HONG KONG, Jan. 14, 2019 /PRNewswire/ -- The Asian Licensing Association organises a joint Awards Presentation Ceremony for its Hong Kong Licensing Awards (HKLA) 2018 (please refer to Annex 1 for an introduction) and Asian Licensing Awards (ALA) 2018 in Hong Kong Exhibition and Convention Centre on January 8 to recognise the outstanding practitioners in the creative industries and the licensing industry and to promote the development of local creative industries.
A strong growth has been witnessed in Hong Kong's licensing industry in recent years that helps establish Hong Kong's position as an important intellectual property (IP) trading hub in Asia for international licensors, licensees, agents and manufacturers.
Such development is attributed to various competitive advantages of Hong Kong, including a comprehensive legal system on protection of IP rights, a strong respect for contract spirit amongst the industry, advanced distribution networks, clustering of quality licensing talent with market sensitivity and close business connections with the Mainland, etc. These advantages facilitate the trade to share the latest information and open up new business opportunities.
According to the Global Licensing Market Survey 2018 by the International Licensing Industry Merchandisers' Association (LIMA), the market size of licensed goods in the Mainland China and Hong Kong added up to more than US$8.9 billion, surpassing Canada, France and other countries to become one of the world's top five markets. It is also the only region that recorded a double-digit growth rate under the Survey. It is likely that the rapid growth of the Mainland licensing market would accelerate the further growth of the Hong Kong's licensing industry.
The HKLA, which is sponsored by Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region (HKSAR) since 2015 and widely recognized among the industry, aims to provide a communication platform for the practitioners. Its Awards Presentation Ceremony held on January 8 was honoured to have Mr. Victor Tsang, Head of CreateHK as the Guest of Honour.
Mr. Tsang thanked the Asian Licensing Association for organising the HKLA again and anticipated that Hong Kong's creative industries could reap more business opportunities through licensing.
The Ceremony was further highlighted with the participation and support from Ms. Ada Leung, SBS, JP, Director of Intellectual Property and Mr. Raymond Yip, Acting Executive Director of Hong Kong Trade Development Council as two of the Award Presenters.
The HKLA 2018 received more than 85 applications for its 5 awards categories. Mr. Danny Cheung, Chairman of the Asian Licensing Association was content with the application figures. He said that, "The number of applications increases every year, together with an improvement in their quality. It indicates a bright development of Hong Kong creative industries. In addition to presenting awards in five award categories, we also made some new initiatives to the HKLA this year. These include the successful organization of the first-ever trainings on style guide and sales pitching tailored for the licensing industry in Hong Kong. Close to 100 attendees participated in the trainings to strengthen their understandings towards licensing. Through the new initiatives, the HKLA provides more support to local designers and enterprises, with a view to fostering the development of local creative industries."
Among the winners of the HKLA 2018, a number of famous enterprises were found. They include Walt Disney Company (Hong Kong) Limited, Chow Tai Fook Jewellery Company Limited and MTR Corporation Limited, etc. Up-and-coming licensors such as Postgal Workshop and SHIBAinc Limited, and original character designs that have never been commercially launched are also awarded. This reflects the diversity of Hong Kong's licensing industry.
Five Award Categories of the HKLA
There are five award categories in the HKLA 2018, namely the Best Property, the Best Licensee, the Best Promotion Campaign, the Best Young Property, as well as the Best New Character Design for Licensing.
Gold Award winners of each award category and their awarded properties are listed as below:
Awards |
Gold Award Winners |
Awarded Properties |
Best Property Award |
Postgal Workshop |
Din Dong |
Best Licensee Award |
Chow Tai Fook Jewellery Company Limited |
Line Friends |
Best Promotion Campaign Award |
Olympian City 2 Management Company |
Chibi Maruko Chan |
Best Young Property Award |
Rightman Publishing Limited |
The Great Detective Sherlock Holmes |
Best New Character Design for Licensing Award |
Leung Pui Man (Manda) |
Sweety Babies |
Please refer to Annex 2 for the full winner list of the five award categories of the HKLA 2018.
Five Award Categories of the ALA 2018
At the Ceremony, the ALA 2018 also presented the awards of its five award categories, namely the Best Property in Asia, the Best Licensee, the Best Promotion Campaign, the Best Young Property in Asia and the Best Asian Property.
The ALA 2018 is also organised by the Asian Licensing Association to recognise the outstanding achievements of licensing practitioners throughout Asia. Please refer to Annex 3 for the full winner list of the five award categories of the ALA 2018.
More details of the HKLA 2018 and the ALA 2018 are available at http://www.hklicensingawards.hk and http://www.ala.org.hk respectively.
About Asian Licensing Association
The mission of Asian Licensing Association is to foster the growth and expansion of the licensing, creative and innovative industries by drawing together the experience and expertise of the industry practitioners. The Association aims to co-operate with the Government of the Hong Kong Special Administrative Region and other statutory bodies to strengthen the licensing, creative and innovative companies, thus enhancing the overall business environment and competitiveness of Hong Kong. The Association also aims to provide guidance to the industry practitioners for making win-win decisions which are favourable to both their members and the general public.
About Hong Kong Licensing Awards
The Hong Kong Licensing Awards (HKLA) were launched in 2015, and came to the fourth edition in 2018. There are five award categories in the HKLA 2018, namely the Best Property, the Best Licensee, the Best Promotion Campaign, the Best Young Property, as well as the Best New Character Design for Licensing, which is open to all Hong Kong designers with less than 9 years of work experience in the design sector and original characters that have never been commercially licensed, with a view to promoting local original designs.
About Create Hong Kong
Create Hong Kong (CreateHK) is a dedicated agency set up by the Government of the Hong Kong Special Administrative Region in June 2009. It is under the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau and dedicated to spearheading the development of creative industries in Hong Kong. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, and promoting Hong Kong as Asia's creative capital and fostering a creative atmosphere in the community. CreateHK sponsors the HKLA since 2015. CreateHK's website: www.createhk.gov.hk
For further information, please visit: www.hklicensingawards.hk
Disclaimer: Create Hong Kong of the Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.
Annex 1
"Hong Kong Licensing Awards" Introduction
Hong Kong Licensing Awards
Objectives :
Awards Categories:
1. Best Licensee Award
2. Best Property Award
3. Best Promotion Campaign Award
4. Best Young Property Award
5. Best New Character Design for Licensing Award
Timeline:
3 September 2018 |
Hong Kong Licensing Awards 2018 Launching Ceremony cum Licensing for Creative Industry Seminar |
17 September 2018 |
Training Program 1: Style Guide Design |
20 September 2018 |
Training Program 2: Sales Pitch: How to close a licensing deal |
10 October 2018 |
Application Deadline |
2 November 2018 |
Judging |
8 January 2019 |
Award Presentation |
Winners' Benefits:
Annex 2
"Hong Kong Licensing Awards 2018" Awardees
Best Licensee Award
Winning Company |
Property for Licensing |
|
Gold |
Chow Tai Fook Jewellery Company Limited |
Disney Collection |
Merit |
Innoduction Group Inc Linited |
LINE FRIENDS World Tour 2018 Macau |
Merit |
Bossini Enterprises Limited |
LINE FRIENDS |
Best Property Award
Winning Company |
Property for Licensing |
|
Gold |
Postgal Workshop |
Din Dong |
Merit |
SHIBAinc Limited |
SHIBAinc |
Merit |
Dustykid Limited |
Dustykid |
Best Promotion Campaign Award
Winning Company |
Promotion Campaign |
|
Gold |
Olympian City 2 Management Company Limited |
Chibi Maruko Chan Christmas Party |
Merit |
Telford Plaza |
The Memories of Classic Stories |
Merit |
MTR Corporation Limited |
MTR Malls x Garfield G40 |
Best Young Property Award
Winning Company |
Property for Licensing |
|
Gold |
Rightman Publishing Limited |
The Great Detective Sherlock Holmes |
Merit |
Marrow Production Limited |
Journey |
Merit |
Rikki Mobile Ltd |
Capsubeans |
Best New Character Design for Licensing Award
Winning Designer |
Character for Licensing |
|
Gold |
Leung Pui Man (Manda) |
Sweety Babies |
Merit |
Li Man Fai |
Timid and Ange |
Merit |
Kwong Hiu Wa |
Pati's Party |
Annex3
"Asian Licensing Awards2018" Awardees
Best Licensee Award
Winning Company |
Property for Licensing |
|
Gold |
Chow Tai Fook Jewellery Company Limited |
Disney Collection |
Merit |
Bossini Enterprises Limited |
LINE FRIENDS |
Best Asian Property Award
Winning Company |
Property for Licensing |
|
Gold |
LFG Holdings Limited |
LINE FRIENDS |
Merit |
TOMY Company Limited. |
LICCA-chan |
Best Promotion Campaign Award
Winning Company |
Promotion Campaign |
|
Gold |
Olympian City 2 Management Company Limited |
Chibi Maruko Chan Christmas Party @ Olympian City |
Merit |
Beijing China Cultural Tourism and Creativity |
China Cultural Tourism and Creativity -- Summer Palace |
Best Young Property in Asia Award
Winning Company |
Property for Licensing |
|
Gold |
Smart Study Co., Ltd. |
Pinkfong, Pinkfong Baby Shark |
Merit |
Viacom Nickelodeon Consumer Products |
Shimmer & Shine |
Best Property in Asia Award
Winning Company |
Property for Licensing |
|
Gold |
NBCUniversal Brand Development |
Minion Series |
Merit |
Viacom Nickelodeon Consumer Products |
PAW Patrol |