SHANGHAI, Feb. 18, 2016 /PRNewswire/ -- Ksubaka today announced that, following a successful pilot of its in store kiosks called 'playSpots', it has formed a joint venture partnership with Fullshare Holdings Ltd., a company whose shares are listed on the Hong Kong Stock Exchange, and being one of China's largest privately held businesses, to scale the business enabling brands to engage with millions of consumers at the point of purchase in physical retail stores.
The China based joint venture - incorporated as Fudaksu - will trade as Ksubaka. The deal immediately brings the business 100 million RMB to finance its roll-out.
The agreement enables Ksubaka to scale at speed, rolling out more than 20,000 playSpots nationally across mainland China by the end of the year. These playSpots will deliver in excess of one million daily consumer engagements called 'Moments of Joy' (MoJos). Ksubaka defines engagement as a brand interaction lasting for more than 60 seconds.
Ksubaka's playSpots deliver fun and engaging branded MoJos via mini-games in retail stores right at the point of purchase. Brands including: Clear, Coca-Cola, Colgate, Dove, Head & Shoulders, Heineken, Kellogg's, Lifebuoy, L'Oreal Paris, Nescafe, Oreos, Sunsilk, Wall's Ice-Cream and Wrigley, have already trialed Ksubaka and are benefiting from indepth real time customer insight and sales uplift.
Extending the brand experience, playSpots offer promotional incentives including:
discounts, coupons, loyalty points and even interaction into branded WeChat channels.
Julian Corbett, CEO and founder of Ksubaka, commented: "Our joint venture with Fullshare Holdings is the perfect partnership to scale our business in China. The combination of our IP and existing brand relationships and Fullshare's support to deliver the service is exciting. Ksubaka is defining a new medium for engaging shoppers in a fun and positive way for brands. Brand engagement through Ksubaka is setting a new standard for the industry."
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About Ksubaka.com
Founded in 2013 with offices in London, Shanghai and Ksubaka creates 'Moments of Joy ' (MoJos) for shoppers through the power of play, and in so doing, has created a powerful media space in retail environments in Asia. MoJos are created through short, familiar and bite-sized interactive apps leveraging on the power of gamified experiences to bring consumers into the heart of the brand story. MoJos are delivered via Ksubaka's network of kiosks called 'playSpots' and take place a few feet away from the store shelf, right when consumers are ready, willing and able to make purchasing decisions.
Behind Ksubaka is a sophisticated real-time analytics platform, with accurate and fast updates and tools to allow for micro-data scrutiny (aisle-by-aisle, playSpot-by-playSpot) allowing brands to adjust strategy, even in the middle of a campaign.
For the first time advertisers can cost-effectively engage and convert shoppers in a sustainable and scalable manner.
About Fullshare
The headquarters of Fullshare Holdings Limited is in Hong Kong, with its PRC business headquarter located in Nanjing. Fullshare Holdings is principally engaged in green building, green urban EPC, EMC services and property development businesses with projects located in cities such as Nanjing and Chongqing. Fullshare Holdings is dedicated in becoming a leading comprehensive service operator of green building, community, cities and towns in China and by capitalizing on its own comprehensive platform advantages in resources, capital, technology and services, it provides comprehensive one-stop integrated services for green building, community, cities and towns. Fullshare Holdings is also expanding its business scope into investment and the healthcare sector.
Media contacts:
Andrew Durkin
MUSTARD PR
e: Ksubaka@mustardpr.com
m: +44-7887998407
