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MultiVerse Advertising and Fashion Designer Create Ultimate Immersive Brand Experience

2017-12-07 09:00
-Firm Partners with Charlotte Barjou to Turn Its Brand Elements Into a Clothing Series

YANGON, Myanmar, Dec. 7, 2017 /PRNewswire/ -- MultiVerse Advertising, Myanmar's top full-service agency for marketing and branding, has partnered with Myanmar-based fashion designer Charlotte Barjou to reimagine the brand experience. Barjou, well known for haute couture dresses, has created a series of clothing designs based entirely on the MultiVerse branding elements. The results of this collaboration -- possibly the first in the region between a fashion designer and a marketing agency -- will be displayed throughout the MultiVerse website, social media presence, and every other touchpoint between the agency and its audiences, creating the ultimate immersive branding experience. Check it out at

MultiVerse Advertising and Fashion Designer Create Ultimate Immersive Brand Experience
MultiVerse Advertising and Fashion Designer Create Ultimate Immersive Brand Experience

"Too often branding is thought of as logos, taglines and assorted t-shirts, stationery, but effective branding tells a story through every element of your company's presence, " said Thom Hayward, MultiVerse Founder. "It starts with the first time a potential customer hears about you, and carries through to every single interaction. We wanted to create something startlingly unique to express our brand physically, to drive engagement and a sense of wonder."

Fashion and Branding: two ways to tell a powerful story

Barjou, a French-born fashionista who has been designing since the age of 12, opened up her own brand showroom last year in Yangon, where she both creates and showcases her unique line of women's clothing. As a trailblazer in Myanmar fashion, Barjou understands that humans connect with each other through stories, and that tales of travels, successes, and struggles form our earliest childhood memories and guide our own biographies. Because of the universality of stories and their ability to encompass both the emotional and the factual, brands can harness them to create a fiercely loyal following that embraces their ethos. 

"When Thom reached out I was intrigued because our visions for storytelling through collaborative art forms were in sync," said Barjou. "Both high fashion and branding are centered on architecting a narrative that perfectly marries the object of the design -- whether that be a person or a brand -- to the characteristics that make them unique and compelling."

Telling the MultiVerse story with fashion: endless universes, endless possibilities

MultiVerse is named after a theory in physics that describes an infinite number of parallel universes with endless possible realities in each -- an ethos the firm embraces with all its clients as it leverages integrated multi-channel solutions to achieve difficult marketing goals. "Collaborating with Barjou to express this philosophy on an artistic level has energized our tagline, 'Exploring Infinite Possibilities,' providing a futuristic and modern edge that can be expressed through countless mediums," continued Hayward.

Successful branding requires being hyper attentive to what is communicated at every customer touchpoint. For MultiVerse and Barjou, this meant looking at how it could use all aspects of production to convey the brand's story, from selecting eyeshadow to developing storylines for each segment of the photoshoot that aligned with its specialties, ensuring that every detail reflected the spirit of its namesake theory.

The synergy, which has yielded something that neither could have created on their own, reflects the MultiVerse approach to branding, where each client engagement produces something wholly unique. "Together we've created a truly immersive story that reflects our brand's point of view, personality, and ambitions."

About MultiVerse Advertising

We're a full-service, independent, Yangon-based agency with offices in Singapore, San Francisco and New York, working with global brands like Visa Inc., Nestle, and Carlsberg. Our full range of integrated advertising/marketing services exceeds international standards, enabling our clients to engage consumers through the right channels with the right messages at the right time, building brand equity and advocacy. Our team combines the best of Myanmar's talent with veteran international experience to offer cutting-edge marketing and local expertise. Since our founding in 2014, we've rapidly risen to become one of Southeast Asia's most respected agencies.

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Source: MultiVerse Advertising

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