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MINISO Held Thailand Seminar for MINISO Sole Agents to Further Its Global Expansion

2017-04-11 15:00 3882

BANGKOK, April 11, 2017 /PRNewswire/ -- On March 28, Japanese fast fashion designer brand MINISO held a four-day "Change the World - 2017 Thailand Seminar for MINISO Sole Agents" in the Peninsula Hotel in Bangkok, Thailand. Mr. Vincent Huang, the chief director of MINISO International Operational Office and over 50 agents from all over the world attended this seminar.

After three years' development, nowadays there are more than 1,000 stores opened around the world, and this number is still increasing. It has become the world's fastest developing retail brand.

At the seminar, Vincent Huang shared his opinions with agents, including the development of MINISO, its business model and future plan, so that agents might have a better understanding to this brand. Agents also had the opportunity to visit the warehouse in Thailand by accompanying MINISO staff, so as to truly experience the high-efficiency modern logistics system.

Warehousing system is the most significant part of MINISO's supply chain. After the production process, all the products will be delivered directly to the warehouses around the world. It is reported that there are two purposes for MINISO to do so: on one hand, MINISO cuts down the redundant cost of the intermediate link; on the other hand, the warehousing system is beneficial to the stores to launch new products every seven days and complete goods circulation of the whole store every 21 days.

If the warehousing system is described as the brand's "rear", then the stores are the brand's "front". As a result, agents were invited to visit the MINISO stores in Thailand to enjoy the stress-free shopping environment firsthand. They had close contact with consumers and learned about their thoughts.

Vincent Huang also indicated at the seminar that this year, MINISO will establish subsidiary corporations in Indonesia, Germany, Brazil, South Africa, Egypt and India respectively, making a step forward to its global expansion. Based on its development momentum, the number of MINISO stores will be doubled and the sales volume will be six times as much as now by 2020.

With the rapid development of FMGG (fast moving consumer goods) industry, the successful hosting of Thailand Seminar for MINISO Sole Agents makes the agents have a better understanding to MINISO. After four-day interaction, mutual understanding has been improved for future cooperation.

Myra He
Cell Number:86-20-36228788-8838
Email: myra@miniso.com

Source: Miniso Japan
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