Jin Jiang International Hotels to Open Yin Run Town Hotel in Zhejiang Province, China

The new hotel near the Hello Kitty-themed amusement park delivers a dreamy stay experience

SHANGHAI, Jan. 6, 2016 /PRNewswire/ -- Jin Jiang International Hotels officially announces the opening of its newest property, Yin Run Town Hotel, located in Anji, Zhejiang province following the opening of the Yin Run Jin Jiang Castle Hotel.

Hotel Exterior Illustration
Hotel Exterior Illustration

The over 15,000 square-meter hotel has 316 guest rooms for family and business customers. Anji, also known as the Bamboo Town of China, and set amidst luscious forests with a picturesque mountainous backdrop, provides an ecological and comfortable hospitality environment. Notably, the hotel is situated adjacent to Anji's Hello Kitty-themed amusement park, the first such park outside of Japan, with the Yin Run Jin Jiang Castle Hotel, Jin Jiang's first hotel in the county and one known for its classical grandiose European style, located right across the street, both properties belong to the same owners. In addition, the hotel is just a convenient 800 meters from the entrance to the Hangchang expressway, the key thoroughfare connecting the provincial capitals of Hangzhou and Changsha. Hangzhou's downtown is less than an hour away by car, while many of the county's popular scenic tourist destinations, including Happy Vanko Park, Bamboo Expo Park, Jiangnan Tianchi Resort, Zhongnan Baicao Garden and Canglong Waterfall are all less than 30 minutes away.

The family-style guest rooms are one of features of the Yin Run Town Hotel, in line with the expectation that many families with children will want to visit the Hello Kitty themed amusement park located right next to the hotel. The walls of the Cartoon Guestrooms, available in green, orange and pink shades, are decorated with popular cartoon characters, heightening the fun for the younger set. The glow-in-the-dark ceiling features images of the cosmos with the constellations of stars glowing overhead, making the young guests feel as if they have entered a fairy tale world. In addition to the unusual decorations, designers of the Cartoon Guestrooms highlight family warmth by providing bunk beds for the children, maximizing the available play area and adding convenience for families with two children by avoiding addition of another bed in the room.

Mr. Simon Zhang, Chief Executive Officer of Jin Jiang International Hotels states, "We are one of the world's well-known high-end hotel and resort groups that has sped up expansion in the business tourism market, and we know that industry competition has become increasingly fierce. Hotels with unique features are gaining popularity among guests as these features set them apart from run-of-the-mill business hotels. This property allows us to take advantage of the convenient location and the abundance of popular tourism destinations and other amenities in the immediate proximity, providing all the features that will serve to make the two hotels the best choices for business executives and leisure tourists traveling to Anji and its environs."

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Source: Jin Jiang International Hotel Management Co. Ltd.