Forrester to Unveil Customer Experience Index Ranking of Chinese Brands at CX MARKETING Shanghai 2016

Forrester's Forum for CX and marketing leaders in China will focus on the need for customer experience, brand, and marketing to unite to win in the age of the customer
2016-08-15 09:00 2368

BEIJING, Aug. 15, 2016 /PRNewswire/ -- Forrester (Nasdaq: FORR) today announced that CX MARKETING SHANGHAI 2016, its Forum for CX and marketing leaders in China, will return to Shanghai on September 1. The Forum will focus on how to accelerate your company's success in a competitive marketplace where customer experience determines the future of your brand.

"Empowered customers now have more knowledge, more power, and more leverage than ever over companies, services, and products," Forum-host Travis Wu, vice president, research director at Forrester said. "This year's Forum will provide insight on how to unite CX, brand, and marketing, which is the first step to becoming customer-obsessed and driving continuous business success in the age of the customer."

At the Forum, Forrester will also be launching The China Customer Experience Index™ 2016, and giving out awards to the companies that came up as industry leaders in this year's review of Chinese brands based on the quality of their customer experience and impact on customer loyalty. The CX Index gives businesses deep and actionable insights into their CX quality. It provides business and technology leaders with competitive benchmark data on how they stack up against their peers, and the ability to model which improvements will have the biggest impact on revenue.  

Speakers at CX Marketing Shanghai 2016 Forum include:

  • Carol Choi, Vice President, Marketing, The Walt Disney Company, China
  • Paul Hu, Chief Marketing Officer, Volkswagen China
  • Kevin Guo, Marketing Communications, General Manager, Ctrip
  • Teong Seong Lim, Head of Country Internet Marketing, Philips
  • Jacqueline Tang, Digital Communications Manager, Decathlon
  • Arena Lin, Director, Loyalty Campaigns and Direct Marketing, InterContinental Hotels Group
  • Xiaofeng Wang, Senior Analyst, Forrester
  • Charlie Dai, Principal Analyst, Forrester
  • Ryan Hart, Principal Analyst, Forrester

The Forum is supported by Social Touch, Tencent QD, Adobe, Epsilon, Genesys, VELVET and media partner Asia Content Marketing Association (ACMA).

The event will take place at the JW Marriott Shanghai on September 1, 2016, Thursday. For more information, please visit:

About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester's unique insights and frameworks are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, consulting, events, and exclusive executive networks and programs, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.

Source: Forrester
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