(function(){ var content_array=["

Notes to editor:<\/strong><\/p> \n

To access the full global, regional, country and sector rankings and a complete index of the brands included in the Global Top 50, please visit www.kantarworldpanel.com\/brandfootprint<\/a><\/p> \n

Brand Footprint Methodology<\/strong><\/p> \n

Kantar Worldpanel's Brand Footprint ranking covers 66 percent of the global population; a total of 956 million households across 35 countries, and 69% of the global GDP. It ranks the most chosen FMCG brands across over 200 FMCG categories across the beverages, food, health and beauty, homecare, alcoholic drinks, confectionery and nappies sectors. The ranking is based on an innovative metric created by Kantar Worldpanel called Consumer Reach Points, which measures every time a consumer chooses a brand.  The data for this year's ranking was collected over the 52 week period between October 2012 and October 2013. All data relates to purchases that are brought into the home.<\/p> \n

About Kantar Worldpanel – high definition inspiration™<\/strong><\/p> \n

Kantar Worldpanel is a CTR service in China.<\/strong><\/p> \n

We are the world leader in continuous consumer panels. Our global team of consultants apply tailored research solutions and advanced analytics to bring you unrivalled sharpness and clarity of insight to both the big picture and the fine detail. We help our clients understand what people buy, what they use and the attitudes behind shopper and consumer behaviour.<\/p> \n

We use the latest data collection technologies best matched to the people and the environment we are measuring.<\/p> \n

Our expertise is rooted in hard, quantitative evidence – evidence that has become the market currency for local and multinational FMCG brand and private label manufacturers, fresh food suppliers, retailers, market analysts and government organisations. We are not limited to the grocery sector; we have a wide range of panels in fields as diverse as entertainment, communications, petrol, fashion, personal care, beauty, baby and food-on-the-go.<\/p> \n

It's what we do with our data that sets us apart. We apply hindsight, insight, foresight and advice to make a real difference to the way you see your world and inspire the actions you take for a more successful business.<\/strong><\/p> \n

We have over 40 years' experience in helping companies shape their strategies and manage their tactical decisions; we understand shopper and retailer dynamics; we explore opportunities for growth in terms of products, categories, regions and within trade environments.<\/p> \n

Together with our partner relationships, we are present in more than 50 countries – in most of which we are market leaders – which means we can deliver inspiring insights on a local, regional and global scale. Kantar Worldpanel was formerly known as TNS Worldpanel.<\/p> \n

For more information, please visit www.kantarworldpanel.com<\/em><\/a><\/p> \n

About CTR<\/strong><\/p> \n

CTR<\/em><\/a> is a market information and insight provider specializing in China. We are a joint venture company between <\/em>CITVC<\/em><\/a> and <\/em>Kantar Group,<\/em> <\/em>one of the world's largest insight<\/em>, information<\/em> and consultancy networks. As the foremost provider in China, we integrate our local expertise with cutting-edge research technology and innovative thinking to meet our clients' needs for 360° media intelligence monitoring at all touch points. We analyze consumer responses to marketing activities across all kinds of media; provide in-depth profiles of consumer products and markets, as well as strategies for retail service management. For further information, please visit<\/em><\/em> www.ctrchina.cn<\/em><\/a><\/p> \n

Contact Details
<\/strong>Andrew Zhong
+86-10-82015388-8603
zhongjiaqi@CTRCHINA.CN<\/a><\/p>"]; $("#dvExtra").html(content_array[0]);})();