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			var content_array=["<p><strong>About the 3radical Consumer Survey<\/strong><\/p>\r\n<p>The 3radical consumer survey was carried out during February and March 2014. There were 298 full responses. 53% of the respondents were female and 47% were male. The average age of respondents was 33 years.<\/p>\r\n<p><strong>About 3radical<\/strong><\/p>\r\n<p>3radical provides brands with a new communication channel to connect directly with consumers while impacting their behaviour in a measurable way.&nbsp;<\/p>\r\n<p>The 3radical platform enables brands to deliver a \"gamified\" experience to consumers which drives very high engagement, with more than 40% of all consumers downloading the app to date engaging with a gamified offer from a Brand.<\/p>\r\n<p>This reflects the relevant, targeted and rewarding nature of the interaction created for consumers and Brands alike, and is attractive to a large and growing audience.<\/p>\r\n<p>Created by the founders of marketing technology leader Alterian plc, the platform was launched in Singapore as a test market in July 2013 and is in use by nearly 50 brands including Billabong, Forever 21 and iSetan and major Malls such as 313@somerset.<\/p>"];
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