Grow Your Digital Audience by Creating Interactive News Contents and Social Media Engagement

2016-11-03 16:28 1733

JAKARTA, Indonesia, Nov. 3, 2016 /PRNewswire/ -- The second PR Newswire's Media Coffee event in Jakarta was successfully hosted on October 19, 2016 which drew more than 100 attendees from various industries. It featured an insightful panel discussion from Uni Lubis, Managing Director, Rappler Indonesia; Cipluk Carlita, Communication Manager, Twitter Indonesia; and Rawaney Rawung, Head of Content, Edelman Indonesia on How to Optimize Newsworthy Content in the Digital Age.

Supported by Perhumas, Asosiasi Perusahaan Public Relations Indonesia (APPRI) and Bubu Kreasi Perdana, the event gathered top communications and Public Relations professionals to discuss ways to craft engaging content that digital audience actually pay attention to.

The archived video of the event is now available upon registration.

Speakers of PR Newswire's Media Coffee in Jakarta
Speakers of PR Newswire's Media Coffee in Jakarta

Digital-First Strategy Has Become the New Norm for Modern-Day Newsrooms

Founded by veteran journalists in 2011, Rappler, an award-winning news network startup is one of Southeast Asia's leading news websites and has strong presence on social media with nearly three million 'Likes' on Facebook and about two million followers on Twitter. Uni Lubis, Rappler Indonesia's Managing Director shared best practices of news-gathering at Rappler, which is headquartered in Manila, the Philippines. Some of the key takeaways from her discussion include:

  • Digital-first approach requires journalists from modern-day newsrooms to use social media platforms as tools for producing news, navigating social conversations, distributing news stories as well as reaching out to news audiences;
  • To cater attention spans of digital news audiences, journalists are now applying new skillsets of gathering and delivering news including data journalism, live-blogging, news-reporting via live-streaming app such as Periscope;
  • PR and communications professionals need to adapt to the shifting of news-gathering and news-consumption patterns by providing engaging contents for journalists: ditching out large blocks of text and using bulleted lists in press releases, utilizing interactive multimedia elements, and learning how to apply SEO tactics to drive news discovery.

Driving Twitter Engagement: Beyond 140 Characters

Indonesia is one of the most active nations on Twitter and Cipluk Carlita of Twitter Indonesia talked about how to master the microblogging platform beyond 140 characters. Here are a few tips from Cipluk:

  • Every social media platform, including Twitter has their unique audience and content consumption habit. Creating meaningful conversations by incorporating photos, videos and even GIFs will provide a greater chance of getting engagement on Twitter;
  • As a platform, Twitter goes beyond 140 characters. Twitter's features such as Polls and Periscope can be used to engage key audiences with more relevant conversations.

A Push for Smarter Ways of Storytelling with 360-Degree Approach

Communications marketing -- a blend of effective storytelling as well as strategizing earned and owned media approach, with paid as an accelerator -- has quickly become Edelman's new mantra for the past years. Waraney Rawung of Edelman Indonesia discussed how Public Relations professionals need to create compelling narratives that take enterprises and brands to succeed. Some of highlights from his discussion include:

  • Every communications planning and execution should include a good mix of paid, owned and earned media. A narrowly-focused strategy will risk missing your communications objectives;
  • While we are now living in a digital world overloaded with data and information, only a handful of Public Relations practitioners know how to use these data in their storytelling. It is imperative to understand the audience's mindset and uncover compelling stories that form the foundation of every effective storytelling strategy. 

About PR Newswire's Media Coffee

The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship.

About PR Newswire  

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals.

For further information, please contact:

PR Newswire's Asia Marketing Team
+852 2572 8228

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Source: PR Newswire