SIGN CHINA to Initiate The World's First Future Sign Academy in China

2017-06-22 13:13 3460

SHANGHAI, June 22, 2017 /PRNewswire/ -- UBM TRUST, organiser of SIGN CHINA, has established the world's first Future Sign Academy (FSA) in China which is committed to providing the community with a full range of education resources including specialized training, industry research reports, conferences, seminars and international study tours. The core of the academy is the advisory board which is deeply rooted in the sign industry to develop content by the community, for the community.

The advisory board members of the FSA are senior managers and experts from different fields. The first list of advisory board members are announced as below, and the list will be continually updated.

Bing Wang, Managing Director of EFI

Danny Ku, Managing Director of A.E. Smith Brand Management (Shanghai) Co., Ltd

Lisa Li, Group Vice President of Focus Media

Richard Tsu, Professor, from Tongji University Design and Innovation School

Stephane Bihorel, China Region Business Development Director of Malherbdsign

Troy Zhang, General Manager of Nelson

Under the guidance of the advisory board, the annual work plan is developed with support from SIGN CHINA and key stakeholders to provide the venue, media coverage, promotional opportunities and volunteers etc. The potential income from the training and events will be put back in FSA to sustain its development and maintain the nonprofit model.

FSA aims to support the development of the professional community in advertising and sign design. It is free to all qualified professionals and has no membership dues. Each year, the work plan will be publicly announced after the completion of the advisory board's meeting, with a goal of supporting monthly activities, quarterly topic highlights and addressing knowledge needs in terms of depth and breadth. As the academy and alumni further develop, FSA will support the initiation of the sub-committees to dive deep into the display, printing, carving, direction system design, digital out-of-home and share case studies in the retail, transport, education and healthcare etc.

With the development of China's economy, the advertising industry is maintaining a very high growth rate, and providing an unprecedented wide market for its related sign industry. The establishment of the Future Sign Academy will push the development of the industrial value chain, create real value for the sign industry and enhance the competitiveness of enterprises in the industry.

Selected press releases and photographs can be downloaded at:

About UBM Trust (

UBM Trust is a joint venture company of UBM Asia, which is owned by UBM plc listed on the London Stock Exchange. We have extensive experience in organizing large-scale exhibitions covering different industries in China, as well as organizing Chinese enterprises to participate in famous fairs abroad. Our flagship events serve the sign and LED industries. Among the definitive exhibitions of their kind in the world, these two events have become an important catalyst for the development and upgrading of China's sign and LED industries, offering a comprehensive one-stop trading platform for exhibitors and visitors. We take pride in providing professional high-quality services to our customers.

About UBM Asia (

Owned by UBM plc listed on the London Stock Exchange, UBM Asia is the largest trade show organiser in Asia and the largest event organisers in China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global presence in 26 major cities with 35 offices and over 1,600 staff.

With a track record spanning over 30 years, UBM Asia operates in 11 market sectors with over 290 events, 27 targeted trade publications, 18 round-the-clock online products for over 2,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world. We provide a one-stop diversified global service for high-value business matching, quality market news and online trading networks.

UBM Asia has extensive office networks in China, Southeast Asia and India, three of the world's fastest growing B2B events markets. UBM China has 14 offices in the major cities in mainland China, including Beijing, Shanghai, Guangzhou, Hangzhou, Guzhen and Shenzhen, where we organise over 110 events.

Your contact for further information:

Anna Pan
Tel: +86 20 3810 6261 ext. 827


Source: UBM Trust