Nexen Tire Continues its Sports Marketing for European Market

- Nexen Tire continues its sports marketing activities including perimeter LED advertising in the Italian Serie A and the 2nd season of its official sponsorship with Manchester City Football Club
- Nexen Tire aims to bolster brand awareness and value in Europe through diverse sports marketing campaigns
Nexen Tire
2016-08-22 16:00 2219

SEOUL, South Korea, Aug. 22, 2016 /PRNewswire/ -- Nexen Tire, a leading global tire manufacturer, announced that the company will continue its sports marketing activities for European market this year, including perimeter LED advertising at two clubs in the Italian Serie A and the 2nd season of its official sponsor of Manchester City Football Club.

Nexen Tire will run advertisements during the home matches of S.S.C. Napoli and Torino F.C. of the Italian Serie A to strengthen competitiveness in the European market. Nexen Tire advertisements will be displayed on pitch side LED screens during home matches for the upcoming season.

"Through this screen advertisements of prestigious football clubs that represent Serie A's proud history and name, Nexen Tire is looking forward to reach out to European customers and let them know more about our brand," said Nexen Tire.

Moreover, Nexen Tire also continues its official sponsorship with Manchester City Football Club (MCFC) of the Premier League for the 2016-2017 season. Starting with the 2015 - 2016 season, Nexen Tire has been a sponsor of MCFC, one of the top flight European football clubs beloved not only in Europe but also around the world.

The continuing partnership will promote and increase brand awareness and value for Nexen Tire. Utilizing its official sponsorship rights, Nexen Tire will execute various marketing activities such as hosting events for business partners, media advertisements, customer events, and more.

Nexen Tire has been continuing to strengthen its global presence with diverse sports marketing activities in order to establish world-wide brand awareness and value. Along with the official sponsorship of MCFC and the Serie A advertisements, Nexen Tire's diverse portfolio of sports marketing activities include partnerships with three US Major League Baseball teams, BK Mlada Boleslav of the Czech Republic's Premier Ice Hockey League and the Chiefs of the New Zealand Rugby League.

About Nexen Tire

Nexen Tire, founded in 1942, is a leading global tire manufacturer headquartered in Yangsan, South Gyeongsang Province, and in Seoul, South Korea. Nexen Tire, one of the world's fast growing tire manufacturers, works with 491 dealers based in 141 countries around the world (as of July 2015) and owns three manufacturing plants -- two in Korea (Yangsan and Changnyeong) and one in Qingdao, China. The fourth plant is scheduled to be operational in Zatec, Czech Republic in 2018. Nexen Tire produces tires for passenger cars, SUVs, and light trucks with advanced technology and excellence in design. The company also focuses on producing UHP tires, which are based on advanced technologies. Nexen Tire supplies OE tires to global car makers in various countries around the world. In 2014, the company achieved a grand slam of the world's top 4 design awards for the first time amongst the various tire makers in the world. For more information, please visit

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Source: Nexen Tire
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