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PR Newswire Expands Global Travel Industry Distribution Network

2017-06-28 13:46
-Growth Will Aid Asia-Pacific Enterprises Who Engage in International Travel-Related Communications Outreach

HONG KONG, June 28, 2017 /PRNewswire/ -- In response to the increasing needs of businesses in the fast-growing travel industry to expand global audience reach and attract international travellers, PR Newswire, the premier global provider of news distribution and media monitoring services, has recently expanded its travel industry distribution network which currently covers over 5,000 travel media outlets and websites. Forty-eight new U.S. travel industry media were added to the distribution network and numerous new content partnerships in Asia-Pacificwere established with travel websites such as (Indonesia) and Our Awesome Planet (Philippines).

Among the more than 700 travel media outlets in the U.S. that PR Newswire has cooperative partnerships with are the International Luxury Hotel Association, the Medical Tourism Association, SKAL and the World Food Travel Association. The types of media include news sites, travel industry websites, newspapers, magazines, blogs and databases. Twenty-three of these websites and blogs carry PR Newswire's press releases, while another 25 (mainly travel publications) select and publish news that is distributed by PR Newswire.

Some of PR Newswire's new travel media and website partners include:

SKAL is the world's leading travel organization. PR Newswire is a partner of SKAL New YorkSKAL Atlanta and SKAL International USA.

SKAL International USA 
SKAL International USA

The Bay Area Business Travel Association (BABTA) was founded as a chapter of the Global Business Travel Association (formerly called the National Business Travel Association) in 1975. BABTA is committed to addressing issues that arise in the travel industry and affect corporate travel and to promoting the development of business travel.

Bay Area Business Travel Association (BABTA) 
Bay Area Business Travel Association (BABTA)

The World Food Travel Association supports the economic viability of food, beverage, travel and hospitality industry stakeholders, and through that increases visitor arrivals, brand equity and export demand.

World Food Travel Association 
World Food Travel Association

Founded in 1981, the California Travel Association is a well-known travel site in the western U.S. and the site promotes the overall development of the California region and the local tourism industry through publicity and collaborations.

California Travel Association 
California Travel Association

In Europe, PR Newswire has media cooperation with more than 2,450 travel related website partners and the media coverage reaches most of the European countries including the well-known travel website NordicTB in Sweden, and Tourisembassy® & Toumsy® in Spain.  

PR Newswire's distribution network in Asia-Pacific covers about 1,100 travel media outlets including websites, newspapers, magazines, television stations, radio and others. Its travel distribution network reaches 15,000 registered journalists with key media and website partners including Hotelier Indonesia, Hopetrip (Taiwan and Hong Kong), escape! (Singapore), Go Malaysia, Travel Map (South Korea), TravelKing (Taiwan), Lakbay Pilipinas (Philippines) and Travel Text Online (Indonesia).

"PR Newswire's global news releases distribution coverage spans across more than 170 countries. We are particularly paying close attention to travel industry which is expanding and growing rapidly. Expanding the distribution network of the travel industry will be one of the important directions for our future expansion of media cooperation," said Joshua B. Cohen, Vice President of Content Licensing and Distribution at PR Newswire.

According to the United Nations World Tourism Organization (UNWTO) World Tourism Barometer, demand for international tourism remained robust in 2016 despite challenges. Global tourist arrivals increased by 3.9% in 2016, and the growth was led by destinations in the Asia-Pacific region, with an additional 24 million arrivals. The UNTWO remains optimistic about 2017, during which global tourism is expected to increase at 3 - 4%, with arrivals in Asia-Pacific leading the rest of regions, growing at 5 - 6%.  

Yujie Chen, Senior Vice President of PR Newswire at Asia-Pacific said, "The Asia-Pacific region is the world's economic powerhouse and a major contributor to global growth. This has brought tremendous development opportunities for inbound travel and tourism. For companies that focus on this growing market, the ability to leverage an extensive media communication and monitoring platform is essential to raising their profile and attracting attention within their target audience. We are constantly updating and strengthening our distribution network, ensuring that players in the global travel industry can effectively tell their stories to the world."

PR Newswire's comprehensive and expanded travel industry distribution network gives unparalleled access of its suite of targeted and international communications services to international brands such as Singapore Airlines, Hilton Hotels & Resorts, Marina Bay Sands Singapore, The Peninsula, Destination NSW, Air China and other well-known hotels, airlines, tourist attractions operators and online travel agencies in Asia-Pacific in reaching out to their target audiences.

About PR Newswire   

PR Newswire (, a Cision company, is the premier global provider of media monitoring platforms and news distribution services that marketers, corporate communicators and investor relations professionals leverage to engage key audiences. Having pioneered the commercial news distribution industry since 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

For further information, please contact:

PR Newswire's Asia Marketing Team
+852 2572 8228

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