SINGAPORE, April 20, 2016 /PRNewswire/ -- Bordeaux Liquid Gold has been appointed as the exclusive distributor of Champagne Barons de Rothschild. With effect from April 1st 2016, the agreement states that Bordeaux Liquid Gold will represent Champagne Barons De Rothschild in every state of Malaysia except for Langkawi Island and is allowed to sell exclusively to its Private Customers network in Hong Kong and Singapore.
The history of the well-known Rothschild family dates back more than 250 years; they have long been involved in numerous wine projects around the world, including their namesake Bordeaux. Yet until recently, they had not produced a Champagne and the family thought it was time to do so. Thus, the three branches of their family, including Baron Eric de Rothschild (Chateau Lafite Rothschild), Baroness Philippine de Rothschild (Chateau Mouton Rothschild) and Baron Benjamin de Rothschild (Chateau Clarke), united behind a single project instead of working on separate ones.
For the first time in the family's eventful history, all three branches decided to realize a project conjointly and divide its shares equally. In 2009, the first bottles were introduced to the market and initially launched in Japan, Germany and Australia. It took time, until July 2011, to include the domestic market in their distribution strategy. By then, the brand already had a very good reputation on global markets and was readily accepted in France as well.
Mr Julian Poh, CEO of Bordeaux Liquid Gold, commented: "We are greatly honoured and proud to be appointed as a distributor and will work closely with the team to introduce Champagne Barons De Rothschild to consumers."
At present, Champagne Barons de Rothschild is active in 60 countries around the world and distributes production volumes of 300,000 bottles per annum. Although they maintain their 450 m² headquarters in Reims, the actual winery is located in Vertus on the Cote de Blanc. More than two million bottles are stored in its two cellars. In November 2013, they also bought a mansion in Vertus that is currently being renovated and will soon host several rooms for receptions and tastings.
More information about Champagne Barons De Rothschild -- please email info@bordeauxliquidgold.com.
Bordeaux Liquid Gold
Singapore - Hong Kong - Mainland China - Malaysia
60 Paya Lebar Road #06-48 Paya Lebar Square Singapore 409051
Tel: +65-6225-3833
