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Shenyang K11 Art Mall, National Geographic and iP2 Entertainment to Build World's First National Geographic Indoor, Interactive Exploration Centers

2016-06-08 16:38 8114

HONG KONG, June 8, 2016 /PRNewswire/ -- Shenyang K11 Art Mall has teamed up with National Geographic Partners and iP2 entertainment to build and operate the world's first National Geographic Ultimate Explorer together on June 7. Different from other traditional shopping malls, Shenyang K11 Art Mall will bring a wonderful journey of innovation to consumers.

Shenyang K11 Art Mall, National Geographic and iP2 Entertainment to Build World's First National Geographic Indoor, Interactive Exploration Centers
Shenyang K11 Art Mall, National Geographic and iP2 Entertainment to Build World's First National Geographic Indoor, Interactive Exploration Centers

This successful cooperation with National Geographic Partners and iP2 entertainment allows K11 to bring a brand-new experience to consumers in Shenyang through the 'Ultimate Adventure Wonderland', giving them an explorative journey experiencing the magnificent landscapes, brilliant culture and science of the world and allowing them to experience the world's most astonishing and exciting time and space in person.

As the world's first mall to mix Art-People-Nature, K11 will build China's biggest culture and art experience center of 260,000 sqm in Shenyang. Scheduled to be opened in 2017, Shenyang K11 is highly anticipated by the retail, commercial property, cultural and art industries as well as the general public. It will include over 400 of the world's newest innovative brand concept stores, many of which are unique in China, becoming a new landmark for Shenyang.

National Geographic is the most well-known image communication institute in the world. Since its foundation in 1888, National Geographic has been progressing with time to "inspire people's attention to the earth."

Through cross-media communication, National Geographic crosses the language and cultural barrier and inspires the public's passion towards adventure, exploration and environmental protection. This cooperation with iP2 entertainment and Shenyang K11 Art Mall is a brand-new interpretation.

Shenyang K11 National Geographic Ultimate Explorer has an area of over 4000 sqm. It will combine National Geographic's materials about adventurous exploration, natural history, wildlife, culture, archaeology and local customs with modern technology through the world-class image and technology.

Everyone can be an explorer in Shenyang K11 National Geographic Ultimate Explorer to learn outdoor survival skills and experience the outdoor photography work of the National Geography journalists. They can feel the greatness of the nature and experience the miraculous changes of cultures in person.

Apart from the world's first National Geographic Ultimate Explorer, Shenyang K11 will build China's first diversified intelligent shopping park for children, which at a 34,000 sqm will be China's biggest. Merlin Entertainment Group will also construct the largest Lego Exploration Centre and Ocean Exploration Centre in Northeastern China.

In addition, The World of Time will work with leading watchmakers including Richmont Group, Rolex Group, LVMH Group and Kering Group to bring 18 premium watch brands to L1 floor to build China's largest Watch Museum Shop. The leading cosmetics center in the city will bring the most holistic experience to discover 'beauty'.

Asia's largest indoor streets, China's largest outdoor hanging garden, and Shenyang's largest outdoor art plaza create a borderless public area. K11 will also fully take advantage of its art resources to launch art shows of Monet and Dali and other world-class artists, in addition to nearly a hundred astonishing pieces from young artists. These public art and educational events will promote the development of Shenyang's local art and cultural industry.

Focusing on the future and grabbing the latest trend in fashion, art and technology in the world, Shenyang K11 continues to attract the world's top and most innovative brands to create a perfect cultural interpretation of those brands through the concept of museum retail, to inspire consumers' devotion to the brand, and to give the public infinite surprises through their shopping experience.

About K11

A revolutionary museum retail concept and a hybrid model of art and commerce founded by Mr. Adrian Cheng in 2008, K11 is the world's first original brand to pioneer the blend of three essential elements of Art-People-Nature.

K11 will develop this innovative concept with 16 more projects in 8 cities across China by 2019, including Beijing, Shenyang, Wuhan, Guangzhou, Tianjin and Ningbo providing a total gross floor area of over 1.4 million sqm.

K11 has created a perfect cultural interpretation through the concept of museum retail, to inspire the consumers' devotion to the brand, and to give the public infinite surprises through their shopping experience.

About National Geographic Partners LLC

National Geographic Partners LLC, a joint venture between National Geographic Society and 21st Century Fox, combines National Geographic television channels with National Geographic's media and consumer-oriented assets, including National Geographic magazines; National Geographic Studios; related digital and social media platforms; books; maps; children's media; and ancillary activities that include travel, location-based entertainment, archival sales, catalog, licensing and e-commerce businesses. 

A portion of the proceeds from National Geographic Partners LLC will be used to fund science, exploration, conservation and education through significant ongoing contributions to the work of the National Geographic Society. For more information, visit nationalgeographic.com and find us on FacebookTwitterInstagramGoogle+YouTubeLinkedIn and Pinterest.

About iP2Entertainment

iP2Entertainment ("iP2", or the "Company") is a diversified international family entertainment and media company building Out of Home entertainment experiences based on some of the most iconic brands in the world, including National Geographic, MARVEL, DreamWorks Animation Studios, Sony Pictures Entertainment, and Mattel. 

The Company's mission is to immerse families into the worlds of the brands and characters they know and love through innovative, memorable, and compelling experiences designed to entertain as well as educate through play and fun.  

Photo - http://photos.prnasia.com/prnh/20160603/0861605458

Source: K11
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