In the news release, Lazada Joins Meta's Affiliate Partnerships Programme to Streamline Social Shopping in Southeast Asia, issued 08-Jul-2026 by Lazada Group over PR Newswire, we are advised by the company that the first paragraph contains incomplete information. The complete, corrected release follows:

Lazada Joins Meta's Affiliate Partnerships Programme to Streamline Social Shopping in Southeast Asia

SINGAPORE, July 8, 2026 /PRNewswire/ -- Lazada, Southeast Asia's leading eCommerce platform, has joined Meta's Facebook Affiliate Partnerships programme, enabling content creators across Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines to tag Lazada products directly within their Facebook and earn commissions on every completed purchase, with Instagram integration expected to follow.

The launch comes as creator-led commerce continues to reshape how Southeast Asians discover and shop online. Video commerce now accounts for approximately 25% of the region's eCommerce GMV^[1], while 82% of Southeast Asian consumers purchased products based on influencer recommendations in 2024^[2]. By bringing Lazada's affiliate ecosystem closer to the content people already engage with daily, the partnership creates a more direct bridge between inspiration, product discovery and purchase.

Turning Everyday Content into Earning Opportunities

Historically, the path from content to commission has involved multiple steps, from external links to app redirects to separate checkout pages, which often results in lost conversions for creators, brands, and businesses alike.

With this partnership, creators can now connect their Lazada affiliate accounts directly to Facebook today and soon on Instagram, search Lazada's product catalogue, and tag items within their content in Reels or Feed posts. When a follower clicks through and completes a purchase on Lazada, the creator earns a commission, all within a single, uninterrupted experience.

For brands and sellers on Lazada, opening their product catalogues to creators unlocks a new avenue for discovery and conversion. For shoppers, it makes product discovery more intuitive. Instead of moving from a creator's post to a separate link or searching for the item manually, they can tap directly from the content that inspired them and continue their shopping journey on Lazada.

"Through this partnership with Meta, we're making it easier for shoppers to move from discovering products on Facebook and Instagram to completing their purchase on Lazada. By creating a more seamless path from discovery to checkout, we're helping brands and sellers connect with customers more effectively while delivering a better shopping experience across Southeast Asia," said Jared Chan, Head of Regional Affiliate, Lazada Group.

Building on Lazada's Investment in Creator Commerce

The partnership with Meta builds on Lazada's broader commitment to strengthening creator commerce across Southeast Asia. In 2025, Lazada announced an annual US$100 million investment in the LazAffiliate Programme to support creators, brands and sellers through enhanced commissions, campaign incentives, personalised voucher pools, custom storefronts and performance tools.

Together with Meta's Affiliate Partnerships, this investment reflects Lazada's continued focus on making affiliate marketing more accessible, measurable and rewarding for creators, while helping brands and sellers tap into trusted creator-led product discovery across the region.

How It Works

Lazada affiliates can get started through the following steps:

1. Enable Professional Mode on their Facebook or Instagram profile

2. Navigate to Affiliate Partnerships via the Monetisation tab

3. Connect their Lazada affiliate account and complete the sign-up process

4. Begin tagging Lazada products directly in Facebook and Instagram content

To learn more or join the LazAffiliate community, visit:

ID: https://lzdaff.co/LazAffiliatesApp
MY: https://pages.lazada.com.my/wow/gcp/my/aia/share-affiliate?from=promote
PH: https://lzd.co/LAZAFFREGISTER
SG: https://pages.lazada.sg/wow/gcp/sg/aia/share-affiliate?from=promote
TH: https://pages.lazada.co.th/wow/gcp/lazada/channel/th/marketing/Affiliate-Home VN: https://pages.lazada.vn/wow/gcp/vn/aia/affiliate

About Lazada Group 

Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 14 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region. 

The first online-to-offline Super Brand Day collaboration of its kind in Singapore

SINGAPORE, July 2, 2026 /PRNewswire/ -- TC Acoustic, the authorised distributor of Sonos in Singapore, and Lazada, Southeast Asia's leading eCommerce platform, have hit play on a Super Brand Day campaign that breaks new ground on two fronts where it is Sonos and Lazada's first-ever online-to-offline (O2O) collaboration, and is an O2O activation of this scale mounted for a Super Brand Day. 

Lazada Super Brand Day is a dedicated 24-hour sales event on Lazada where a single brand takes centre stage with its biggest discounts, exclusive bundles, and limited-time deals of the day. This 11 July (Saturday), the spotlight falls on Sonos, one of the top-selling audio brands on Lazada.

Running from 6 to 12 July 2026, the entire campaign blends an immersive retail experience with an exclusive one-day online sale — inviting consumers in Singapore to discover Sonos not just as a speaker, but as a complete whole-home sound system that fills every corner of the home with quality music.

Online Super Brand Day: Exclusive One-Day Sale on 11 July

On 11 July (Saturday), Sonos will headline Lazada Singapore's Super Brand Day with a one-day-only online sale, providing shopping discounts of up to 40% off across the Sonos range through exclusive platform vouchers on Lazada.

This is the moment to finally bring Sonos home — with the brand's most sought-after products, from home theater and soundbars like the Sonos Arc Ultra to smart and wireless speakers such as the Sonos Era 100 and Era 300, at exceptional value.

Offline Pop-Up Store: 6-12 July at Plaza Singapura

In the days leading up to Super Brand Day, Sonos takes up the spotlight at a dedicated pop-up store in the L1 Atrium of Plaza Singapura, with Lazada stepping offline to co-present the pop-up experience with the brand. The seven-day pop-up is designed to build excitement and familiarity with the Sonos brand ahead of the 11 July online sale, giving shoppers the time and space to experience the full Sonos ecosystem firsthand before they make a purchase.

Beyond showcasing individual speakers, the pop-up will allow visitors to explore Sonos as a whole-home sound system — a seamlessly connected audio experience that moves with you through every room. Visitors can see how Sonos integrates into daily life, from the morning routine to evening wind-downs, and discover how music deepens our emotional connection to the spaces we inhabit.

Highlights of the pop-up experience:

• Immersive Sonos Multi-Room Experience — A fully connected Sonos home where every room works in harmony. You can follow the music through the living room, study, bedroom, kitchen, and outdoor spaces.
• Home Theatre Showcase — A dedicated living room set-up featuring the Arc Ultra and its 9.1.4 surround sound, the kind of immersive experience that creates your very own home cinema.
• Music Lovers' Lounge — A relaxed listening corner for turntable enthusiasts and individual Sonos Ace headphone sessions.

Activities visitors can expect:

• Sonos Sticker Journey with Sure-Win Gachapon — Complete three stations across the pop-up to earn a spin at the gachapon, and stand a chance to win a Sonos speaker in the lucky draw.
• Homeowner Floor Plan Workshops — Personalised sessions to help you plan sound for your new home or renovation. Build a Sonos system tailored to your floor plan, lifestyle, and the way you live.
• Audio Expert Consultation Areas — One-on-one discussions for homeowners seeking guidance on designing a whole-home sound system.

/ END /

ABOUT TC ACOUSTIC 

The exclusive regional distributor for Sonos, Marshall, as well as Bowers & Wilkins audio products, TC Acoustic has been the leading player in audio distribution since 1966. With flagship stores and about 500 distribution points across the region, it is recognized as one of the most innovative lifestyle technology distributors in Singapore and the rest of Asia. In 2025, TC Acoustic expanded its portfolio into smart lighting solutions with the launch of Lutron in Singapore, furthering its commitment to connected home experiences. Previously voted No 1 in Singapore's Best Customer Service Survey by the Straits Times, TC Acoustic also ranked #1 in the 2025 Singapore Best Workplaces™ by Great Place To Work®. Learn more at www.tcacoustic.asia.

ABOUT LAZADA GROUP

Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 14 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.

SINGAPORE, April 15, 2026 /PRNewswire/ -- Lazada is bringing a sweeter shopping moment to collectors with the "Twinkle Twinkle Sweet Pop Gelato" collection by POP MART, available via the POP MART Official Store on the platform across Singapore, Vietnam, Indonesia, Malaysia, and the Philippines from 10AM (GMT+8), April 17. The new collection will be launched with a range of exclusive vouchers, limited-edition gifts, and collector rewards designed to elevate the experience for fans. 

The launch builds on strong momentum for POP MART on Lazada, where the brand recorded double year-on-year GMV growth and a threefold increase in orders during Lazada's recent birthday mega campaign. Globally, POP MART's new intellectual property (IP) Twinkle Twinkle, introduced in mid-2024, has rapidly become a core franchise, generating approximately RMB 2.056 billion (approximately US$301 million) in revenue in 2025, an increase of over 1,600% year-on-year. In Southeast Asia, revenue for the IP grew more than fivefold, underscoring its strong and growing appeal in the region.

New collection to launch on Lazada with exclusive vouchers, gifts and limited-time rewards

The "Twinkle Twinkle Sweet Pop Gelato" collection will be available on Lazada via the POP MART Official Store across Singapore, Vietnam, Indonesia, Malaysia, and the Philippines starting April 17.

To mark the launch, shoppers can enjoy exclusive vouchers, free gifts with purchase while stocks last, and tiered rewards that include limited-time collectible merchandise and special set bonuses, with additional mechanics tailored to each market, adding an extra layer of excitement for dedicated collectors.

With limited quantities available for selected items and gifts, the launch is expected to draw strong interest from both new buyers and existing collectors looking to secure pieces from the latest series.

Enabling faster access to new POPMART collections while enhancing collector experience

Through its partnership with POP MART, Lazada has been expanding access to new IP releases for collectors across Southeast Asia, helping to bring global launches closer to local fans. By housing POP MART's official store on the platform, Lazada also provides a trusted destination for authentic products, an important consideration in a category where exclusivity and originality are key.

Since last year, Lazada has improved its logistics services for collectors in Indonesia, Singapore, Malaysia, and Vietnam to ensure faster and smoother shipping. Orders from the POP MART Official Store are now shipped using optimized logistics, making premium art toys more accessible to collectors in the region.

The continued success of POP MART on Lazada highlights a broader shift in Southeast Asia's eCommerce landscape, where shopping is increasingly driven by interest, identity, and experience. Through collaborations like this, Lazada aims to support that shift by creating more moments of discovery and connection for consumers, while helping brands bring their latest collections to market in ways that are both accessible and engaging.

- END -

About Lazada Group 

Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 14 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.   

• Lazada kicked off the celebration for its 14th birthday with the Lazada Run Wellness Festival in six markets, which brought together over 5,500 participants.
• On 22 March, participants broke two Guinness World Records™ with a 2,728-record count for the Largest Toast with Soft Drinks (Multiple Venues) and a 2,625-record count for Most People Unwrapping Presents Simultaneously (Multiple Venues) across Singapore, Thailand, Vietnam, and the Philippines.
• The festival marked the start of Lazada's Birthday Sale, happening from 24 March (8PM) to 27 March in Singapore, featuring exclusive deals and vouchers

SINGAPORE, March 24, 2026 /PRNewswire/ -- Lazada, Southeast Asia's leading eCommerce platform, marked its 14th birthday by bringing communities together through the Lazada Run Wellness Festival in March, alongside the launch of its highly anticipated Lazada Birthday Sale.

Showcasing Lazada's position as Southeast Asia's platform of global brands, the event partnered with over 140 brands across Southeast Asia, including Shiseido, Optimum Nutrition, Garnier, Philips, Samsung, L'Occitane, Sulwhasoo, and Anessa. Lazada celebrated the occasion in Indonesia (1 March), Malaysia (14 March), and with concurrent events in Singapore, Thailand, Vietnam, and the Philippines on 22 March.

In Singapore, the Lazada Run Wellness Festival at Marina Barrage gathered over 450 runners and fitness enthusiasts for a shared experience that extended beyond the digital marketplace. The event created a vibrant space for participants to connect and celebrate together, with activities such as community-led runs and curated wellness activities.

The event also brought together a strong network of partners across Lazada's ecosystem, including leading LazMall global brands such as ZenYum, Sonos, Philips, Soundcore, SKG, Dr. Rock, DJI, EHPLABS, Sulhwasoo, Innisfree, adidas, Joyvio, Abso, alongside prominent local run clubs such as Singapore Runners, Running Department and Urban Milers.

A Record-Breaking Celebration, Brought to Life by Communities and Brands

Adding to the excitement of the birthday celebrations, Lazada made history with two Guinness World Records™, uniting over 2,900 participants simultaneously across Singapore, Thailand, Vietnam and the Philippines on 22 March.

Participants across four venues came together to break world records for Largest Toast with Soft Drinks (Multiple Venues) with a 2,728-record count, and Most People Unwrapping Presents Simultaneously (Multiple Venues) with a 2,625-record count, turning the occasion into a shared celebration across markets.

The festival was brought to life with the participation of Lazada's brand partners, who engaged participants with different experience zones set up around the festival grounds.

"Lazada's 14th birthday is not just a celebration of our journey, but of the communities that have grown with us across the region," said Marcus Chew, Chief Marketing Officer, Lazada Group. "It was remarkable to see how everyone rallied together to make this milestone such an exciting moment. Through initiatives like the Lazada Run Wellness Festival, we would like to continue creating more opportunities to engage our users beyond transactions, bringing together global brands, partners and communities in meaningful and memorable ways."

Celebrating 14 Years with Rewards for Shoppers

In tandem with the celebrations, Lazada Singapore will be kicking off its Birthday Sale from 24 March (8PM) to 27 March, offering shoppers a host of exclusive deals and rewards.

The campaign brings together top global brands and exciting promotions as part of Lazada's annual birthday celebration. Customers can enjoy up to 90% off LazFlash Deals, an additional 15% off store vouchers, as well as exclusive vouchers worth $20 off with a minimum spend of $60 from https://lzd.co/bdaysalevouchersSG

As Lazada's anniversary celebrations continue with its Birthday Sale, the platform continues to evolve beyond a transactional marketplace, strengthening its role as a platform that connects buyers and sellers while fostering meaningful communities through shared experiences, both online and offline.

For more information on the Lazada Birthday Sale, visit the app and follow Lazada on Instagram and Facebook for the latest updates and deals.

About Lazada Group 

Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 14 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.

As Eid Al-Fitr approaches, Lazada Indonesia shares product recommendations to support smoother homecoming journeys and festive family gatherings. From travel gear to home essentials, these items help make the holiday preparation easier.

JAKARTA, Indonesia, March 13, 2026 /PRNewswire/ -- As Eid al-Fitr approaches, Indonesians begin preparing various necessities for their mudik (homecoming) journeys as well as for gatherings with family. eCommerce has become a practical option for consumers to find and purchase a wide range of products that support their activities during the holiday period.

Erika Agustine, Commercial Director of Lazada Indonesia, said that demand across several categories—including automotive, home appliances, and electronics—typically peaks ahead of Eid. This is driven by two key moments: the mudik journey and the Eid celebration spent with family at home.

"Consumers are looking for products that support smoother travel while also meeting household needs during family gatherings. eCommerce has become a preferred shopping destination as consumers can easily access a wide selection of authentic, high-quality products from trusted brands. Lazada Indonesia is supporting this demand through a range of attractive offers, including discounts of up to 95%," she added.

To help consumers prepare for Eid more conveniently, Erika shared several product recommendations that can support mudik journeys and activities during the Eid celebrations.

A Reliable Motorcycle for the Homecoming Journey

Motorcycles remain a popular transportation choice for many mudik travelers as they are more agile in navigating traffic along busy routes. They allow for greater flexibility, especially when traveling through congested areas.

Newer models such as the New Honda Beat Deluxe now come equipped with technologies like smart keyless systems that enhance security with anti-theft and immobilizer features, while also offering greater ease of use for everyday riding. Purchasing vehicles through eCommerce platforms can also provide additional benefits such as special promotions and flexible payment options, including through a combination of cash or credit card.

Portable Blender for Fresh Juice Anywhere

During long mudik trips, maintaining healthy food and drink intake is important. A portable blender can be a practical tool for preparing fresh juice anytime.

Portable blenders such as the Ninja Blast Portable Blender feature a compact design, leak-proof functionality, and rechargeable battery power, making them easy to carry wherever you go. In addition to preparing juice, portable blenders can also be used to blend baby food while traveling or when staying at family homes in one's hometown.

A Washing Machine to Save Time and Effort

For some families, the Eid holiday also means managing household tasks without the help of domestic assistants who have returned to their hometowns. A twin-tub washing machine can help keep laundry routines practical and efficient.

With a large capacity that can handle laundry for the whole family at once and relatively low electricity consumption, twin-tub washing machines such as those from Sanken help save both time and energy costs. Their built-in spin dryer also helps clothes dry faster, even during the rainy season.

A Smartwatch to Stay Active During the Holidays

The Eid holidays do not necessarily mean taking a break from exercise. For fitness enthusiasts, a sports smartwatch can help maintain workout routines even during vacation.

Smartwatches such as the Garmin Forerunner typically feature GPS and activity tracking capabilities that monitor distance, time, speed, and pace during runs or workouts. With this data, users can continue tracking their fitness progress while enjoying the holiday break.

Noise-Cancelling Headphones for Entertainment on the Go

Homecoming journeys on public transportation such as trains or airplanes are often accompanied by crowded and noisy environments. Headphones such as Sony Noise-Cancelling Headphones can help reduce surrounding noise, making the journey more pleasant.

In addition to enhancing the experience of listening to music or watching videos during travel, noise-cancelling features help users stay focused without being disturbed by the bustle at stations or airports. As a result, long trips can feel more relaxed and enjoyable.

A Multi-Function Hair Styler for a Polished Look

For many people, Eid is a moment to look their best when visiting family and relatives. A multifunction hair styler can help create various hairstyles more conveniently.

Hair stylers such as the Dyson Airwrap can be used to dry, straighten, or curl hair, allowing users to easily adjust their hairstyle according to the occasion. Choosing a hair styler that comes with a carry case can also make it easier to bring along while traveling and keep the device protected in luggage.

Closing the series of recommendations, Erika reminded consumers to plan their purchases ahead of time so that products can arrive when needed.

"Consumers can now take advantage of instant or same-day delivery options to ensure their orders arrive on time. With the wide delivery network of eCommerce platforms, products can even be shipped directly to one's hometown. This approach is also more convenient as travelers do not have to carry gifts themselves during the journey," Erika concluded.

About Lazada

Lazada Group is a pioneer eCommerce platform in Southeast Asia. Over the past 14 years, Lazada has accelerated progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam through commerce and technology. Today, its growing local ecosystem connects approximately 160 million active users with more than one million active sellers each month. They transact safely and conveniently through various trusted payment channels and Lazada Wallet, and receive their packages through its proprietary logistics network, which has become the largest in the region.

Launched on the Lazada platform in 2018, LazMall is the largest virtual mall in Southeast Asia, connecting shoppers with more than 32,000 leading international and local brands. LazMall sets a new standard in retail by offering a 100% authenticity guarantee, fast delivery assurance, and a 30-day return policy. It serves as the preferred platform for brands and sellers to engage directly with customers and create tailored shopping experiences.

In Indonesia, Lazada is recognized as a pioneer of Harbolnas (National Online Shopping Day), the country's largest shopping festival. Indonesian consumers can enjoy a safe and convenient shopping experience with fast delivery and free shipping, supported by Lazada's extensive logistics network. As part of its commitment to building a sustainable eCommerce industry in Indonesia, Lazada is dedicated to empowering Indonesian talent to be future-ready.

SINGAPORE, Nov. 21, 2025 /PRNewswire/ -- Lazada, Southeast Asia's leading eCommerce platform, celebrated its 170,000-strong brand ecosystem at the LazMall Brand Gala 2025, cementing its position as the platform-of-choice for businesses in the region. A night of recognition, inspiration, and innovation, the event at Grand Hyatt Hotel Singapore brought together top brands, industry leaders, and key partners to celebrate the achievements shaping the region's eCommerce landscape.

A Night to Celebrate Brand Excellence

The gala highlighted Lazada's brand-led strategy and the commercial success brands achieve on Lazada:

• Million-dollar GMV brands surged 53% since 9.9, proving the platform drives tangible results.
• During 11.11, LazMall brands achieved a 39% GMV increase, with 11% YoY growth in LazMall buyers, demonstrating a clear shift toward trusted, high-quality brands.
• Average revenue per user (ARPU) grew 70%, with buyer penetration at 65%, demonstrating Lazada's ability to attract and retain premium shoppers.

"Lazada is the engine powering Southeast Asia's eCommerce growth," said Iris Wei, Group President of Lazada. "Our partners succeed because Lazada delivers unparalleled reach, innovation, and results for international and local brands. From record-breaking mega sales to everyday shopper trust, our joint success is built on the dedication, innovation, and collaboration with our brand partners."

Lazada Leading the Way in Innovation and Shopper Experience

Beyond celebrating achievements, the gala underscored Lazada's vision for the future. Lazada's next-generation capabilities to empower brands include:

• AI-powered tools for smarter product listings, marketing, and operational efficiency.
• Upgraded logistics and customer service to ensure faster delivery and seamless after-sales experiences.

With these innovations, Lazada continues to empower brands to scale with ease, delight consumers, and set new benchmarks for Southeast Asia's eCommerce landscape.

About Lazada Group

Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 13 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region. 

Gacha your favorite POP MART blind boxes on LazMall, with a seamless shopping experience and 100% authenticity guarantee.

JAKARTA, Indonesia, Oct. 10, 2025 /PRNewswire/ -- Lazada Indonesia (Lazada) officially announce the launch of the POP MART Official Store on LazMall on October 10, 2025, featuring some of the most popular and sought-after art toy collections, from the Labubu "The Monsters" series, Hirono, Skullpanda, Hacipupu, to Crybaby "Crying Again". The brand has gained international fame, often sparking long queues at every new product launch. This launch will allow fans in Indonesia to capture the excitement of unboxing and gacha culture that have become a global phenomenon among the FOMO (Fear of Missing Out) crowd.

The launch of POP MART's store on LazMall is great news for collectors who often experience FOMO when their dream IPs sell out. Via LazMall, collectors across Indonesia can enjoy easier, more convenient, and more secure access to their favorite art toys. Fans can confidently hunt for rare IP characters knowing that every purchase on LazMall comes with a 100% authenticity guarantee. In addition, during the grand launch period from October 10–12, 2025, POP MART customers can enjoy special rewards. In addition to the opportunity to claim new customer vouchers, shoppers can also receive an exclusive gift from Pop Mart (terms and conditions apply).

"We're incredibly excited to welcome the official POP MART store to LazMall," said Amelia Tediarjo, Lazada Indonesia Head of Business Growth and Operations. "We know how passionate collectors are about discovering and completing their favorite series — every new release brings its own thrill and sense of anticipation. That is why we are dedicated to making the experience more accessible and enjoyable, with LazMall ensuring 100% authentic products, seamless transactions, and the premium shopping journey collectors truly deserve."

The arrival of POP MART on LazMall has been warmly welcomed by collectors, including Regina Phoenix - a dancer and social media personality known as a loyal collector of Labubu and Crybaby. "As a long-time art toy enthusiast, I'm beyond excited that POP MART is finally available on LazMall! POP MART's exclusive collections are always in high demand, and they often sell out so quickly. With the official POP MART store now on LazMall, it's so much easier for fans like me to get our hands on the figures we love—without worrying about authenticity, since every item on LazMall is 100% original," she said.

Collectors know that POP MART product prices can vary widely, with certain rare pieces often selling above retail value. This makes authenticity and reliability even more important — and that's exactly where LazMall stands out. Designed for smart shoppers who prioritize quality, trust, and a worry-free experience, LazMall offers not just great value, but also the confidence of buying 100% genuine products in a truly premium shopping environment.

"The arrival of POP MART on Lazada through LazMall is not just a celebration for collectors, but also a testament to our commitment to building a trusted shopping ecosystem for smart shoppers. This successful launch also proves that LazMall is the platform of choice for global brands seeking to authentically reach Indonesian consumers. This is just the beginning, and our doors remain open to other world-class brands that share the same vision of growing together with Lazada," said Amelia.

Strengthening the eCommerce Foundation for a More Effortless Collector Journey

As part of this launch, Lazada also announced an upgrade to its logistics services for collectors in Indonesia, Singapore, and Malaysia. This initiative is designed to create a faster, frictionless, and more reliable collecting experience.

• Faster Dispatch and Delivery: All orders from the POP MART Official Store will be shipped within 48 hours and will arrive at customers' doors as fast as two (2) days.
• Lower Shipping Costs: Optimized logistics enable more affordable delivery fees, making premium art toys more accessible to collectors.

"As the toy collector community in Indonesia continues to grow, we want to make every moment of the shopping journey on Lazada, from discovery to delivery, to feel effortless, seamless and exciting," said Amelia. "These enhancements are about more than speed; they are about elevating the experience of collecting something you truly love."

Ready for a POP MART drop and unboxing war? Stay tuned to LazMall starting October 10, 2025, at 00:00 WIB. Visit the POP MART Official Store on LazMall and find your favorite collections. Follow @lazada_id on social media for more exciting updates with POP MART using the hashtag #PopMartIDLazada.

About Lazada

Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 13 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region. 

Launched on the Lazada platform in 2018, LazMall is Southeast Asia's biggest virtual mall connecting shoppers to over 32,000 leading international and local brands. It sets a new standard in retail, offering consumers the assurance of 100% product authenticity, guaranteed fast delivery and a 30-days return policy. LazMall is the preferred platform for brands and sellers to directly engage and create a customised experience for their customers.

In Indonesia, Lazada is known as the pioneer of Harbolnas (National Online Shopping Day), the country's biggest shopping festival. Indonesian shoppers can enjoy a safe and convenient shopping experience with fast delivery and free shipping, supported by Lazada's comprehensive logistics network. As part of its commitment to building a sustainable eCommerce industry in Indonesia, Lazada is dedicated to empowering Indonesian talents to be future-ready.

SINGAPORE, Sept. 16, 2025 /PRNewswire/ -- Lazada, Southeast Asia's leading eCommerce platform, kicked off the year-end shopping season with 9.9 Mega Sale (D9) which achieved strong growth across Southeast Asia, underscoring the platform's brand-led strategy and consumers' growing appetite for authentic, quality purchases.

This year's D9 saw LazMall, Southeast Asia's biggest virtual mall connecting shoppers to over 32,000 leading international and local brands, exhibited strong performance across the region. "As more consumers in Southeast Asia prioritize authenticity, brand trust, and premium experiences, LazMall continues to drive the heartbeat of Lazada's mega campaigns," said Ronald Fu, Campaign Lead at Lazada Group.

Rise in Online Consumption

With Southeast Asia's growing middle class and digital-savvy population, Lazada recorded a double-digit YoY growth of nearly 30% in average order value (AOV) compared to last D9. The top 100 sellers across the region saw phenomenal growth of more than 49 times YoY, demonstrating that Lazada remains as the go-to platform for high-quality and authentic brands.

"High-value customers purchasing brand products expect more than just a smooth transaction—they demand authenticity, assurance, and meaningful engagement. With brand-driven sales still under 30% of Southeast Asia's eCommerce, the growth opportunity is clear: platforms that empower brands to build genuine connections and deliver engaging experiences will be the ones to capture these high-value customers and drive sustainable growth," said Li Jianggan, Founder and CEO of Momentum Works.

AI Lazzie: Deepening AI-Powered Shopping Engagement

Since the launch of AI Lazzie, Lazada's AI-powered personal shopping assistant, last October, Lazada has been harnessing AI to fuel its performance and engagements during mega sale seasons. During the recent 6.6 sale, Lazada saw a 32% increase in proactive interactions with AI Lazzie which contributed to a 43% increase in order volume as compared to the previous mega sale campaign.

This D9, AI Lazzie, played a central role in driving engagement and conversions this D9. Through the LazzieChat Challenge:

• 53% increase in engagements as compared to 6.6 (D6) sale event.
• Thailand and Malaysia shoppers also engaged in self-initiated conversations with AI Lazzie, with 34% increase compared to D6.
• AI Lazzie directly contributed shoppers' purchases, with 36% uplift in orders compared to D6 2025.

This significant uplift demonstrates how AI can drive more effective conversions by transforming previously transactional processes into richer, two-way interactions that keep shoppers engaged.

"Lazada is shaping the future of digital commerce in Southeast Asia through strategic investments in cutting-edge technology and a high-quality brand ecosystem. By pioneering the application of AI across the region, we are transforming how consumers discover products and how brands sell more efficiently," said Iris Wei, President of Lazada Group.

Wei added, "With brand-driven sales still accounting for less than 30% of eCommerce GMV in Southeast Asia, we see a tremendous opportunity ahead. By accelerating brand-led growth and tapping into the US$131 billion market potential that GenAI is expected to unlock by 2030, Lazada is laying the foundation for sustainable growth in the region's digital economy."

Popular Categories Driving D9 Momentum

Several categories experienced explosive growth during this year's campaign:

• Bag accessories surged 50% YoY, boosted by rising fandoms such as POP MART (PH +82%; MY +247%; SG +83%).
• Instant cameras & film sales skyrocketed 221% YoY, led by Thailand (+253%) and the Philippines (+259%).
• 3D printers grew 504% YoY, with Singapore leading at +766%.
• Gaming handheld consoles exploded with 888% YoY growth, driven by Thailand (+1,084%) and the Philippines (+7,177%).
• Men's clothing rose 594% YoY, fuelled by demand in Thailand (+2,010%) and the Philippines (+670%).
• Idol merchandise achieved 6,930% YoY growth, with significant contributions from Thailand (+9,860%) and Vietnam (+43,198%).
• Women's fall/winter clothing saw an 82% YoY lift, indicating strong demand from outbound travellers, with Malaysia leading at +1,054%.

About Lazada Group

Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 13 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region. 

Lazada Seller & Partner Awards 2025 demonstrates Lazada's strengthened commitment to accelerating Indonesia's digital economy ahead of its year-end shopping festival series in 2025.

JAKARTA, Indonesia, Aug. 14, 2025 /PRNewswire/ -- The number of eCommerce users in Indonesia is predicted to keep growing, with an 11.2% year-on-year (YoY) increase from 65.65 million people in 2024 to 73.06 million in 2025 (Statista Report, 2025). This figure is expected to continue rising, reaching 99.1 million users by 2029. This aligns with the growing valuation of Indonesia's digital economy, with the eCommerce sector at the forefront of this exponential rise. The e-Conomy SEA 2024 report by Google, Temasek, and Bain & Company projects that the eCommerce sector will be a key driver with a Gross Merchandise Value (GMV) forecast of US$150 billion (Rp2,447 trillion) by 2030.

Responding to this potential, Lazada Indonesia (Lazada), a pioneer of eCommerce in Indonesia, held the Lazada Seller & Partner Awards 2025 to demonstrate its commitment to accelerating growth in the sector. This awards event aims to motivate all brands and sellers on Lazada to keep growing in line with the rapid transformation of the national digital economy.

At the Lazada Seller & Partner Awards 2025, 15 brands and sellers, along with one Lazada enabler partner, received awards across four categories presented during the gala night. Award categories included LazMall Brand of the Year and Category Champion, split into FMCG, Beauty, Mother and Baby, Fashion, Electronic, and General Merchandise categories. Lazada also presented the Rising Star award for sellers with promising performance and the Lazada Partner Excellence award for enabler partners who have made significant contributions to developing Lazada's ecosystem.

During the award ceremony held at the Le Meridien Hotel, Jakarta (13/08), Carlos Barrera, CEO of Lazada Indonesia, expressed his highest appreciation to the brands and sellers. "We are very proud to be part of our sellers' and partners' success journey and express our gratitude for the dedication, hard work, and incredible spirit shown by the brands and sellers we recognize tonight. They are not just business partners for Lazada, but also a vital part of the foundation of the digital ecosystem we are building together. Amid evolving markets and growing challenges, these entrepreneurs have demonstrated exceptional adaptability, innovation, and resilience. Congratulations to all the winners of the Lazada Seller & Partner Awards 2025!" said Carlos.

The Rising Star winner, Lavio Bandung Footwear, expressed pride in receiving this recognition. "This award is a huge motivation for us to keep growing and delivering the best for our customers. As a local brand in the footwear industry, we strive to offer products that are not only comfortable and stylish but also relevant to the evolving needs of consumers. Consistency in improving store performance and customer service remains our priority. Lazada's support, whether through programs, features, or various seller development initiatives, has greatly helped us grow faster and more strategically. We are optimistic about continuing to grow and becoming the top choice in our category in the future," said Muhammad Panji Romdoni, Co-Founder of Lavio Bandung Footwear.

Various Indonesian brands and sellers showcased their capabilities and made it to the list of Lazada award winners this year, shining alongside some of the world's biggest brands. Their achievement reflects the growing strength and advantages that local brands and sellers are increasingly able to harness in Indonesia's market. One of Indonesia's favorite beauty brands, Wardah, also won the LazMall Brand of the Year award.

"We are pleased to receive the award. This is a form of trust and tremendous support from consumers, which has always inspired Wardah to continue innovating and delivering halal, high-quality beauty products that are relevant to the needs of women in Indonesia. As a brand that relies on LazMall as one of our key sales channels, we believe that the combination of product innovation, consistent service, and relevant campaign approaches has strengthened our customer loyalty," said Meinar Dyan, Group Head E-Commerce ParagonCorp upon receiving the award.

"LazMall provides an ecosystem that supports brands to grow sustainably, with guaranteed product authenticity, targeted visibility, and various initiatives that help us expand our reach and build trust. We thank Lazada for consistently supporting the advancement of Indonesian products, as a platform that drives the national economy. With the same spirit of nationalism, we can grow together and enhance the nation's competitiveness. This award further motivates us to keep innovating and delivering the best for our customers on Lazada's platform," she added.

Lazada's Commitment to Driving Indonesia's Digital Economy Growth, Ready for Year-End Shopping Festivals

The Lazada Seller & Partner Awards 2025 was held ahead of Lazada's year-end shopping festival series, starting with the 9.9 campaign in September. Lazada also announced various programs and initiatives designed to continuously improve customer experience while fostering sustainable growth for the brands and sellers on its platform.

Throughout 2025, Lazada has been focusing on improving the fulfillment of quality products for customers. In addition to onboarding more brands—both local and international—Lazada continues to expand product variety and take proactive steps to combat counterfeit products on the platform, as part of its effort to maintain customer trust.

"We continue to invest in technology and brand protection programs to create a safe, trustworthy online shopping environment free from counterfeit goods," Carlos added. Advanced technology powered by artificial intelligence (AI) and machine learning enables Lazada's smart systems to rigorously verify sellers and product listings. This ensures that only genuine, high-quality products are available on Lazada, particularly on LazMall.

Lazada is also becoming more present in various Indonesian cities, particularly Surabaya and Medan. Through a hyperlocal strategy in these two cities, Lazada offers holistic support for sellers to reach customers across Indonesia. This support includes technology, training, and logistics infrastructure, along with local promotions and initiatives. All these offerings will be further enhanced ahead of Lazada's year-end shopping festival.

"The upcoming 9.9 campaign will be a major milestone for Lazada and we believe it will also drive growth for brands and sellers. We have prepared various special programs and features to make the most of the year's most important moments and ensure we provide optimal support for brands and sellers to achieve sustainable growth with us at Lazada. Our commitment is to grow together; accompanying brands and businesses at every stage of their journey, providing the technology, infrastructure, and support needed to develop sustainably. We believe that a more inclusive and advanced future for Indonesia's eCommerce can only be achieved if we move forward together," Carlos concluded.

*****

About Lazada

Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 13 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels, receiving parcels through a homegrown logistics network that has become the largest in the region.

In Indonesia, Lazada is known for pioneering Harbolnas, the largest shopping festival in the country. Indonesians can enjoy a secure and convenient shopping experience with fast and free shipping, made possible by Lazada's own logistics service. As part of its efforts to build a sustainable eCommerce business in Indonesia, Lazada is committed to empowering Indonesian talents to be future-ready.

ATTACHMENT

• Strategic investment will boost performance-driven marketing for brands and sellers
• Affiliates to gain higher commissions and priority support ahead of mega campaigns such as 6.6 and 11.11
• New features include personalised voucher pools, custom storefronts, and performance dashboards

SINGAPORE, May 26, 2025 /PRNewswire/ -- Lazada, a leading eCommerce platform, today announced an annual investment of US$100 million in the Lazada Affiliate Programme ("LazAffiliate Programme"). Announced at the Lazada Affiliate Southeast Asia Awards 2025 held in Bangkok, the strategic investment aims to transform affiliate marketing into a scalable, results-driven engine for growth across the region.

Today, affiliate marketing has risen to become an important driver of eCommerce sales. Research found that 82% of Southeast Asian consumers have purchased a product that was recommended by an influencer in 2024, a 3% increase compared to 2023. This high level of penetration and engagement have led to affiliate-driven sales campaigns accounting for approximately 20% of Southeast Asia's online sales or US$15 billion in Net Merchandise Value (NMV) in 2024^[1].

Lazada's $100 million investment will thus empower brands to capitalise on this strategic advantage, further reaffirming its leadership in enabling performance-based digital commerce—empowering both emerging creators and established influencers to turn recommendations into real revenue and viable income streams, while offering brands and sellers a measurable and ROI-positive sales channel.

Expanding revenue opportunities for affiliates

The revamped LazAffiliate Programme features an industry-leading incentive structure and a new suite of advanced features tailored to empower affiliates – from established influencers and creators to emerging micro-influencers ands everyday shoppers – to maximise monetisation on their platforms and amplify their impact.

The key enhancements and new features include:

• Affiliate Channel Upgrade: The refreshed affiliate channel features a more user-friendly interface which makes product selection experience more seamless and efficient.
• Custom Storefronts: Affiliates can now build their own curated product storefronts, making it easier for their followers to browse, discover and purchase endorsed items.
• Campaign Rewards Accelerators: During major online shopping festivals like 9.9, 11.11, and 12.12, affiliates will have access to special bonuses, higher commissions, and gamified challenges to boost seasonal earnings.

This upcoming 6.6.'s campaign rewards accelerator will include up to 36% commission for affiliates who promote brand partners via store vouchers.

• High-Commission Product Curation – A dedicated list of top-converting, high-commission products allows affiliates to prioritise what sells best.
• Performance Dashboard: Real-time data on click-throughs, conversions and commissions help creators fine-tune content strategies for greater ROI.

Driving ROI for brands and sellers through affiliate marketing

Lazada is also enhancing its value proposition for brands and sellers by co-developing performance-based strategies that prioritise sales conversion, transforming creator collaborations into measurable, sustainable, and scalable revenue channels. Through its growing affiliate network, brands can gain access to a powerful and diverse creator ecosystem of influencers, content creators and KOCs (key opinion consumers) who drive authentic engagement and lower customer acquisition costs.

Key partnership areas include:

• Lazada-funded store vouchers: Additional incentives on top of affiliate commissions to drive consumer purchases.
• Diverse affiliate ecosystem: A network of influencers, content creators, and key opinion consumers (KOCs) to amplify product visibility and improve product discovery.

6.6 Mega Sale: Top affiliates to access US$100,000 reward pool

Starting with Lazada's upcoming 6.6 mega sale, the affiliate programme will roll out region-wide gamified challenges and a total of US$100,000 in reward bonuses for top 10 performing creators in the region. In partnership with over 80 leading brands across fashion and beauty, this initiative signals a new phase of collaborative brand-affiliate growth in the social commerce space.

"Lazada is committed to enabling influencers and content creators across Southeast Asia to unlock new income streams and scale their impact," said Jared Chan, Head of Regional Affiliate, Lazada Group. "With this investment, we aim to cultivate a vibrant affiliate ecosystem that not only supports entrepreneurial growth but also builds more authentic, localised connections between brands and consumers."

LazAffiliate is Lazada's flagship affiliate programme that connects a growing network of creators – ranging from influencers and content creators to passionate everyday shoppers – with brands and sellers. By driving traffic and conversions through personalised recommendations, affiliates earn commissions for every successful sale with no cap. The LazAffiliate Programme offers a no-barrier entry into creator commerce, with no minimum following required – just share, recommend, and earn.

To learn more or join the LazAffiliate community, visit:

ID: https://lzdaff.co/LazAffiliatesApp
MY: https://pages.lazada.com.my/wow/gcp/my/aia/share-affiliate?from=promote
PH: lzd.co/LAZAFFREGISTER
SG: https://pages.lazada.sg/wow/gcp/sg/aia/share-affiliate?from=promote
TH: https://pages.lazada.co.th/wow/gcp/lazada/channel/th/marketing/Affiliate-Home
VN: https://pages.lazada.vn/wow/gcp/vn/aia/affiliate

^[1] https://impact.com/downloads/research-reports/cube-impact-SEA-influencer-marketing-research-report-0924.pdf 

- End - 

About Lazada Group

Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 13 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region. 

• On average, online sellers have adopted AI in only 37% of their business operations.
• Indonesia and Vietnam lead average AI adoption in eCommerce in Southeast Asia, followed by Singapore and Thailand.
• Lazada's new playbook provides sellers with best practices, actionable insights and resources to help integrate AI into their operations.

SINGAPORE, April 8, 2025 /PRNewswire/ -- Lazada, a leading eCommerce platform in Southeast Asia, today published its research report on online sellers, Bridging the AI Gap: Online Seller Perceptions and Adoption Trends in Southeast Asia. Developed in collaboration with Kantar, the report surveyed 1,214 eCommerce sellers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam to examine AI adoption trends, challenges, and opportunities—shedding light on sellers' readiness to integrate AI into their operations.

Knowledge, perception and implementation gap evident among online sellers

The research reveals that online sellers in Southeast Asia show strong familiarity of AI, with nearly seven in 10 sellers (68%) indicating that they are aware of AI. Sellers believe they have integrated AI into 47% of their business operations, even though actual adoption stands only at 37%, highlighting a clear gap between perceived and actual AI adoption.

Online sellers face a dilemma in terms of assessing AI efficacy and its cost implications. While 89% acknowledge AI's role in boosting productivity, almost two-third (61%) remain sceptical about its overall usefulness. Furthermore, although nearly all sellers (93%) agree that AI can drive long-term cost savings, 64% cite costliness and time-consuming implementation as barriers to adoption.

The research also suggests an implementation gap, where sellers understand the importance of AI but struggle with effective deployment. Highlighting the challenge of transitioning from familiar, manual processes to AI-driven solutions, nearly all sellers (93%) agree that it is important to upskill the workforce to use AI so that they can be more productive, yet 3 out of 4 sellers (75%) also concede that their employees still prefer to use tools they are familiar with, rather than new AI solutions.

AI-readiness level varies across markets

Across the region, Indonesia and Vietnam lead with 42% AI adoption across business functions, while Singapore and Thailand follow closely at 39%. Based on the level of AI adoption across five core aspects of operations of a seller's business, namely operations and logistics, product management, marketing and advertising, customer service, and workforce management, the report identifies three distinct seller archetypes – AI Adepts, AI Aspirants, and AI Agnostics^[1], based on the average score they attained in each aspect of operations to represent their readiness level to embrace AI:

• AI Adepts: Sellers who have integrated AI across at least 80% of their operations, placing them at the forefront of adoption. In Southeast Asia, only 1 in 4 (24%) sellers belong to this category.
• AI Aspirants: Sellers who have partially integrated AI into their operations, but still face adoption gaps across key functions. 50% of sellers in Southeast Asia belong to this category.
• AI Agnostics: Comprising the remaining 26% of surveyed sellers in Southeast Asia, this group lags in AI adoption, with most business functions still handled manually.

Findings indicate that Thailand has the highest share of AI Adepts, with 30% of sellers in this category. Singapore (29%), Indonesia (29%), and Vietnam (22%) also demonstrate strong AI implementation despite knowledge gaps, while Malaysia (15%) and the Philippines (19%) face challenges related to internal buy-in and infrastructure limitations. With the majority of Southeast Asian sellers (76%) falling within the AI Aspirants and AI Agnostics categories, they are actively seeking more effective AI-powered solutions, with high demand for AI-powered tools (42%) and enhanced seller support (41%).

"The findings from our research reveal a fascinating gap in Southeast Asia's eCommerce ecosystem. While most sellers understand AI's transformative potential, many are still navigating the path from recognition to implementation," said James Dong, Chief Executive Officer, Lazada Group. "As a leading eCommerce platform in Southeast Asia, we aim to bridge the knowledge and adoption gap by developing accessible AI solutions that address the unique challenges faced by sellers across different markets, ultimately making technology more accessible and driving sustainable business growth regardless of a seller's size or technical expertise."

Leveraging Lazada's AI-driven solutions to transform business operations

To support sellers in their AI adoption journey, Lazada is launching the Online Sellers Artificial Intelligence Readiness Playbook, designed to provide strategic guidance based on sellers' AI maturity levels. The research reveals that sellers are already leveraging key AI-driven solutions on Lazada's platform to enhance their efficiency, validating Lazada's continuous investments into cutting-edge AI innovations and advanced tools that streamline eCommerce operations and drive competitiveness.

With 67% of sellers expressing strong satisfaction in existing Lazada AI features^[2], Lazada is also releasing new Generative AI (GenAI) features that are designed to empower sellers and enhance their product listings, streamline operations, and boost customer conversions such as:

1. AI Smart Product Optimisation: Powered by GenAI, this tool helps sellers identify improvements they can make to their product titles, descriptions, or even photos. It enables automated virtual try-ons, background modifications, and model adjustments, allowing sellers to produce professional product imagery quickly within minutes.
2. AI-Powered Translations: This feature automatically translates product content into multiple local languages, enabling sellers to expand their reach across diverse markets efficiently and accurately.
3. Lazzie Seller: A dedicated AI assistant within the Alibaba Seller Centre (ASC), providing instant responses to frequently asked questions, quick navigation to key features, store risk assessments, and business advice to boost seller efficiency and growth.

To find out more, download the Online Sellers Artificial Intelligence Readiness Playbook to understand how these solutions can offer a structured framework for sellers to integrate AI into their workflows to drive growth, efficiency, and innovation in an ever-evolving eCommerce landscape.

About the Research

Developed in partnership with Kantar, Bridging the AI Gap: Online Seller Perceptions and Adoption Trends in SEA provides a comprehensive analysis of AI adoption trends, challenges, and opportunities, offering insights into how sellers can leverage AI to drive growth and efficiency in Southeast Asia's evolving eCommerce landscape. The report surveyed 1,214 eCommerce sellers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam in February 2025.

This follows the Artificial Intelligence Adoption in eCommerce in Southeast Asia Whitepaper, another research conducted in partnership with Kantar, which surveyed more than 6,000 eCommerce users in the region in September 2024 to better understand AI awareness, trust and preferences, shopping behaviour, and consumer pain points in the region.

About Lazada Group

Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 13 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payment channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.

Annex

Lazada's AI features for sellers:

1. Lazada Business Advisor: AI-powered analytics tool that provides real-time insights to optimise sales and business performance. Almost seven in 10 Lazada sellers report strong satisfaction and almost half (48%) actively use this tool to track trends and make data-driven decisions
   
   
2. Lazada Sponsored Solutions: A targeted advertising platform that boosts product visibility and maximises sales through AI-driven recommendations. Two in three (67%) sellers report strong satisfaction, and 46% actively use this tool, citing its positive impact on sales growth.
   
   
3. AI Smart Listing: Generative AI tool that automates product listing by generating and pre-filling compelling attributes based on images or keywords. 64% of sellers report strong satisfaction in leveraging this feature to reduce listing time and improve content quality.
   
   
4. Virtual Try-Ons: An AI-powered AR feature that allows shoppers to visualise products in real time, increasing purchase confidence and reducing returns. 62% of sellers express strong satisfaction with its effectiveness, with 42% of sellers using it actively.
   
   
5. AI Selling Points: A tool that analyses product data and customer behaviour to automatically highlight key product features to drive conversions. 68% of sellers express strong satisfaction with this feature and 42% actively use it to attract more customers to their storefront online.
   
   
6. Lazada IM Shop Assistant (LISA): An AI-powered tool that helps sellers enhance customer engagement by providing automated, AI-driven responses to inquiries, improving service efficiency and conversion rates. 65% of sellers express strong satisfaction with this feature and 38% actively use it.

• 12.12's #LazzieChatHunt campaign saw 6 million AI engagements for LazCash and LazRewards redemption - more than double that of 11.11.
• A 46% increase in proactive AI interactions as shoppers seek to uncover best deals and obtain personalized recommendations

SINGAPORE, Dec. 19, 2024 /PRNewswire/ -- Lazada, Southeast Asia's leading eCommerce platform, today announced the successful conclusion of its 12.12 All Out Sale, marking the final mega sale event of the year. This year's sale was powered by Lazada's latest suite of GenAI in-app features, launched in late October, which aims to transform the shopping experience and drove significant engagement across the region.

This 12.12, consumers are not only engaging with Lazada's AI features, but also checking out based on smart recommendations, try-ons, AI-generated models and more. The #LazzieChatHunt campaign — which rewarded shoppers with LazCash or LazRewards for entering promotional codes via the Message+ chat — resulted in 76% increase in unique visitors and 6 million AI engagements, more than double that of 11.11's.

Lazada also saw a 46% rise in proactive interactions with its AI-powered virtual assistant, AI Lazzie, during the 12.12. Among these proactive interactions, over 15% actively interacted with AI Lazzie to uncover the best deals and receive personalized product recommendations.

Since the launch of Lazada's new GenAI features, AI Lazzie has played a central role in campaign mechanism by gamifying voucher collection. Shoppers can now input unique codes to unlock exclusive vouchers, LazRewards, or LazCash daily, with some users able to redeem rewards up to three times a day, depending on their engagement levels.

Lazada's recent Artificial Intelligence Adoption in eCommerce in Southeast Asia whitepaper shows that consumer trust in AI-powered platforms is exceedingly high. Findings revealed that:

• 92% of respondents rely on AI for personalized product recommendations,
• 90% use AI-generated product summaries, and
• 88% make purchasing decisions based on AI-driven content.

Lazada's suite of GenAI features includes:

• AI Lazzie: an AI-powered personal shopping assistant for tailored recommendations and seamless support,
• Smart Recommendations: curated product suggestions based on user preferences,
• AI-Generated Product Information: accurate, engaging product details, and
• AI-Generated Models: virtual tools to enhance product visualization.

These new AI features also leveraged Alibaba's newly improved AI translation tool, Marco MT, to address language localization challenges in Southeast Asia's diverse markets. Built on Alibaba's proprietary large language model Qwen, Marco MT ensures sellers can create accurate, localized product pages by interpreting cultural nuances and industry-specific terms for their target markets.

About Lazada Group

Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 12 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region. 

• The GenAI features will transform four key dimensions of eCommerce shopping, termed 4Ds, including discovery, dependability, deals, and decision making, to deliver a more personalised and interactive experience
• Lazada is also leveraging Alibaba's newly-launched improved iteration of its AI translation tool, Marco MT, to support language localisation needs in the diverse region of Southeast Asia
• In parallel, Lazada has partnered with Kantar to launch its inaugural "Artificial Intelligence Adoption in eCommerce in Southeast Asia" whitepaper on consumer preferences, sentiments and behaviour towards AI

SINGAPORE, Oct. 30, 2024 /PRNewswire/ -- Lazada, Southeast Asia's pioneer eCommerce platform, today announced a major leap in online shopping with the launch of all-new GenAI-powered in-app features. These enhancements promise to revolutionise the shopping journey by offering shoppers a more personalised, engaging, and dynamic experience. Alongside this, Lazada also launched its Artificial Intelligence Adoption in eCommerce in Southeast Asia whitepaper, jointly developed with Kantar, to better understand AI awareness, trust and preferences, shopping behaviour, and consumer pain points in the region.

Lazada's GenAI features include an AI-powered personal shopping assistant – AI Lazzie, smart recommendations, AI-generated product information, and even AI-generated models, which position the platform at the forefront of a rapidly evolving eCommerce landscape in Southeast Asia. Lazada is also leveraging Alibaba's newly-launched improved iteration of its AI translation tool, Marco MT, to support language localisation needs in the diverse region of Southeast Asia. The AI translation tool is based on Alibaba's proprietary model Qwen, and is designed to help sellers create product pages in the language of their target market. The improved version – Marco MT, is powered by large language models, with the ability to interpret contextual clues such as cultural and industry-specific terms.

As AI and GenAI continue to serve as major growth catalysts, Lazada is addressing the four critical dimensions (4Ds) that are transforming online shopping:

1.     Discovery: Enhancing Product Search and Shopping Inspiration

AI is reshaping how shoppers discover products by providing personalised recommendations and improving search efficiency. The whitepaper reveals that nine out of ten respondents in Southeast Asia believe that AI enhances their search efficiency when shopping online. Lazada's AI tools, such as the personal shopping assistant, AI Lazzie, are designed to help shoppers not only find products, but also discover new ideas and lifestyle additions, offering 24/7 tailored assistance to enrich and elevate the shopping experience.

2.     Dependability: Building Trust and Loyalty through Tailored Experiences

With the new GenAI updates, Lazada will now be able to offer more dynamic and engaging content on its platform. For instance, AI-generated product descriptions and images can be tailored to different regions, languages, and cultural nuances, ensuring that shoppers feel a deeper connection with the products they are browsing. This capability is particularly valuable in Southeast Asia, where linguistic and cultural diversity are both varied and vast.

Insights from our whitepaper also revealed an exceedingly high level of trust towards AI-powered platforms, where a majority of shoppers trust and rely on AI for personalised recommendations (92%) and product summaries (90%). Here, Lazada's GenAI features such as its AI-powered smart reviews and personalised product recommendations based on shopping habits and past purchases can enhance shopping experience by offering shoppers quick, comprehensive, and reliable product insights. These tools foster customer loyalty by enabling dependable and seamless interactions that build trust, while helping shoppers make more informed decisions.

Given the impact that AI delivers, we are witnessing a huge majority of shoppers using AI features on eCommerce platforms at least once a week (80%), with a high willingness to pay more for AI-powered shopping experiences (83%).

3.     Deals: Helping Shoppers Find the Best Value

The whitepaper highlights that approximately a third of Southeast Asian shoppers are price-conscious and actively seek out deals (41%). In fact, more than half of the respondents identify competitive pricing (54%) and the availability of vouchers and discounts (51%) as key factors that influence repeat purchases.

Lazada's AI-curated offers, exclusive vouchers, and the integration of LazCoins as a rewards mechanic further ensure that shoppers can access the best value for every purchase. By leveraging AI, Lazada helps shoppers discover deals tailored to their personal preferences, habits, and interests to ensure that the best deal is secured.

Going above and beyond, the humanised aspect of GenAI means that Lazada is also able to gamify the shopping experience, by rewarding positive behaviour such as high user engagement rate with additional surprise discount voucher codes and bundle deals.

4.     Decision-Making: Smarter Shopping Choices

Lazada's findings reveal that an overwhelming 88% of respondents in Southeast Asia make purchase decisions using AI-generated content and product recommendations, and over half (51%) indicate that product and seller reviews are key features they prioritise when shopping online. Harnessing this insight, Lazada's GenAI update is designed to create unique content by harnessing product reviews, product key selling points, as well as tailored product recommendations to optimise the shopper research process and support their purchasing decisions with facts and data.

To further expedite the decision-making process, AI Lazzie can answer shopper queries promptly to address concerns, which can result in increased order conversion rates, as well as enhanced customer satisfaction and loyalty.

James Dong, Chief Executive Officer of Lazada Group, commented, "At Lazada, we have embraced GenAI as part of our customer-centric, long-term growth strategy to enhance customer experiences, as we stribe to stay ahead and steer into a new era of online shopping. We foresee that GenAI will accelerate an eCommerce revolution and reshape the way we currently shop, sell, and engage. Our goal is to make every experience sharper, more individual, efficient, and enjoyable. Through these innovations, we're not only supporting our shoppers, but also empowering our sellers to make smarter, data-driven decisions, from product positioning to customer engagement."

Dong added: "As Lazada implements AI at scale, we strive to create win-win scenarios for all eCommerce players, while maintaining the human touch that remains essential in fostering authentic, lasting relationships with our shoppers, sellers, and partners in the ecosystem. By embracing GenAI, we aim to create a more accessible, inclusive, and personalised shopping experience for all."

About the Whitepaper

The Artificial Intelligence Adoption in eCommerce in Southeast Asia whitepaper is derived from the research conducted in partnership with Kantar in six Southeast Asian markets – Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines – which surveyed more than 6,000 eCommerce users between the ages of 18 and 60 in September 2024.

Download the Lazada app: Apple App Store | Google Play Store

About Lazada Group

Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 12 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.

The dedicated channel features over 6 million curated products to strengthen Lazada's fashion and lifestyle offerings

SINGAPORE, Oct. 22, 2024 /PRNewswire/ -- Lazada, a leading eCommerce platform in Southeast Asia, today announced its partnership with Alibaba's eCommerce platform Taobao to launch a dedicated Taobao Fashion channel in Singapore and Malaysia. Prominently featured on the Lazada App homepage, this new fashion channel offers style-conscious shoppers a brand-new destination for trendy and affordable apparels. Going forward, Lazada has plans to incorporate more lifestyle products in this channel to further diversify its offerings.

The Taobao Fashion channel boasts an extensive selection of over 6 million products curated from top Taobao merchants. These products can be checked out with LazCoins to enjoy even greater savings and additional discounts.

To celebrate the launch, Lazada is introducing exclusive promotions such as "Buy 3, Get 20% Off" deals, and 7-day and 15-day hassle-free return with flexible pickup and drop-off options for customer's convenience in Singapore and Malaysia respectively. In addition, TaoFashion Day campaign takes place every Saturday where shoppers can explore more than 35,000 new listings at 70 per cent discount, delivering unparalleled access to the latest fashion trends.

To enhance the experience, Lazada is offering free international air shipping, ensuring that purchases are delivered as fast as 5 working days. With orders processed and shipped in under 48 hours through international air freight, Lazada guarantees fast and reliable delivery for customers in Singapore and Malaysia.

"Shoppers today are increasingly savvy and globalised, constantly seeking more unique and diverse fashion offerings to refresh their wardrobes," said Jason Chen, Chief Business Officer, Lazada Group. "This partnership with Taobao strengthens our ability to leverage Alibaba's eCommerce synergies, delivering unmatched variety and value to our customers. Our goal is to make fashion accessible and inclusive, allowing shoppers to express their style confidently without compromising on price."

For more information, visit Lazada or check out the Lazada app to explore Taobao Fashion's exciting deals.

About Lazada Group

Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 12 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region. 

Lazada's third ESG Impact Report underscores its commitment to building a responsible and sustainable business through innovation

SINGAPORE, Aug. 27, 2024 /PRNewswire/ -- Lazada, a leading eCommerce platform in Southeast Asia, today released its annual Environment, Social, and Governance (ESG) Impact report: Accelerating Innovation, Anchoring Resilience for its financial year (FY) 2024. The annual report continues to detail the Group's ongoing efforts and achievements, under the four core pillars of its ESG framework, namely: Empowering Communities, Future-Ready Workforce, Environmental Stewardship, and Effective Governance.

One key highlight in this year's report is the introduction of an internal carbon data collection platform developed to track and monitor the Group's carbon emissions. The platform utilizes an improved activity-based carbon accounting methodology that is also constantly being refined to reflect real-world conditions to obtain more precise information for effective emissions management. This improvement enhances the data quality and accuracy for Scope 1 and Scope 2 emissions, making it more robust than in previous years. The implementation of various business optimization initiatives to lower overall electricity consumption also contributed to a 40% reduction in Lazada's overall Greenhouse Gas (GHG) emissions as compared to the previous reporting period. Specifically, our reported emissions have decreased by 54% in Scope 1, and by 8% and 30% in Scope 2 and Scope 3, respectively.

"Our third ESG Impact Report continues to showcase our commitment to creating a positive impact on the environment and key stakeholders in the wider eCommerce ecosystem that includes our employees, buyers, sellers and the communities we serve," said James Dong, Chief Executive Officer, Lazada Group. "Our confidence in Lazada's future stems from our commitment to fostering long-term growth through continuous adaptation and resilience building. We remain focused on creating value for our stakeholders, driving economic prosperity, and championing sustainable developments across the region."

The report highlights many other notable achievements and progress of the company's ESG efforts during the reporting period, including:

• Empowering Communities:
  • Driving innovations across the ecosystem: Lazada leverages technological innovations to redefine the online retail experience and bridge the digital divide:
    • AI applications to empower buyers, such as Lazada's "Ask the Buyers" feature to prompt past buyers to respond to product-related questions and aid other buyers in product selection, and the launch of LazzieChat, Lazada's first-of-its-kind chatbot powered by OpenAI ChatGPT, in Indonesia, the Philippines and Singapore.
    • Lazada's national QR code payment initiative to facilitate seamless payments in Singapore and Thailand, to provide more online payment options for buyers, making online shopping more accessible and inclusive for consumers without credit or debit cards.
  • Championing local businesses: Lazada launched the Lazada Sustainability Academy in October 2023, a pioneering program to empower small and medium Southeast Asian businesses with the mindset and knowledge needed to future-proof and transform sustainably.
• Future-Ready Workforce:
  • Shaping the future of digital commerce through digital enablement and outreach engagement: Lazada Indonesia partnered with the West Java Ministry of Education through the Acceleration of Indonesian Digital People's Work Movement (AKAR), to organize the "Naik KeLaz" Training of Trainers program for 100 vocational high school teachers.
  • Cultivating a deeper understanding of sustainability for Lazadians: Lazada launched its first ESG internal training module, to provide a foundational understanding of ESG principles, enabling all employees to apply these learnings in day-to-day business practices.
• Environmental Stewardship:
  • Lower carbon footprint: Lazada reduced its overall GHG emissions by 40%, compared to the last reporting period, based on a more accurate activity-based carbon accounting methodology.
  • Notable sustainable logistics initiatives: In September 2023, Lazada Thailand launched its first eco-friendly logistics hub at the Tha Raeng Ramindra logistics facility to minimize its environmental impact through three key strategies: using solar power, utilizing electric motorcycles for transportation, and providing delivery partners with uniforms made from recycled PET plastics bottles. 20% of the facility's electricity needs are powered by solar energy generated.
• Effective Governance:
  • Strengthened cybersecurity measures: Lazada achieved a 100% employee training completion rate for its Code of Business Conduct and Anti-Bribery and Corruption Policy during the reporting period.
  • Best practices for intellectual property protection (IPR) and processes: Lazada's Intellectual Property Protection Platform processes over 97% of takedown requests by rights holders within 72 hours. Under the proactive measures program, the platform is able to leverage advanced technology like AI and image recognition to remove 85.7% of identified listings, achieving a 90% removal rate before transactions occur for 140 brands.

"Sustainability is a continuous journey, which should be managed holistically. As such, we believe in transparency and accountability when it comes to tracking and reporting on our progress," said Gladys Chun, General Counsel, Lazada Group. "We are proud of the achievements that we have accomplished on this journey, as we strive to make positive and meaningful contributions to the wider eCommerce ecosystem, the communities we serve and the environment."

Lazada's FY2024 ESG Impact Report is prepared with reference to the Global Reporting Initiative (GRI) Standards 2021^[1].

The full FY2024 ESG Impact Report: Accelerating Innovation, Anchoring Resilience can be found here. 
For a summary of notable achievements and highlights from the report, please click here.

Editor's Note:

• Lazada's FY2024 ESG Impact Report details its ESG approach and performance across the Group's operations in six countries – Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam – and the operations of its subsidiary, RedMart in Singapore for the reporting period of 1 April 2023 to 31 March 2024 ("FY2024"), unless otherwise stated.
• This report also includes data from the prior reporting period of 1 April 2022 to 31 March 2023 ("FY2023") for comparison where applicable.
• The GRI Standards was selected as it is the most widely adopted global standard among businesses to report on sustainability matters across comparable criteria. A detailed GRI Standards content index is provided at the end of the report (page 24).

About Lazada Group
Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 12 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.

• Partnership to expand opportunities for Seoul-based small and medium enterprises (SMEs) by tapping into Lazada's platform capabilities and vast network of users across Southeast Asia
• Collaboration to further diversify assortment and increase access to South Korean brands and products for Lazada customers

SINGAPORE, Oct. 9, 2023 /PRNewswire/ -- Lazada Group (Lazada) and Seoul Business Agency (SBA) have entered a Memorandum of Understanding (MoU) to open up new horizons for South Korean small and medium-sized enterprises (SMEs) in Seoul seeking to expand their reach into the vibrant Southeast Asian market, starting with Singapore.

This collaborative effort aims to create greater opportunities for South Korean businesses, and to empower them through Lazada's technology, tools and solutions to thrive and prosper in the Southeast Asian digital shopping space. Concurrently, this will also enhance the range of products and brand options accessible to Lazada's customers.

The MoU was signed by Jason Chen, Chief Business Officer, Lazada Group and Chief Executive Officer; and Hyunwoo Kim, Chief Executive Officer, Seoul Business Agency at the Lazada office, Lazada One in Singapore. This occasion marks the first visit by Hyunwoo Kim, CEO of SBA to Singapore for the signing ceremony with Lazada, a leading eCommerce platform in Southeast Asia, underscoring the significance of the partnership between the two companies.

Jason Chen, Chief Business Officer, Lazada Group and Chief Executive Officer, Lazada Singapore; said: "We are thrilled to embark on this strategic journey with Seoul Business Agency. This collaboration not only strengthens our commitment to offering buyers an extensive variety of products but also reinforces our dedication to fostering cross-border shopping and welcoming brands and sellers from across the globe to our eCommerce ecosystem. South Korean SMEs have much to offer, and together with Seoul Business Agency, we aim to unlock their potential in Southeast Asia."

Hyunwoo Kim, Chief Executive Officer, Seoul Business Agency, echoed the sentiments: "Seoul Business Agency has always been dedicated to driving innovation and economic growth for SMEs in Seoul. Partnering with Lazada will allow South Korean SMEs to sell their products to customers in Southeast Asia, and to optimize their businesses by accessing Lazada's technology and seller tools. This is a natural extension of our mission, and this MoU signifies our commitment to creating quality job opportunities and facilitating the success of South Korean businesses. We are excited about the potential this collaboration holds for our SME community."

Under this agreement, SBA will take the lead in promoting Lazada as a key Southeast Asian eCommerce marketplace destination among SMEs in Seoul. The collaboration will first roll out in Singapore, where SBA and Lazada will work together to onboard and incubate selected new cross-border sellers from Seoul onto the Lazada Singapore platform.

About Lazada Group

Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 11 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.

With a vision to achieve USD100 billion annual GMV, Lazada aims to serve 300 million shoppers by 2030, and be the best at enabling brands and sellers in digitalizing their businesses.

About Seoul Business Agency

The Seoul Business Agency was established in accordance with the Small and Medium-sized Enterprise Promotion Act, its enforcement decree, and the Seoul Business Agency Establishment and Operation Regulations, with the aim of contributing to the promotion and revitalization of the economy of Seoul Metropolitan City by promoting startups, fostering corporate growth, and nurturing industries.

To enhance economic activity and results perceived by Seoul citizens, startups, and businesses, the Seoul Business Agency is pursuing various projects based on communication and cooperation. The central focus of Seoul's economic development policy includes seven major policy tasks: fostering global startup companies, increasing sales for Seoul-based businesses, nurturing corporate talent and hiring, enhancing corporate competitiveness, promoting the content industry, activating industrial hubs, and fostering the beauty and fashion industry.

The Seoul Business Agency strives continuously to efficiently implement policies for the promotion of Seoul's economy and to provide comprehensive and systematic support for small and medium-sized enterprises.

For more information, please contact: Seoul Business Agency, https://www.sba.seoul.kr/eng

• LazzieChat intelligently responds to users' questions and acts as personal shopper, provides personalized suggestions and product recommendations to help users optimize their shopping experience
• Service now available in Singapore, the Philippines and Indonesia

SINGAPORE, May 25, 2023 /PRNewswire/ -- Lazada Group has released LazzieChat, the first eCommerce AI chatbot of its kind in Southeast Asia powered by OpenAI ChatGPT technology in Azure OpenAI Service. LazzieChat can answer users' shopping queries on the Lazada platform to provide an engaging, informed and personalized shopping experience.

"Lazada is one of the first Southeast Asian eCommerce companies to integrate ChatGPT in Azure OpenAI Service into our chatbot. We are pleased to provide our users with LazzieChat as part of our continuous investment in technology to build a high-quality digital ecosystem that is set up for long-term growth," said Howard Wang, Chief Technology Officer, Lazada Group. "Online shopping journeys are becoming more dynamic with the help of technology. We want to bridge the gap between offline and online shopping by providing high-quality experiences that consumers love, and create value for brands and sellers who can tap into new technologies to reach out to a wider audience. We are confident AI will drive new developments in making online shopping and selling a seamless daily activity for everyone."

"By combining the scale and power of Microsoft Azure OpenAI Service with the breadth of Lazada's consumer reach, this collaboration will transform the shopping journey for Lazada's customers, sellers, and brands. We're excited to help Lazada welcome a new era of retail innovation with Microsoft Cloud. By adopting artificial intelligence, Lazada will deliver personalized recommendations, enhance the customer experience, provide faster customer assistance, and transform the buying experience in APAC," said Diomedes Kastanis, CTO for Microsoft in Asia Pacific.

LazzieChat is especially useful for fast-moving consumer goods categories such as fashion and beauty which are among the top items purchased on Lazada. Brands and sellers on the Lazada platform can also benefit from LazzieChat as it helps increase product visibility, and is available around the clock.

LazzieChat leverages Lazada's own AI technology and platform, complemented by the natural language capabilities of Azure OpenAI Service. It can understand and respond to queries in a natural manner, and suggest relevant products or topics that may interest the user. It can also look up product descriptions and link products available on Lazada directly in the chat console so users can be informed and shop quickly and conveniently with confidence.

Named after Lazada's friendly lion mascot, Lazzie, LazzieChat is available in English in Singapore, the Philippines, and Indonesia markets, with the latter also receiving a Bahasa Indonesia version. More languages will be rolled out in due course. LazzieChat can be accessed by swiping down on the Lazada app homepage.

While LazzieChat's algorithms adhere to Lazada's trust and safety policies, Lazada also recognizes that there are challenges that come along with the ongoing development of natural language chatbots. Lazada is continuously optimizing LazzieChat's algorithms to recognize inappropriate content so it can respond accordingly and responsibly to user queries. LazzieChat's AI is always learning and will keep improving as user interaction increases.

About Lazada Group

Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 11 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.

With a vision to achieve USD100 billion annual GMV, Lazada aims to serve 300 million shoppers by 2030, and be the best at enabling brands and sellers in digitalizing their businesses.

SINGAPORE, May 22, 2023 /PRNewswire/ -- Lazada Group has launched lazadasolutions.com, the eCommerce platform's new e-learning website that offers users bite-sized, self-guided courses on Lazada Sponsored Solutions (LSS) to anyone, with the option to receive Lazada Sponsored Solutions SMART certification upon the completion of key lesson modules.

The website also features case studies of real-world applications of LSS by businesses on the Lazada platform. The website is aimed at brands, sellers and agencies to better understand and utilize LSS, and to gain credibility and recognition for their skill and expertise in growing businesses.

"We are pleased to be the first eCommerce player in Southeast Asia to launch and drive self-certification programmes in the region at this scale. Lazada's mission has always been about accelerating progress through commerce and technology, and lazadasolutions.com highlights our commitment to empower our brands, sellers and partner agencies by providing them quality education and certifications to grow and succeed on our platform," Chandana Sunder, Senior Vice President, LazMall Marketing Solutions, Lazada Group.

Lazadasolutions.com courses are structured with estimated average completion times for each module, enabling users to learn at their own pace. Lazada Solutions SMART certification programs are free to access on any device so that anyone can get certified regardless of their level of familiarity with Lazada Sponsored Solutions. The website's library of free lessons and study guides are easy to navigate to identify learning modules relevant to each user.

Certification to boost credibility

Lazada Solutions SMART Certification allows users to authenticate their proficiency in Lazada Sponsored Solutions, and is now available in Beginner level, with Advanced and Expert levels to follow. Users can earn a Lazada Sponsored Solutions digital badge for display on their social profiles such as LinkedIn upon successful completion of a certification assessment.

Available soon in five Southeast Asian languages

All courses, certifications and education materials are currently available in English, with Simplified Chinese, Bahasa Indonesia, Thai and Vietnamese versions scheduled for release in the second half of the year.

Visit lazadasolutions.com now to learn more about Lazada Sponsored Solutions and start your certification journey today!

About Lazada Group

Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 10 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region. With a vision to achieve USD100 billion annual GMV, Lazada aims to serve 300 million shoppers by 2030, and be the best at enabling brands and sellers in digitalizing their businesses.

SINGAPORE, Feb. 7, 2023 /PRNewswire/ -- Southeast Asia's pioneer eCommerce platform, Lazada, today announced its inaugural running event across the region. The first ever running event organized by an eCommerce platform in Southeast Asia, the Lazada Run will flag off in Ho Chi Minh, Vietnam, before making its way to Indonesia, Thailand, the Philippines, Malaysia and culminating in the final race in Singapore.

Working with PUMA as the exclusive apparel sponsor, there will be three race categories in each country, including 5km, 10km and 21km races. To inject more fitness elements for all ages, the Lazada Run will also introduce an additional race, the Kids Dash, which will cater to families with young children (aged 5 – 12 years) who are keen to participate in a fun group activity.

The Lazada Run demonstrates Lazada's commitment to adding fitness to life and celebrates what customers in each country have added to life. To recreate the joy and excitement of shopping on Lazada, runners will be able to participate in experiential activities from their favourite brands, while enjoying exclusive offers from the start to the finish line. For example, shoppers will be able to register on the Lazada app for a chance to participate in the Cart Dash events during race days. As part of the event, lucky runners will stand a chance to win their basket of items. Each race will introduce an exciting variation of the event mechanic, which promises to be fun and entertaining for participants.

"Lazada Run was founded on the commitment to offer memorable experiences beyond that online purchase. We want to make Lazada Run an event where we can grow our digital reach and connect with our customers as we inspire and enable them to add more to life, starting with fitness," said Marcus Chew, Chief Marketing Officer, Lazada Group.

"PUMA is proud to be the official apparel sponsor for the inaugural Lazada Run. As a global sports company, we strongly believe that the power of fitness can make a great impact on people's lives. This partnership truly gives us an opportunity to illustrate our deep commitment to push the race culture forward. It will be a great brand moment to empower the community to be stronger, faster, healthier – together," said Eleanor Wang, Head of Marketing, PUMA Southeast Asia.

Ticket sales and registration for the Lazada Run will open in phases across each country and are only accessible via the Lazada app.

About Lazada Group 
Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 10 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.

With a vision to achieve USD100 billion annual GMV, Lazada aims to serve 300 million shoppers by 2030, and be the best at enabling brands and sellers in digitalizing their businesses.

In 2022, the Lazada Foundation was set up to empower youths and women for the digital future, close the gender digital divide and uplifting communities by creating positive impact. More information can be found here https://group.lazada.com/en/foundation/.

Lazada's first ESG impact report commemorates its tenth anniversary and mark the Group's commitment to building a sustainable business and creating positive impact

SINGAPORE, Nov. 3, 2022 /PRNewswire/ -- Southeast Asia's leading eCommerce platform, Lazada, today released its first Environment, Social, and Governance (ESG) Impact report, Shaping the Future of the Digital Economy for 2022. The report details the company's efforts to leverage eCommerce as a force for good to uplift communities, champion accountable and sustainable business practices and manage its impact on the environment.

"As Lazada celebrates its 10th anniversary this year, we also celebrate 10 years of digital commerce in Southeast Asia. It is also a timely milestone to release our first ESG Impact report and I am pleased to share our progress in accelerating the growth of digital commerce in the region and making a difference through our operations," said James Dong, Chief Executive Officer, Lazada Group. "This report is only the start of our journey. I am looking forward to stronger collaborations with our partners and stakeholders around how we can leverage our position as a leading eCommerce platform to shape the future of a sustainable digital ecosystem."

The report unveils the company's ESG framework and its four core pillars: Empowering Communities, Future-Ready Workforce, Responsible Stewardship, and Effective Governance. It highlights many notable achievements for the company under these pillars, including:

• Empowering Communities:
• Positive socio-economic impact to support development across the region: Across its six markets, Lazada created 1.1 million economic opportunities^[1] within its ecosystem of sellers, digital commerce enablers, third-party logistics partners and dedicated employees.
• Provision of services, infrastructure and capacity-building for the empowerment of Southeast Asian communities:
• Lazada's commitment is to give back to societies and communities in recovery efforts and building a more resilient society. Initiatives such as Lazada's COVID-19 and disaster relief responses across the markets have been in place since its early years.
• Lazada works with local stakeholders to develop programs that support women in their journeys to becoming entrepreneurs and celebrates female entrepreneurs who have overcome obstacles to grow their businesses successfully with Lazada. In March 2022, Lazada honored the achievements of 18 female entrepreneurs across the region on Lazada's platform with the Lazada Forward Women Awards 2022.
• Future-Ready Workforce:
• A diverse and inclusive work environment for employees: In the past two years, overall workforce across the Group has grown by 18%. Women make up 43% of Lazada's workforce, a higher percentage than that of the overall technology industry in Southeast Asia at 32%^[2].
• Development of skillsets and knowledge for the broader digital talent pool: Lazada established initiatives such as Lazada University, an exclusive education program to empower its sellers, and the Lazada Learning Festival 2022, the biggest virtual learning festival in Southeast Asia to educate and engage with the general public.
• Responsible Stewardship:
• Lower carbon footprint: Lazada introduced a baseline carbon inventory to identify key sources of Greenhouse Gas (GHG) emission across its operations. The results from the carbon inventory exercises will serve to enhance Lazada's decarbonization roadmap in the coming years and align with global ambitions to reduce GHG emissions.
• Reduced material uses and engage in a circular economy: RedMart, Lazada Singapore's grocery arm, avoided approximately 30 tons of virgin plastic alone by switching RedMart Label water bottles to 100% recycled PET materials.
• Effective Governance:
• Strengthened cybersecurity measures: Lazada is one of the few eCommerce platforms in Southeast Asia to be certified against the ISO 27001:2013 standards, an international standard for information security that sets out a holistic approach to securing the confidentiality.
• Best practices for intellectual property protection and processes: Lazada is the first Southeast Asian digital commerce company with a dedicated Intellectual Property Rights (IPR) Protection Team. In March 2020, the team piloted a proactive detection and takedown of counterfeit goods, which resulted in 98% of proactive removals occurring before a transaction took place in 2021.

"The progress we made in the last few years has laid the groundwork for sustained success and momentum as we push forward with our ESG impact," said Frank Luo, Chief Financial Officer, Lazada Group. "As Southeast Asia's pioneer digital commerce platform, we are committed to enabling a sustainable and healthy ecosystem that connects buyers and sellers. Our approach is to adopt an 'ecosystem mindset', by increasing collaboration with our partners and stakeholders along our value chain to create a positive impact."

Most recently, Lazada Logistics in Indonesia was also honored as the winner of the Responsible Consumption and Production (Plastic) category under the B20 Sustainability 4.0 Awards, a joint European-Indonesian project and a side event of B20 Indonesia 2022. The prestigious awards celebrate businesses and individuals that embed sustainable practices in their strategies and processes by embracing the environment and societies in their agenda.

Lazada's FY2022 ESG Impact Report has been prepared with reference to the Global Reporting Initiative (GRI) Standards 2021^[3].

The full FY2022 ESG Impact Report: Shaping the Future of the Digital Economy can be found here.

Editor's Note:

• Access the FY2022 ESG Impact Report: Shaping the Future of the Digital Economy infographic here. 
• Lazada's FY2022 ESG Impact Report details its ESG approach and performance across the Group's operations in six countries – Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam – and the operations of its subsidiary, RedMart in Singapore for the reporting period of 1 April 2021 to 31 March 2022 ("FY2022"), unless otherwise stated.
• This report also includes data from the prior reporting period of 1 April 2020 to 31 March 2021 ("FY2021") for comparison where applicable.
• The GRI Standards was selected as it is the most widely adopted global standard among businesses to report on sustainability matters across comparable criteria. A detailed GRI Standards content index is provided at the end of the report (page 58).

About Lazada Group  Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 10 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.

With a vision to achieve USD100 billion annual GMV, Lazada aims to serve 300 million shoppers by 2030, and be the best at enabling brands and sellers in digitalizing their businesses.

In 2022, the Lazada Foundation was set up to empower youths and women for the digital future, close the gender digital divide and uplifting communities by creating positive impact. More information can be found here https://group.lazada.com/en/foundation/.

Contact Information: 
For more information, please contact: 
Lazada Communications Team
press@lazada.com