HONG KONG, March 30, 2016 /PRNewswire/ -- Swiss Haute Horology brand Audemars Piguet celebrated the unveiling of their brand new lounge at Art Basel Hong Kong, with a special evening reception on Wednesday, 23 March 2016. The late night party was attended by over 500 guests, including Olivier Audemars, Vice-Chairman of the Board of Directors of Audemars Piguet, David von Gunten, CEO Greater China of Audemars Piguet, Tim Sayler, Chief Marketing Officer of Audemars Piguet, and with the special appearance of renowned actress and film producer, Sandra Ng. Taking inspiration from the ice formations to represent the passing of time, the new Audemars Piguet lounge was created by the New York based award-winning designer Sebastian Errazuriz. The innovative lounge is a perfect combination of contemporary art and watchmaking craftsmanship, which Sandra also visited prior attending the party.
Olivier Audemars, Vice-Chairman of the Board of Directors of Audemars Piguet, commented, "Audemars Piguet was delighted to announce the extension of our global partnership with Art Basel in December 2015. We have always sought inspirations from the world of art, and the brand new lounge concept is a perfect example. The intertwining connection of fine watchmaking and contemporary art has become stronger by year."
Guests were welcomed to the exclusive party held across two floors at Duddell's, to celebrate Audemars Piguet's activities at 2016 Art Basel's show in Hong Kong. The venue was decorated with an immersive setting and animation wall, echoing the lounge design and offering the guests to experience the snowy winters of Audemars Piguet's origin of Le Brassus.
Prior to arriving the party, renowned actress Sandra Ng paid a visit to the Audemars Piguet lounge, where she had the opportunity to view the brand's intricately crafted openworked watches and exquisite diamond-set high jewellery pieces. She also enjoyed the minute-repeating masterpieces displayed in the specially designed soundproof room.
The new lounge of Audemars Piguet in the Collectors Lounge at the Art Basel Hong Kong is inspired by the formations of ice and snowy winters in Le Brassus. Using water and ice as the fundamental design elements, Errazuriz hopes the lounge offers a tranquil environment for the visitors to reflect and think about the passing of time. The space also showcases outstanding visuals by photographer Dan Holdsworth, redefining the assembly of topography and morphology.
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Audemars Piguet
Audemars Piguet is the oldest fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Since 1875, the company has written some of the finest chapters in the history of haute horlogerie, including a number of world firsts. In the Vallee de Joux, at the heart of the Swiss Jura, numerous masterpieces are created in limited series embodying a remarkable degree of horological perfection, including daring sporty models, classic and traditional timepieces, splendid ladies' jewellery-watches, as well as one-of-a-kind creations.
About the Audemars Piguet Art Commission
The Audemars Piguet Art Commission supports artists in the creation of works of exceptional complexity, precision and experiential impact on an ongoing, annual basis. The commissioned art works are overseen by an annual guest curator and selected by an international jury. They are presented to the public to coincide with Art Basel's edition in Miami Beach, and subsequently where possible, at a public art institution. As part of the Commission, Audemars Piguet provides to the invited artist the necessary resources and secures access to advanced tools, craft expertise, or sophisticated technology to realize important new creative projects.
To coincide with Art Basel in Basel 2015, Audemars Piguet unveiled the first work for the inaugural Audemars Piguet Art Commission. Swiss artist and composer Robin Meier was selected as the first artist for the Audemars Piguet Art Commission and worked with the commission's renowned guest curator, Marc-Olivier Wahler on the production of a major new artwork. Meier's large-scale installation focused on the principles of order in nature. Synchronicity explored the natural phenomena of how fireflies found in remote parts of the world flash bioluminescent light in unison. Following the Audemars Piguet Art Commission, Meier's work Synchronicity was shortlisted for 17th Fondation d'entreprise Ricard Prize, Paris.
At Art Basel in Hong Kong in 2015, Audemars Piguet announced Ruijun Shen as the guest curator for the Audemars Piguet Art Commission 2016. In early 2016, Audemars Piguet announced Sun Xun as the second artist for the Audemars Piguet Art Commission. Considered one of China's most talented young artists, his artistic practice combines meticulous craftsmanship with stylistic experimentation not limited to any one medium. Sun Xun will work alongside the second guest curator Ruijun Shen of the Audemars Piguet Art Commission, on a major new work that will be unveiled at Art Basel in Miami Beach 2016.
www.audemarspiguet.com/en/explore/art
About Sebastian Errazuriz
Chilean born, New York based artist and designer Sebastian Errazuriz was raised in London and obtained a design degree in Santiago and a Master's in Fine Arts from New York University. Artist, designer and activist, Errazuriz has received international acclaim for his original and provocative works. Tackling everything from political art to giant public projects, and from experimental furniture to product design and women's shoes to motorcycles, his work is always surprising and compelling, inviting the viewer to look again at realities that were often hidden in plain sight. I.D. Magazine in 2007 selected Errazuriz as one of the top emerging international designers. In 2010 he was named Chilean Designer of the Year and in 2011 he was selected for the Compasso d'Oro. His work has been included in exhibitions and collections at the Cooper Hewitt, National Museum of Design, New York; the Peabody Essex Museum, Salem, MA; Kiasma Museum of Contemporary Art , Helsinki; The Vitra Museum, Weil AM Rheim; The Museum of Art and Design, New York; The Corning Museum of Glass in Corning, NY; The Museo Amparo in Puebla, Mexico; the National Museum of Fine Arts in Santiago and many other institutions worldwide. His first solo museum exhibition, Look Again, took place in 2014 at the Carnegie Museum of Art. Sebastian Errazuriz is represented by Cristina Grajales Gallery and Salon94 in New York.
