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Feihe wins gold award at Monde Selection 2017 for third consecutive year, setting a new record among Chinese dairy product manufacturers

Feihe International
2017-05-29 17:00 3575

VALLETTA, Republic of Malta, May 29, 2017 /PRNewswire/ -- Monde Selection held the 2017 annual award ceremony in Valletta, Malta on May 29, 2017. Feihe, a leading Chinese dairy products maker, won the gold award for their premium infant formula milk powder AstroBaby for the third consecutive year.

At the same time, the infant formula milk powder also garnered the International High Quality Trophy, a distinction that is only awarded to products that have won the gold award for three successive years. The successive wins are a testament to the product's consistent high quality.

Feihe was established in 1962 and is one of China's longest standing milk powder makers. For the past 55 years, Feihe has steadfastly focused on the development of milk powder that is fully aligned with Chinese traditions and habits when it comes to the feeding of one's baby. The firm has undertaken several studies in that vein, the results of which have led the industry to adopt certain technologies, formulas and processes that have facilitated the availability of milk powder that is fully adapted to the needs of Chinese babies.

Feihe's string of awards at the Monde Selection adds further evidence to the already proven strength of the Chinese dairy brand. Several other Chinese dairy product manufacturers who had been inspired by Feihe also won awards at the event, serving as a testament to the Chinese dairy industry's ability to develop world-class products. Chinese milk powder products have been highly recognized across the world, including in the countries that are home to the powerhouses of the food industry. Monde Selection president Patrick de Halleux said, "The jury reviewed and evaluated all aspects of the entries, including the hygienic conditions under which the milk powder was produced as well as the flavor and the ingredients in accordance with requirements of the EU Food Law, with a special focus on the law's basic requirements for the products. The honors won at Monde Selection 2017 illustrate the rapid growth of Chinese dairy brands, led by Feihe. Their products are well on their way to becoming the preferred choice among Chinese mothers.

The Monde Selection, known as the "Nobel Prize of food", was jointly established in 1961 by the European Community and the Ministry of Economy & Trade of Belgium, and it is one of the quality assessment organizations with the longest history at present.

Source: Feihe International
Keywords: Food/Beverages
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