SINGAPORE, March 24, 2016 /PRNewswire/ -- Happi, a pioneering social enterprise that enables consumers to drive donations to a cause they care about in just 30 seconds per day, officially launches its web and mobile applications (iOS and Android) in Singapore this month. Happi enables people to get special deals on high quality offerings and potentially win those in lucky draws and Random Acts of Happiness[1]. The app drives further donations to the cause they care about by responding to a simple quick five- question survey.
Who Does Happi Benefit
| Consumers |
Happi enables its members to win prizes and get tailored promotions, all while supporting the community group they select. In just 30 seconds and without spending a single cent, members simply log in, select deals they want to win or buy, and then take a five-question survey. That 30-second survey drives a donation to their charity, downloads the coupon for the deal to their phone, enters them in a lucky draw to win that item, and, if they select 10 offerings a month, they get another chance to win each item they selected in the Random Act of Happiness. |
| Partners |
Happi currently provides 45 teams, clubs, charities, student groups and community groups with funding. Specifically, $1 per signup, $0.10 per "smile", $10,000 for each 50,000 smiles, and $5 for every purchase the partner's supporters make. Happi estimates that for every 1,000 actively engaged users, doing one 30-second, five-question survey per day, Happi will be able to drive $144,000 annually to each partner organisation. |
| Merchants |
Happi currently enables over 90 merchants to distribute targeted promotions to a large and well-defined audience free-of-charge. The only charge to the merchant is a donation made to the respective community group when a Happi member makes a purchase. |
| Sponsors |
Sponsor support makes all of this possible. Brands and researchers sponsor each survey question and event invitation to understand, engage, and manage one-to-one interactions at scale with people of specific consumer profiles. |
Greg Lipper, Happi's Founder and Chief Happiness Officer, said, "Happi is a platform for people helping people where each participant's small acts lead to big impacts for any cause they're passionate about. We are especially excited to launch in Singapore, where people are so busy that they find it challenging to support the causes and groups they care about. Happi now gives people a fast, easy, free, and rewarding way to give support to the group they care about. This is a great example of how social enterprises can create huge social benefit while also being sustainable without individual financial support, and at a very grassroots level."
Despite being very new in the market, Happi has successfully managed to secure several early-adopter Partners who are convinced of Happi's ability to drive funds to their organizations through their existing databases.
Mr. Rob Pierce, co-founder of Edible Garden City (EGC), said, "Our partnership has made it quick and easy for both new and existing EGC followers to drive funds towards our organization, get special offers on great products, and potentially win those products in Happi's lucky draws and Random Acts of Happiness. We will use the money Happi gives us to improve our infrastructure at the Autism Resource Centre. In addition to financial support, Happi also provides EGC free publicity, facilitates corporate sponsorships, and supports our events. All of this helps us deliver on our vision to make Singapore an Edible Garden City."
Mr. Yong Teck Meng, National Director of Habitat for Humanity Singapore, said, "Our partnership has enabled us to reach both new and existing Habitat supporters to raise awareness and funds in our endeavor to improve the quality of life for those from disadvantaged and marginalized backgrounds. Happi gives us a vehicle to teach people about the importance of action and to support our vision to have a world where everyone has a decent place to live."
CaptionCube, a social enterprise that provides captioning services to convert speech into text, is also an early adopter Partner of Happi. Lim Jingjie, Co-founder of CaptionCube, said, "Happi is a great idea because it allows people to shop and browse through interesting new products and do good at the same time! We will use the money Happi gives us to subsidise the costs of captioning services for deaf/hard of hearing students in Institutes of Higher Learning. This helps us deliver on our vision to build a more inclusive and accessible learning environment."
For a full list of over 45 Happi Partners, please refer to Appendix 1.
For a full list of over 70 Happi Merchants, please refer to Appendix 2.
About Happi Pte. Ltd.
Happi Pte Ltd is an award-winning mobile community platform that began its global launch from Singapore in February 2016. It provides users with a quick, easy and free way to drive donations to causes, charities, schools and interest groups they care about while also getting tailored promotions, special deals and chances to win anything they select. Happi is a platform for People Helping People.
To find out more, visit: www.Happi.sg
https://www.facebook.com/Happisg
https://instagram.com/Happi.sg
For interviews, images and general press enquiries, please contact:
Pudding Ibrahim
PR Bespoke
pudding@PRbespoke.com
D: +65-6805-4036
Appendix 1- Partners[2]
| CHARITIES Faith Acts Make A Wish Habitat for Humanity Deaf Sports Association All Saints Home Choklap Charity Association for Persons with Special Needs Billion Bricks
ANIMAL WELFARE GROUPS Dog Lovers @SG Animal Lovers League Save Our Street Dogs Causes for Animals Singapore
GROUPS Singapore International Chamber of Commerce AmCham Singapore Photography Network
SCHOOLS Welfare Services Club, Nanyang Technological University Eusoff Hall, National University of Singapore NTUSU Club Republic, Republic Polytechnic Alumni Hall 15, Nanyang Technological University Hall Of Residence Sixteen, Nanyang Technological University Knight Camp Melbourne Specialist International School Whitelodge Education Group |
CLUBS Passion Unleashed Singapore Photography Interest Group (SPIN) Ourshutterjourney LLP Wheelchair Racing Association (Singapore) Bali Sports Foundation Lions Club of Singapore East Joy Riders Singapore Ice Hockey Association Singapore Slingers Singapore Cycling Tours Wrestling Federation of Singapore The A Capella Society Aust Cham Paddle Club
SOCIAL ENTERPRISE Caption Cube Edible Garden City Drink Entrepreneurs Ashton Movement Agency The Working Capitol Urban Remedy |
Appendix 2- Merchants[3]
| TECHNOLOGY Control Freak Gain Brands Sonos Perfect Pix Lifestyle Printstone Game Resort
HEALTH & WELLNESS Cold Pressed Juices K Fit E's Fitness 02N2 Wellness Cafe De Salon The Luxe House Punch Detox Sylvia's Skin Atelier Physical Abuse Zeal Salon Urban Remedy PowerLounge Studio
GOING PLACES Sabatani Ways Culture Bites Paddle Asia H2O Sportz Phuket Laidaeng Leisure Atsumi Retreat Anthem WakePark
WINE & DINE Gain Brands My Little Spanish Place SMOR PurelyFresh Culinary On Buttergrill Roots Thirsty Craft Beer Shop Oso Ristorante Absinthe |
TTG Wines 6 Drunk Men The Wine Stable Bridge Restaurant
FAMILY Portrait Gallery Tree Lizard The Studio Loft Mind Edge Bouncy Castles & A Whole Lot More Zorb Amazonia Sarah Whyte Consulting
FASHION Up Boutique By Invite Only Audley's Ailse Lapalette Kandee Mash Up Victor York Smooch The Label
HOME Addicted Art Gallery Eubiq Mula Mu Parisilk Cozy Furniture Melisa White Interiors Summer Moments
ROMANCE Coral Seekers TTG Wines Luxly A Better Florist Donut Banana Wedding Productions |
WORK Printstone Oriton School Coral Seekers Learn Indonesian Asia Heardable The Working Capitol Sandler Training Zorb Sarah Whyte Consulting
SPORTS EQUIPMENT Ave Avenue Bicycles.SG Vadolibero InlineX BossaBall Urban Fairways Outer Quadrant
PETS Perrobox Nekojam Rao Canine
EXPERIENCES Culinary On SG Flight Simulations H2O Sportz Phuket The Yacht Club Singapore KF1 Karting Circuit Triton Yachts Wow Experience Ultimate Drive Short Story Productions Trapped Ace Drive |
| [1] |
Every Friday, Happi randomly selects members who have 'Smiled' ten times that calendar month and simply gives him/ her one of those things. |
| [2] |
As of 23 March 2016. |
| [3] |
As of 23 March 2016. |
