6 Ways to Use Breaking News to Build Buzz Around Your Small Business

PR Newswire Association LLC
2016-02-20 03:02 2487

NEW YORK, Feb. 20, 2016 /PRNewswire/ -- Many small business marketers have the flexibility to accommodate opportunities in real-time in order to promote their latest product or service. While dozens of businesses have incorporated breaking news into their marketing mix, there may still be confusion around how best to identify these opportunities and join in on the conversations. In the latest article posted to PR Newswire's Small Business PR Toolkit, contributing author Penny Sansevieri provides six techniques on how to use breaking news to build buzz for your business.

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1.  Media Alerts:  The first way to identify these opportunities is to make sure you have your keywords entered into alert systems such as or Notification systems allow you to monitor the Web for content about your name, brand or competitors. Sansevieri suggests utilizing these systems during non-breaking news times as well in order to familiarize yourself with the media that covers your industry.

2.  Connect: Begin connecting with journalists off- and on-line in order to build relationships and start dialog. One of the easiest ways to accomplish this is by following reporters on social media and commenting on their stories. A great offline tip is to attend an event where you can connect, interact and share information.

3.  Blog: Now that you can identify breaking-news opportunities, Sansevieri recommends the best way to join the conversation is by starting a company blog where you can share your expertise with your readers. If you don't have an active blog, you can still join the conversation by reading other industry blogs and commenting on those posts.

For further discussion on the three remaining breaking-news tactics, read Sansevieri's post here.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                       
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Amanda Eldridge
Director, Strategic Channels

Source: PR Newswire Association LLC
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