YIWU, China, May 23, 2026 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. As International Children's Day on June 1 draws near, data from Yiwugo shows that over the past two months, "toys" has not only topped the platform's list of popular sectors, but has consistently ranked among the top three most-searched keywords and most-viewed categories as well. The stationery sector has also posted a strong performance. Many Yiwugo merchants in related industries said that large numbers of high-quality overseas buyers and cross-border traders are now approaching the final stage of shipment. Yet for Children's Day orders, the peak season actually began as early as January 2026.

Zhang Lijuan, proprietress of INTEX TaoQibao Inflatable Toys, explained that Children's Day coincides with the start of summer in the Northern Hemisphere. INTEX mainly exports inflatable pools, large inflatable toys, framed pools, and related products. Between January and March 2026, many cross-border traders contacted the company via Yiwugo to discuss their annual procurement needs, with shipments rolling out in succession after the Lunar New Year. As a well-known brand, INTEX manufactures all of its products using eco-friendly, non-toxic, and safe materials. Its products are available in a wide range of vibrant colors and sizes, and feature thicker inflatable film with higher gram weight, ensuring greater durability for outdoor use in high-temperature conditions.

According to Zhang, more than a dozen INTEX products have already sold out. Its large water slide playset, a perennial bestseller, has sold tens of thousands of units during this procurement season. Inflatable water riders such as rubber ducks and flamingos have maintained their robust sales performance from previous years. In particular, inquiries from Middle Eastern clients through Yiwugo have translated into substantial purchase volumes. Currently, bulk orders are entering the final stage of shipment, and many products have already arrived at overseas ports, ready to bring summer fun to children around the world.

Zhu Qiaojun has been a fixture in the toy industry for nearly 30 years. Her company, Yan Fei Plastic Toy Firm, specializes in the R&D and production of trendy toys, squishy toys, plush bag charms, and related products. Backed by uncompromising quality, licensed well-known IPs, and a steady stream of original designs, its products sell well across Europe, the US, Russia, Southeast Asia, and beyond. Recently, alongside rising sales of plush toys, keychains, and other accessories featuring popular IPs like Hello Kitty and Snoopy, Yan Fei's self-designed squishy toys have also delivered impressive results. Just last month, a European client of eight years placed an order worth more than RMB 500,000 for squishy toys in preparation for Children's Day. According to Zhu, beyond the strong appeal of well-known IPs, Yiwugo's ability to drive online traffic has brought the company many high-quality customers. Furthermore, Yan Fei has long focused on mid- to high-end product lines, using premium materials in everything from exterior fabrics and inner fillings to molds and formulas. This commitment to quality is also Yan Fei's "gift" to children and customers around the world.

Alongside toys, beautifully designed stationery is also a sought-after Children's Day gift, with eye-catching stationery sets and journals proving especially popular. He Renhui, owner of Henci Stationery Store, said that one of the company's five-piece stationery sets, developed by its in-house product and visual design teams, has remained a bestseller for three years. The company has successively introduced eight themed designs for this particular set. Recently, many customers from the Philippines and Indonesia have come to purchase the product, which has also been pinned to the top of the company's Yiwugo storefront for easier ordering. He added that the company maintains a year-round inventory of about two million sets.

These small yet exquisite products carry the joy of childhood to every corner of the world. Toys and stationery traveling from Yiwu to global markets not only embody the craftsmanship and quality of Chinese manufacturing, but also deliver the festive warmth of Yiwugo and its merchants across mountains and seas. Powered by Yiwugo's extensive trade platform, the "world's supermarket" will continue to bring heartfelt and delightful holiday surprises to children worldwide through its diverse offerings, reliable quality, and efficient commercial network.

YIWU, China, April 18, 2026 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. In the bright and warm days of April, with spring in full bloom, the grand ballroom on the third floor of the Yiwu Marriott Hotel was a vibrant gathering. Outstanding female entrepreneurs from various sections of the Yiwu Market gathered in their elegant attire to share the glorious moment of the 2026 Yiwugo Top Boss Ladies Awards Gala. The selection campaign, launched on March 8, attracted thousands of female entrepreneurs from the Yiwu Market. Voting was conducted across the Yiwugo app, official WeChat accounts, and the website. The evaluation criteria continued to cover multiple dimensions, including Business Excellence and Image Excellence, aiming to fully showcase the achievements of Yiwugo's female entrepreneurs and their enterprises in areas such as digital transformation, overseas market expansion, and global supply chain integration.

Ultimately, the title of 2026 Yiwugo Top Boss Ladies was awarded to: Fu Jiangyan (Zhangweichao Socks Firm), Xu Xiaohui (Little Bee Towels), Peng Jirong (Dongyang Jirong Plastic Industrial Co., Ltd), Li Chuanzhi (Chengfa Tableware Firm), Wang Xiaohong (Yiwu Aishang Daily Necessities Factory), Bao Qiaoli (Bole Plush Pendant Toy), Li Hong (Yiwu Hanbang Daily Necessities Firm), Wu Yajun (Ziyi Stationery Firm), Wang Chunxing (Butterfly Fly Lace Firm), and Zheng Huili (Yiwu Lihong household products Co., Ltd).

In addition, twenty other entrepreneurs, including He Wenjuan (Zhihua Jewelry Box), Jin Chengfeng (Lanmo Textile Co., Ltd), Cui Yanping (Xin Tai Yang Shower Curtain And Towel Factory), and Zhang Huoqing (Happy Sisters Plush Toy), received the Top Boss Ladies Nomination award.

"Women hold up half the sky" – nowhere is this more evident than in the Yiwu Market. To showcase the entrepreneurial spirit and "she-power" of female business owners in the market, Yiwugo launched the Top Boss Ladies Awards in 2016. To date, this campaign has been held for 11 consecutive years, becoming one of the benchmark activities in the Yiwu Market.

Over the years, driven by this campaign, participating female entrepreneurs have become increasingly active, with nearly 700 Top Boss Ladies recognized. They have not only steadfastly managed their shops but have also leveraged their unique empathy and customer insight as female entrepreneurs to drive comprehensive brand upgrades, from product innovation to communication methods, breathing new life into traditional brands in the new era.

Amid the surging digital wave, artificial intelligence is reshaping industries at unprecedented speed and scale. This year's Top Boss Ladies winners and nominees have bravely stepped into the spotlight, keeping pace with the times, actively embracing evolving business models and technological change. By replacing experience with data, using digital platforms to break geographical boundaries, and leveraging digital intelligence to break through development bottlenecks, they are driving a transition from OEM exports to global branding.

Fu Jiangyan of Zhangweichao Socks Firm is a typical example. Having shifted from initially waiting for customers to now skillfully using AI tools and mastering live streaming and short videos, she has used the platform as a lever to swiftly move her traditional foreign trade enterprise into a new stage of digital-intelligent trade, applying new technologies and business models to enhance enterprise development.

This year marks the 20th anniversary of the introduction of the Yiwu Development Experience. Over the past two decades, the Yiwu Market has completed its iterative upgrade from market stalls to a global digital trade center. Generations of business owners have transformed from street stall vendors into modern commercial entities, achieving a deep integration of personal growth with the market's development. Yiwugo, always in sync with the rhythm of the Yiwu Market, will continue to focus on its female entrepreneurs, constantly uncovering their vivid and dynamic stories of striving, thoughtfully documenting the journeys of these resilient women who shine in their own quiet ways, and witnessing, supporting, and accompanying their growth and success.

As a local e-commerce platform rooted in and serving the market, Yiwugo will continue to gain deeper insights into user needs, strengthen its technological capabilities, explore cutting-edge applications, and accelerate product iteration. Amid a volatile external environment, it will connect market entrepreneurs with more global resources, helping them expand into broader international markets.

YIWU, China, April 11, 2026 /PRNewswire/ -- Despite the complexity and volatility of the global trade environment, consumers worldwide remain steadfast in their pursuit of festive experiences and an enhanced quality of life. In Yiwu, the peak season for Christmas exports kicked off as expected in March, driving the entire industry chain into full swing.

Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. According to data from Yiwugo, search and order volumes for Christmas-related products, such as Christmas trees and Santa Claus decorations, have been steadily increasing since March. This seasonal surge is supported by long-established manufacturers with deep industry roots, many of whom have been operating for more than a decade, and some for over 20 years.

"Christmas Gift": Leveraging Guangdong's Craftsmanship to Fulfill Yiwu's Global Orders

Lu Fei, the head of Christmas Gift, brings over 20 years of experience in the Christmas gift industry. To guarantee exceptional product quality, the company has established its production base in Guangdong, capitalizing on the region's superior craftsmanship and robust supply chain resources. Committed to rigorous manufacturing standards, it steadfastly rejects low-quality mass production.

"Yiwugo has provided our company with substantial growth opportunities," Lu Fei remarked. His store ranks among the platform's Top 20 across all industries, with average daily traffic recently exceeding 5,000 visitors. Impressively, over 70% of online trial-order customers have been converted into long-term major offline clients.

Christmas Gift specializes in Christmas figurines, miniature Christmas trees, and nutcrackers, offering nearly 10,000 product varieties, many of which are protected by proprietary patents. The company maintains stringent quality control throughout the production processes: telescopic products undergo multiple tests to ensure seamless operation and durability, while illuminated items are crafted to meet the highest industry standards. At its Guangdong production base, Christmas trees alone undergo up to nine surface-finishing techniques, far exceeding basic coating requirements.

The company is dedicated to launching new product series every six months. This year, its newly introduced miniature Christmas tree display box, known for its elegant design, secured a single order of over 80,000 units from a US client. Since April, repeat orders from South American customers have remained strong, while several long-term partners have each recorded annual purchases surpassing RMB 1 million.

Shengfa: Craftsmanship as the Foundation of Quality Excellence

With over two decades of industry experience, Shengfa Industry and Trade Co., Ltd. has consistently placed product quality and R&D innovation at the core of its competitiveness. Its Christmas trees, LED fiber-optic trees, wreaths, rattan products, and related items are exported to markets across the Middle East, Europe, Japan, the ROK, South America and beyond.

Under the leadership of Chen Yongnian, the company remains firmly committed to maintaining the highest quality standards. All materials are 100% virgin, and the flocking on the artificial plants is dense and flawless, leaving no room for compromise or substandard workmanship. Before each batch departs the factory, every product undergoes a minimum of five comprehensive inspections. These stringent quality controls have allowed Shengfa to maintain its partnerships with several established European traders for over a decade. In Brazil, a major client operating more than 2,000 supermarkets records annual purchases exceeding RMB 3 million.

More than 80% of Shengfa's core production team members are highly skilled technicians with over eight years of experience. The company regularly hosts training sessions to maintain its commitment to quality excellence through craftsmanship. Chen Yongnian noted that in 2025, the company forged partnerships with several prestigious clients through Yiwugo, reinforcing its confidence in expanding its presence on this platform.

With the Christmas procurement season now in full swing, clients from Brazil and other South American markets have begun placing early orders. As a result, the company's production schedule is fully booked through August.

From Online Traffic to Offline Deals: Yiwugo Connects Merchants to the Global Market

In Yiwu, many Christmas goods manufacturers have followed a similar development path to that of Christmas Gift and Shengfa. As the official platform for Yiwu's commodities market, Yiwugo is dedicated to integrating online and offline channels, wholesale and retail operations, and domestic and cross-border trade, thereby bridging global buyers and local producers. Through this model, the platform delivers end-to-end services from online inquiries and sample dispatch to offline transactions.

As the peak season gains momentum, a wide range of new Christmas products will be shipped by Yiwu merchants through Yiwugo to destinations around the world. Behind this global journey are factory workers, Yiwugo's business operators, and quality controllers, whose dedication and professionalism help ensure the timely delivery of Christmas products to markets worldwide, reflecting the craftsmanship and warmth of Chinese-made goods.

YIWU, China, March 13, 2026 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. With the 2026 Lunar New Year barely behind us, Yiwu International Trade City has set out on a new journey amid the festive atmosphere of its market reopening, carrying forward the strong momentum of 2025 and igniting a fresh wave of global procurement. As a core platform anchored in Yiwu's physical marketplace and bridging supply and demand across the world, Yiwugo has seen rising demand across multiple product categories, including perler beads and pet toys. Orders are pouring in, painting a vivid picture of the "world's supermarket" kicking off the Year of the Horse with remarkable vitality. It also underscores Yiwugo's role in empowering the real economy and linking domestic and global markets.

Since the reopening, perler bead toys have become one of the market's standout categories, extending the explosive growth recorded in 2025. Demand has remained strong both at home and abroad, leaving many merchants in the hectic yet enviable position of scrambling to keep up with customers' requests for restocking.

Yan Lijuan, owner of Bright Toys on Yiwugo, has been in the industry for seven years. The company specializes in 2.6 mm perler beads, handmade beaded products, and related items. Since the perler bead market surged in the second half of 2025, her business has entered a period of rapid expansion. Orders from domestic and international markets are now roughly evenly split, including purchases from several high-quality Amazon clients. On peak days, order volumes can reach as high as RMB 20,000. Such a robust demand has carried over from last year into the new market-opening season, keeping her workshop running at full capacity.

With Yiwugo's support, Set Sail DIY Gift Firm, another business long engaged in the perler bead industry, has grown from an export-oriented enterprise into one thriving in both domestic and international markets. Its owner, Wu Yin, has been involved in the production and sales of perler beads since 2013. In the early years, she capitalized on Yiwugo's strengths to introduce 5 mm perler beads to overseas markets. Known for their premium quality—eco-friendly and non-toxic, free of burrs and holes, and featuring a high melting point and remarkable durability—the products quickly gained popularity in Spain, Mexico, Chile, Japan, and the Republic of Korea (ROK). Through Yiwugo's precise business matchmaking, these high-quality perler beads have built a stable and loyal customer base, including a Spanish client who has maintained the partnership for more than a decade, with monthly purchases consistently ranging from RMB 30,000 to RMB 50,000.

As demand for perler beads surges in China, Yiwugo's market insights and extensive customer network have also encouraged overseas buyers to source 2.6 mm perler beads, creating a positive cycle in which domestic and international markets energize and empower each other. Today, Set Sail DIY Gift Firm offers up to 296 color options for the Chinese market, while its international product line includes more than 70 varieties. Such a broad portfolio enables the company to meet the diverse needs of customers across different markets.

Since the beginning of the Year of the Horse, one of Wu Yin's long-standing clients in Wuhan has referred 15 owners of brick-and-mortar handmade craft stores from across China to her. Meanwhile, a steady flow of accurately matched Yiwugo customers from Wuhan, Shanghai, Lanzhou, and other regions has provided fresh impetus for the growth of Set Sail DIY Gift Firm. On the day of our interview alone, Wu Yin secured two trial orders from new clients via Yiwugo, each valued at RMB 10,000. The outstanding quality of her products has left her highly confident in winning repeat orders.

The surging popularity of perler beads is by no means an isolated phenomenon. On Yiwugo, other categories such as pet toys have also seen a strong start to the trading season. Their emergence as frequently searched products in overseas markets highlights Yiwugo's diversified and forward-looking category strategy.

With Yiwugo's support, Ninghai Dougez Pet Products Co., Ltd. is exporting its products to Europe, the United States, South America, Southeast Asia, Japan, the ROK, and other countries and regions. Its operator, Lu Yanfei, has devoted 18 years to this industry and runs a modern factory integrating manufacturing and sales. Recently, procurement demand for pet toys on Yiwugo has continued to grow, while customer preferences have become increasingly segmented: some buyers prioritize premium quality, whereas others place greater emphasis on value for money. Among these products, electric cat teaser wands have seen particularly strong demand in the US and Southeast Asian markets, with Dougez's top-performing clients purchasing up to 20,000 units per month. At the same time, a steady stream of high-quality overseas buyers, precisely matched and connected through Yiwugo, has provided the company with sustained confidence in expanding its global presence.

From the perler bead boom at home and abroad to the growing overseas demand for pet toys, each wave of activity on Yiwugo offers a vivid testament to the dynamism of the "world's supermarket". Anchored in Yiwu's physical marketplace and powered by digital technology, the platform bridges offline stores with buyers around the world. It helps local merchants bring their premium products beyond Chinato the international stage, while enabling overseas buyers to source directly from primary suppliers without ever leaving home. With the Year of the Horse off to a strong start, Yiwugo will continue to capitalize on its strengths to help more merchants capture business opportunities, enhance the global influence of Yiwu's small commodities, and usher in a new chapter in the high-quality development of the "world's supermarket".

Over the past year, due to their deep engagement with Yiwugo and their exceptional capabilities, Yiwu Gemei Electric Appliance, Xuping Jewelry, Ufree Gangao Warwick, Kemei Electrical Equipment, Zhangweichao Socks Firm, Little Bee Towels, Yiwu Aishang Daily Necessities Factory, Jinhua Siji Lvkang Daily Necessities, Zhejiang Pujiang Pudong No.1 Lock Firm, and Yiwu Hanbang Daily Necessities Firm secured the title of "2025 Yiwugo's Top 10 Vendors".

As an annual gala and a vital barometer of the Yiwu market, the Yiwugo's Top 10 Vendors Competition has been successfully held for 13 consecutive years. Over the past decade, Yiwugo has remained steadfast in its mission to identify and honor benchmark enterprises that spearhead industrial transformation. To date, these efforts have brought to prominence a group of high-quality enterprises distinguished by robust brand strength and an exceptional industry reputation.

In recent years, as Yiwugo's brand visibility and market influence continue to increase, the Competition has drawn growing attention and active participation from merchants across the Yiwu market as well as industrial belts nationwide.

A review of previous Top 10 Vendors lists shows a mix of seasoned players and rising stars. This year is no exception: veterans such as Yiwu Gemei Electric Appliance, Xuping Jewelry, Kemei Electrical Equipment, Zhangweichao Socks Firm, Yiwu Aishang Daily Necessities Factory, and Yiwu Hanbang Daily Necessities Firm demonstrated sustained excellence, while the performances of newcomers like Ufree Gangao Warwick and Zhejiang Pujiang Pudong No.1 Lock Firm were particularly impressive.

"During this year's Competition, many customers reached out to me after seeing the rankings to cheer me on." Operating in District 2 of the Yiwu International Trade City, Ufree Gangao Warwick specializes in hairdressing scissors, high-speed hair dryers, straighteners, curling irons, hot air brushes, and other beauty gadgets. Its products perform strongly across Europe, the US, South America, the Middle East, and Southeast Asia, ranking among the top in their respective categories on cross-border e-commerce platforms such as Amazon.

Founded in 1995, Ufree Gangao Warwick has remained steadfast in its brand-led strategy, with its proprietary brands now registered in more than 100 countries. "We joined Yiwugo the moment it launched. Many customers have discovered our offline store through the platform, which has delivered tangible results in traffic generation, transaction conversion, and brand exposure," said Lin Yuncun, head of Ufree Gangao Warwick. This year marks the company's first debut on the Top 10 Vendors list, an achievement widely regarded as an endorsement from both the market and its customers. Ufree Gangao Warwick will cherish this achievement and use the momentum from the competition to further strengthen its brand influence, laying a solid foundation for advancing its global brand agency strategy in the year ahead.

Zhejiang Pujiang Pudong No.1 Lock Firm also made its first appearance on the list this year. A true "dark horse", the company joined Yiwugo 14 years ago and, after years of steady development, secured an impressive ninth place in its debut ranking.

"We specialize in wire mesh products, including welded wire mesh and fencing systems. Our offerings perform well in regions with strong infrastructure demand, such as Africa and South America. Africa, in particular, has been a core market for us. Through years of focused efforts, our brand has established a solid level of recognition across West African countries," said Guo Xiaolei, head of Zhejiang Pujiang Pudong No.1 Lock Firm. By taking part in the Top 10 Vendors Competition, the company hopes to leverage the event's visibility and Yiwugo's reach to introduce its own brand to a wider overseas audience, expand into new markets, and unlock fresh growth opportunities.

Whether established leaders or first-time entrants, these award-winning vendors not only stand out in sales performance but also set industry benchmarks in branding, digitization, and sustainable development. They embody robust growth momentum, outstanding innovation ability, and extensive market influence, collectively showcasing the resilience and dynamism of the Yiwu market.

Today, the wave of digital trade is rapidly reshaping the industry landscape. Deeply rooted in the market and keenly responsive to its evolution, Yiwugo has consistently positioned innovation and transformation at the heart of its development strategy. Last October, the platform officially launched its in-store live-streaming initiative. Designed to support vendors at various stages of growth, Yiwugo offers multi-channel account setup services—including WeChat Channels, Douyin, and TikTok—enabling vendors to tap into new global trade opportunities.

Going forward, Yiwugo will continue to strengthen innovation, push beyond service boundaries, and expand its business ecosystem. By empowering merchants to fully embrace new digital-trade models, the platform aims to foster faster, closer connections between buyers and sellers. With digital and intelligent technologies, Yiwugo will be able to promote deeper integration of online and offline commerce, accelerate market transformation, and boost industry-wide efficiency.

YIWU, China, Dec. 15, 2025 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. As December reaches its midpoint, the results of the 2025 Yiwugo Top 10 Vendors Competition are soon to be announced. Which ten outstanding businesses will rise above thousands of competitors across Yiwu to become the year's leaders in sales, reputation, and brand influence? Which industry heavyweights will distinguish themselves as frontrunners within their respective sectors? With the competition entering its final phase, a number of Yiwugo's strongest contenders have already come into focus, including several "dark horses".

Wang Yanqing has led Yiwu Jiayan Cosmetics Co., Ltd. for more than a decade, gaining deep expertise across the entire industry chain—from raw-material formulation for perfumes and nail polish to product design and marketing. This extensive experience has enabled him to precisely anticipate consumer preferences in markets across the Middle East, Southeast Asia, and South America. In 2020, Jiayan Cosmetics' Yiwugo storefront attracted a new customer from South America, who noted that they had evaluated numerous merchants on the platform before ultimately choosing the company and placing an inaugural order totaling an entire shipping container of goods.

Jiayan Cosmetics' strong customization capabilities, short response times, and strict alignment with local fragrance preferences have earned the company deep trust among overseas buyers. Over the following three years, the South American customer's annual order volume increased by more than 40%, establishing them as one of Jiayan Cosmetics' key agents in the region. By combining sharp insights into niche overseas markets with an agile supply chain, Wang has constantly refined the company's product portfolio, driving five consecutive years of steady growth on Yiwugo. By 2025, the South American customer's annual orders volume had surpassed 10 million, and Jiayan Cosmetics—powered by exponential growth in cross-border demand—secured a leading position on the Yiwugo Top 10 Vendors list, setting a new benchmark for China's cosmetics export industry.

Wang noted that the company is working to build Jiayan into a highly competitive global brand. Jiayan Cosmetics already holds multiple international quality and safety certifications, and it sells well in mid- to high-end markets such as Japan and France. Moving forward, the company will expand its product categories starting with pet fragrances, elevate its brand identity, and leverage platforms like Yiwugo to reach an even wider global audience.

While Jiayan Cosmetics may not rank among China's largest enterprises, real strength in today's rapidly evolving global marketplace lies not in scale, but in the ability to continually innovate, upgrade products, shape industry trends, and define market aesthetics. It is unwavering quality and service that ultimately lead the market. Another prime example is Wawabao Toys Firm, a company that has led its industry for more than three decades.

Jin Aifen has worked in the plush toy industry for over 30 years, and her daughter has now joined the business, bringing youthful energy and fresh perspectives to Wawabao's day-to-day operations. The company rolls out numerous new products every month. Just last month, it completed the delivery of its 2026 Valentine's Day–themed plush dolls, and it is currently developing and producing new items inspired by the FIFA World Cup and relevant themes.

Jin noted that the past two years had witnessed a remarkable surge in customers from South America, with nearly every buyer registering a 30%-40% increase in orders—underscoring the tremendous effort invested by Wawabao Toys Firm. She added that while long-pile and rabbit-fur fabrics once dominated the plush toy industry, the company has since undertaken a comprehensive upgrade to premium plush and faux mink materials. Craftsmanship details, including embroidery and bow ties, have also been refined across the board, resulting in markedly higher customer satisfaction.

Take the case of a new customer in the South American market. Two years ago, their first order placed through Yiwugo was valued at roughly RMB 100,000; this year, each individual purchase has exceeded RMB 1 million. The customer remarked that whether their orders totaled RMB 100,000 in the past or more than RMB 1 million today, Wawabao has consistently provided prompt responses and attentive follow-up—an impressive demonstration of the company's service consciousness and professional integrity. Wawabao has also cultivated a group of high-quality customers who have experienced rapid growth over the past two years. For the company, 2025 is poised to be a year of abundance, and expectations remain high for its performance in this year's Yiwugo Top 10 Vendors Competition.

To further help vendors attract online traffic and acquire customers, Yiwugo launched a new feature called "Live-streamed Store Tours" in October.

As part of its effort to open new paths for online marketing, the feature deploys professional hosts to conduct real-time broadcasts from brick-and-mortar shops inside the Yiwu International Trade City. By pairing the extensive product offerings of physical storefronts with the immediacy of live-streaming, the initiative creates a brand-new channel for branding and sales.

During each session, streamers guide viewers through the market from a first-person perspective, visiting showrooms of original manufacturers and reputable suppliers. They provide real-time commentary on trending products—highlighting their design, functions, materials, and pricing advantages—while interacting directly with merchants and responding to audience inquiries. This format not only brings to life the diversity and cost-competitiveness of Yiwu's vast product landscape, but also transcends geographic boundaries, enabling global buyers to gain an inside view of Districts 1-5 of the International Trade City, as well as the newly launched District 6, the Global Digital Trade Center. It empowers domestic and overseas customers to browse offerings, evaluate products, and engage in business negotiations—all without ever leaving home.

This initiative represents a key milestone in Yiwugo's digital transformation and its commitment to empowering the physical marketplace. Many participating merchants report that the "Live-Streamed Store Tours" have generated highly targeted customer inquiries, greatly increasing store visibility and credibility. This feature has proven especially effective in attracting online wholesale buyers and cross-border e-commerce sellers.

Time is the truest measure of value. Since its launch 13 years ago, Yiwugo has continually explored new paths for online-offline integration. Its "Live-Streamed Store Tours" marks a breakthrough in B2B e-commerce, seamlessly combining the strengths of physical wholesale markets with the traffic-driven power of live streaming. This "Yiwu model" offers a blueprint for specialized markets nationwide seeking integrated O2O development. As this model continues to gain traction, it will bring renewed vitality to global small-commodity trade. We eagerly await the new stars who will shine on the 2025 Yiwugo Top 10 Vendors list.

YIWU, China, Nov. 21, 2025 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. With the Spring Festival approaching, overseas shipments of New Year prints and calendars are already on their way, and the domestic market is well into its peak season. According to Wang Qingyu, owner of Yuxin New Year Goods on Yiwugo, high-quality flocked couplets, "Fu" posters, and red envelopes are flying off the shelves in China, with monthly sales reaching roughly one million units—many of which are customized. Overseas demand is equally robust, particularly from customers in the Middle East, Europe, and Africa, with non-Chinese buyers now leading the market.

With nearly three decades of experience in the New Year print and calendar industry, Wang has fulfilled orders for numerous well-known domestic and international brands, including banks, insurers, auto manufacturers, large retailers, and various custom projects. "The cost gap between premium raw materials and printing techniques versus lower-quality products can exceed ten times," Wang explained. Even so, most customers continue to prefer mid- to high-end offerings.

Wang recalled that a customer from Saudi Arabia has been doing business with Yuxin New Year Goods for over two decades. The customer saw a notable increase in annual order volume, especially in the early years, thus evolving from an individual buyer into a leading local wholesaler. Today, its annual procurement exceeds RMB 2 million, and the customer credits Yuxin New Year Goods' consistent quality for driving its own business expansion.

Beyond quality, Wang is particularly proud of the company's design capabilities. Wang cited the example of a Dubai client who had long sourced from a Taizhou factory but remained dissatisfied with the design of a particular desk calendar. After discovering Yuxin New Year Goods through Yiwugo, the customer received a first draft that matched their expectations exactly, and the sample's texture far surpassed that of their previous supplier. The client has continued to partner with Wang ever since.

Speaking of confidence in both design and quality, Zhang Chengzhou, owner of Yiwu Chenmo Calendar Trading Firm, has plenty to share.

Since 2002, Zhang has been exporting wall calendars, desk calendars, and "Fu" character designs to customers worldwide—products that are not only beloved by overseas Chinese communities but also enjoy strong sales across Europe, the Middle East, Southeast Asia, and beyond. In recent years, Zhang has seen particularly robust growth in the African market.

Specializing in embossed relief and gold-stamping techniques, Chenmo is serving numerous mid- to high-end buyers with custom needs. For 24 years, the company has upheld a premium-quality positioning, assigning designers to each customer and refining every detail—from outer packaging materials and visual design to moisture-proof and water-resistant sealing—thereby delivering a superior customer experience and earning the firm an almost complaint-free reputation.

A Jamaican customer first reached out to Zhang through Yiwugo a decade ago, visiting his store to purchase her initial set of samples. Over the years, supported by her own hard work and Chenmo's consistently quality, she has grown from an occasional buyer into a major client with annual purchases exceeding RMB 1 million. She often says she remains grateful for choosing Chenmo's premium offerings from the very beginning.

According to Zhang, thanks to Yiwugo and offline conversions, Chenmo now acquires more than 500 new qualified customers each year. With exceptionally high customer retention, the company has maintained strong, steady growth for many years.

Time is the ultimate measure of quality. As the Year of the Horse draws near, Zhang's factory—now more than 20 years old—is busier than ever. With the support and visibility provided by Yiwugo, more outstanding enterprises like Yuxin New Year Goods are shining brightly across the globe.

—What New Opportunities Wait for Cross-Border and Domestic Trade?

YIWU, China, Oct. 24, 2025 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. On October 14, 2025, Yiwu Global Digital Trade Center, the flagship project of Yiwu's sixth-generation market, officially opened its doors. Spanning a building area of 1.25 million square meters, the center brings together five functional zones: a marketplace, business offices, a commercial district, apartments, and a digital trade port. The marketplace alone covers a building area of 410,000 square meters and accommodates more than 3,700 storefronts, featuring merchants from eight emerging industries such as fashion jewelry, creative collectibles, and smart devices. Remarkably, 57% of these vendors specialize in proprietary brands or IP-driven products. Fully equipped with cross-border digital networks, the Gen-6 market enables real-time communication and negotiations with international buyers while also supporting live-streaming functions that allow sellers to showcase distinctive products directly to global audiences. Customers are thus able to experience products virtually as if in person, even from thousands of miles away, while international buyers in Yiwu can enjoy easy access to online services, enhancing their shopping experience.

As early as September 2025, Yiwugo has been actively facilitating merchant onboarding for the new market. To date, nearly 1,300 stores from the Gen-6 market have registered on the platform and uploaded close to 16,000 products. Going forward, Yiwugo will continue to broaden its catalog for the market.

In recent years, as AI has emerged as a powerful new traffic driver, the Yiwu market has become a leading hub for intelligent applications. Following the launch of the Gen-6 market, Yiwugo rolled out AI-powered shopping assistants across its website and mobile App in September 2025. These assistants can provide instant answers to buyers' diverse questions, offering intelligent solutions and tailored purchasing recommendations. The platform also provides exclusive one-on-one customer support for premium storefronts. Together, these innovations highlight Yiwugo's commitment to constantly upgrading its technology and services, thereby empowering merchants to connect with more high-quality buyers and ultimately boosting transaction success rates.

Many storefronts of the new Gen-6 market are either upgraded outlets of Yiwugo's established premium merchants or newly launched independent brands created by second-generation entrepreneurs. Some showcase exclusive IP-authorized brands, while others feature refined interiors, interactive photo spots, and livestream-friendly setups. Several of these storefronts have already started receiving orders after opening.

With more than a decade of expertise in crafting crystal slime and foam glue, Luo Guoqin recently opened Guangyi Toys Co., Ltd. in the Gen-6 market. American buyers started placing orders as soon as the company went into business. To celebrate its opening, Luo unveiled a fresh lineup of products. Among them is a hamburger-themed crystal slime set. Safe, non-toxic, brilliantly glossy, silky soft, exceptionally stretchable, and presented in a charming burger-shaped package, the crystal slime set was instantly embraced by new customers. Adding to the momentum are the milk-tea cup toy series, a bestseller for four consecutive years with annual sales surpassing RMB 4 million per model. By pairing these proven bestsellers with upgraded new offerings, Guangyi Toys not only attracted a wave of new clientele but also secured orders from major American retailers.

Xu Yuanyuan, with 23 years of experience in original silver jewelry design, has recently launched several exquisitely designed Opal Silver Jewelry boutiques in the Gen-6 market. These stores not only feature refined interiors but also integrate live-streaming and on-site purchasing experiences. Over a decade ago, Opal Silver Jewelry's innovative creations—such as the "Hug Ring" and skull-inspired accessories—went viral in cross-border e-commerce, with monthly sales of individual designs reaching nearly 100,000 units. Building on this track record, Opal Silver Jewelry has cultivated expertise that integrates design philosophy, styling advice, sales scenarios, and live-streaming techniques. In the run-up to the Gen-6 market launch and Yiwugo storefront debut, Opal Silver Jewelry started planning its new collections as early as the summer of 2024. Among them, the "Broken Silver" series, now in its third release on Yiwugo, has achieved a conversion rate of over 90%, with monthly orders from individual customers totaling hundreds of thousands of yuan. The combination of the Gen-6 market's foreign merchant-friendly policies and Yiwugo's intelligent upgrade services has strengthened the confidence of seasoned entrepreneurs like Xu Yuanyuan and Luo Guoqin in their new stores and the emerging market as a whole.

As Yiwugo celebrates its 13th anniversary, the platform continues to evolve through intelligent upgrades that streamline transactions. With the launch of the Global Digital Trade Center, Yiwu market merchants are poised to create new commercial milestones in this dynamic new environment.

YIWU, China, Aug. 17, 2025 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. Big data from Yiwugo shows that, as of August 12, 2025, demand in the "office and study supplies" sector had been on a steady rise, climbing to 14th place among all categories. Traditionally a stable segment of the consumer goods market, stationery has seen a notable surge in the past 30 days, driven by the approaching back-to-school season in both China and overseas. Many Yiwugo merchants report a buying wave for office essentials and cartoon-themed stationery.

Jiangsu Dehuang Stationery Co., Ltd., with nearly 30 years of experience, boasts industry-leading design, R&D, and manufacturing capabilities. Over the years, it has established itself as a trusted supplier to both domestic and international brands. According to owner Wang Xiaohua, the company collaborates with renowned names such as Germany's Staedtler, Faber-Castell, and Pelikan, along with France's Maped and several leading Chinese brands. Its product line includes correction tools, sticky notes, and art crayons.

Since early summer, demand from European customers for art-related products has soared, with average monthly purchases nearing RMB 1 million. The French market, in particular, has experienced a notable upswing, fueled by a wave of new customers introduced through Yiwugo. Major general merchandise chains in Japan, Europe, and the U.S. have expressed strong satisfaction with Dehuang's sticky notes, citing their exceptional paper durability, absence of fluorescent agent reactions, and outstanding adhesive stability—qualities that have translated into substantial annual orders.

Wang noted that Dehuang's commitment to quality begins with the careful selection of premium raw materials and extends to the acquisition of both domestic and international certifications. Each year, the company undergoes rigorous brand-partner audits on plant design, technology, and supply capabilities. For instance, the production of correction fluid requires not only eco-friendly materials but also exceptional sealing performance. Factoring in production and transportation cycles, manufacturing a single bottle of Dehuang correction fluid costs about 1.5 times more than typical market alternatives—yet its shelf life is five to six times longer. This is a key reason for the company's consistently high customer retention rate.

Unlike Dehuang, which has spent three decades building its reputation on quality, Yuanchang Stationery has distinguished itself through its distinctive design. According to proprietor Wu Chenjie, many customers have been sourcing office supplies via Yiwugo recently, with cartoon-themed staplers emerging as bestsellers. Models shaped like pandas, airplanes, and propellers have seen particularly strong demand.

One European client, who initially ordered only a few hundred units of each model, quickly multiplied their orders severalfold after successful trial runs—yet demand still outpaced supply. Today, whenever Yuanchang introduces a new product, this client immediately places large orders; just this month, they purchased another shipment of cartoon staplers.

As Wu pointed out, since 2023 Yuanchang has partnered with multiple design agencies to blend charm with functionality. The first major success from these collaborations—the panda stapler series—has become an overseas bestseller, now shipping more than 50,000 units each month.

In recent months, Disney-themed stationery sets have been especially popular in Southeast Asia. After securing Disney licensing, Yuanchang has curated stationery collections tailored to different markets, with monthly orders reaching around 500,000 units.

Currently, Yuanchang is busy fulfilling orders from a German retail chain. Through Yiwugo, the company has connected with a growing network of high-quality customers. Wu explained that their R&D team draws on both domestic and international feedback collected via the platform to refine their products, enhancing not only quality but also their playful appeal.

Thanks to Yiwugo's outreach and promotion, an increasing number of premium Chinese brands—such as Dehuang—are gaining wider recognition in global markets, enabling outstanding domestic products to shine both at home and abroad.

YIWU, China, July 21, 2025 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. Big data from Yiwugo shows that "toys" has consistently ranked among the platform's most searched keywords. Over the past few months, fueled by the surging popularity of items such as LABUBU, relevant product searches have remained robust, with "toys" firmly holding the top position on Yiwugo's trending search list. With the onset of the summer season, merchants have introduced a wide array of new products, many of which have rapidly emerged as bestsellers.

Lou Jingrui has dedicated many years to the art of three-dimensional paper sculpture. Her store, Papercraft Toys, specializes in 3D DIY creative toys and decorative items. This summer, peripherals featuring popular characters such as Crayon Shin-chan and My Little Pony have enjoyed strong sales, fueled by the launch of her innovative DIY blind box collections.

Each blind box showcases a crystal-clear shell that conceals a randomly selected My Little Pony figurine, with each collection offering eight distinct designs. The anticipation of discovery before unboxing, coupled with the hands-on assembly process, culminates in a finished 3D crystal display piece. A combination of elegance and playfulness, such pieces deliver the satisfaction of DIY craftsmanship, earning them the title of "next-generation blind boxes" among enthusiasts.

In 2023, Papercraft Toys undertook a comprehensive product line upgrade, introducing a variety of popular characters including Crayon Shin-chan, SpongeBob SquarePants, Sanrio and My Little Pony. Its portfolio now features 3D framed artworks, DIY night lights, paper-crafted mini toys, crystal cards, and acrylic spinning toys. In 2024, the company's SKU catalogue had expanded to several thousand items, fueled by collaborations with cultural and creative organizations such as Sanxingdui and Xiaoxitian. According to Lou, annual orders from Sanxingdui alone reach between 30,000 and 40,000 units per product line. In popular tourist destinations like Harbin, seasonal orders for its DIY night lights routinely exceed several hundred thousand yuan.

This year, alongside its newly launched DIY blind boxes, the company's acrylic spinning toys—featuring characters like Crayon Shin-chan and My Little Pony—have generated such strong demand that customers are prepaying and queueing for deliveries.

Lou notes that competition within the toy industry has reached new levels. Merchants must now not only deliver superior quality and entertainment value but also develop product concepts that are visually striking—if not collectible—to establish a firm market presence.

With many years of experience in doll and doll-outfit manufacturing, Zhang Ping resonates strongly with this trend.

Since April 2025, a surge of inquiries from influencers about LABUBU doll outfits have sparked a boom in the domestic market. By May, demand from buyers at home and abroad had reached its peak, with monthly sales of certain styles consistently reaching tens of thousands. These outfits are primarily tailored for popular doll characters such as LABUBU, Hello Kitty, and Monchhichi.

Zhang observed that overall-and-T-shirt sets have been particularly well-received in Western markets, with individual buyers placing orders for tens of thousands of units at a time. A sweater design that had been a long-standing bestseller staged a comeback in May, reigniting renewed interest across Europe and the US. One customer placed an order for 3,000 units in a single day, most of which were destined for LABUBU dolls.

Driven by her passion for plush toys, Zhang founded Rongmeng Trendy Toys several years ago, specializing in the production and sale of dolls and their apparel. With its distinctive blend of fresh, sweet, and cool aesthetics, the company quickly established a unique presence in the market. Initially, its doll clothing was created exclusively for in-house product lines. However, as the "doll outfit" concept gained momentum over the past two years, the company dedicated a product line to universal-sized doll apparel. Committed to matching the quality of its dolls, Rongmeng prioritizes mid- to high-end garments, thus becoming a designated supplier for numerous renowned character-based brands at home and abroad.

Zhang noted that this year, numerous buyers from across China, as well as overseas trading companies, have been drawn in through Yiwugo. Recently, customers from Russia and the Middle East have also begun placing orders, propelling Rongmeng Trendy Toys into another busy production cycle. At the same time, Zhixiang Creations continues to spearhead innovation in cultural, creative, and trendy products, introducing fresh surprises to both the Yiwu toy market and its enthusiasts. After all, Yiwu never fails to impress.

YIWU, China, June 19, 2025 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. This year, the pet economy has seen explosive growth, with the pet products market continuing to expand. Data from Yiwugo reveals that since the opening of the Yiwu market in 2025, the search popularity for "pet supplies" has remained exceptionally high. For nearly half a year up to early June, "pet supplies" consistently ranked among the top 50 most-searched keywords on Yiwugo. It is reported that the pet supplies zone in Block 5 of the Yiwu International Trade Market covers 8,000 square meters, with annual sales exceeding 2 billion RMB. Over 80% of these products are exported to Europe, the Americas, Africa, and Southeast Asia, accounting for approximately 10% of China's total pet supplies exports.

An article published on the Yiwu Index on June 6, 2025 covering the pet economy stated, "Yiwu's pet supplies sales reached 3 billion RMB in 2024, representing about 15% of China's total pet supplies exports. Yiwu has become the largest specialized pet supplies market in China, offering over 30,000 distinct product items, covering every aspect of pet care, from food and apparel to housing, travel, and daily essentials."

Regarding the rapid growth in product variety and professional specialization within Yiwu's pet supplies market, Mr. Wang Sheng, who is in charge of Zhejiang Fengpei Pet Articles Firm, and the Secretary-General of the Yiwu China Small Commodities City Pet (Aquatic) Supplies Industry Association, is particularly well-positioned to comment. Since entering the industry with his wife in 2008, Wang has focused on building a one-stop pet supplies procurement base. Today, their company boasts an extensive catalog of nearly 30,000 product items.

As a vertically integrated company combining manufacturing and trade, Fengpei far surpasses industry standards in both product design and quality.

In 2016, the company was among the first to identify the gap between the diverse market demand for pet harnesses and the limited supply options available. Determined to enhance product quality and create more exquisite harnesses, Wang meticulously researched the market and collaborated with a professional design team. That year, Fengpei launched several original harness designs, featuring superior raw materials, reinforced thickness, significantly improved strap durability, and extended service life. They quickly became popular in the domestic pet supplies market and soon gained traction internationally, with overseas buyers competing for orders. Mr. Wang stated, "during the peak year, we sold more than one million units."

Since then, harnesses have become Fengpei's signature product, establishing the company as a premium industry player. While continuously elevating product professionalism and expanding its categories, Wang has also implemented a systematic management structure across all levels of production and sales. This has propelled the company to become a supplier to multiple renowned domestic and international brands.

Now serving as Secretary-General of the Yiwu China Small Commodities City Pet (Aquatic) Supplies Industry Association, Wang shoulders greater responsibility for industry development. Some of Fengpei's long-term clients, originally mom-and-pop shops, have grown into branded enterprises with thousands of employees. Aided by Yiwugo platform, the company has secured increasing orders from high-quality domestic and international companies, providing crucial momentum during its recent growth surge.

Mr. Wang recalled that a few years ago, a well-known overseas chain supermarket contacted him via Yiwugo requesting product samples. After several rounds of supplier evaluations, the company won the order by leveraging Yiwu's unique advantages in raw materials and logistics, coupled with outstanding product quality and exceptional cost-effectiveness. The partnership continues strongly to this day, with annual orders for certain products exceeding one million RMB during peak seasons.

As a merchant who has personally witnessed the booming development of Yiwu's pet supplies market, Wang is profoundly grateful for the support from both the Yiwu market and Yiwugo platform. He firmly believes that as more industry players enter and enrich the market, the pet supplies sector in Yiwu will continue to flourish with even greater vitality!

YIWU, China, May 22, 2025 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. As one of Yiwu's flagship categories, "toys" consistently rank among the top search keywords on Yiwugo's trending lists. In recent years, dark horses like MOLLY and LABUBU have emerged in the toy sector, with sales performance far exceeding market expectations. Over time, the toy market continues to produce new breakout hits.

On March 26, 2025, POP MART released its annual financial report for 2024, which shows that the company achieved a revenue of CNY 13.04 billion in 2024, representing a 106.9% year-on-year increase. Among this, the domestic revenue from Chinese mainland accounted for CNY 7.97 billion, up 52.3% from the previous year. Ms. Yu Le, a merchant on Yiwugo's platform operating Candy House Phone Accessories, leveraged her authorization granted by POP MART to incorporate both original and fan-designed variations of the brand's characters into product designs. This strategy has attracted a surge of e-commerce and livestreaming clients, with many individual clients' monthly purchases reaching millions of CNY.

Yiwugo's big data analysis revealed that, in February 2025, overseas buyers began inquiring about aquatic toys like water guns, which entered their peak sales season in April. By mid-to-late May, orders for these water toys were largely fulfilled.

Ms. Wang Ziding, owner of Yuchen Toys on the Yiwugo platform, shared that electric pulse water guns have been a top seller in overseas markets this year. Equipped with fully automatic water absorption and balanced pressure for extended range shooting capability, these water guns have made a striking debut. As production scaled up over the past two years, prices became more competitive, fueling booming demand both domestically and abroad. It's common for single clients to order around 100 cases per purchase.

Meanwhile, another domestic hit has emerged: the "firework water gun". Inspired by a 2024 viral short video featuring a makeshift water gun made from a perforated plastic water bottle that sprays water in firework-like patterns, manufacturers quickly rolled out upgraded versions. These toy guns overhauled traditional nozzles, with a standard 120-hole nozzle that creates rotating water patterns mimicking fireworks under pressure. Wang noted that by April, the company's daily output of 20,000 firework water guns still struggled to meet demand.

Another rising star in the toy market is polymer clay sheets. As a versatile material for DIY crafts, fashion accessories, and art education, polymer clay caters to everyone from children to professional artists, with applications spanning global markets.

Mr. Shi Yan, a veteran in the polymer clay industry, operates Effectouch Polymer Clay Arts & Crafts on Yiwugo, where the business has been operating for over 11 years. With factories in Dongyang, Jinhua (Zhejiang Province) and Hebei Province, the company uses proprietary formulas to produce clay with a smooth texture, high malleability, fade-resistant and colorfast properties, and resistance to cracking or discoloration. Its extensive color library of over 1,000 shades meets diverse global client needs.

Shi added that the company has established a U.S. design division, which gathers cutting-edge market insights, ensuring their designs remain globally relevant and infused with fresh creative elements.

In 2021, the DIY craft trend surged, driving the company's sales to a peak. After connecting with Effectouch through Yiwugo, a Brazilian client regularly purchased around two shipping containers of polymer clay products per month. These products flew off the shelves immediately upon arrival in Brazilian stores.

As Effectouch expanded its offerings in recent years, polymer clay sheets have gained popularity not only as raw materials for crafts, beaded accessories, and DIY jewelry but also as children's toys and early education tools.

The company maintains partnerships with global retail giants like Walmart for over a decade, with many bulk orders now leaning toward cultural and sports-related applications. As Shi emphasized, polymer clay, as a high-quality medium, can play diverse roles. Its versatility in shapes and colors makes it a compelling choice for consumers. He believes polymer clay will continue to outperform in global markets in the coming years.

From the tech-driven thrill of pulse water guns to the vibrant creativity of polymer clay, the Yiwu toy industry is proving itself as a global "hit-making machine". Innovation here doesn't require grand narratives - it thrives in the tiny details that spark imagination and childlike wonder, compelling consumers worldwide to pay for play. And that, perhaps, is the timeless business code of the "World's Supermarket".

YIWU, China, April 19, 2025 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. Amid the vibrant breath of spring, the 2025 Yiwugo Top Boss Ladies' Party, now in its 10th edition, was grandly held on April 18. Leaders from various industry associations in the Yiwu market, media guests, and representative merchants from multiple sectors gathered to witness the glorious moment as ten Top Boss Ladies and twenty nominees were honored.

Technology Illuminates the Fashion Extravaganza, New and Familiar Faces Shine Together

After a month of fierce competition, this year's event crowned its winners:

Fu Jiangyan from Zhangweichao Socks Firm
Wang Chunxing from Butterfly Fly Lace Firm
Sun Lifang from Julia's Bag
Wang Xiaohong from Yiwu Aishang Daily Necessities Factory
Li Hong from Yiwu Hanbang Daily Necessities Firm
Li Chuanzhi from Chengfa Tableware Firm
Bao Qiaoli from Bole Plush Pendant Toy
Hu Bin from Mechen Cup Industry
Jin Chengfeng from Yiwu Lanmo Textiles Co., Ltd.,
Yu Wenxian from Yiwu Gaoshuai Commodity House

Notably, Fu Jiangyan, Wang Chunxing, Sun Lifang have made repeated appearances on the list, showcasing the thriving diversity of Yiwugo merchants across industries and highlighting the healthy, coordinated development of multiple business models, injecting innovative vitality into both the Yiwu market and the event.

On the day of the event, the award-winning businesswomen dazzled in a variety of elegant dresses, embodying the perfect blend of decisive business acumen and graceful fashion sense. During the ceremony, the top ten winners further captivated the audience with a runway show, displaying the spirit of female entrepreneurs and drawing significant attention from buyers and media alike.

"She Power" Connects the Globe, Digital Empowerment Drives Growth

"Through the Yiwugo platform, our socks are being seen by more and more customers worldwide!" said Fu Jiangyan, a repeat winner of the title. As a traditional foreign trade business, Zhangweichao Socks Firm, a 30-year-old family enterprise spanning two generations, has strengthened its risk resilience and diversified its client base by leveraging Yiwugo's digital management solutions and cost-effective e-commerce traffic, unlocking new growth opportunities amid complex global economic conditions.

Similarly, shop owners from Butterfly Fly Lace Firm, Julia's Bag, and Chengfa Tableware Firm noted that connecting with global clients via Yiwugo has become a shared habit for both buyers and sellers. The platform's strong traffic conversion and rapid new customer acquisition have prompted significant shifts in their global business strategies and production models.

Wang Xiaohong from Yiwu Aishang Daily Necessities Factory and Li Hong from Yiwu Hanbang Daily Necessities Firm added that Yiwugo attracts clients with diverse needs, driving continuous optimization of production processes and enhancing competitiveness, thereby invigorating their businesses. Bao Qiaoli of Bole Plush Pendant Toy shared that client demands for plush toy designs have grown more specific, prompting the adoption of AI design tools to expand product variety. Collaborations with design firms have also strengthened, fostering joint success in domestic and international markets while boosting market share.

Brand-building through Decades of Efforts, Diverse Ecosystems Foster Prosperity

Since its inception in 2016, the Yiwugo "Outstanding Women in Business" awards have celebrated ten years of recognizing excellence, honoring over 200 outstanding female entrepreneurs and significantly increasing the proportion of women-led businesses in the Yiwu market. In 2025, Yiwugo further upgraded its "She Power" initiative, offering female entrepreneurs cross-border training, traffic support, and supply chain resources.

"In the digital economy era, female entrepreneurs are not just "half of the pillars" of the market—they are a vital engine of global trade innovation," emphasized Wang Jianjun, General Manager of Yiwugo, in his speech. "Moving forward, we will foster a more open ecosystem and smarter tools to empower 'She Power' on the international stage."

A decade of perseverance, an unwavering mission; riding the digital wave, women are making remarkable strides. The 2025 Yiwugo Top Boss Ladies awards are not just a gathering of business elites—they are a powerful anthem of female empowerment and global integration in this era.

YIWU, China, March 13, 2025 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world.

China is the world's largest manufacturer for plush toys, with the market continuing to expand in recent years. According to the Report on the Analysis of Current Status and Development Forecast of China Plush Toy Industry (2024-2029) by the Institute for Industrial Economics of CIRN, the global plush toy market reached CNY 63.93 billion (approximately $8.8 billion) in 2023.

In January 2025, Guangdong Toys Association released its Annual Report on the Plush Toy Industry Development (2025), highlighting China's role as the world's top producer. While traditional coastal production hubs remain stable, emerging clusters have risen in inland regions. Globally, the plush toy market surpassed $10 billion in 2024, growing at an annual rate of 15%. As one of largest export hubs in China, Yiwu's contribution to the plush toy sector is undeniable.

A "plush craze" is sweeping global online communities with irresistibly cute designs. Powered by AI, landmarks, cultural artifacts, and even foods are being reimagined as animated, "sparkly-eyed" plush toys, captivating consumers across all age groups. Cultural and tourism sectors worldwide are joining the trend, developing plush-themed merchandise to tap into this booming market. Innovations in technology—such as sound, light, and interactive features—are driving unprecedented growth and creativity in the industry.

Branding and Specialization

As competition intensifies, branding and specialization have become critical trends in the plush toy industry. Established brands consolidate their market positions by improving product quality and services, while niche brands emerge to meet consumers' diverse demands for different styles, themes, and functionalities.

Bao Qiaoli, a Yiwugo merchant with nearly two decades of experience at Bole Plush Pendant Toy, notes that clients—from corporations to cultural tourism entities—are increasingly creating proprietary IPs. Leveraging AI to accelerate design and prototyping, Bole combines market insights to refine product details, ensuring faster and more effective launches.

"Southeast Asian clients began embracing IP-driven projects years ago", Ms. Bao explains. "For example, we adapted materials and vibrant, playful designs for a regional supermarket chain to suit tropical climates in Southeast Asia. Post-launch, their orders tripled within a month, with reorders becoming far more frequent". In recent years, an increasing number of companies have successfully launched IP-themed plush toys into mass production.

Technological Advancements

3D printing, AI-driven design, and smart technologies are emerging as key drivers of the plush toy sector's evolution. As consumer expectations rise and technology advances, interactive and intelligent plush toys are rapidly gaining market traction.

Yiwugo, leveraging its proximity to the Yiwu International Trade City, provides unmatched collaborative opportunities for plush toy businesses. A prime example is Sun Lijuan, owner of Yiwu's Hongsheng Toy Doll Factory, whose AI-integrated "smart dolls" have been featured on China Central Television (CCTV), China's state media, and sold in New York's Times Square. Over the past decade, Sun utilized Yiwugo to connect with specialized suppliers for mechanisms, fabrics, and cross-industry partnerships. These collaborations have propelled her brand's global reputation, with products now exported to Europe, the U.S., Russia, and beyond. Sun's journey from a local merchant to a globally recognized entrepreneur, with her products showcased on CCTV and in New York's Times Square, is a testament to her ongoing progress and success.

Diversification & Personalization

Consumers now demand higher quality, innovative designs, and multifunctionality from plush toys, while placing greater emphasis on emotional value and self-expression. Future market growth will hinge on catering to diverse needs—from emotional companionship and playfulness to collectible appeal.

Bao emphasizes "What's truly priceless lies beyond the physical." Creating emotional bonds with cumstomers through plush toys is the cornerstone of customer loyalty. Over her 13 years on the platform, Yiwugo has served as the primary channel for sourcing a significant portion of her clientele.

Li Fei and his wife operate the Mi Xiaomei Plush Toy Factory in Baigou, Hebei Province. Since joining Yiwugo over four years ago, they have attracted numerous high-quality clients. Li explains that the company initially focused on producing seasonal plush products such as Valentine's Day "Love Bears", Easter bunnies, graduation-themed bears, and Christmas items, primarily exported to the U.S., Russia, South America, the UAE, and other regions.

Over their four years on Yiwugo, many clients from the U.S. and UAE have connected with the company via the platform for custom orders. Yiwugo has instilled greater trust among buyers: one new U.S. client placed an initial order exceeding CNY 100,000, while another American client purchasing grabber plush toys has collaborated with the factory through Yiwugo for over three years, with annual procurement now reaching approximately CNY 4 million.

Digitalization: A "Mandatory Step" – Yiwugo Shows the Way

Amid waves of billions of personalized demands and the surging AI revolution, businesses stand at a crossroads of opportunities and challenges—digital transformation is no longer optional but essential.

Whether deepening domestic markets or navigating global trade, Yiwugo remains at the forefront of the digital wave. As a global commerce leader, the platform empowers over 50,000 registered merchants and 15 million buyers by reconstructing digital infrastructure and fostering smart ecosystems, paving the way for collaborative future growth.

YIWU, China, Jan. 16, 2025 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. On January 15, 2025,  the award ceremony for the 2024 Yiwugo's  Top 10 Vendors Competition was successfully held at the Expo Center Hotel in Yiwu. The event was attended by executives of Yiwugo.com , presidents of industry chambers and associations, outstanding vendor representatives, and members of the media.

The winners of the prestigious 2024 Top 10 Vendors Competition are XUPING JEWELRY, GEMEI Electrical Appliances, Kemei Electric Appliances, Zhang Weichao Stockings Wholesale Factory, MOTARRO Stationery, Yiwu Aishang Household Daily Products Factory, Zhejiang Juqiang Decoration Material Co. , Ltd., Yiwu Hanbang Daily Necessities Firm, Julia's Bag, and Butterfly Fly Lace Firm. This event was also attended by more than 600 other award-winning merchants and industry elites from various sectors.

The ceremony opened with an inspiring speech by Mr. Wang Jianjun, General Manager of Yiwugo. He highlighted that in the coming years, Yiwugo will focus on technological innovation as the core driver of growth, with substantial investments in cutting-edge technologies such as AI and big data. The platform aims to enhance functionality, accurately match supply and demand, and uphold its mission of "easy sourcing, trustworthy trading", all while improving transaction efficiency and user experience.

With the release of the 2024 Comprehensive Reform Plan for International Trade in Yiwu, Yiwugo is poised to expand its overseas market presence. Backed by favorable policies, the platform will establish overseas branches and build a self-controlled international marketing network through its innovative "market + vendors" model, empowering merchants to connect their products to global markets.

Amid vibrant performances, the honored vendors took the stage one by one to graciously accept their well-deserved awards. The celebration served as a resounding testament to the remarkable achievements of Yiwugo and its merchants over the past year and their hopes for continued success in the new year.

Among the winners, XUPING JEWELRY stood out as a shining star in the jewelry industry. With nearly 30 years of dedication, the company has excelled in capturing fashion trends, mastering exceptional craftsmanship, and adopting flexible business strategies. Today, its products are sold in over 100 countries, securing its position in the global jewelry market

GEMEI Electrical Appliances and Kemei Electric Appliances, two giants in the small household appliances sector, showcased their prowess in smart appliance R&D. Both companies have consistently delivered blockbuster products, with robust online and offline sales channels on Yiwugo. Their impressive transaction volumes cement their status as leaders in the field.

Zhang Weichao Stockings Wholesale Factory, a renowned veteran foreign trade enterprise in Yiwu, once again earned its place among the top merchants. With three decades of expertise in the stock socks industry, the company has demonstrated remarkable market insight, a solid supply chain, and unwavering customer trust. MOTARRO Stationery, a first-time entrant on the Top 10 list, emerged as a dark horse. Over the past decade, the company has specialized in producing stationery, capturing markets with innovative designs and eco-friendly materials. Its new product lines have seen a surge in domestic and international orders, establishing it as a rising star in the industry.

Household goods merchants like Yiwu Aishang Household Daily Products Factor, Yiwu Hanbang Daily Necessities Firm, and Julia's Bag were recognized for their superior products, extensive market reach, and stellar reputations. Meanwhile, Zhejiang Juqiang Decoration Material and Butterfly Fly Lace Firm represented the burgeoning accessories sector. Juqiang's innovative materials enhance home and architectural aesthetics, while Butterfly Fly Lace Firm's exquisite ribbons add charm to fashion and gifts, injecting fresh energy into their respective industries.

As winners took the stage amidst thunderous applause, they collectively reflected on their achievements and looked forward to an exciting future with Yiwugo.

With Yiwugo's steadfast partnership with merchants from various sectors, the Yiwu small commodity market is set to thrive further, writing new chapters of success. Together, they aim to transform Yiwugo into the world's most influential small commodity trade ecosystem, driving global trade prosperity and paving the way for an even brighter future!

YIWU, China, Dec. 19, 2024 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. Just when we thought Yiwu's jewelry market, one of its most established industries, had reached its limits, young entrepreneurs have pushed innovation to new heights. By focusing on both practical daily needs and the pursuit of beauty, they've successfully merged aesthetics with functionality. Data from Yiwugo shows that "decorative clasps", a new product category, have experienced a significant growth in procurement over the past two years, signaling the immense potential within the clasp industry.

Zheng Danting, a young entrepreneur born in the 1990s, turned her passion and customer needs into a successful business idea by focusing on the essential clasps for DIY jewelry and bead stringing. By consolidating resources and redesigning the fragmented market offerings, she transformed a niche necessity into a trendy accessory store—NanFeng.

The untapped demand for these products was instantly ignited, winning the hearts of DIY jewelry makers and bead enthusiasts. Beyond traditional lobster and ingot-shaped clasps, these newly designed clasps offer a variety of styles and, most importantly, are visually appealing as standalone accessories. They simplify the jewelry-making process, requiring no stringing, while being both practical and attractive, leaving consumers with little reason to resist.

In 2022, while developing new products, Zheng opened her first brick-and-mortar store in Yiwu International Trade City. Within the first month, she also launched her Yiwugo online shop, and her business took off rapidly. Orders poured in from both online and offline channels, ranging from wholesale to retail. She even secured partnerships with major professional companies like the Lianyungang Crystal Bead. On her busiest day that month, Zheng achieved daily sales exceeding 200,000 Yuan—a figure that even surprised this young entrepreneur who was still finding her footing.

Beyond the phenomenon of the clasp industry, jewelry storage boxes—a closely related subcategory—continue to thrive as a highly competitive sector. Yiwu's market has shown consistent improvement in both craftsmanship and design. According to Yiwugo, orders for jewelry storage boxes have seen remarkable growth over the past two years.

Weituo Packing, a seasoned player in the jewelry storage box industry, specializes in independently designing and producing mid-to-high-end products. These offerings are primarily exported to Europe, the Middle East, and other regions. Every month, the company tailors designs to meet diverse customer demands, market trends, and brand aesthetics, placing high demands on its design and R&D capabilities. Cao Xinying, the founder of Weituo, takes great pride in their achievements, noting that 99% of customers who place initial orders return for repeat purchases. "Excellent quality and craftsmanship are the best business cards for any enterprise", he says.

The company's entire product line uses environmentally friendly, high-quality adhesives that are not only clearer and odorless but also more resistant to oxidation and offer stronger adhesion. Other materials, such as genuine leather, premium fabrics and durable cardboard, are thoughtfully selected. Despite their meticulous material choices, large-scale production and stable output help keep costs manageable, enabling the company to deliver exceptional value—a factor that has turned satisfied customers into their best promoters.

In 2023, a client from the Middle East was captivated by Weituo's designs while casually passing by the storefront. After a successful trial order, the client went on to place eight additional container-sized orders. "This is the best recognition of Weituo's quality", said Cao.

As more visionary young entrepreneurs join the Yiwu market, a new wave of high-level industry competition is quietly taking shape. Leveraging the Yiwugo platform, a growing number of innovative companies is showcasing their strengths to global buyers. This positive, vibrant competition highlights the energy and vitality of the Yiwu market.

YIWU, China, Nov. 8, 2024 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. The 2024 Christmas peak shopping season arrived earlier than the previous year. Statistics from Yiwugo show that order and transaction volumes related to the keyword "Christmas" from January to February 2024 increased by 64.32% compared to the same period last year. This has resulted in a wave of early Christmas purchases in the first quarter. In contrast, for the domestic market, traditional Chinese New Year items like "lanterns" and "spring couplets" have been experiencing a strong surge in demand since the Mid-Autumn Festival. Zhang Li, a Yiwugo vendor, noted that since late October, his company has shifted into the sales phase for Christmas products targeting the domestic market.

Autumn Christmas Crafts, owned by Zhang, introduced its first popular product of the year—an artificial Christmas wreath— in March and April, primarily for the U.S. market. The wreath features dark green and white as the main colors, accented by gray, red, and other artificial flowers and plants. The innovative color scheme and exquisite craftsmanship quickly won over American buyers, and it soon exploded in popularity, with single orders reaching millions during peak times.

Autumn Christmas Crafts focuses on mid- to high-end Christmas wreaths, garlands, maple leaves, and wall hangings, primarily targeting at the European market. They use eco-friendly materials and combine advanced molding machines with hand assembly. To meet current demands, over 50% of this year's products feature new designs.

Autumn Christmas Crafts is also known for its excellent craftsmanship, earning high praise from customers. For example, the red berry ornaments they produce boast vivid colors and lasting appeal, with products designed to resist mold, odors, and glue peeling for a longer time. Though production costs are about 20% higher than average, this premium quality provides customers with a better experience, which has translated into strong sales on both Yiwugo and other international e-commerce platforms over the years.

Xuchun Lantern, another seller of festival decorations on Yiwugo, is in its busiest season of the year. Ms. Huang Xiaochun, the owner, who has been in the lantern business for years, sees demand surge every year from Mid-Autumn Festival until Chinese New Year. Her company focuses on mid- to high-end lanterns, catering to clients across all provinces and in Chinese communities worldwide.

According to Huang, ancient-style lanterns with distinct Chinese elements have gained popularity recently, especially wooden DIY crescent- and rhombus-shaped lanterns. Building on this trend, the company launched DIY hand-painted lanterns with elegantly designed packaging, a structure that facilitates easy shipping and provides an excellent user experience. Several renowned scenic spots like Wuzhen and Songcheng are among Xuchun Lantern's clients in China.

In September 2024, the company introduced a lotus-shaped hand lantern for children, which topped 1 million RMB in sales within a month. Chinatowns around the world are showing a preference for ornate, traditional-style "Qiaojiao" palace lanterns this year. With innovative colors and high-quality new materials, Xuchun Lantern stands out in international markets and has many loyal customers with over 20 years of history.

As time goes on, festivals like Halloween, Christmas, Carnival, and Thanksgiving are just around the corner. Yiwugo vendors are gearing up for another busy and bustling holiday season.

YIWU, China, Nov. 2, 2024 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. According to statistics from Yiwugo, "umbrella" is one of the most popular categories on Yiwu's market, ranking within the top 20 search keywords on the platform as of October 2024. Real Star Umbrella, a market leader both of this industry and on Yiwugo, has gained renewed vitality with the addition of fresh talent.

With a legacy of three generations and a commitment spanning half a century, Ms Zhang Jiayuan, the inheritor of Real Star Umbrella, is bringing fresh perspectives to the company by assisting her mother with daily business operations, infusing the shop with a unique new energy.

Starting from her grandparents, Real Star rose to prominence from the Umbrella City in Shangyu, Shaoxing, and has long engaged in international trade. Its products are now popular across Spain, Germany, Dubai, South America, and Asia. Ms. Zhang Jiying, Jiayuan's mother and the previous owner, transformed Real Star into a leading enterprise in Yiwu's umbrella market and was among the first to embrace e-commerce in the region.

As the daughter stepped into the business, new e-commerce models like livestreaming surged, the domestic market gained momentum, and brand-oriented strategies became essential. She started exploring a branding path by strengthening the company's unique style, enhancing fashionability of its products, and establishing an ingenious brand image.

To meet the high demands for fast product updates, high design expectations, and strong acceptance of premium products in the Chinese market, Real Star has collaborated with various independent illustrators in the country, in addition to its "RS" (Real Star) brand registered in over 100 countries and regions. It also recruits fresh visual arts graduates annually to maintain an active, original design team that participates in various domestic and international competitions, using these opportunities to showcase its brand to global buyers while learning from other industry experts. Additionally, the company has integrated the personal image of its owner, into product design as a fusion of company and personal branding, which has significantly strengthened its impression among both domestic and international clients, forming a unique and sustainable brand style and company culture.

Real Star umbrellas are not only highly original, with a considerable speed of new product release, but also feature targeted theme designs catering to the preferences of different cultural elements. In the Chinese market, designs reflect a love for national and traditional culture, while in the international market, there is a range of regional styles. The design team's attention to umbrella cases and packaging helps position their umbrellas as not only a functional item but also a gift and cultural creative product, attracting orders from well-known brands and cultural organizations. In a matter of years, Real Star has transitioned from a purely export-driven enterprise to one with balanced growth, with about 30% of sales now in the domestic market.

Two years ago, influenced by the trend of Dunhuang-inspired art, Real Star's Dunhuang-themed series became an instant hit. Other distinct original series, such as "Abundance of Prosperity," saw over 20,000 units sold at the retail level within a month of launch, despite a high price point. Many customers chose these items as gifts for friends.

As Real Star's creative design capabilities have become more recognized within cultural and creative fields, it has signed partnerships with institutions like the China Umbrella Museum in Hangzhou, Lishui Cultural Tourism Investment Development Co., Ltd, Ningbo Foreign Affairs School, and the Yuwangtai Park Scenic Area in Henan. The company has also maintained a longstanding relationship with China Daily, one of China's leading media agencies.

Zhang Jiayuan shared that in addition to its strong design capabilities, Real Star's craftsmanship honed over more than fifty years remains excellent. Take their ultra-light carbon fiber umbrellas as an example: creating a foldable umbrella that is wind-resistant and durable is challenging. While industry standards generally achieve a weight of 300g-500g for umbrella frames, Real Star has managed to create an ultra-light version that weighs around 100g without compromising wind resistance and durability, a series particularly popular with young people.

Real Star also retains a group of skilled artisans dedicated to producing high-quality umbrellas. It takes them more than six times longer to hand-sew an umbrella than with machine processes, yet the intricate craftsmanship and unique ribbing techniques rely on their expertise. Today, these artisans, together with Real Star Umbrella, are experiencing renewed vitality, supported by the e-commerce platform Yiwugo, and embodying the spirit of a flourishing modern enterprise.

YIWU, China, Sept. 6, 2024 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. As a long-standing popular export category from Yiwu to overseas markets, accessories have performed exceptionally well this year. According to Yiwugo's big data analysis, keywords like "bracelets" have topped the platform's hot search terms over the past two months, with silver jewelry and pearl accessories garnering the most attention.

Ms. Xu Yuanyuan, who has been in the silver jewelry export business for over ten years, has seen great success both online and offline internationally. Her company's design team is highly creative, frequently launching bestsellers. In response to domestic demand, Xu opened a new store in March this year, named Apotie Jewelry, specializing in original pure silver pieces.

Back in 2021, the company designed a Heart Gesture Ring, showcasing their unique ability to merge fashion and sentiment in jewelry design. Within just one month of its launch, a single store sold over 10,000 pieces. The design was so popular that it sparked imitations in various materials, and to this day, the ring maintains high sales figures.

Xu explains that the chief design team plans its new product development for the entire year at the beginning of each year. Each month, they release about 100 to 200 new designs. Apotie Jewelry entered its product planning phase since December 2023 and by the time it opened in March 2024, there were over 1,000 pieces on display and has since maintained a monthly release of over 100 new items. Within just over three months of operation, the sales exceeded 500,000 yuan, with a high customer acquisition rate driven by the Yiwugo platform. The repeat purchase rate surpassed 47%, quickly propelling the company to success.

Ms. Wu Yunfang, who has been in the pearl jewelry industry for 14 years, runs the Fang's Jewelry, which has been a gold member of Yiwugo for 12 years. In recent years, Wu has noticed a sharp rise in the popularity of pearl jewelry in both domestic and international markets. Not only do middle-aged women love pearls, but younger women have also started embracing pearl accessories.

Pearls, as a natural form of jewelry, often require manual assembly, including stringing and knotting. Foreign buyers frequently comment, "When we see handmade pearl jewelry, we think of Fang's craftsmanship." With over a decade of experience in training artisans, Fang's Jewelry is known for its intricate yet soft craftsmanship, providing both elegance and comfort for customers. This attention to detail is one of the reasons for their high customer retention.

Fang's Jewelry has a stable supply base for shell pearls, ensuring consistent quality and high luster. Wu's years of industry experience have honed her excellent color-matching skills, particularly with uniquely shaped nucleated pearls, often leading to striking designs.

There was once a European client who struggled to find a necklace to match his desired look because of the asymmetrical shape of the nucleated pearls he wanted — one end sharp and the other round. After visiting multiple shops without success, he found Wu, who quickly crafted a sample necklace, which led to an immediate order and a lasting partnership.

European customers are known to favor sophisticated shades of gray, and in 2018, amid a market dominated by black and white pearls, Wu captured the hearts of many foreign buyers by introducing pearls in varying shades of gray. It's common for individual customers to purchase over 200,000 pieces of a single design in a month.

While European markets have traditionally favored gray tones, Wu Yunfang and her team have also broken into this aesthetic with bold combinations like "purple light + white" and "blue + orange", demonstrating their design prowess. Monthly sales for these standout pieces often reach hundreds of thousands.

Thanks to Yiwugo's global promotion, many new customers have discovered Fang's Jewelry through the platform. Most first-time buyers become repeat customers after their initial trial orders. Currently, Wu's daughter has also begun assisting her in managing the business, and with the new generation's involvement, the company is poised for a bright future.

YIWU, China, June 21, 2024 /PRNewswire/ -- "Fridge magnets are not just decorations; they are proof that I've been to this lovely place, embodying my cherished memories". This sentiment, echoed by many online users, reflects the recent surge in popularity of fridge magnets.

Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. Recent data from Yiwugo indicates a steady rise in the search volume for the keyword "fridge magnets" from March 1 to June 1, 2024, with the number of related orders rising by 228% compared to the previous year. Transaction volumes are also 1.78 times higher than last year. In light of this trend, Yiwugo reached out to two leading fridge magnet manufacturers to understand the current market dynamics. One of the business owners proudly claimed, "My fridge magnets are sold everywhere by the sea".

Chen Lili, the owner of Lifei Crafts, has been a leading fridge magnet manufacturer for about 15 years. She explained that her company specializes in creating ocean-themed fridge magnets using natural shells and wood. They offer a wide range of designs, featuring holiday themes and seaside motifs, mostly developed in collaboration with clients and sold exclusively through targeted channels. "My fridge magnets are sold in every coastal area you can name," she confidently stated.

Taking Hawaii as an example, Lifei Crafts exports millions of natural shell-decorated fridge magnets there every month. Remarkably, all these designs are personally created by Chen Lili and her husband, who co-owns the company. They actively engage with the market by gathering feedback from clients, leading to the annual release of hundreds of new designs.

Chen Lili's trust in the Yiwugo platform is largely due to the fact that all of her Maldives clients came through inquiries on Yiwugo. Each client's annual purchase volume ranges from tens to hundreds of thousands of yuan.

In addition to offering a diverse range of products, Lifei Crafts ensures that their fridge magnets maintain vibrant colors by using the industry's best wooden drip-coating machines. They invest significantly in machine maintenance each year to uphold their quality standards. Last year, the company imported new acrylic machines from Japan and is currently developing a series of acrylic products. Chen Lili believes that, after some time for new product creation and market acceptance, their acrylic fridge magnets will become mainstream by next year.

Similarly, Zhenghao Crafts, with 17 years in the industry, focuses on producing and selling resin and wooden fridge magnets. They specialize in designs featuring international landscapes, architecture, famous artworks, and Chinese city landmarks, as well as food-themed fridge magnets.

The owner, Zhao Qun, mentioned that, the company released over 100 new products in June. This year, they have seen a significant increase in clients from the Philippines, with resin and hand-painted ocean-themed fridge magnets being particularly popular. Orders for fridge magnets depicting various locations in the Philippines often exceed 100,000 units per location.

Zhao Qun noted that since 2023, the fridge magnet industry has experienced a significant boom. Realistic plastic fridge magnets shaped like lobsters, crabs, and sea turtles have become very popular in coastal areas like Egypt, Barcelona, Philippines, and Mexico, with monthly exports exceeding 300,000 units. Domestically, last year also saw strong demand, with "Guo Chao" (Chinese fashion) fridge magnets becoming a hot item in the domestic market. Even as late as the 28th day of the last lunar month, with logistics almost halted, the company was still shipping products to cities like Beijing and Harbin, where winter tourism was at its peak.

Currently, the popularity of fridge magnets continues to grow. Both Lifei Crafts and Zhenghao Crafts are actively releasing new products, including acrylic magnets and designs themed around different cities. So, the next time you buy a fridge magnet during your travels, it might just come from one of these Yiwu-based manufacturers.