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New O2O Fashion Sourcing Experience - "Meet at APLF, Buy On Alibaba.com"

FACE-TO-FACE FASHION SOURCING GAINS ONLINE UPGRADE WITH "MEET AT APLF, BUY ON ALIBABA.COM" COMPLETE O2O EXPERIENTAL PROGRAMME
Online and Face-to-Face Trading Worlds Take Shape at 2016 Materials Manufacturing & Technology (MM&T) and Fashion Access (FA) Co-located Fairs
2016-03-24 00:50 8778

HONG KONG, March 24, 2016 /PRNewswire/ -- As the third pilot programme under the UBM and Alibaba.com B2B strategic alliance announced last year, the 2016 edition of the collocated Materials Manufacturing & Technology (MM&T) and Fashion Access (FA) fairs under APLF Ltd. continues to demonstrate what synergies the industry's leading event organiser and the world's leading online trading platform can produce. At the combined APLF 2016 fairs held 30 March through 1 April, at the Hong Kong Convention & Exhibition Centre, fashion trade buyers can experience an end-to-end sourcing experience through the "Meet at APLF, Buy on Alibaba.com" experiential onsite programme which allows visitors to preview products of selected suppliers, meet the suppliers face-to-face, and eventually purchase directly at the fair from exhibitors who have joined Alibaba.com's Trade Assurance programme.

At APLF 2016, a combination of 20 exhibitors at MM&T and FA who are also Gold Suppliers on Alibaba.com showcase how fashion trade buyers can experience an all-in-one sourcing experience  - from viewing products online, meeting sellers in person, to completing a purchase online with ease, protection, and security --- creating an actual Online-to-Offline-to-Online (O2O2O) experience.

UBM & Alibaba.com co-located booth at APLF during 30 Mar - 1 Apr 2016
UBM & Alibaba.com co-located booth at APLF during 30 Mar - 1 Apr 2016

The buyer's journey begins with a visit to the joint UBM and Alibaba.com booth (3E-CC01) where they will be greeted by O2O Fashion Attendants and UBM and Alibaba.com staff. Product photos from the 20 Gold Suppliers are displayed onscreen for buyers. Should a buyer then decide he/she would like further product information and meet the supplier face-to-face, an O2O Fashion Attendant will escort them to the supplier's booth. Along the way, the O2O Fashion Attendant will explain via tablet how the buyer may also elect to purchase a product from the supplier/exhibitor through Alibaba.com's Trade Assurance-- a free program that provides various levels of protection to buyers in relation to product quality and shipment time committed by qualifying suppliers on Alibaba.com. Fashion buyers can also revisit the UBM and Alibaba.com booth any time during fair hours to be assisted with the online transaction, learn more about Alibaba sourcing services, and the UBM and Alibaba B2B collaboration.

Material Trends Space
Material Trends Space

The 2016 edition of FA and MM&T has a combined number of over 1,400 exhibiting companies showcasing an international array of finished goods, leather and materials. Fashion Access 2016 boasts some of the biggest and best brands for OEMs, ODMs and OBMs in the region as well as opportunities to meet exciting fashion brands from Fashion Avenue and first discover upcoming young designers at the designated designer's area. Materials Manufacturing & Technology 2016 again will set the tone for colour and material trends for Spring-Summer 2017 while providing a one-stop leather sourcing platform covering the entire spectrum of the leather industry. Turkey has once again taken the strategic decision to participate at MM&T as the Focus Country with "Art Meets Turkish Leather" as the marketing approach this year. Additional featured events onsite at APLF 2016 include the Material and Fashion Trends Space, APLF Workshops, the famous MM&T Sustainability Conference and Leather Forum, the Global Footwear Retail Conference, the return of Art Up! and many more.

Fashion Trends Space
Fashion Trends Space

 

APLF Workshop
APLF Workshop

Visitors can learn more about the "Meet at APLF, Buy on Alibaba.com" programme alongside complete MM&T and FA fair details and events at: http://www.aplf.com/

Notes to Editors

About APLF Limited

APLF Ltd is a joint venture between SIC Group and UBM Asia. For over two decades, Hong Kong-based APLF Ltd has been providing the global leather and fashion industries with its most important meeting and trading place.

About SIC Group

SIC Group has been organising international professional events since 1926 for companies working in the leather sector. Its role is to support businesses in their development and offer them work platforms in areas of the world with high potential. With nine shows organised each year, SIC Group and its partners can take advantages of expertise that is unique in the world.

About UBM Asia (www.ubmasia.com

Owned by UBM plc listed on the London Stock Exchange, UBM Asia is the largest trade show organiser in Asia and the largest commercial organiser in China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global presence in 24 major cities with 31 offices and 1,300 staff. UBM Asia operates in 20 market sectors with 230 dynamic face-to-face trade exhibitions and associated print/online products for over 2,000,000 quality sellers and buyers from all over the world. Most recently, UBM Asia was awarded 'Asia's Most Reliable Trade Show Organiser Award' in Hong Kong's Most Valuable Companies Awards (HKMVCA) 2016.

For fair details, please contact:

Ms. Perrine Ardouin, Director
Email: Perrine.Ardouin@ubm.com

For media enquiries, please contact:

Mr. Eddie Fung, Marketing Manager
Email: Eddie.Fung@ubm.com 

Ms. Chi-On Kwok, Assistant Marketing Communications Manager
Email: Chion.Kwok@ubm.com

APLF Limited
17/F China Resources Building,
26 Harbour Road, Wanchai, Hong Kong
Tel: +852-2827-6211
Fax: +852-3749-7346

Photo - http://photos.prnasia.com/prnh/20160323/8521601926-a
Photo - http://photos.prnasia.com/prnh/20160323/8521601926-b
Photo - http://photos.prnasia.com/prnh/20160323/8521601926-c
Photo - http://photos.prnasia.com/prnh/20160323/8521601926-d
Logo - http://photos.prnasia.com/prnh/20160323/8521601926LOGO 

Source: APLF Limited
Keywords: Fashion Retail Textiles
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