SINGAPORE, Sept. 15, 2016 /PRNewswire/ -- Technology company ULab launches HotSpotting World, an intelligent fashion concierge mobile application powered by an object recognition technology, bringing users a seamless and secure shopping experience through a single user-friendly, m-commerce interface.
To shop, users simply have to click on the HotSpotting World "button" on the screen, Scan or Crop the selected item and allow the software to search a product database of more than 18M SKUS for the closest match.
Browsing through a magazine, scrolling through social media feeds, watching a video or even walking past a fashion billboard becomes an instant, convenient and exciting shopping experience using HotSpotting World's "Crop and Shop" tool. Partnering international platforms such as ASOS, Mr Porter, Farfetch, Yoox and World of Watches, HotSpotting World brings mobile shoppers immediate access to the latest on-trend fashion styles, coupled with the convenience of purchasing from all of these platforms via one easy user interface.
"HotSpotting World revolutionises the way we shop. Our crop-and-shop tool enables consumers to buy in an instance what they see and like, without wasting any time to search for the item," said Allen Loh, Co-founder and Managing Partner of ULab. "As much as our app benefits consumers, HotSpotting World also provides a call-for-action opportunity for merchandisers as well as media outlets turning exposure into immediate sales for advertisers," Loh added.
Powered by Braintree, the payment choice of unicorns like Uber and AIRBNB, HotSpotting World users are able to enjoy a safe and effortless image-driven m-commerce experience.
From October, readers of the app's magazine partners will be able to use HotSpotting World to scan any page of their favourite magazines and be directed to exclusive online content or shop.
HotSpotting World is available for download in the App Store and Google Play.
Media Information for ULab's HotSpotting World is attached for your kind consideration for publication. For images and to view ULab's user journey, please click here: https://drive.google.com/open?id=0B7T-XrsIclolZU1fQ3hGS0t0VkE
