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HONG KONG, Sept. 26, 2016 /PRNewswire/ -- Canon Hongkong company (Canon) held yesterday the 8th Canon PhotoMarathon 2016 Hong Kong (CPMHK) at Hall 1A of the Hong Kong Convention and Exhibition Centre (HKCEC). 2,800 contestants took the instant photo challenge with new competition elements, indulging themselves in the real "Shoot for Hong Kong" experience!
CPM is the only photo competition of its kind in Asia-Pacific, with photo missions announced and to be completed within the same day. Contestants are required to travel in the city within the time limit to create and submit their photos according to the themes, challenging their creativity and endurance.
Canon's President and CEO Mr. Shunichi Morinaga expressed, "Hong Kong is a unique and exquisite city where beauty could be spotted in both downtown and small neighborhoods. By hosting CPMHK, the biggest annual photography event in Asia, we want to encourage photography lovers of all skill levels to join us and 'Shoot for Hong Kong'. While enjoying the fun-filled event, they could also explore and create great memory in the city with their cameras."
Instant photo mission with a taste of cultural preservation at the "Mystery market"
With photo themes announced in several stages, contestants from both Challenge and Open Category create their works with an interchangeable-lens type digital camera and submit the photos within the specified time. Contestants of Challenge Category were challenged with three themes including "Affections for Evolving Kowloon", "View of the Back" and "Leisure Night" within eight hours, while Contestants of Open Category had to complete two themes which are "Breakthrough/Broken" and "Sleepless City" within the six-hour time limit. This is the very first time for CPM to extend the schedule to the evening so that contestants can capture the beauty of Hong Kong's day and night.
As an enhanced "Shoot for Hong Kong" experience, the contestants also visited a checkpoint which was only unveiled on the competition day to experience the culture of the local community. Inspired by and filled with the elements of "Viva Blue House Revitalization Scheme", the checkpoint at Munsang College in Kowloon City was transformed into a "Mystery market" where residents of the Wan Chai neighborhood shared their wisdom and community culture, complemented with various workshops and music performances.
Enrollment fee to support Blue House Cluster's community development
Each year, the enrollment fee of the competition is donated, with no deduction, to a charitable organization. To ensure the efficient use of donation, Canon Hongkong is currently in a three-year partnership with St. James' Settlement. The HK$645,430 enrollment fee raised this year, along with the enrollment fee raised in the past two years, amounting to a total of HK$1,707,157, will be used to support the organization for their effort in cultural preservation in the "Viva Blue House" Revitalization Scheme:
Mrs. Cynthia Luk, Chief Executive Officer of St. James' Settlement said, "We are delighted to receive the support from contestants of the Canon PhotoMarathon on our work on cultural preservation in the community. The Viva Blue House Revitalization Scheme is Hong Kong's first project that embraces the mission of 'retention of both residents and the building', with the first phase completed in May 2016 and the whole scheme expected to complete by the end of this year. We hope that the project could preserve the colorful way of living at the tenement building community, serving as a platform for residents and community members to share, support and learn from each other. It could be a good reference for future revitalization projects."
Professional sharing on 4K video shooting
In early September, Canon launched EOS 5D Mark IV, the brand's latest full-frame interchangeable-lens type digital camera. To keep photography enthusiasts informed with the latest photography technology, Canon invited professional photographer Mr. Harlim Winata Djauhar to share first-hand tips of shooting with EOS 5D Mark IV with CPM 2016 contestants. Leveraging the camera's 4K video shooting function and the Dual Pixel CMOS AF (DAF) technology, he demonstrated the common spirit shared by "Kyudo" and photography. The Canon showcase area also offered trial of the latest EOS 5D Mark IV and other Canon products.
The first-ever personalized souvenir
Every year, CPM contestants enjoy receiving exclusive souvenirs. The "Canon PhotoMarathon 2016 Special-edition customized camera strap" is the first-ever personalized souvenir to be introduced; allowing contestants to create the best camera accessory with customized text.
Canon Taiwan representatives joining CPM Hong Kong
Renowned among photography lovers across Asia, CPM had been held in 13 regions in Asia as of 2016. To foster exchanges among cities and photographic communities, Canon Hongkong invited Mr. Chen Chih Yuan, a representative of CPM Taiwan, to take part in the Challenge Category.
Professional judging panel selecting Grand award winner from two categories
The professional judging panel of CPM 2016 includes Mr. Kwan Kai Wing, President of Hong Kong Institute of Professional Photographers, fashion photographer Mr. Ming N; Mr. Francis So, travel photographer and time-lapse artist; and Mr. Vincent Cheung, Senior Director and General Manager of the Consumer Imaging & Information Group and the Corporate Communications Division of Canon Hongkong. They will select the final winners from over 7,000 remarkable entries based on a range of criteria including creativity in interpreting the theme, use of color, light and shadow, composition and relevance to the theme.
Results of the competition will be announced on 5th November, including the Grand Award winners selected from the Challenge and Open category. The Grand Award winner of the Challenge category will attend the Canon Photo Clinic in Japan, while his/her counterpart at the Open category will represent Hong Kong at CPM 2017 Taipei.
To find out more information about the competition, please visit www.canon.com.hk/photomarathon or join the Canon PhotoMarathon Facebook page www.facebook.com/CPM.HongKong for all the latest competition news.
About Canon Hongkong Company Limited
Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera "Kwanon" in 1934. Canon Inc. eventually expanded into the photocopying and printing industries, launching Japan's first plain-paper copier NP-1100 in 1970 and the world's first inkjet printer BJ-80 in 1985. Through the years, Canon Inc. has acquired in-depth experience in digital imaging product manufacturing, and research and development. It is a leader in the development of innovative products and holds the most technology patents in the imaging industry. Canon Inc. also makes a significant contribution to the promotion of photography. Today, Canon Inc. has a strong global presence and is one of the most important market players in the imaging, office and industrial product categories. As of 31 December 2015, Canon's global revenue was US$31.4 billion.
One of the company's first offices in Asia, Canon Hongkong Co., Ltd. (CHK) was established in 1971. It is responsible for the sales, marketing and after-sales services for all Canon product lines in Hong Kong SAR, Macau SAR, Taiwan, the Philippines and Mongolia. CHK adheres to Canon's corporate philosophy of "kyosei", which encourages the company and its staff to participate in social, charitable and environmental activities in the community. CHK implements internationally-recognized management systems and has achieved ISO 9001:2008, ISO 14001:2004 and OHSAS 18001:2007 certification. For more information about Canon Hongkong, please visit our website: www.canon.com.hk.
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