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About NATURAL DIAMOND COUNCIL<\/b><\/p> \n

The NATURAL DIAMOND COUNCIL is an international industry association consisting of seven leading diamond mining companies in the world. Members include ALROSA, De Beers Group, Lucara Diamond Corp, RZ Murowa, Petra Diamonds, Rio Tinto and Arctic Canadian Diamond Company Ltd., with a total production accounting for 75% of the global natural diamond market. Its mission is to show the multi-faceted world of natural diamonds and ignite people's desire for natural diamonds. The NATURAL DIAMOND COUNCIL strengthens its authoritative role in the field of natural diamonds by publishing industry trends and sharing messages and information. It also celebrates the extraordinary creativity embodied by natural diamond jewellery, and promotes the values upheld by its member companies and the positive social benefits created by the entire natural diamond industry.<\/p> \n

About Chow Tai Fook Jewellery Group Limited<\/b><\/p> \n

Chow Tai Fook Jewellery Group Limited (the "Group"; SEHK stock code: 1929) was listed on the Main Board of The Stock Exchange of Hong Kong<\/span> in December 2011<\/span>. The Group's vision is to become the most trusted jewellery group in the world.<\/p> \n

Founded in 1929, the Group's iconic brand "CHOW TAI FOOK" is widely recognised for its trustworthiness and authenticity, and is renowned for its product design, quality and value. A long-standing commitment to innovation and craftsmanship has contributed to the Group's success, along with that of its iconic retail brand, and has been embodied in its rich 90-year heritage. Underpinning this success are our long-held core values of "Sincerity • Eternity".<\/p> \n

The Group's differentiation strategy continues to make inroads into diverse customer segments by catering to a bespoke experience for different lifestyles and personalities, as well as customers' different life stages. Offering a wide variety of products, services and channels, the Group's brand portfolio comprises the CHOW TAI FOOK flagship brand with curated retail experiences, and other individual brands including HEARTS ON FIRE, ENZO, SOINLOVE and MONOLOGUE. <\/p> \n

The Group's commitment to sustainable growth is anchored in its customer-centric focus and strategies, which are in place to promote long-term innovation in business, in people and in culture. Another asset underpinning sustainable growth is a sophisticated and agile business model. This supports the Group by fostering excellence and extending opportunities along the entire value chain to communities and industry partners across the world.<\/p> \n

With an extensive retail network in Greater China<\/span>, Japan<\/span>, Korea, Southeast Asia<\/span> and the United States<\/span>, and a fast-growing e-commerce business, the Group is implementing effective online-to-offline ("O2O") strategies to succeed in today's omni-channel retail environment.<\/p> \n

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