Are There Signs When Small Businesses Should Outsource their Marketing?

The answers by PR Newswire's Small Business PR Toolkit contributing author Phillip Thune
PR Newswire Association LLC
2016-04-21 06:07 2174

NEW YORK, April 21, 2016 /PRNewswire/ -- Small businesses are continually looking to grow their company and improve their revenue, but is outsourcing their marketing considered an essential aspect to their growth strategy?

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It's no surprise that companies frequently downsize and expand, and outsourcing can be a cost-effective way to gain access to expertise at a fraction of the cost. Outsourcing certain marketing efforts can also alleviate your staff's bandwidth so they can focus on what they do best. When weighing the pros and cons of outsourcing your marketing responsibilities, consider the following when making your decision:

  • Strategy stagnation. If you're disseminating the same marketing messages and utilizing the same channels but not seeing any results, now may be the time to include a fresh perspective into your strategy.
  • No mind for marketing. With many small business owners tackling the marketing responsibility out of financial necessity, there needs to be a deep understanding of the industry in order to see success from your marketing efforts. You may recoup the money spent on hiring an expert by having more time to focus on developing the quality of your business.

For further discussion on the remaining reasons your company may benefit from outsourcing, read the latest PR Toolkit post here:

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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Source: PR Newswire Association LLC
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