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Connect with Twitter, Telstra, ABC & more at the Digital Strategy Innovation Summit

2016-07-05 08:00

SYDNEY, July 5, 2016 /PRNewswire/ -- This coming September, Innovation Enterprise play host to the Digital Strategy Innovation Summit in Sydney. Over the two days, attendees will hear presentations from executives at companies including, L'Oreal, Bupa, Twitter, Telstra, ANZ, Westpac and ABC among many others.

In an increasingly digitised corporate landscape, it is now paramount for companies to have a digital strategy that aligns with their wider strategic direction -- where many would argue they should be one and the same. It seems almost surprising that so much is made of a company's responsibility to maximise their digital potential, given the ubiquity of digital products and the proliferation of digital-only startups disrupting the landscape.

Despite digital's spread, and the fact you'd be hard pressed to find an executive that fails to acknowledge its importance, some companies are still struggling to embed digital into the heart of their culture and their direction. Digital transformation is no longer a buzzword, it's a vital process for companies looking to build for the future and become agile enough to combat leaner competitors attempting to eat into their market share.

On the 6th & 7th September, the Digital Strategy Innovation Summit returns to Sydney, where digital leaders from Oceana most successful industries will come together to share exclusive insight and case studies around digital strategy, giving attendees the tools they need to maximize their digital reach and successfully implement digital initiatives.

Twitter's Head of Business Development, Jenny Goodridge, will be talking the audience through the best way to use digital platforms in order to maximise digital reach and clientele expansion, coming at the problem from a social media perspective. Social media can be a fantastic way to engage and retain customers, as well as being a marketing tool, but is very easy to get wrong. Driving brand loyalty is one of social media's key purposes, and Christophe Eymery, Head of Digital & media at L'Oreal, will share how the world's largest cosmetics company has used an innovative digital strategy to achieve it.

As well as the presentations from some of Australia's biggest digital companies, the Digital Strategy Innovation Summit provides the opportunity for high-level executive attendees to come together, share business ideas and potentially find the next great partnership to take their companies forward.

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Innovation Enterprise Ltd, a division of Argyle Executive Forum, is a business-to-business media brand specializing in delivering the most innovative business solutions to executive-level decision makers. Innovation Enterprise produces a range on online and offline content, including, but not limited to, summits, online learning, webinars, and white papers, as well as offering other additional services such as lead generation and bespoke research.

Innovation Enterprise focuses on seven key channels - Finance, Supply Chain, Analytics, Big Data, Strategy, Digital, Innovation & Sports - to ensure that organizations are furnished with all the cutting-edge insights necessary to driving growth in the evolving business environment.

Contact Person:

Sam Geapin

Phone Number:

+1-415-799-7325

Email:

sgeapin@theiegroup.com

Source: Innovation Enterprise

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