families shouldn't have to become experts in their insurance benefits just to access the products and services they need," said David Wagner, CEO of Covered Commerce. "Momcozy has built an incredible brand by putting the needs of parents first, and we're proud to partner with them to bring healthcare benefits directly into that experience. Together, we're making it easier for families to discover products they trust, understand what's covered for them, and take action in one seamless journey."

"Momcozy understands that access is an essential part of the customer experience," said Josh Lucas, CRO of Covered Commerce. "By connecting insurance eligibility, product discovery, and participating providers in one place, we're turning a traditionally fragmented process into a clear path forward for families. This partnership shows what is possible when a trusted consumer brand and healthcare commerce technology come together around the needs of parents."

Beginning September 8, families can visit the Momcozy Insurance Eligibility page [https://momcozy.covermypregnancy.com/get-started] to determine whether they qualify, explore eligible Momcozy breast pumps, and begin the application process through participating providers.

About Momcozy

Momcozy was founded in 2018 with a clear purpose: to help moms feel more comfortable, confident, and supported during one of life's most meaningful and demanding transitions.

Today, Momcozy is a global leader in maternal innovation, redefining care through technology designed around real motherhood. Chosen by more than 6 million moms and families¹ across 80 countries and regions, Momcozy holds the global #1 market share in wearable breast pumps² and continues to develop nursing bras, care essentials, and smart solutions that support moms from pregnancy through postpartum and beyond.

Recognizing that motherhood deserves more than products alone, Momcozy offers expert guidance, thoughtful technology, and a growing global community to support moms in who they are becoming. At the heart of Momcozy is a belief that motherhood isn't a destination, but a lifelong journey. Moms deserve to feel seen, supported, and empowered along the way.

Momcozy's products are sold directly on the brand's website and by major retailers such as Babylist, Walmart, Target, and Amazon. To learn more about Momcozy, visit www.momcozy.com.

About Covered Commerce

Covered Commerce is the leading healthcare commerce platform connecting consumers with products and services available through their insurance benefits. Its technology combines eligibility, personalized product discovery, and access in one digital experience, making benefits easier to understand and use while helping brands and healthcare organizations reach more eligible customers.

LOS ANGELES, Aug. 3, 2026 /PRNewswire/ -- In recognition of National Breastfeeding Month, Momcozy, a global maternal care brand dedicated to supporting mothers through every stage of their journey, today announced the launch of The Lactation Line — a free, 24/7 breastfeeding support service connecting mothers directly with International Board Certified Lactation Consultants (IBCLCs) from August 1–14.

Recognizing that expert support can make all the difference, Momcozy created The Lactation Line to ensure mothers have direct access to certified lactation consultants whenever questions or challenges arise. At a time when many parents turn to online searches or digital tools for answers, The Lactation Line offers something different: direct, one-on-one conversations with certified lactation consultants who provide personalized, compassionate guidance tailored to each family's unique needs.

"Every breastfeeding journey is different, but one thing remains consistent: mothers deserve timely, compassionate support from someone who will truly listen," said Melissa Kotlen, RN, IBCLC, Clinical Manager at Momcozy. "The Lactation Line connects women directly with certified lactation consultants who can provide personalized, evidence-based guidance exactly when it's needed most. Sometimes mothers don't need another article or another search result — they simply need someone they can trust to help them navigate the moment they're in."

The Lactation Line supports mothers through every stage of their breastfeeding journey, offering personalized guidance on everything from latch challenges and milk supply concerns to pumping, combination feeding, returning to work, weaning and the many questions that arise in between.

Alongside Melissa Kotlen, RN, IBCLC, Clinical Manager at Momcozy, The Lactation Line is staffed by a team of eleven experienced International Board Certified Lactation Consultants (IBCLCs) whose backgrounds span nursing, public health, nutrition, postpartum care, health education and maternal-infant care. Together, they bring decades of experience supporting families in hospitals, NICUs, community settings and virtual care, providing compassionate, evidence-based guidance for every stage of the breastfeeding journey.

"Breastfeeding is one of the most vulnerable times in a woman's life. There is so much information available, and it can be challenging to know what guidance is right for you," said Heidi Postier, RN, IBCLC, one of the International Board Certified Lactation Consultants supporting Momcozy's Lactation Line. "Through Momcozy's Lactation Line, I'm able to provide real-time support to new mothers and hopefully make motherhood a little bit easier."

The Lactation Line reflects Momcozy's broader commitment to supporting mothers beyond products alone. As part of its Breathe & Breastfeed campaign and 600 Hours of Support initiative, the brand is expanding access to expert guidance through educational webinars, one-on-one consultations, community partnerships and the Momcozy Breastfeeding Support Hub — all designed to help mothers feel informed, confident and supported throughout their breastfeeding journey.

Momcozy's commitment to supporting mothers also extends to product innovation. Guided by its CozyTech philosophy, the brand believes technology should adapt to mothers — not ask mothers to adapt to it. CozyTech begins by understanding the real challenges mothers experience every day, then applies thoughtful design and practical technology to help reduce discomfort, uncertainty and the mental load of motherhood.

This philosophy is reflected across Momcozy's product portfolio. Pumping can feel cold, mechanical and physically demanding, particularly when mothers are already tired or experiencing discomfort. The Wellness1 Warm-Massage Wearable Breast Pump was designed in response, combining warming technology, synchronized massage and a soft, adjustable wearable design to help make pumping more comfortable while delivering powerful, hands-free performance. By making pumping feel less mechanical and easier to fit into everyday life, the W1 helps mothers spend less energy managing the pumping experience and more time focusing on feeding their babies.

Cleaning bottles, pump parts and feeding accessories is another repetitive, time-consuming task that often comes after an already exhausting day. The Momcozy DeepClean Bottle Washer (D8) was designed to reduce that burden by washing, sterilizing and drying multiple bottles and pump parts in a single cycle, while targeted water flow is engineered to reach narrow and difficult-to-clean areas. By reducing manual cleaning steps, the D8 helps simplify everyday feeding routines and gives parents more time to focus on what matters most.

Momcozy's commitment to supporting mothers extends far beyond National Breastfeeding Month. Through its year-long 600 Hours of Support initiative, the brand continues to expand access to expert guidance, educational resources and thoughtfully designed products that help mothers feel informed, confident and supported throughout their breastfeeding journey.

The Lactation Line is one more way Momcozy is turning that commitment into meaningful action — ensuring families have access to trusted, expert support when they need it most.

For more information and media assets, please visit the Momcozy media kit.

About Momcozy

Momcozy was founded in 2018 with a clear purpose: to help moms feel more comfortable, confident, and supported during one of life's most meaningful and demanding transitions. Today, Momcozy is a global leader in maternal innovation, redefining care through technology designed around real motherhood. Trusted by more than 6 million mothers across 80 countries and regions, Momcozy created the No.1 Wearable Breast Pump* and continues to develop nursing bras, care essentials, and smart solutions that support moms from pregnancy through postpartum and beyond.

Recognizing that motherhood deserves more than products alone, Momcozy offers expert guidance, thoughtful technology, and a growing global community to support moms in who they are becoming. At the heart of Momcozy is a belief that motherhood isn't a destination, but a lifelong journey. Moms deserve to feel seen, supported, and empowered along the way.

Momcozy's products are sold directly on the brand's website and by major retailers such as Babylist, Walmart, Target, and Amazon. To learn more about Momcozy visit www.momcozy.com

*Momcozy Wearable Breast Pump achieved the highest global sales revenue in 2024. Source: Based on global market share of wearable breast pumps, Grand View Research 2024

LOS ANGELES, July 27, 2026 /PRNewswire/ -- Many mothers dedicate hundreds of hours to breastfeeding during the first year of their baby's life, representing one of motherhood's greatest investments of time, energy and emotional commitment. In recognition of that extraordinary dedication, Momcozy today announced its year-long 600 Hours of Support initiative, a comprehensive effort to provide expert guidance, educational resources, community support and thoughtfully designed products that support mothers through every latch, letdown and little win throughout their breastfeeding journey.

The initiative is rooted in a simple belief: breastfeeding can require hundreds of hours of time, care, and dedication during a baby's first year, and no mother should have to navigate that journey without meaningful support.

New research commissioned by Momcozy and conducted by Talker Research in recognition of National Breastfeeding Month was the inspiration behind the 600 Hours initiative. The survey of 2,000 U.S. mothers who are currently breastfeeding or have breastfed within the past five years found that mothers spend more than 23 hours each week or nearly 100 hours each month breastfeeding, highlighting the extraordinary time, energy and commitment the journey requires throughout a baby's first year. 

The survey also found that many mothers struggle to achieve the breastfeeding goals they set for themselves. Forty percent identified breastfeeding as one of the most challenging aspects of becoming a new mother, while more than half of mothers who stopped breastfeeding earlier than planned said they felt disappointed they were unable to continue as long as they had hoped. Nearly three-quarters described their breastfeeding journey as exhausting, with many citing low milk supply (51%), mental and emotional wellbeing (35%) and exhaustion (33%) among the biggest unexpected challenges they faced.

"These findings reflect what we hear from families every day. While breastfeeding is often described as natural, that doesn't mean it comes naturally. It requires an incredible investment of time, energy and emotional resilience throughout a baby's first year, yet many mothers feel like they're falling short when they're actually experiencing challenges that are incredibly common," said Melissa Kotlen, International Board Certified Lactation Consultant (IBCLC), RN, and Clinical Manager at Momcozy.

"The time, care and dedication that breastfeeding often requires reinforce why timely, trusted support matters. Whether that support comes through practical tools that make breastfeeding more manageable, guidance from a lactation consultant, or simply knowing you're not alone, every mother deserves to feel informed, confident and supported throughout her feeding journey."

The 600 Hours initiative begins with The Lactation Line, a free, 24/7 breastfeeding support service available August 1–14 during World Breastfeeding Week and National Breastfeeding Month, offering over 300 hours of complimentary phone, live chat, and e-mail access to International Board Certified Lactation Consultants. Throughout the remainder of the year, Momcozy will continue expanding the initiative through expert-led webinars, educational content, strategic partnerships, additional breastfeeding resources, and one-on-one lactation consultation sessions at Babylist Registry Weekend in August, giving expecting and new mothers direct access to expert guidance.

That commitment also extends to product innovation. Through its CozyTech philosophy, Momcozy develops products rooted in mothers' real needs by combining thoughtful design, practical technology, expert input, rigorous testing and insights from mothers to help make everyday motherhood easier. New innovations like the W1 Warm-Massage Wearable Breast Pump and D8 DeepClean Baby Bottle Washer are designed to simplify everyday breastfeeding and feeding routines, helping mothers spend less time managing feeding logistics and more time with their babies. 

Families can learn more about the year-long 600 Hours of Support initiative, view the full survey, and access the Momcozy Breastfeeding Support Hub on the campaign landing page here.

About Momcozy

Momcozy was founded in 2018 with a clear purpose: to help moms feel more comfortable, confident, and supported during one of life's most meaningful and demanding transitions. Today, Momcozy is a global leader in maternal innovation, redefining care through technology designed around real motherhood. Trusted by more than 5 million mothers across 60 countries and regions, Momcozy created the No.1 Wearable Breast Pump* and continues to develop nursing bras, care essentials, and smart solutions that support moms from pregnancy through postpartum and beyond.

Recognizing that motherhood deserves more than products alone, Momcozy offers expert guidance, thoughtful technology, and a growing global community to support moms in who they are becoming. At the heart of Momcozy is a belief that motherhood isn't a destination, but a lifelong journey. Moms deserve to feel seen, supported, and empowered along the way.

Momcozy's products are sold directly on the brand's website and by major retailers such as Babylist, Walmart, Target, and Amazon. To learn more about Momcozy visit www.momcozy.com

*Momcozy Wearable Breast Pump achieved the highest global sales revenue in 2024. Source: Based on global market share of wearable breast pumps, Grand View Research 2024

Research methodology:

Talker Research surveyed 2,000 mothers who are currently breastfeeding or have within the past five years, who have access to the internet; the survey was commissioned by Momcozy and administered and conducted online by Talker Research between July 1 and July 9, 2026. A link to the questionnaire can be found here.

To view the complete methodology as part of AAPOR's Transparency Initiative, please visit the Talker Research Process and Methodology page.