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GOASEAN's Multi-platform Travel Content to Showcase at Hong Kong Film and TV Market 2016

"GOASEAN's Participation at Asia's Largest Film and Entertainment Market is Testament to Quality Content and Programming"
GOASEAN
2016-03-14 12:15 2322

HONG KONG, March 14, 2016 /PRNewswire/ -- GOASEAN, the world's first ASEAN-centric multi-platform travel channel will be present at the Hong Kong FILMART 2016, the largest marketplace in Asia for the entertainment industry. The award-winning GOASEAN, a multi-platform digital and broadcast travel channel, will showcase original productions featuring travel in vibrant Southeast Asia at the trade event.

"GOASEAN has come a long way in a very short time, and within less than a year in operation, we have gone from completely acquiring all our content to producing and now, distributing our content internationally. By internationalising our content on Southeast Asia to a more global audience, we hope to attract more tourist interest worldwide to our side of the world. We look forward to exchanging ideas and learning the latest trend of TV, international film and media entertainment in this four-day event," said the GOASEAN spokesperson.

GOASEAN has proven itself very quickly to be a fast-expanding channel in its efforts to build interest in Southeast Asia as a major tourism destination. The multi-platform channel has already inked a partnership with Southeast Asia's Internet TV Service provider called iflix to showcase GOASEAN's content to over a million subscribers across the region.  A number of leading airlines will also be broadcasting GOASEAN's flagship show GO TRAVEL to potentially millions of passengers via their In-Flight-Entertainment-Systems which include Malaysia Airlines, Malindo Air, Air Asia X, Bangkok Airways, Oman Air and SILK Air. Apart from that, they have developed their own mobile app GOASEAN and their own travel booking system, Let's Go Now.

Since its launch in April 2015, GOASEAN has showcased content sourced from all 10 ASEAN member countries through their own original programmes such as GO Travel, The Eco Traveller, Lost at S.E.A, The Halal Foodie and many more. The outstanding and rapidly evolving travel channel has since won multiple awards for its innovative and outstanding website, GOASEAN.com and online platforms since its inception.

This will be the first time GOASEAN is participating in the Hong Kong FILMART, which is a one-stop trading and networking platform for distribution and production of film, TV programmes and entertainment-related products in the Asia-Pacific and one of the world's most important film markets in the region.

GOASEAN will be at the Malaysia Pavilion at the Hong Kong International Film & TV Market (FILMART) held from 14th - 17th March 2016 at the Hong Kong Convention & Exhibition Centre (HKCEC) in Wan Chai.

About GOASEAN

GOASEAN is the world's first ASEAN travel initiative to promote ASEAN as a single tourism destination, featuring key areas such as community-based tourism, culture, heritage, entertainment and business. Malaysia is spearheading the GOASEAN initiative to promote travel and spur economic growth within the region. GOASEAN.com garnered international accolades, having won both the Gold and Silver awards respectively for Best Travel Website and Best Tourism Website by the prestigious W3 Awards, which recognises digital communications excellence. GOASEAN.com also won the Best Asia Pacific Destination Website and Silver for Best Tourism Website by TravelMole Asia Pacific Web Awards 2015 and Davey Awards 2015 respectively, and was also voted as the 'Best Website of the Month' for August 2015 by Malaysia Website Awards. They have also won Outstanding Mobile Website at the 2015 Mobile Web awards as well as Best In Class award at the Interactive Media Awards 2015.

GOASEAN is available in Brunei, and Malaysia on ASTRO Channel 737; iflix streaming service in Malaysia, Philippines and Thailand; regional airlines In-Flight-Entertainment-Systems on Malaysia Airlines, Malindo Air, Air Asia X, Bangkok Airways, Oman Air and SILK Air; and can be accessed worldwide through the mobile app, GOASEAN.  For more information, please visit www.GOASEAN.com

ASEAN consists of 10 member states, namely Brunei, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Viet Nam with each member state rotating chairmanship annually.

For more enquiries, please contact:

Foong Kah Wai
Associate VP, Marketing & Communications, GOASEAN
+60103805756
kahwai@goasean.com

Source: GOASEAN
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