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			var content_array=["<p><strong>Notes to Editors:<\/strong><\/p>\r\n<p><strong>Join the Pact and Vodafone McLaren Mercedes<\/strong><\/p>\r\n<p>JOHNNIE WALKER has placed responsible drinking at the heart of its eight-year partnership with the Vodafone McLaren Mercedes F1 Team. Through its pioneering sponsorship, and with Mika Hakkinen as the Global Responsible Drinking Ambassador alongside Sergio Perez and Jenson Button, JOHNNIE WALKER tackles these issues directly through the Join the Pact campaign.<\/p>\r\n<p>Join the Pact asks consumers everywhere to make a commitment to never drink and drive through signing a pact. Since 2006 Mika and the McLaren F1 drivers has led this call-to-action initiative, which have been activated worldwide, collecting a million signatures.<\/p>\r\n<p>Mika has visited over 30 countries on four continents, spoken to countless media, government officials, stakeholders and consumers delivering important messages through unique JOHNNIE WALKER experiences.<\/p>\r\n<p>At the 2013 FORMULA 1 SINGTEL SINGAPORE GRAND PRIX, JOHNNIE WALKER revealed the next stage for Join the Pact, an ambition to gather a further one million global commitments to never drink and drive via the unique hashtag #ImNOTdriving. To honour the one million commitments, JOHNNIE WALKER will give away one million kilometers of safe rides home across the globe.<\/p>\r\n<p><strong>About Diageo<\/strong><\/p>\r\n<p>Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Crown Royal, JeB and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.<\/p>\r\n<p>Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people and its brands, visit <a rel=\"nofollow\" href=\"http:\/\/www.diageo.com\/\" target=\"_blank\"><\/a><a rel=\"nofollow\" href=\"http:\/\/www.diageo.com\" target=\"_blank\"><a rel=\"nofollow\" href=\"http:\/\/www.diageo.com\" target='_blank'>http:\/\/www.diageo.com<\/a><\/a>. For Diageo's global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit <a rel=\"nofollow\" href=\"http:\/\/www.drinkiq.com\/\" target=\"_blank\">http:\/\/www.DRINKiQ.com<\/a>.<\/p>\r\n<p>Celebrating life, every day, everywhere.<\/p>\r\n<p>The JOHNNIE WALKER words, the Striding Figure device and associated logos are trademarks &copy; John Walker &amp; Sons 2013.<\/p>\r\n<p>Please Drink Responsibly.<\/p>\r\n"];
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