MINISO International Conference on Global Investment held in Hong Kong

2016-03-28 09:17 2842

HONG KONG, March 28, 2016 /PRNewswire/ -- Recently, Japan-based fast fashion brand, MINISO, held a global investment conference in Hong Kong, and successfully established strategic cooperation relationships with many regions and countries. For MINISO, this is the milestone in the progress of its global branding strategy. For worldwide consumers, this is exciting news.

MINISO advocates the philosophy of a simple, natural and quality life as well as the product concept of good quality with low price. Through simple but not dull design, MINISO guides consumers to build healthy consumption concepts and advocates a sustainable development attitude of life. Just within the past two years, there have been more than 1,400 stores around the world and MINISO has established business cooperation relationships with more than 10 countries and regions. By the end of 2015, its sales volume achieved 5 billion yuan and it is expected to reach 10 billion yuan in 2016. MINISO has become the brand with the fastest expansion speed in the retail industry in the whole world.

As the theme of this conference -- "Hello world", MINISO has held the determination of going global since it was set up. The most remarkable event in the conference was the cooperation signing ceremony with Chinese Taipei, Myanmar and Thailand. These three regions and countries have strong strength in economy, trade, and culture in the Asia-pacific region. To set up MINISO stores there will undoubtedly be a further step of MINISO's brand expansion. In the future, MINISO will also start business in the United States, Germany, Spain and other regions and countries in the European and American markets.

Establishing business relationships with regions and countries can not only promote MINISO's popularity but can also strengthen its self-improvement to become a diversified, fresh and influential brand by absorbing all kinds of cultural elements from all over the world. In the future, MINISO will spare no effort to launch new designs, which will comply with the ideas of young people and will be pushed to a higher level via integration and innovation. The movement is not only to develop the overseas market, but also to deliver its design concept to each consumer and to change the world. Focusing on design and caring about each customer, MINISO is committed to "the liberation of a generation of young people" by passing on its brand design concept and bringing the best products to every family. MINISO's ambitious global development is telling that -- we are working on the liberation of global consumers' shopping stress and bringing happiness to all people.

Hong Kong, with its superior international position, is a global financial centre. Through this global conference, we believe that MINISO can continue to rise up, can enter more markets, can walk into more people's field of vision and can occupy the market successfully in the global retail industry.

Source: MINISO