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PR Newswire Named Official News Service Provider for the 3GSM World Congress 2007

2007-02-12 08:39 934

World's Premier Mobile Communications Event partners with the Global Leader in News Distribution

NEW YORK, Feb. 9 /Xinhua-PRNewswire/ -- PR Newswire announced today that it has been named the official news service provider for the 3GSM World Congress 2007, scheduled to take place from February 12-15 in Barcelona, Spain.

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In its 20th year, the 3GSM World Congress is expected to host approximately 60,000 visitors and delegates, including more than 2,000 media reporting for global audiences. PR Newswire will manage the dissemination of all news releases issued by the 3GSM World Congress and work with individual exhibitors to ensure their publicity needs are met.

"PR Newswire and GSM Conference Ltd, the organizers of the 3GSM World Congress, both share the same ideals -- using leading edge technology to enhance organizations' ability to communicate and exchange information. As the official news service provider for the Congress, PR Newswire will work with conference coordinators and participants to help ensure that news from the event receives global exposure, yet is targeted to the specific audiences that will find the information of greatest interest," said Susan McPherson, vice president of Global Trade Show Services, PR Newswire. "Of particular benefit to 3GSM World Congress exhibitors, PR Newswire now offers the ability to optimize news releases specifically for mobile search platforms. The service will enable participants at the event to issue releases that are equally attractive to browser and mobile search engine formats."

In addition to news release dissemination, PR Newswire will create an online news center exclusively for the 3GSM World Congress 2007 which will be accessible from PR Newswire's homepage -- http://www.prnewswire.com and its media-only website, PR Newswire for Journalists, which has more than 80,000 registered journalists. Further, the Congress website will use PR Newswire's MediaRoom service to power its online media room, and all news from the show disseminated through PR Newswire will be automatically uploaded to the

3GSM World Congress MediaRoom, located at -- http://3gsmworldcongress.mediaroom.com .

Exhibitors will also have the opportunity to build their own standalone Web sites, or online press kits, specifically for use during the Congress with PR Newswire's recently launched MediaRoom Showcase application. Through an easy-to-use interface, MediaRoom ShowCase provides real-time control of content enabling users to design their own trade show-specific site and upload text, broadcast and multimedia content before, during or after a show.

"We are very proud to be working with PR Newswire," said Mark Smith, media communications director of the GSM Association. "The 3GSM World Congress is not only the mobile industry's biggest global event, but also a key forum for the entertainment and computing industries. From that perspective it is vital that we partner with a news service provider that reaches all corners of the world, and all corners of these associated industries, and one that embraces technologies that advance the use of mobile communications."

About 3GSM World Congress

The world's biggest mobile communications conference and exhibition, the GSMA's 3GSM World Congress is the annual event where top executives from mobile operators, equipment vendors, IT companies and entertainment providers meet to do business. Presented by the GSM Association, the 3GSM World Congress 2007 will take place at the Fira de Barcelona, Spain, between 12th and 15th February 2007. The 2006 event attracted 50,000 visitors, 962 exhibitors and 2,200 journalists.

About PR Newswire

Now in its 53rd year, PR Newswire Association LLC ( http://www.prnewswire.com ) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM) and U.S. Newswire, the preeminent policy newswire in the industry. PR Newswire is a subsidiary of United Business Media plc of London.

Source: 3GSM World Congress; PR Newswire
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