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NOTES TO EDITORS:<\/strong><\/p> \n

The BrandZ™ Top 100 Most Valuable Chinese Brands (previously Top 50) -- now in its fourth year -- is part of the suite of BrandZ rankings which also includes the BrandZ Top 100 Most Valuable Global Brands and the BrandZ Top 50 Most Valuable Latin American Brands.<\/p> \n

Background and methodology<\/strong><\/p> \n

The brand valuation behind the Top 100 was conducted by Millward Brown Optimor. The methodology mirrors that used to calculate the annual BrandZ Top 100 Most Valuable Global Brands ranking which is now in its eighth year.<\/p> \n

Commissioned by WPP, the ranking combines financial data from Bloomberg and Kantar Worldpanel with consumer opinions gathered from interviews with over 405,700 Chinese consumers in total since the ranking first launched in 2008, and 19,000 in 2013. The BrandZ™ Top 100 Most Valuable Chinese Brands is the most definitive and robust ranking of Chinese brands available.<\/p> \n

The brands ranked in the BrandZ™ Top 100 Most Valuable Chinese Brands 2014 report meet these three eligibility criteria:<\/p> \n