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Texas Instruments Application Suite Ecosystem Boosts Development of Affordable Multimedia Feature Phones

Texas Instruments Incorporated
2006-11-09 12:45 2172

BEIJING, Nov. 9 /Xinhua-PRNewswire/ -- Furthering its commitment to

accelerate wireless growth in China and high-growth markets worldwide, Texas

Instruments Incorporated (TI) (NYSE:TXN) is working with leading application

software providers to offer a scalable, integrated application suite to boost

development of affordable multimedia feature phones. Application suites from

an ecosystem of leading software providers are integrated onto TI’s

“LoCosto” single-chip value platform and OMAP-Vox(TM) multimedia product

family for a highly customizable solution on mobile phones. TI customers can

select an application suite such as Motorola Ajar, OpenPlug’s ELIPS, Sasken’

s ARIA and SKY MobileMedia’s SKY-MAP(TM), that can be easily adapted to the

unique needs of their handset products and specific operator and consumer

requirements.

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“Together with its ecosystem of application suite providers, TI is

committed to helping its customers differentiate in the highly-competitive

wireless market by providing a variety of solutions,” said Remi El-Ouazzane,

General Manager of TI’s 2.5G business for its Wireless Terminals Business

Unit. “TI’s applications suite ecosystem provides multiple pre-integrated

offerings based on selected superior solutions, resulting in flexible choices

and faster time to market with customized, differentiated products.”

The process of porting, validating and integrating software takes

significant monetary and time investment. TI is committed to helping

customers maximize those investments by offering them a choice of pre-

integrated application suites, simplifying the development process of mass

market multimedia feature phones and reducing time to market by as much as

six months. Each partner provides a unique modular and scalable offering

based on a framework which allows development of multiple phone models for

various market segments. This gives handset manufacturers the ability to add

or remove applications to best address market and consumer needs. A common

TI software foundation, built with open industry standard APIs, provides for

software re-use and easy, consistent migration across TI’s “LoCosto” and

OMAP-Vox solutions.

In choosing its ecosystem application suite providers, TI thoroughly

evaluates suppliers on multiple selection criteria including: software

architecture; scalability; breadth of application components; MMI

customizability; robust worldwide engineering support and meeting operator

grade compliancy. The result is that handset manufacturers can choose from a

selection of proven, scalable solutions on TI’s “LoCosto” and OMAP-Vox

platforms for differentiated feature phone development.

Availability

Pre-integrated solutions from TI’s application ecosystem partners on the

“LoCosto” platform are available today. Application suite solutions on OMAP-

Vox are expected to be available in the first quarter of 2007.

Texas Instruments - Making Wireless

TI is the leading manufacturer of wireless semiconductors, delivering the

heart of today’s wireless technology and building solutions for tomorrow.

TI provides a breadth of silicon and software and 15 years of wireless

systems expertise that spans handsets and base stations for all

communications standards, wireless LAN, Bluetooth, A-GPS, mobile TV and Ultra

Wideband. TI offers custom to turn-key solutions, including complete

chipsets and reference designs, OMAP(TM) application processors, as well as

core digital signal processor and analog technologies built on advanced

semiconductor processes. Please visit http://www.ti.com/wirelesspressroom

for additional information.

About Texas Instruments

Texas Instruments Incorporated provides innovative DSP and analog

technologies to meet our customers’ real world signal processing

requirements. In addition to Semiconductor, the company’s businesses include

Educational & Productivity Solutions. TI is headquartered in Dallas, Texas,

and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the

symbol TXN. More information is located on the World Wide Web at

http://www.ti.com .

Trademarks

OMAP and OMAP-Vox are trademarks of Texas Instruments. All registered

trademarks and other trademarks belong to their respective owners.

Source: Texas Instruments Incorporated