Baidu to Enter Japanese Search Market in 2007

2006-12-04 17:49 1395

BEIJING, Dec. 4 /Xinhua-PRNewswire/ --, Inc. (Nasdaq: BIDU),

the leading Chinese language internet search provider, today announced its

intention to enter the Japanese search market in 2007.

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“Since our successful listing on Nasdaq in 2005, we have been committed

to delivering the best user search experience in Chinese language search and

creating exceptional value for our shareholders,” said Robin Li, Baidu’s

Chairman and CEO. “We believe that our proven strength in non-English

language search, the high internet penetration in Japan, as well as

similarities between the Chinese and Japanese languages make this market an

ideal next step for Baidu.”

Mr. Li noted that Baidu has conducted more than six months of extensive

research into the development of Japanese language search technology.

“We are confident that Japan’s search engine users will appreciate

Baidu’s powerful Japanese language search technology that will offer a user-

friendly alternative to existing search engines,” added Mr. Li.

According to independent surveys, Baidu currently commands more than 60%

of the Internet search market in China(1) and is the fourth most trafficked

website in the world(2).

(1) The market share information is derived from CNNIC: 2006 China Search

Engine Market Survey

(2) The traffic information is derived from, based on a three-

month average as of May 12, 2006

About Baidu, Inc. is the leading Chinese language Internet search provider.

As a technology-based media company, Baidu aims to provide the best way for

people to find information. In addition to serving individual Internet

search users, Baidu provides an effective platform for businesses to reach

potential customers. Baidu’s ADSs, each of which represents one Class A

ordinary share, are currently trading on the NASDAQ Global Market under the

symbol “BIDU”.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements

are made under the "safe harbor" provisions of the U.S. Private Securities

Litigation Reform Act of 1995. These forward-looking statements can be

identified by terminology such

as "will," "expects," "anticipates," "future," "intends," "plans," "believes,"

"estimates," “confident” and similar statements. Among other things,

expectations about the Japanese search market and quotations from management

in this announcement contain forward-looking statements. Statements that are

not historical facts, including statements about Baidu’s beliefs and

expectations, are forward-looking statements. Forward-looking statements

involve inherent risks and uncertainties that could cause actual results to

differ materially from those contained in any forward-looking statements.

Further information regarding these and other risks is included in our annual

report on Form 20-F and other documents filed with the Securities and

Exchange Commission. All information provided in this press release is as of

December 4, 2006, and Baidu undertakes no duty to update such information,

except as required under applicable law.

Source:, Inc.
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