ZÜRICH and VENTURA, California, March 13, 2017 /PRNewswire/ --
The Swiss textile technology innovator HeiQ and sustainable outdoor clothing brand Patagonia have teamed up for an exclusive strategic research partnership to explore novel ways for a sustainable textile finishing technology to achieve breathable and durable water repellence (DWR) with best-in-class performances.
Recently awarded the Accenture Strategy Award for Circular Economy Multinational among 230 applicants at the World Economic Forum in Davos (Switzerland) in recognition of its accomplishment in reducing waste in its production processes and products, for decades, Patagonia has been leading the industry towards building high-performance products with the vision to a greener and more sustainable future for our environment. A central component to Patagonia's material innovation strategy is to minimize the proliferation of toxic chemistries.
Following recent human health and environmental studies quantifying the hazardous impacts of perfluorinated chemistries (PFCs), some brands in the outdoor industry have begun to switch to currently available first-generation non-fluorinated DWRs. Among HeiQ's product portfolio, there are already several industry-leading fluorine-free DWR technologies, including HeiQ's enormously successful HeiQ Eco Dry product.
"Shattering the status quo for DWR is of paramount importance to Patagonia. However, we will not be successful unless we also achieve the quality and performance that our customers demand, a calculated partnership is a key means of doing so," said Matt Dwyer, director of material innovation and development at Patagonia. "HeiQ is a natural partner in its ability to conduct world class research while commercializing high performing, sustainable textile finishes and we believe that together we can find a solution."
"We carefully choose our brand partners before initiating a cooperative research project," said Colin Lantz, vice president of HeiQ Brandforce. He added, "Patagonia and HeiQ share the same vision that technology can perfect our every-day textile products. This formed the basis for this partnership."
The HeiQ research leader for this project is Dr. Murray Height, co-founder and chief technology officer of the HeiQ Group. "At HeiQ we have worked towards non-pfc DWR technology for over five years. This project aims to realize an improved non-pfc DWR technology and achieve a new level of performance in this field," said Dr. Height. HeiQ's current product, HeiQ Eco Dry is among the most effective non-pfc water repellent textile technologies on market, capable of achieving water repellency performance identical to or better than PFC C6 levels.
About HeiQ
Founded in 2005 as a spin-off from the Swiss Federal Institute of Technology Zurich (ETH), HeiQ is a leader in textile innovation creating some of the most effective, durable and high-performance textile effects in the market today. HeiQ leverages its boundless academic research network and internal development specialists to invent disruptive new technologies that meet consumer needs and outperform the market. Engaging along the entire value chain, HeiQ is the ideal partner to help brands innovate, differentiate their products and capture added value at the point of sale.
About Patagonia
Founded by Yvon Chouinard in 1973, Patagonia is based in Ventura, California. A certified B-Corporation, Patagonia's mission is to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis. The company is recognized internationally for its commitment to authentic product quality and environmental activism, contributing over $78 million in grants and in-kind donations to date.
