Business & Finance Pitching Kit 2021 (APAC Edition)

Get up to speed with the business and finance industry to craft solid pitches and connect with the media effectively.

As the global economy is reeling from the impact of the COVID-19 pandemic, many brands have shifted their business priorities and accelerated their digital transformation. Over the past year, there has been an increased use of digital currencies such as cryptocurrencies, and more brands are prioritizing Environmental, Social & Governance (ESG) initiatives.

The wave of changes has presented brands with many opportunities to share their stories with journalists who demand timely data and C-suite perspectives. For this media pitching kit, PR Newswire interviewed 19 business and finance editors and journalists across 9 markets in the Asia-Pacific region for pitching tips and advice.

Download this eBook for insights on:

  • An inside look into the types of content that would entice journalists to follow up on press releases
  • The challenges of reporting while working remotely
  • Emerging trends in the business and finance industry
  • Metrics to measure the success and impact of stories

Download the Business & Finance Pitching Kit 2021 (APAC Edition) today.

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