Panel of Communications Experts to Share Insights on Crisis Communications at PR Newswire's Hong Kong Media Coffee

HONG KONG, Sept. 20, 2016 /PRNewswire/ -- In the hyper-connected world where online communications can be sent at the drop of a hat, it is important to have a plan in place when crisis strikes. As corporate and PR professionals, what should you do to keep your company's reputation and maintain resilience? On September 29, PR Newswire will host another Media Coffee event in Hong Kong with the topic "Crisis Communications in the Digital Age" featuring Laurence Witherington, Social Media Editor for Asia at The Wall Street Journal, Felix Poon, Founder and Managing Director of Vis Communications Consultancy Ltd., and Chris Yeung, Founder and Editor of Voice of Hong Kong. This free-to-attend event will be held at 3 p.m. (HKT) and is open for registration now.

Panelists for PR Newswire’s Hong Kong Media Coffee on September 29.

The select group of communications and media professionals will share their thoughts on the changing strategy of crisis communications in today's rapidly shifting media and digital landscape. Royce Shih, Vice President of Sales and Marketing of PR Newswire in Asia Pacific will moderate the discussion. The panel will cover pertinent questions including:

• What are some social media "Do's" and "Don'ts" for crisis communication?
• How are press releases still a relevant crisis communication tool in this digital age?
• How can companies overcome the pressure to contain a crisis and clarify details quickly before rumours start spreading online?
• Should companies be more concerned about answering to their shareholders or members of the public?
• How can companies turn negative publicity into a positive one?
• Crisis communication tips for startups.
• Share case studies of effective and bad crisis communications.

Supported by American Chamber of Commerce in Hong Kong and Spanish Chamber of Commerce in Hong Kong, the panel event will be structured to foster a free flow of knowledge sharing among panelists and audiences and allow a more interactive atmosphere. Audiences are welcomed to share and discuss the event topics on Twitter using the official event hashtag #MediaCoffeeHK.

For overseas audiences who cannot attend the Media Coffee event in person, please register for the live streaming here. The event will also be recorded and the archived video will be available shortly after the event. For those who are interested in receiving alerts for the archived video, subscribe here for updates.

About PR Newswire's Media Coffee

The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship.

About PR Newswire   

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. 

Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals.

For further information, please contact:
PR Newswire's Asia Marketing Team
+852 2572 8228
asia.marketing@prnasia.com

Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d 
Photo - http://photos.prnasia.com/prnh/20160919/8521605924