Coca-Cola, Nestle and Redmart Launch Official Online Stores on Lazada.SG

2017-03-16 18:43 3997

Lazada Singapore has worked with over 60 official brands to bring shoppers the best deals, as a part of their third Birthday celebration this March.  

SINGAPORE, March 16, 2017 /PRNewswire/ -- Lazada Singapore today announced three official stores or online 'shop-in-shops' on its marketplace. Each official shop-in-shop allows the individual brands to retain their identity across online and offline channels, giving shoppers a way to connect with the brands, but do so within the Lazada platform.  

Lazada Singapore 3rd Birthday Sale
Lazada Singapore 3rd Birthday Sale


The brands will be offering shoppers exclusive promotions throughout Lazada's Birthday Sale. Shoppers can also expect up to 90% off, over 300 Flash Deals and can even win vouchers worth SGD100 between 21st and 23rd March.

Earlier this year, Lazada acquired RedMart, marking their move into the grocery category, specifically fresh and frozen products. Shoppers can now buy certain products from RedMart directly via Lazada Singapore, the first step towards a larger partnership between the two companies.

"We are excited about working together with Lazada Singapore, especially at a time that marks their third year serving shoppers in the country. RedMart will be offering exclusive promotions on everything from Extra Virgin Olive Oil to Sauvignon Blanc, as special deals just for shoppers celebrating Lazada's Birthday." said Penny Cox, VP Commercial and Marketing at RedMart.

Lazada Singapore currently hosts over 300 official brand stores. With Nestle as an addition, shoppers on Lazada can access Nestle's range of brands and products including MILO, Nescafe Dolce Gusto, Nan Mom & Me and more. As a part of their promotions for Lazada's Birthday, Nestle will be offering shoppers an exclusive MILO Breakfast Bundle, available only on Lazada Singapore during the sale.

Mr. Chow Phee Chat, Director, Marketing Communications and Corporate Affairs of Nestle Singapore shared "The shop-in-shop platform is an exciting way to engage consumers and delight them with easy access to the best deals at Nestle. Lazada's effortless customer experience goes hand-in-hand with our focus on delivering great quality and taste to consumers. We are excited to be a part of Lazada's third Birthday promotions and look forward to growing this partnership further."

Coca-Cola went live on Lazada earlier in March, offering shoppers a wide range of drink choices from sparkling drinks to teas, juices and water as well as special launch bundles and exciting Birthday deals. "It's been a great experience working with Lazada. There is much opportunity for collaboration and we are excited to do more together, very soon." said Stephen Lusk, CEO Coca-Cola Bottling Investments Group, Singapore, Malaysia and Brunei.

In addition to the FMCG and grocery brands, and in the lead up to their third Birthday Sale, the marketplace has also launched official shop-in-shops for locally loved bookstore, MPH, Singapore jewellery label, SK Jewellery, popular Hong Kong jewellery brand, Chow Tai Fook, South Korean skincare and cosmetics brand, Mamonde, fashion labels Esprit, Doc Martens and Bonia as well as Kleenex.

"Setting up shop-in-shops in time for our Birthday Sale has really been part of a larger step towards bridging shoppers in Singapore with the brands they know and love. This, combined with a consistent Free Delivery and 14 Days Free Returns policy, give shoppers best of everything -- ease along with great deals and the widest range of products to choose from, be it electronics or groceries." said Alexis Lanternier, CEO, Lazada Singapore.

About Lazada Birthday 2017

It's Lazada Singapore's 3rd birthday this March and everyone is invited! Brands, sellers and eCommerce partners are joining Lazada to surprise shoppers with all the perks of online shopping. Official brand partners include HTC, Laneige and Oppo among others. Strategic partners include Citi, RedMart, Expedia and EZ-Link, among others. Lazada's Birthday celebrations will peak on 21-23 March presenting limited-time 'flash' sales, exclusive product launches, irresistible deals on branded products among many birthday surprises. Shoppers can join the celebrations on or download the official Lazada shopping app on Android or iOS.

About Lazada Group

Lazada Group operates Lazada, Southeast Asia's number one online shopping and selling destination, with presence in Indonesia (, Malaysia (, the Philippines (, Singapore (, Thailand ( and Vietnam ( Launched in March 2012, Lazada is pioneering eCommerce in the region by providing customers with an effortless shopping experience with multiple payment methods including cash-on-delivery, extensive customer care and free returns. Lazada features a wide product offering in categories ranging from consumer electronics to household goods, toys, fashion and sports equipment. Lazada offers brands and merchants a marketplace solution with simple and direct access to about 560 million consumers in six countries through one retail channel.


Anjali D'Mello 
Head of Branding, Social and Communications, Lazada Singapore 
+65 9181 2542

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Source: Lazada Singapore
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